NRB Social Media

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NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits

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  • NRB Social Media

    1. 1. INTERNET EDUCATIONAL SESSION Social Media: Prepare to Get Connected! Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
    2. 2. Social Media: Prepare to Get Connected! ABOUT ME
    3. 3. Social Media: Prepare to Get Connected! ABOUT ME
    4. 4. Social Media: Prepare to Get Connected! ABOUT ME
    5. 5. Social Media: Prepare to Get Connected! ABOUT ME
    6. 6. Social Media: Prepare to Get Connected! ABOUT ME
    7. 7. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    8. 8. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    9. 9. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    10. 10. Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    11. 11. Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
    12. 12. Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
    13. 13. Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
    14. 14. Social Media: Prepare to Get Connected! BEYOND THE BIG THREE •LinkedIn - business networking; thought leaderships •Meetup.com - local events and user groups • Flickr - photos- personal, professional, team, event • SlideShare - presentations (KoineMedia.com) • Ustream - live video streaming • Ning, Digg, Wikipedia • Niche communities Credit: flickr.com/photos/taminator/21830142
    15. 15. Social Media: Prepare to Get Connected! WHAT SHOULD WE BE DOING??? • Basic Presence on Facebook • Engaged on Twitter • Videos on YouTube • Turn audio into a Podcast • Web 2.0 Publishing (Drupal) Change Your Thinking!!! Credit: flickr.com/photos/taminator/21830142
    16. 16. Social Media: Prepare to Get Connected! • Think Open Source • Think Web 2.0 (Community) • Think User-Generated Content • Think New Media - no longer new...now it is THE Media • Re-Think who does the “ministry” Credit: flickr.com/photos/taminator/21830142
    17. 17. Social Media: Prepare to Get Connected! “PEOPLE ARE NOT ADDICTED TO FACEBOOK” • They are addicted to their friends! • “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.” - Mark McCormack, founder IMG (via Tom McCracken, LevelTen) • So...be a friend! Credit: flickr.com/photos/taminator/21830142
    18. 18. Social Media: Prepare to Get Connected! FACEBOOK VS. TWITTER • Facebook = Friends • Twitter = Conversation • Stay “Light” on Facebook • Tweeting much different
    19. 19. Social Media: Prepare to Get Connected! BLOGGING • Short, informal posts • Wordpress or Drupal • Tweet your posts • Turn on commenting • Get a spam service (Mollum)
    20. 20. Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
    21. 21. Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
    22. 22. Social Media: Prepare to Get Connected! START - PARK IT NOW • Username (grab namespace) • Twitter - 15 char; can use “_” • FB- can use periods (domains) • Use Same Profile Picture
    23. 23. Social Media: Prepare to Get Connected! NEXT STEPS • Get started on Twitter • If have videos, put on YouTube • Blog and/or Podcast? • Make Your Website 2.0
    24. 24. Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
    25. 25. Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
    26. 26. Social Media: Prepare to Get Connected! STAFFING FOR SOCIAL MEDIA • Younger Generations, but Train! • Questions to ask • Hard to measure ROI; don’t micro- manage but develop status reports • Hybrid model- outsource some • Time 2 hours/week up to 2 FTE’s, depending on your goals • Part of web team but integrated with Credit: flickr.com/photos/rosauraochoa/3330891783/ marketing team
    27. 27. Social Media: Prepare to Get Connected! UP AND COMING • Foursquare - location-based • Posterous - mobile lifestreaming • Whatdo you see on the horizon?
    28. 28. Q&A Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
    29. 29. ANNOUNCEMENTS • Twitter session - 4:00 today • Get presentation at KoineMedia.com • Please fill out a feedback form • Important Session Monday 2 pm- Saving the Church • Attend the Internet Advisory Council - open to all on Tuesday 2-3 pm

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