Bubble tank positioning


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Bubble tank positioning

  1. 1. Brand Positioning Melissa Cheng
  2. 2. “Despite continued uncertainty about theeconomy, nearly half of brand marketersplan to increase their marketing budgetthis year to include start ups.”Article from B2B - Marketing Strategists http://www.btobonline.com
  3. 3. AGENDACompanyConsumerCategoryCultureCompetitionPositioningPillarsPositioningPersonalityManifesto
  4. 4. WHY ARE WE HERE?COMPANY What’s Bubble Tank?How are Brands expanding theirbusiness?What is everyone else doing?What is going on beyond Brands andStartups?Who is competing with Bubble Tank?CONSUMERCATEGORYCULTURECOMPETITION
  5. 5. COMPANYBubble Tank is an event that unites Brands andStartups and facilitates follow-up negotiationsfor partnerships and acquisitions.
  6. 6. The Problem with Brands:Brands don’t have the time to find Start-Ups that canfuel innovation and business growth.Start-Ups need Brand funding.
  7. 7. CONSUMERWhat new decisions are brands choosing toexpand their business?
  8. 8. http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/9 OUT OF 10 STARTUPSWILL GO OUT OF BUSINESS“Startups are literally ajourney into the unknownand entrepreneurs need tobe comfortable with takingon ambiguity, uncertaintyand multiple challenges.” -Tanya Prive, Contributor RockthePost"Startups are the canary inthe marketing coal minedeveloping the types of thingsmarketers need to be versed intoday in order to connect withthe consumers of tomorrow. Ithink that’s the big reason forbrands to work with them." -Dave Knox CMO of digital agency Rockfish
  10. 10. CATEGORYWhat is everyone else doing?
  11. 11. Incubators &Acceleratorshave become an increasingly importantstepping stone for the tech startup scenein recent years.“A number of hot startups have emerged from theseprograms, encouraging more new entrepreneurs toapply. They’ve become so popular that about oneaccelerator a day launches these days.” -David Cohen, head of TechStars“Silicon Valley Incubators have historically worked well in theconsumer internet space, with the right access to mentorshipand design customers, incubators is well-positioned to guideenterprise startups.” -Deepak Jeevankumar, enterprise-focused VChttp://venturebeat.com/2013/01/20/silicon-valley-bigwigs-rally-behind-alchemist-an-incubator-for-enterprise-startups-exclusive/#lKeOjIi0jqOCfDmH.99
  12. 12. We live in a world where brands andstartups are collaborating more andmore, cross-pollinating their talent.
  13. 13. http://angelpad.org/ & http://www.techstars.com/ & http://ycombinator.com/Twice a year Y Combinatorinvest a small amount ofmoney ($14-20k + an$80k note) in a largenumber of startups. Thestartups move to SiliconValley for 3 months, duringwhich they work intensivelyto get the startup into thebest possible shape andrefine their pitchto investors.TechStars is the #1 startupaccelerator in the world.Although they are veryselective in choosing whichstartups to invest in, they arevested in the success of yourstartup. As well as intensementorship from hundreds ofthe best entrepreneurs inthe world.AngelPad is a mentorshipprogram founded byex-Googler Thomas Korteto help web and mobiletechnology startups buildbetter products, attractadditional funding andultimately grow moresuccessful businessesTOP INCUBATORS & ACCELERATORS
  14. 14. SXSW MATTERS SOMUCH FOR BRANDSThe Startup Spotlight at SXSW V2V offers startups theopportunity to give demos, network and get immediatefeedback. It is the only time each year that literallythousands of the world’s most influential digital mindsbump shoulders. -Steve Case, Chairman & CEO of Revolutionhttp://austin2013.sched.org/list/descriptions/type/party
  15. 15. CULTUREWhat is going on beyond Brands and Startups?
  16. 16. http://www.forbes.com/sites/tanyaprive/2013/03/29/top-11-reasons-startups-succeed/“IF YOU DON’T BUILD YOUR STARTUP IN SILICONVALLEY, YOU DON’T WANT TO WIN BAD ENOUGH.”-Robert Scoble, Tech Blogger
  17. 17. http://www.washingtonpost.com/business/on-small-business/venture-capital-dollars-spent-outside-the-valley/2013/01/15/71366288-5ed5-11e2-b05a-605528f6b712_gallery.html#photo=1SILICON VALLEYDECENTRALIZING“Silicon Valley continues to attract by far themost venture capital investments, but severalother regions are hot on its heels. Outside theValley, start-ups in the following cities and re-gions are expected to secure the most venturefunding in 2013.”- Revolution LLC in Washington D.C.
  18. 18. http://teamaltman.com/2010/02/successful-entrepreneurs-guiding-principles-for-business-success/ENTREPRENEUR = ROCKSTARS“Entrepreneurs are risk takers, willing to roll the dice withtheir money or reputation on the line in support of an ideaor enterprise. They willingly assume responsibility for thesuccess or failure of a venture and are answerable for allits facets.” -Victor Kiam American entrepreneur & Formerowner of New England Patriots 88-91”
  19. 19. COMPETITIONWho is competing with Bubble Tank?
  20. 20. Venture CapitalistBrand MarketingTechInnovativeEntainmentTalent
  21. 21. BRAND PILLARSBubble Tank has the connections with large name brands such as Victoria Secret, General Elec-tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-upsto create partnerships and acquisitions.Formed in San Francisco, Bubble Tank was a Startup that became a reality. Bubble Tank was thesecond startup created by the CEO’s, who originally started Pop17. That prospered in SXSW andNBC’s Bravo TV series “Silicon Valley Start Ups.”Bubble Tank has the determination and drive to create new innovative start ups. That have ex-ceeded their previous accomplishments. By developing new innovative ideas and expandingtheir networks.Bubble Tank has the connections with large name brands such as Victoria Secret, General Elec-tric and Pacific Gas and Electric Company (PG&E). To unite brands and trending tech Start-upsto create partnerships and acquisitions.CONNECTIVITYEXPERIENCESTARTUPMENTALITYCONNECTIVITY
  22. 22. BRANDPOSITIONINGBubble Tank is the only event that connects big brands andstartups together to reach their business objectives. Throughexperience and support, Bubble Tank has the startup mentalitythat offers new opportunities for entrepreneurs of the future.
  23. 23. BRANDPERSONALITYInnovativeDeliveringPassionateProsperInspiring
  24. 24. BRAND MANIFESTOThis is the Bubble Tank.Where your passion and ideas come to life.Bubble Tank lays down the path to your futureThere are many obstacles you may face. Bubble Tank has the solution.Bubble Tank has the answers to all your business objectives.And will help you through the process.Creating your own business isn’t easy, but developing new innovative ideas maylead to partnerships you cannot refuse.Bubble Tank will connect you with big brands that will lead to uniqueinvestment opportunities.
  25. 25. CONT’D BRAND MANIFESTOTechnology is the next leap of human evolution. The trending tech startups are onthe rise, and this revolution of brands and startups joining forces has already startedand is expanding everyday.We allow you to discover, develop, and deliver innovative startups to brands for theeconomic and community prosperity.Let’s bring your new ideas to reality.Join the event to your future success.Come and join us.We are Bubble Tank!
  26. 26. Thank You