3901 QCA Business Plan Concept Template


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This template is for my 3901QCA Commercial Processes students. The template follows the formating in Neil Willmett's How to Start a Successful Aboriginal Business published in 2008 by Brolga Publishing. [Titles, page numbers & text needs to be edited by each indivdiual student]

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3901 QCA Business Plan Concept Template

  1. 1. 3901QCA Commercial Processes<br />Assessment Item 1 - Business Plan Template<br />About this document:<br />This Business Plan Template follows the structure from Neil Willmett’s 2008 How to Start a Successful Aboriginal Business published by Brolga Publishing, Victoria Australia, for students enrolled in 3901QCA Commercial Processes – Bachelor of Contemporary Australian Indigenous Art, Queensland College of Art – Griffith University. <br />In order to complete this template, you will need to purchase this book which is available from (see my blog for available stockists as at July 2009)<br />Students Please Note:<br /><ul><li>This document will be a number of pages – think of the trees & only print out when you’re doing your final drafting.
  2. 2. Please edit language as necessary – in body & in headings (ie. Make sure you take out the page numbers in the headings)
  3. 3. Review your page numbers/pagination & headings & numbering.
  4. 4. Make sure it looks like a proper business document.
  5. 5. Remember that in business communication, sometimes the small things matter – proofread for typos, grammar & understanding
  6. 6. Don’t forget to edit your footers – your name, business name etc
  7. 7. The financial tables will be available later in the semester for you to insert.
  8. 8. This assignment is due in Week 14.
  9. 9. I think in “real life” you should get this document bound, but during the semester, we’ll collaboratively decide best how it should be submitted (probably in a display folder).
  10. 10. In the appendices at the back – please don’t actually make the applications – I don’t want to see your credit history – but include in your plan, the forms that you must complete in order to include the documentation.
  11. 11. This is the first time I’ve used this particular template, so I’m really looking forward to your feedback – which instructions make no sense etc. – that way I can improve it for next year.</li></ul>Any queries, drop me an email at lwatego@gmail.com<br />Business Plan<br />For<br />[insert business name]<br />[insert logo]<br />[insert contact information]<br />Contents Page<br /> <br />Proposal<br />Executive Summary<br />[An executive summary is a brief summary of the findings of the report. You should clearly state what the proposal is for and amount required for funding]<br />Section 1 – Business Description<br /><ul><li>Business Description, Location & Structure (Willmett, 2008, p79)
  12. 12. Business Mission Statement (Willmett, 2008, p79)</li></ul>1.3 Industry Knowledge & Expertise/Skills of Key Personnel (Willmett, 2008, p79-80)<br />1.4 Situation Analysis (Willmett, 2008, pp80-85)<br />1.4.1 External factors<br />External EnvironmentOpportunityThreatInfluence(1-10)The EconomyStage of the Australian economic cycleCurrent interest rateAverage disposable incomeCompetitorsYour main competitors product/serviceCompetitor’s pricing policiesCompetitor’s performance – sales, growth, market, share, profit, cash flowCompetitor’s customer baseTechnologyInnovations in the manufacturing processTechnological developments in the product (ie. Substitute products)Social PatternsThe population make-up (ie. Age, education, family structure)Percentage of work to leisure timeThe standard of livingEnvironmental/LegalCurrent environmental issues (ie. Population, recycling, energy costs)Change in legislationPhysical FactorsClimatic conditionsInfrastructure – transport, communications and serviceOther factors<br />1.4.2 Internal factors <br />Internal EnvironmentStrengthWeaknessFactor(1-10)Sales & PerformanceA comparison of your pricing policies to industry practicesMeeting of customer needs & wantsYour project sales level compared to capacityYour projected market shareThe current sales trend of your marketThe profit level of the businessYour marketing plan & budgetPersonnelThe experience & expertise of your staffTraining provided to your staffUtilization of staff capacityStaff motivation & satisfactionRegular staff meetingsUtilization of professional business advisorsPhysical ResourcesWill your premises by adequate (facilities, size, access)?Is your machinery/equipment effective (up to date, fully utilized)?Financial Resources/MattersDo you have an effective purchasing system (credit, stock control, availability)?Is your cash flow adequate for growth?Do you have access to further funds?Does management have access to timely and useful financial information?Are key financial indicators of the industry & your business analysed regularly?Do you have a strong debt collection system?PotentialWhat is your potential for growth or improvement (sales, profit, market share, competitive position)Other Factors<br />1.4.3 External & Internal Factors – Summary<br />[insert a brief summary of your findings – can you summarise & place into SWOT table below in first column?]<br /><ul><li>SWOT Analysis (Willmett, 2008, pp85-87)</li></ul>[Develop strategies to address of the Strengths, Weaknesses, Opportunities & Threats. You don’t need to have five each – make sure that they’re meaningful & relevant to your business idea]<br /><ul><li>My Business’s StrengthsMy Business’s WeaknessesInternal Factors Strategies1. Factors My Business’s OpportunitiesMy Business’s ThreatsStrategies1.
  13. 13. Business Objectives (Willmett, 2008, p87)</li></ul>[Outline a number of objectives that need to be taken to realize your vision – don’t forget to make them do-able objectives, include timeframes – a table may be the best way to set this section out – but I’ll leave that to you]<br />Section 2 – Products/Service Analysis (Willmett, 2008, p88-92)<br />2.1 Product/Service (Willmett, 2008, p89-90)<br />[Outline each product you will sell – adjust the table to suit your needs]<br />Cost(Wholesale Price)Our Sale PriceOur Mark up (%)Profit(at full price)Large Painted Didgeridoo150Small Painted Didgeridoo 75Large Plain Didgeridoo100Small Painted Didgeridoo50Small Canvas10Medium Canvas20Large Canvas40<br /><ul><li>Industry Description and Outlook (Willmett, 2008, p90-91)</li></ul>My productCompeting ProductsProduct/Service NameOriginal DidgeridooPriceStrengthsWeaknessesMy product’s most important advantage<br /><ul><li>[Use the table to describe major industry trends and any specific characteristics of your industry. Remember, the person you are seeking financing from for your business, may have little knowledge about the industry you are seeking to operate in. You may need to educate them about opportunities in your industry]
  14. 14. Analysis of Market Demand for Product/Service (Willmett, 2008, p91-92)</li></ul>[Briefly discuss your research, sources]<br />Section 3 – Market Competition Analysis (Willmett, 2008, p92-104)<br />3.1 Customer Profile (Willmett, 2008, p94)<br />[Your customers – who, where, how many, their income, occupation, hobbies, habits, values, what they read etc – see page 95)]<br />3.2 Competitive Analysis (Willmett, 2008, p95)<br />Company NameSize of BusinessSales Mix (Produt/ServiceYears in BusinessReputation Rating (1-10)<br />3.2.1 Competitive Advantage (Willmett, 2008, p97)<br />Competitor’s NameFactorYes/NReason Why?<br />3.2 Sales Analysis & Forecasts (Willmett, 2008, p98-99)<br />[identify and define your major targeted market segments in the following table]<br />Donny’s Didgeridoo SalesSegmentCurrent YearYear 2Year 3(eg. By area, product, store, customer, type, distribution method)TOTAL $Volume(Units)%MARKETSHARETOTALVOLUME(UNITS)%MARKETSHARETOTAL$VOLUME(UNITS%TOTAL SALES<br />3.4 Selling & Distribution Methods (Willmett, 2008, p98-99)<br />[How will you get your product to your customer?]<br />3.5 Pricing Strategy (Willmett, 2008, pp100-102)<br />[How will you price your product?]<br />3.6 Advertising & Promotion Strategy (Willmett, 2008, pp102 – 104)<br />[How will you advertise your product?]<br />Section 4 – Management & Personnel (Willmett, 2008, pp104 – 107)<br />4.1 Management & Key Personnel (Willmett, 2008, p104)<br />[Address the five key areas listed on pg 105]<br />Business Resource ListBusiness ResourceContact PhoneContact AddressAccountantSolicitorBank ManagerInsurance CompanyTrade Association/Chamber of CommerceConsultantsBusiness AdvisorOther<br />4.2 Employing People (Willmett, 2008, p106<br />4.3 Staff Details (Willmett, 2008, p106-107)<br />[What staff/positions need to be filled & how will you find your staff]<br />Number of StaffWages $CurrentYearNextYear 1Next Year2CurrentYearNextYear 1Next Year 2AdministrationSales/ MarketingManagementProductionSecretarialTOTAL<br />4.4 Training Plan (Willmett, 2008, p107)<br />4.3.1 External Training Programs<br />Staff MemberTraining DetailsDateDurationCost<br />4.3.2 On-the-job Training programs<br />Staff MemberTraining DetailsDateDurationCost<br />Section 5 – Financial Information (Willmett, 2008, p108-131)<br />5.1 Income Projections ((Willmett, 2008, p108-117)<br />[Develop an income project statement for each month for the first year, and quarterly for the second and third years]<br />Income Projection – 3 year summary <br />[add/delete rows as you need them]<br />Year 1Year 2Year 3Sales (Income)Total SalesCost of Goods SoldGross MarginOperating ExpensesTotal ExpensesNet Profit (Pre-Tax)TaxProfit (After tax)<br />5.2 Cash Flow Projections (Willmett, 2008, p117-124)<br />[see spreadsheet attachments]<br />5.3 Balance Sheet (Willmett, 2008, p124 - 128)<br />[see spreadsheet attachments]<br />5.4 Additional Financial Information Needed (Willmett, 2008, p128-130)<br />[include a Capital Equipment List and Break Even Analysis if necessary]<br />Section 6 – Action Plan (Willmett, 2008, p131)<br />[Include a timeline of actions with dates, details and accountabilities)<br />PART E Appendices (Willmett, 2008, p131)<br /><ul><li>Credit History Check [Don’t include an actual credit history check, but download the forms from the credit history company]
  15. 15. ABN [Don’t include your actual ABN, but download the forms from the ATO]
  16. 16. Business Name Registration [Don’t get the business name registered, but download the forms to register a business name]