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NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
NRB Social Media
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NRB Social Media

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NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits

NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits

Published in: Spiritual
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  • Transcript

    • 1. INTERNET EDUCATIONAL SESSION Social Media: Prepare to Get Connected! Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
    • 2. Social Media: Prepare to Get Connected! ABOUT ME
    • 3. Social Media: Prepare to Get Connected! ABOUT ME
    • 4. Social Media: Prepare to Get Connected! ABOUT ME
    • 5. Social Media: Prepare to Get Connected! ABOUT ME
    • 6. Social Media: Prepare to Get Connected! ABOUT ME
    • 7. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    • 8. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    • 9. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    • 10. Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    • 11. Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    • 12. Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
    • 13. Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
    • 14. Social Media: Prepare to Get Connected! BEYOND THE BIG THREE •LinkedIn - business networking; thought leaderships •Meetup.com - local events and user groups • Flickr - photos- personal, professional, team, event • SlideShare - presentations (KoineMedia.com) • Ustream - live video streaming • Ning, Digg, Wikipedia • Niche communities Credit: flickr.com/photos/taminator/21830142
    • 15. Social Media: Prepare to Get Connected! WHAT SHOULD WE BE DOING??? • Basic Presence on Facebook • Engaged on Twitter • Videos on YouTube • Turn audio into a Podcast • Web 2.0 Publishing (Drupal) Change Your Thinking!!! Credit: flickr.com/photos/taminator/21830142
    • 16. Social Media: Prepare to Get Connected! • Think Open Source • Think Web 2.0 (Community) • Think User-Generated Content • Think New Media - no longer new...now it is THE Media • Re-Think who does the “ministry” Credit: flickr.com/photos/taminator/21830142
    • 17. Social Media: Prepare to Get Connected! “PEOPLE ARE NOT ADDICTED TO FACEBOOK” • They are addicted to their friends! • “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.” - Mark McCormack, founder IMG (via Tom McCracken, LevelTen) • So...be a friend! Credit: flickr.com/photos/taminator/21830142
    • 18. Social Media: Prepare to Get Connected! FACEBOOK VS. TWITTER • Facebook = Friends • Twitter = Conversation • Stay “Light” on Facebook • Tweeting much different
    • 19. Social Media: Prepare to Get Connected! BLOGGING • Short, informal posts • Wordpress or Drupal • Tweet your posts • Turn on commenting • Get a spam service (Mollum)
    • 20. Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
    • 21. Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
    • 22. Social Media: Prepare to Get Connected! START - PARK IT NOW • Username (grab namespace) • Twitter - 15 char; can use “_” • FB- can use periods (domains) • Use Same Profile Picture
    • 23. Social Media: Prepare to Get Connected! NEXT STEPS • Get started on Twitter • If have videos, put on YouTube • Blog and/or Podcast? • Make Your Website 2.0
    • 24. Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
    • 25. Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
    • 26. Social Media: Prepare to Get Connected! STAFFING FOR SOCIAL MEDIA • Younger Generations, but Train! • Questions to ask • Hard to measure ROI; don’t micro- manage but develop status reports • Hybrid model- outsource some • Time 2 hours/week up to 2 FTE’s, depending on your goals • Part of web team but integrated with Credit: flickr.com/photos/rosauraochoa/3330891783/ marketing team
    • 27. Social Media: Prepare to Get Connected! UP AND COMING • Foursquare - location-based • Posterous - mobile lifestreaming • Whatdo you see on the horizon?
    • 28. Q&A Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
    • 29. ANNOUNCEMENTS • Twitter session - 4:00 today • Get presentation at KoineMedia.com • Please fill out a feedback form • Important Session Monday 2 pm- Saving the Church • Attend the Internet Advisory Council - open to all on Tuesday 2-3 pm

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