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Marketing presentation
By Lee & James
Tuesday, 9 July 2013
Product
The product that we are here to promote is
our texted base adventure game, the game is
found online and is free to...
Place
The game is free to play online so you will
click on an advert and it can take you straight
to the game
Tuesday, 9 J...
Price
As the game is free to play there will be no
cost to it, but we with the products that we
will sell after the game i...
Promotion
To promote our game we shall use a range of
advertising campaigns ranging from direct,
indirect and competitions...
Marketing objectives
With our campaign we aim to build ourselves a
community as well as extend the Twine user-
base to get...
Target audience
Male & Female
Age: 20-34
Free-to-play
users
INTERACTIVE
SOFTWARE
FEDERATION OF
EUROPE
http://www.isfe.eu/
...
Indirect
Tuesday, 9 July 2013
Direct
Tuesday, 9 July 2013
Blogs/Forums
Tuesday, 9 July 2013
Promotion
Tuesday, 9 July 2013
http://www.cambridge-news.co.uk/news/Advertise-with-us.htm
https://www.facebook.com/ads/create/
Costs
£40-100
£10 per day
...
-2014
Tuesday, 9 July 2013
Schedule
Tuesday, 9 July 2013
How we intend to
collect the
necessary
information to see if
our campaign is
successful
Facebook Poll -
feedback
Questionn...
Legal & ethical
considerations
Placing stickers all around on lamp
posts and buildings would be
illegal for us to do. Ther...
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Marketing presentation

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Transcript of "Marketing presentation"

  1. 1. Marketing presentation By Lee & James Tuesday, 9 July 2013
  2. 2. Product The product that we are here to promote is our texted base adventure game, the game is found online and is free to play. Tuesday, 9 July 2013
  3. 3. Place The game is free to play online so you will click on an advert and it can take you straight to the game Tuesday, 9 July 2013
  4. 4. Price As the game is free to play there will be no cost to it, but we with the products that we will sell after the game is well known will provide the Tuesday, 9 July 2013
  5. 5. Promotion To promote our game we shall use a range of advertising campaigns ranging from direct, indirect and competitions. Tuesday, 9 July 2013
  6. 6. Marketing objectives With our campaign we aim to build ourselves a community as well as extend the Twine user- base to get it recognition, which will influence others to create their own games too. Tuesday, 9 July 2013
  7. 7. Target audience Male & Female Age: 20-34 Free-to-play users INTERACTIVE SOFTWARE FEDERATION OF EUROPE http://www.isfe.eu/ industry-facts Tuesday, 9 July 2013
  8. 8. Indirect Tuesday, 9 July 2013
  9. 9. Direct Tuesday, 9 July 2013
  10. 10. Blogs/Forums Tuesday, 9 July 2013
  11. 11. Promotion Tuesday, 9 July 2013
  12. 12. http://www.cambridge-news.co.uk/news/Advertise-with-us.htm https://www.facebook.com/ads/create/ Costs £40-100 £10 per day http://www.amazon.co.uk/Inkjet-Iron-Transfers-Paper-Shirt/dp/ B000W4H606 http://www.ebay.co.uk/itm/10-Fruit-Loom-Valueweight-Plain-WHITE- Cotton-Tee-T-Shirts-WHOLESALE-/190665973076? _trksid=p3284.m263&_trkparms=algo%3DSIC%26its%3DI%26itu %3DMRU-11450%252BUCI%252BIA%252BUA%252BFICS %252BUFI%26otn%3D21%26pmod%3D181099836661%26ps %3D54 £30 for 10 http://www.amazon.co.uk/Tracedown-A4-Graphite-Pack- Sheets/dp/B001GMH9DW/ref=sr_1_1? ie=UTF8&qid=1372178524&sr=8-1&keywords=graphite +tracing+paper http://www.ebay.co.uk/itm/50-HB-Lead-Pencils-with- Yellow-Eraser-JOB-LOT-/151029170842 http://www.ebay.co.uk/itm/10-x-Black-Rectangle-Mouse- Mats-Cheap-Office-Bulk-Joblot-22-x-26-cm-/321144086225 http://www.amazon.co.uk/Tracedown-A4-Graphite-Pack- Sheets/dp/B001GMH9DW/ref=sr_1_1? ie=UTF8&qid=1372178524&sr=8-1&keywords=graphite +tracing+paper £20 for 20 £55 for 50 Tuesday, 9 July 2013
  13. 13. -2014 Tuesday, 9 July 2013
  14. 14. Schedule Tuesday, 9 July 2013
  15. 15. How we intend to collect the necessary information to see if our campaign is successful Facebook Poll - feedback Questionnaire results Tuesday, 9 July 2013
  16. 16. Legal & ethical considerations Placing stickers all around on lamp posts and buildings would be illegal for us to do. Therefore it’s been placed in a leaflet to let others do as they wish with them. Facebook/Twitter prizes - must arrive or audience may feel scammed and create a bad rep for us. Tuesday, 9 July 2013
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