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  • 1. Marketing presentation By Lee & James Tuesday, 9 July 2013
  • 2. Product The product that we are here to promote is our texted base adventure game, the game is found online and is free to play. Tuesday, 9 July 2013
  • 3. Place The game is free to play online so you will click on an advert and it can take you straight to the game Tuesday, 9 July 2013
  • 4. Price As the game is free to play there will be no cost to it, but we with the products that we will sell after the game is well known will provide the Tuesday, 9 July 2013
  • 5. Promotion To promote our game we shall use a range of advertising campaigns ranging from direct, indirect and competitions. Tuesday, 9 July 2013
  • 6. Marketing objectives With our campaign we aim to build ourselves a community as well as extend the Twine user- base to get it recognition, which will influence others to create their own games too. Tuesday, 9 July 2013
  • 7. Target audience Male & Female Age: 20-34 Free-to-play users INTERACTIVE SOFTWARE FEDERATION OF EUROPE http://www.isfe.eu/ industry-facts Tuesday, 9 July 2013
  • 8. Indirect Tuesday, 9 July 2013
  • 9. Direct Tuesday, 9 July 2013
  • 10. Blogs/Forums Tuesday, 9 July 2013
  • 11. Promotion Tuesday, 9 July 2013
  • 12. http://www.cambridge-news.co.uk/news/Advertise-with-us.htm https://www.facebook.com/ads/create/ Costs £40-100 £10 per day http://www.amazon.co.uk/Inkjet-Iron-Transfers-Paper-Shirt/dp/ B000W4H606 http://www.ebay.co.uk/itm/10-Fruit-Loom-Valueweight-Plain-WHITE- Cotton-Tee-T-Shirts-WHOLESALE-/190665973076? _trksid=p3284.m263&_trkparms=algo%3DSIC%26its%3DI%26itu %3DMRU-11450%252BUCI%252BIA%252BUA%252BFICS %252BUFI%26otn%3D21%26pmod%3D181099836661%26ps %3D54 £30 for 10 http://www.amazon.co.uk/Tracedown-A4-Graphite-Pack- Sheets/dp/B001GMH9DW/ref=sr_1_1? ie=UTF8&qid=1372178524&sr=8-1&keywords=graphite +tracing+paper http://www.ebay.co.uk/itm/50-HB-Lead-Pencils-with- Yellow-Eraser-JOB-LOT-/151029170842 http://www.ebay.co.uk/itm/10-x-Black-Rectangle-Mouse- Mats-Cheap-Office-Bulk-Joblot-22-x-26-cm-/321144086225 http://www.amazon.co.uk/Tracedown-A4-Graphite-Pack- Sheets/dp/B001GMH9DW/ref=sr_1_1? ie=UTF8&qid=1372178524&sr=8-1&keywords=graphite +tracing+paper £20 for 20 £55 for 50 Tuesday, 9 July 2013
  • 13. -2014 Tuesday, 9 July 2013
  • 14. Schedule Tuesday, 9 July 2013
  • 15. How we intend to collect the necessary information to see if our campaign is successful Facebook Poll - feedback Questionnaire results Tuesday, 9 July 2013
  • 16. Legal & ethical considerations Placing stickers all around on lamp posts and buildings would be illegal for us to do. Therefore it’s been placed in a leaflet to let others do as they wish with them. Facebook/Twitter prizes - must arrive or audience may feel scammed and create a bad rep for us. Tuesday, 9 July 2013