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Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
Idg korea   lead generation 2013 - print
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Idg korea lead generation 2013 - print

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Basic Lead-Generation Service Introduction Deck.

Basic Lead-Generation Service Introduction Deck.

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  • 1. IDG Korea Lead-Generation
  • 2. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Robert Darwin (1809-1882)
  • 3. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG 1. IDG 2. B2B BUYER A. PURCHASING CYCLE B. INFO. CONSUMPTION 3. LEAD GENERATION A. Client – SFDC Process B. IDG Lead Generation Service Coverage 4. IDG LEAD GENERATION SERVICE & PRODUCTS CHART 3
  • 4. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG GLOBAL PRESENCE IDG Reaching more than 280 million technology buyers in 97 countries In one of the most important markets for online advertising, IDG offers total regional monthly impressions of 99 million in the U.S. and Canada. 2 Countries With a presence in 16 countries in this rapidly growing technology market, IDG offers total regional monthly impressions of more than 12 million. 16 Countries With a presence in 34 countries, Europe represents IDG’s largest regional audience, with monthly online impressions of 328 million and print circulation of more than 2.4 million. 34 Countries As one of IDG’s fastest growing markets, IDG’s audience in 22 countries in Asia/ Pacific includes 81 million monthly online impressions and print circulation of 2.6 million. 22 Countries With total regional monthly impressions of 27 million, IDG’s sites in 22 countries reach the highly developed markets of the Middle East and rapidly emerging markets in Africa. 22 Countries 4
  • 5. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG PORTFOLIO IDG 5
  • 6. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG KOREA MEDIUM IDG IT World & CIO Korea 한국 IDG의 IT World 와 CIO Korea는 국내 기업의 IT 부서의 임원 및 실무 담당자들을 위한 국내 및 해외 IT 정보를 제공하는 전문 B2B 미디어 사이트입니다. IT World Korea URL: www.itworld.co.kr 월별 UV: 221,600 월별 PV: 2,113,300 Pages / Visit : 2.75 평균 방문 체류 시간: 2분 등록 회원 : 50,000 구독자: IT 전략 결정권자, IT 부서 임원, 실무진 및 전문가 CIO Korea URL: www.ciokorea.com 월별 UV: 33,400 월별 PV: 476,700 Pages / Visit : 2.49 평균 방문 체류 시간: 2분 14초 등록 회원 : 8,000 구독자: CIO, CSO, CISO, IT 전략 결정권자, IT 부서 임원, 및 전문가 • 고정적 충성 방문자 비율 34% • IT 키워드 검색을 통한 방문자 비율 66% 6
  • 7. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG KOREA MEMBERS IDG IDG 온라인 회원 [Qualified Members]: 58,000+ *총 회원: 80,000+ | 개인 및 소속 기업 상세 정보 등록 회원 58,000+ 16.7% 16.7% 15.9% 8.7% 6.2% 6.0% 4.7% 4.0% 3.8% 3.2% 3.1% 3.0% 2.9% 2.7% 1.2% 1.1% 0.0% 5.0% 10.0% 15.0% 20.0% 32.9% 9.9% 16.8%11.2% 16.4% 12.9% 1-49 50-99 100-499 500-999 1000-4999 5000+ 7.2% 4.0% 8.4% 30.4% 18.8% 14.1% 11.0% 6.0% 사장급 이사급 이상 임원 이사급 임원 부장급 임직원 과장급 이상 임직원 대리급 임직원 대리급 미만 임직원 기타 기업 규모 직급 산업 7
  • 8. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG B2B BUYER: PURCHASING CYCLE 8
  • 9. B2B BUYER: INFO. CONSUMPTION
  • 10. B2B BUYER: INFO. CONSUMPTION Information Relied on for Each Stage of the Purchase Process Determine the Business Need Determine Technical Requiremen ts Evaluate Products/ Services Recommend & Select Vendors Sell Internally Authorize/ Approve Feature article about trends, strategies, management 44% 23% Technology news 39% 44% 48% 30% 15% Feature article about technologies 38% 45% 15% White papers 35% 44% 50% Case studies 34% 48% 23% 16% Analyst research (e.g., IDC, Gartner, Forrester) 48% 33% 25% 17% Interviews with technology experts 43% 32% 16% Third-party market research (e.g., publisher or custom commissioned, focus group) 15% Opinion columns ROI tool, calculator, other assessment tool 33% 26% Discussions in forums/online communities Product demo/product literature 42% 60% 41% 26% 21% Product testing/reviews/opinions 41% 63% 43% 24% 26% Buyer's guides 48% 30% 15% How-to content/information 45% 51% Vendor directories Establishing need and benefit Selecting product and vendor Internal justification and purchase
  • 11. B2B BUYER: Summary
  • 12. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG CLIENT–SFDC Process LEAD GENERATION 12 Web Form Lead Capture Web Site Visitors Inbound Calls Lists Plan and Execute Marketing Campaign • Display AD • Google ADwords • Email Marketing • Direct Mail • Cold Calls • Partners • Events • Trade Shows • PR • Set up auto-response emails - ”Thank you for your interest” - Your trial information - Event details - White papers • Set up lead assignment rules - Geography - Company size - Product of interest • Purchased list • Trade show • Legacy data • “Contact me” request • Free trial • Event registration • Organic Web traffic • AdWords referrals • Email responses • White Paper Download • Yellow pages • Google Maps • Word-of-mouth referrals • Social Create New Leads • Partner Company DB • If one doesn’t exist, create a new lead Top Search Terms Leads by SourceCampaign ROI Lead Quality
  • 13. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG CLIENT–SFDC Process LEAD GENERATION 13 Qualified? Set up different views to manage your leads. For example, today’s leads or leads sorted by lead type. Yes When working a lead, set up a series of tasks, which might vary based on the type of lead. For example: Day 1: Personalize mass email Day 2: Call/voicemail Day 4: Call/voicemail Day 7: Personalize mass email Establish Contact?My Open Leads Duplicate Lead? Working Leads The find duplicate leads Compare duplicated lead captured sources. Yes No Use email marketing and call downs to re-market to your archived leads. Keep an archive of your dead leads. No Create a set of qualification questions, such as current situation, product of interest, timeframe, key decision makers If the lead is qualified, convert it into a contact, with an associated opportunity and account. Converted Leads by Month Lead by Status Lead Conversion % Top Sales Reps
  • 14. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG CLIENT–SFDC Process LEAD GENERATION 14 Presentation Proposal Negotiation Won Yes No Open Opportunities Monitor opportunities reports and dashboards to keep track of top deals Customize process to fit internal sales methodologies and processes, making it easier to monitor sales pipeline. Use email marketing and call downs to re-market to your archived opportunities. Keep an archive of your dead opportunities. Lead Generation Campaign Process provides 360-degree view of your marketing campaigns, helping you build strong, lasting customer relationships. Sales Support Marketing New Customers Month-to-Date Trending Closed Business by Month Top Sales RepsTop 10 Deals
  • 15. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG CLIENT–SFDC Process LEAD GENERATION 15 Top Search Terms Leads by SourceCampaign ROI Lead Quality Converted Leads by Month Lead by Status Lead Conversion % Top Sales Reps Month-to-Date Trending Closed Business by Month Top Sales RepsTop 10 Deals
  • 16. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG IDG Lead Generation Service Coverage LEAD GENERATION 16 IDG Products Services Top Search Terms Leads by SourceCampaign ROI Lead Quality Converted Leads by Month Lead by Status Lead Conversion % Top Sales Reps Month-to-Date Trending Closed Business by Month Top Sales RepsTop 10 Deals • Qualified Lead-Generation • Conference (Off/Online) • Custom Seminar (Off/Online) • Whitepaper Lead Generation • Custom Content Lead Generation • List Rental • Display AD Client Coverage Area • Open Opportunities • Meeting Arrangements • Presentation • Proposal /Quotation • Negotiation • Client Management • General Lead Generation • Lead Nurturing
  • 17. COPYRIGHT 2013 INTERNATIONAL DATA GROUP KOREA. ALL RIGHT RESERVED Grow With IDG17 Tony Lee Account Manager | Strategic Marketing Service IDG Korea Telephone: +82.2.558.6924 Mobile: +82.10.2053.2413 Email: tony_lee@idg.co.kr

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