“ Something web designy” Keeping users happy
[email_address]
1. Communication
Source: moo.com Friendly language
Source: moo.com Friendly language
Source:  flickr.com/photos/duncan/ Touch points
Source: thebigwordproject.com Touch points
Source: thebigwordproject.com Touch points
Source: thebigwordproject.com Touch points
2. KICS (Keep It Clear Stupid)
Book:  Yes! 50 Secrets from the Science of Persuasion  Yes!
Source:  http://www.flickr.com/photos/_vina Limit choice
Source:  wordpress.org Where’s the banana?
Source:  thebigwordproject.com Where’s the banana?
3. Association  leemunroe.com
Source:  http://www.youtube.com/watch?v=-w9aVkQghQA We all associate
Source:  amazon.co.uk Shops
Source:  smashingmagazine.com Blogs
4. Sign-up forms
Source:  freshbooks.com Barrier to entry
Source: ny times.com Barrier to entry
Source: 37signals.com Instant feedback
5. Defensive design
Murphy’s Law: Whatever can go wrong, will go wrong Murphy’s Law
Source: facebook.com Error messages
Source: digg.com Help
404 pages
Source: twitter.com 404 pages
Source: leemunroe.com 404 pages
Source: futureofwebapps.com Progress
Source:last.fm Location
Source: deviantart.com Breadcrumbs
<ul><li>Communication </li></ul><ul><li>Keep It Clear Stupid </li></ul><ul><li>Association </li></ul><ul><li>Sign-up Forms...
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Keeping Users Happy

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Lee Munroe's presentation at Barcamp Belfast 08

Published in: Technology, Design
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Keeping Users Happy

  1. 1. “ Something web designy” Keeping users happy
  2. 2. [email_address]
  3. 3. 1. Communication
  4. 4. Source: moo.com Friendly language
  5. 5. Source: moo.com Friendly language
  6. 6. Source: flickr.com/photos/duncan/ Touch points
  7. 7. Source: thebigwordproject.com Touch points
  8. 8. Source: thebigwordproject.com Touch points
  9. 9. Source: thebigwordproject.com Touch points
  10. 10. 2. KICS (Keep It Clear Stupid)
  11. 11. Book: Yes! 50 Secrets from the Science of Persuasion Yes!
  12. 12. Source: http://www.flickr.com/photos/_vina Limit choice
  13. 13. Source: wordpress.org Where’s the banana?
  14. 14. Source: thebigwordproject.com Where’s the banana?
  15. 15. 3. Association leemunroe.com
  16. 16. Source: http://www.youtube.com/watch?v=-w9aVkQghQA We all associate
  17. 17. Source: amazon.co.uk Shops
  18. 18. Source: smashingmagazine.com Blogs
  19. 19. 4. Sign-up forms
  20. 20. Source: freshbooks.com Barrier to entry
  21. 21. Source: ny times.com Barrier to entry
  22. 22. Source: 37signals.com Instant feedback
  23. 23. 5. Defensive design
  24. 24. Murphy’s Law: Whatever can go wrong, will go wrong Murphy’s Law
  25. 25. Source: facebook.com Error messages
  26. 26. Source: digg.com Help
  27. 27. 404 pages
  28. 28. Source: twitter.com 404 pages
  29. 29. Source: leemunroe.com 404 pages
  30. 30. Source: futureofwebapps.com Progress
  31. 31. Source:last.fm Location
  32. 32. Source: deviantart.com Breadcrumbs
  33. 33. <ul><li>Communication </li></ul><ul><li>Keep It Clear Stupid </li></ul><ul><li>Association </li></ul><ul><li>Sign-up Forms </li></ul><ul><li>Defensive Design </li></ul>
  34. 34. [email_address]
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