NRB 2010 Twitter Session
by Lee Raney on Mar 02, 2010
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Presentation on Twitter at National Religious Broadcasters Convention 2010
Presentation on Twitter at National Religious Broadcasters Convention 2010
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credibility words subject mastery – can I trust what you say about…
reliability actions lives up to commitments – can I trust you to…
intimacy emotions comfort level – do I feel comfortable discussing…
self-orientation motives maintains others interests – can I trust you care about…
If you only focus on the creditability even the best subject matter experts can come off as irresponsible, too technical/unable to communicate or conniving.