Oreos are great. Milk is great. Together, however, they become something more--a memorable dunking-and-snacking experience. In a similar way, the discipline of content strategy is valuable, and the discipline of content engineering is valuable. When those disciplines work hand-in-hand, however, the result is a remarkable content experience. It's time to break down the silos between planning a strategy and engineering the implementation. Colleen Jones, principal of Content Science, and Phil Wisniewski, executive vice president of Kanban, will explain 5 reasons why these disciplines go together.