NRB 2011 Social Media in Depth

930 views

Published on

NRB Convention 2011 - Social Media In Depth Educational Session - Lee Raney

Published in: Spiritual
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
930
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • NRB 2011 Social Media in Depth

    1. 1. SOCIAL MEDIA STRATEGIES Social Media In-Depth Lee Raney lee@koinemedia.com @leeraney
    2. 2. Social Media In-Depth OVERVIEW• Social Media Strategy and Planning•Integrating Facebook on yourWebsite•Integrating Twitter on yourWebsite• Where to Start?
    3. 3. Social Media In-Depth STRATEGY AND PLANNING•Proper Mindset - BuildingRelationships, Trust•2011 - Not Numbers,Engagement•Strategy Document (revise often);Objectives• In House or Outsource?
    4. 4. Social Media In-Depth INTEGRATION ON YOUR WEBSITE (3 LEVELS)Level 1: FB and Tw Connections - “Like” FB Page; Follow on Twitter - Icons in header or homepage - Option to use FB Like - Larger widgets on homepage
    5. 5. Social Media In-Depth INTEGRATION ON YOUR WEBSITE (3 LEVELS)Level 2: Social Sharing (Viral) - FB and Twitter Widgets - Services - ShareThis, AddToAny - Placement relative to content - Other Facebook Widgets (Comments)
    6. 6. Social Media In-Depth INTEGRATION ON YOUR WEBSITE (3 LEVELS)Level 3: User Posting and Log-in - Drupal Twitter Module - Registration Fatigue - FB Login (f.k.a., FB Connect) - Registration Plugin (“easier”)
    7. 7. Social Media In-Depth WHERE TO START?• Education - Understand the New World• Develope a SM Communications Strategy• Website: Level 1 (Connections)• Website: Level 2 - What does my CMS offer?• Engagement - Communications Calendar
    8. 8. ANNOUNCEMENTS•Get presentation at KoineMedia.com•Please fill out a feedback form
    9. 9. Q&ADISCUSSION

    ×