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Keeping Users Happy
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Keeping Users Happy

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Lee Munroe's presentation at Barcamp Belfast 08

Lee Munroe's presentation at Barcamp Belfast 08

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    Keeping Users Happy Keeping Users Happy Presentation Transcript

    • “ Something web designy” Keeping users happy
    • [email_address]
    • 1. Communication
    • Source: moo.com Friendly language
    • Source: moo.com Friendly language
    • Source: flickr.com/photos/duncan/ Touch points
    • Source: thebigwordproject.com Touch points
    • Source: thebigwordproject.com Touch points
    • Source: thebigwordproject.com Touch points
    • 2. KICS (Keep It Clear Stupid)
    • Book: Yes! 50 Secrets from the Science of Persuasion Yes!
    • Source: http://www.flickr.com/photos/_vina Limit choice
    • Source: wordpress.org Where’s the banana?
    • Source: thebigwordproject.com Where’s the banana?
    • 3. Association leemunroe.com
    • Source: http://www.youtube.com/watch?v=-w9aVkQghQA We all associate
    • Source: amazon.co.uk Shops
    • Source: smashingmagazine.com Blogs
    • 4. Sign-up forms
    • Source: freshbooks.com Barrier to entry
    • Source: ny times.com Barrier to entry
    • Source: 37signals.com Instant feedback
    • 5. Defensive design
    • Murphy’s Law: Whatever can go wrong, will go wrong Murphy’s Law
    • Source: facebook.com Error messages
    • Source: digg.com Help
    • 404 pages
    • Source: twitter.com 404 pages
    • Source: leemunroe.com 404 pages
    • Source: futureofwebapps.com Progress
    • Source:last.fm Location
    • Source: deviantart.com Breadcrumbs
      • Communication
      • Keep It Clear Stupid
      • Association
      • Sign-up Forms
      • Defensive Design
    • [email_address]