20 Year Marketing Plan - BLAZING Nathan Lee


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20 Year Marketing Plan - BLAZING Nathan Lee

  1. 1. 20 Year High Performance, Highly Personal Marketing Plan for BLAZING Nathan Nathaniel Lee October 2012 ph.linkedin.com/in/nathanielianlee
  2. 2. The Race Course  The First Laps 1. Vision/Mission 2. Portfolio/Roles 3. Personal Brand Launch 4. 7 Habits of Highly Effective People 5. Personal SWOT Analysis 6. 20 Years Later 7. Monitors  The Final Lap 1. Keep the flame blazing!ph.linkedin.com/in/nathanielianlee
  3. 3. Before the Race Begins…  VISION/MISSION  My aim is to use my talents in purchasing, finance and marketing to become a sourcing manager and improve my marketability.  I want to become a leader, a flame that lights the path and provides guidance.  I will pursue this by keeping the desire, passion and determination blazing in order to achieve my goal while leaving behind my legacy .ph.linkedin.com/in/nathanielianlee
  4. 4. What does it take to win the race? 1. Fiancee 2. Loving Son 3. Trustworthy Brother 4. Favorite Uncle 5. Supportive Friend 6. Dependable Teammate 7. Over-performing Employee 8. Determined Entrepreneur 9. Pro-Environmentph.linkedin.com/in/nathanielianlee
  5. 5. The Fianceeph.linkedin.com/in/nathanielianlee
  6. 6. Loving Son and Trustworthy Brotherph.linkedin.com/in/nathanielianlee
  7. 7. Favorite Uncleph.linkedin.com/in/nathanielianlee
  8. 8. Supportive Friendph.linkedin.com/in/nathanielianlee
  9. 9. Dependable Teammateph.linkedin.com/in/nathanielianlee
  10. 10. Overperforming Employeeph.linkedin.com/in/nathanielianlee
  11. 11. Determined Entrepreneurph.linkedin.com/in/nathanielianlee
  12. 12. The Personal Brand LaunchBLAZING Nathaniel Leeph.linkedin.com/in/nathanielianlee
  13. 13. BLAZING Nathaniel LeeBLAZING ph.linkedin.com/in/nathanielianlee
  14. 14. BLAZING Nathaniel LeeBLAZINGNUT (NAT) ph.linkedin.com/in/nathanielianlee
  15. 15. BLAZING Nathaniel LeeBLAZINGNUT (NAT) HAND (HAN) ph.linkedin.com/in/nathanielianlee
  16. 16. BLAZING Nathaniel LeeBLAZINGNUT (NAT) HAND (HAN) YELL (IEL) ph.linkedin.com/in/nathanielianlee
  17. 17. BLAZING Nathaniel LeeBLAZINGNUT (NAT) HAND (HAN) YELL (IEL) LEAD (LEE) ph.linkedin.com/in/nathanielianlee
  18. 18. BLAZING Nathaniel LeeBLAZINGNUT (NAT) HAND (HAN) YELL (IEL) LEAD (LEE) CITI ph.linkedin.com/in/nathanielianlee
  19. 19. BLAZING Nathaniel LeeBLAZINGNUT (NAT) HAND (HAN) YELL (IEL) LEAD (LEE) CITI ph.linkedin.com/in/nathanielianlee
  20. 20. 7 Habits of Highly Effective People By: Stephen R. Covey  In The 7 Habits of Highly Effective People presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, the book reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity; principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.  (https://www.stephencovey.com/7habits/7habits.php)ph.linkedin.com/in/nathanielianlee
  21. 21. 7 Habits of Highly Effective People  Habit 1: Be Proactive  Take initiative by realizing that your decisions are the primary determining factor for effectiveness in life.  I chose to take an MBA even if my field is IT because I want to enter finance and marketing and become successful in it.  Habit 2: Begin with the End in Mind  Self-discover and clarify your deeply important character values and life goals.  I do this because I want to achieve financial stability in order to provide for my future family the same comfort and privilege provided to me by my parents.  Habit 3: Put First Things First  Prioritize, plan and execute based on importance.  I prioritize my studies, my career and my business. My actions are directed toward becoming excellent in what I do.ph.linkedin.com/in/nathanielianlee
  22. 22. 7 Habits of Highly Effective People  Habit 4: Think Win-Win  Genuinely strive for mutually beneficial solutions or agreements in your relationships.  Compromise is the key. In my teams, I am willing to hear out other people before coming up with a solution which is beneficial to both parties involved.  Habit 5: Seek First to Understand, Then to be Understood  Use emphatic listening to be genuinely influenced by a person which compels them to reciprocate.  I always put myself in the shoes of the other when making important decisions. This way, when I speak, the other person hears me out too.  Habit 6: Synergize  Combine the strengths of people through positive teamwork so as to achieve foals no one person could have done.  There is no I in TEAM. I personally acknowledge that I cannot do everything myself. I have a partner in my business who handles operations as I understand I have very little knowledge in that field.  Habit 7: Sharpen the Saw  MAGIS. Men for Others. Ad Majorem Dei Gloriam.ph.linkedin.com/in/nathanielianlee
  23. 23. Personal SWOT  A personal SWOT analysis is a powerful technique that can be used when seeking a career change (or indeed any other personal change in your life). Linked to a strong and powerful goal, it can enable you to take advantage of your skills, talents and abilities to take your career to the next level.  http://www.citehr.com/103011-personal-swot-analysis.htmlph.linkedin.com/in/nathanielianlee
  24. 24. Personal SWOT  Strengths:  Weakness:  Finisher  Hot tempered  Creative  Tardy  Hardworking  Impatient  Focused  Takes too much  Intelligent work at once  Determined  Lacks confidence  Grade-conscious  Glutton  Charitable  Service for others  Rash  Caring  Imprudent  Concerned  Envy  Artisticph.linkedin.com/in/nathanielianlee
  25. 25. Personal SWOT  Opportunities:  Threats:  MBA degree  Favoritism  New role? New  Might not get promoted? company? Higher Left out in role allocation? salary? Different job? Poor performance rating that will lead to lower  New Career increase?  Sourcing manager? PO  Culture/Race Buyer?  Chinese are expected to  Newly engaged have businesses. What if I  More mature mindset? want a career as well? Become prudent? New  Migration set of priorities?  Move to another country  Upcoming business and start a life (and trends family) there instead of  Start of own company? here? Expand current business?  Finance Quit job and be a full- time entrepreneur?  In order to live a comfortable lifestyle  Further education (similar to my current  Pursue Mandarin one), what must I do? courses, Master in Financially? Marketing or Financeph.linkedin.com/in/nathanielianlee
  26. 26. Near the finish line, the journey is the best part! Here and Now The End In Mind  28 Years Old  48 Years Old  Employee  High Ranking  Newbie Employee (Sourcing Entrepreneur Manager or above)  Newly Engaged  Entrepreneur with  MBA Student several businesses (retail and food)  Living with parents  Married with 2 kids  Own house and cars  Giving back to charityph.linkedin.com/in/nathanielianlee
  27. 27. Monitors  To ensure that I win the race, I need to manage some checks: 1. Cash/Budget/Spending Monitor  Use iPhone and iPad applications to track expenses (cash and credit card usage) to monitor how much I am spending each day. In the end, this will tell me if I am over my budget and if there is a need for belt-tightening. 2. Time Monitoring System  Make a daily schedule of activities to ensure that I don’t waste time doing unimportant things. This also keeps track of my projects and activities. 3. Blog/Diary  This is a daily storytelling of what transpired to me during the day. Preferably includes a daily highlight where I explain something different that happened to me and hopefully a lesson that I learned during the day,ph.linkedin.com/in/nathanielianlee
  28. 28. Monitors 4. Investment Portfolio  It is vital that I keep track of my investments (savings, UITF’s, stock market and mutual funds). This way, I can predict earnings in the year(s) to come especially since these are long terms investments. I will eventually use the money for my family (education, food, etc.) 5. Diet/Sports  I will use this to track my exercise, food intake (calories) and weight. I would also like to monitor my heart rate and blood pressure as my family has a history of high blood pressure and heart ailments. I want to live a long healthy life.ph.linkedin.com/in/nathanielianlee
  29. 29. The Race Towards the Goal  We live in a world where people are always rushing toward the goal. While there’s nothing wrong with it, we all must learn to enjoy the journey. In this journey, we meet people who will have a huge impact in our lives.  I would like to leave my mark in this world where I can tell my wife and kids that I lived a fulfilled life. That I was able to provide for them, the same if not more than I received. That I took care of my parents and family when they’re retired. That I became someone essential in a multinational company and that I am a top entrepreneur in the country. That I was able to give back to the community by building a social enterprise where I help the underprivileged by providing good jobs with steady income.  I will always keep on BLAZING. The flame will never die down.ph.linkedin.com/in/nathanielianlee
  30. 30. 20 Year High Performance, Highly Personal Marketing Plan for BLAZING Nathan Nathaniel Lee October 2012 ph.linkedin.com/in/nathanielianlee