NRB 2011 Radio Key Elements for Websites in 2011
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NRB 2011 Radio Key Elements for Websites in 2011

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NRB Educational Session - joint Radio and Internet session on What is working in 2011 - Key Elements for Websites. Looking at NRB Internet Award winning websites including IamSecond.com

NRB Educational Session - joint Radio and Internet session on What is working in 2011 - Key Elements for Websites. Looking at NRB Internet Award winning websites including IamSecond.com

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NRB 2011 Radio Key Elements for Websites in 2011 NRB 2011 Radio Key Elements for Websites in 2011 Presentation Transcript

  • RADIO STRATEGIESWhat’sWorking NOW: Key Elements for Websites in 2011 Lee Raney lee@koinemedia.com @leeraney
  • What’s Working NOW OVERVIEW• The World of Interactive (Much More than a Website)• Strategy and Planning• What’s Working: Key Elements• What’s Working: Case Study - IAmSecond.com• Where to Start?
  • What’s Working NOW THE WORLD OF INTERACTIVE• Websites - CMS, Design, User Experience (UX),Video, Tools• Back-end Integration - CRM/Donor Management, Donation Forms• Traffic - Search Engine Optimization (SEO), Search Engine Marketing (SEM), MediaBuying• E-mail - Platform, Integration, Analytics, Communcations• Social Media - Communication, Integration• Presence on External Sites - Reaching the Larger Christian Audience On-line• Mobile - Mobile website, Apps, Text-to-give
  • What’s Working NOW STRATEGY AND PLANNING• Different Websites for Different Audiences and Purposes • About Your Ministry - Communications and Fundraising • Ministry - Expand your ministry on-line• Presence on External Websites - Social Media (FB, TW, YT), Christian sites• Types of eMail - Campaigns, Engagement, Ministry• Communications schedule - Site Content, Social Media, E-mail
  • What’s Working NOW WHAT’S WORKING: KEY ELEMENTS• Website - Clean, “Web 2.0” Design, Good User Experience• Leveraging Open Source - CMS (Drupal, Wordpress)• Traffic - SEO, SEM and on-line marketing• Ministry - Expand your ministry on-line• Social Media (FB, TW,YT), Christian sites - community• User-generated Content, Interaction, Discussion• Communications schedule - Site Content, Social Media, E-mail
  • What’s Working NOW CASE STUDY: IAMSECOND.COM“Most Creative On-lineInitiative”“Best Ministry Website”e3Partners.org - separateministry websiteSimple Design, Clean UXFocused PurposeLeveraged Open SourceSocial Media Integration
  • What’s Working NOW WHAT’S WORKING: KEY ELEMENTS• Website - Clean, “Web 2.0” Design, Good User Experience• Leveraging Open Source - CMS (Drupal, Wordpress)• Traffic - SEO, SEM and on-line marketing• Ministry - Expand your ministry on-line• Social Media (FB, TW,YT), Christian sites - community• User-generated Content, Interaction, Discussion• Communications schedule - Site Content, Social Media, E-mail
  • What’s Working NOW WHERE TO START?• Education - Understand the New World• Budget and Overall Strategy• Do a Better Job Fundraising On-line• Work to do a few things well• Think Different - Ministry On-line
  • ANNOUNCEMENTS•Get presentation at KoineMedia.com•Please fill out a feedback form
  • Q&ADISCUSSION