Extending Enterprise Applications onto the Blackberry Platform

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Extending Enterprise Applications onto the
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  • BlackBerry has become synonymous with Enterprise email60% of the enterprise Smartphone market by 2011 1 World’s fastest growing company 2 29 million devices sold in last 12 months, 50M total since 1999 25 million devices forecasted to be sold in FY09 So secure, it’s the first mobile device ever carried by a US President Global Presence BlackBerry is available on over 425 carriers and channels in over 150 countries around the world (Q3 FY09) Wireless technology built to work across multiple network topologies GSM™/GPRS, EDGE, UMTS, HSDPA CDMA2000 1X and EVDO Wi-Fi 802.11a/b/g Continued leadership in enterprise mobility BES 5.0 Handset evolution 1 Source: J. Gold Associates, August 3rd, 2009, www.jgoldassociates.com , 2 http://news.bbc.co.uk/2/hi/business/8206906.stm
  • Where are the apps? A lot of hoopla with apple and their app store RIM late to the game there A product of their own success: email IS their killer app – there is a reason they are referred to as a crackberry. “ I can do that on my blackberry?”
  • By providing contextual information when employees need it most, expect to see improvements across the board in: Recent economic challenges have put pressure on enterprises to get MORE out of their mobile spend. You can do that with applications.
  • Now that you have a strategy, it’s time to put it in action. Where should you go?
  • Extending Enterprise Applications onto the Blackberry Platform

    1. 1. Extending Enterprise Applications To The BlackBerry ® Platform Lee McArthur Product Manager Kryos
    2. 2. Agenda <ul><li>Why BlackBerry is a safe bet </li></ul><ul><li>Where are the BlackBerry applications? </li></ul><ul><li>The case for mobility </li></ul><ul><li>Do you have a Mobile Strategy? </li></ul><ul><li>Considerations for mobilization of your enterprise applications </li></ul><ul><li>Where do I get started? </li></ul><ul><li>Tips & Lessons Learned </li></ul><ul><li>Questions </li></ul>
    3. 3. Why Blackberry ? <ul><li>Leader in the wireless enterprise market </li></ul><ul><li>Global Presence </li></ul><ul><li>Wireless technology built to work across multiple network topologies </li></ul><ul><li>Product portfolio focused solely on wireless </li></ul><ul><li>Continued leadership in enterprise mobility </li></ul><ul><li>Turning competitive pressure into competitive advantages </li></ul><ul><li>Security: The BES infrastructure is unique and is a competitive barrier </li></ul>
    4. 4. Where are the apps? <ul><li>BlackBerry App World – 3,000 and growing </li></ul><ul><li>Mobilize Field Service and Sales Force applications </li></ul><ul><ul><li>Sales Force Automation and CRM functions </li></ul></ul><ul><ul><li>Service Request Management and Job Dispatch </li></ul></ul><ul><ul><li>Remote Time and Expense Management </li></ul></ul><ul><li>Mobilize Enterprise Operations applications </li></ul><ul><ul><li>Asset Management </li></ul></ul><ul><ul><li>Inventory and Supply Chain Management </li></ul></ul><ul><li>Mobilize Executives through dashboards & workflow </li></ul><ul><ul><li>Business Intelligence </li></ul></ul><ul><ul><ul><li>Alerts and Access to Business Reports </li></ul></ul></ul><ul><ul><li>Workflow and Approvals </li></ul></ul><ul><ul><ul><li>HR Approvals (Expenses, Time Management, etc.) </li></ul></ul></ul><ul><ul><ul><li>Purchase Order Approvals, etc. </li></ul></ul></ul>… everywhere! “ I can do that on my BlackBerry?”
    5. 5. Business Application popularity
    6. 6. The Case for mobility <ul><li>Look for a business case, you will find one: </li></ul><ul><ul><li>Employee productivity </li></ul></ul><ul><ul><li>Operational efficiency </li></ul></ul><ul><ul><li>New revenue opportunities </li></ul></ul><ul><ul><li>Corporate knowledge enhancements </li></ul></ul><ul><ul><li>Customer satisfaction </li></ul></ul>http://bit.ly/82dY6T Business needs continue no matter where your employees are.
    7. 7. What about a Mobile Strategy? <ul><li>Do you know … </li></ul><ul><ul><li>How your employees need to work? </li></ul></ul><ul><ul><li>How your employees should work? </li></ul></ul><ul><ul><li>How your employees want to work? </li></ul></ul><ul><li>What do you consider mobility? </li></ul><ul><ul><li>Telecommuting with a laptop? On a personal desktop? </li></ul></ul><ul><ul><li>SmartPhones only? </li></ul></ul><ul><li>It’s recommended you have a Mobile Operations Specialist who can organize efforts related to: </li></ul><ul><ul><li>Mobility Policy </li></ul></ul><ul><ul><li>Device Management </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Application Development </li></ul></ul><ul><ul><li>Carrier Relationships </li></ul></ul><ul><ul><li>Mobile Networks </li></ul></ul>
    8. 8. Considerations for mobilizing your enterprise applications <ul><li>Security </li></ul><ul><li>Network Access (and offline access) </li></ul><ul><li>Device & Application Management </li></ul><ul><li>Data Management </li></ul><ul><ul><li>Leverage Push </li></ul></ul><ul><ul><li>Limit Request / Response Model </li></ul></ul><ul><ul><li>Only send necessary data </li></ul></ul><ul><ul><li>Compress data </li></ul></ul><ul><li>Ease of use </li></ul><ul><ul><li>Limit functionality </li></ul></ul><ul><ul><li>Do users really need all the functionality that the desktop application has? </li></ul></ul><ul><ul><li>K.I.S.S. principle </li></ul></ul><ul><li>What skill sets do your developers have? </li></ul>
    9. 9. Where do I get started? Vertical mobile applications Mobile Platforms Build applications yourself <ul><li>Advantages </li></ul><ul><li>“ As advertised” scope </li></ul><ul><li>Domain expertise </li></ul><ul><li>Designed to solve specific requirements </li></ul><ul><li>Challenges </li></ul><ul><li>Limited customization & extensibility </li></ul><ul><li>Limited use </li></ul><ul><li>Often not provided by 3 rd party vendors </li></ul><ul><li>“ Classic” deployment model </li></ul><ul><li>Advantages </li></ul><ul><li>Some are multi-platform </li></ul><ul><li>High customization </li></ul><ul><li>Create multiple-apps for multiple user groups </li></ul><ul><li>Device & O/S change insulation </li></ul><ul><li>Modern deployment model </li></ul><ul><li>Challenges </li></ul><ul><li>You define feature & function </li></ul><ul><li>Wide range of skill & effort required </li></ul><ul><li>Advantages </li></ul><ul><li>Most flexibility for customization </li></ul><ul><li>Full access to RIM API for Blackberry integration </li></ul><ul><li>Create virtually any application </li></ul><ul><li>Challenges </li></ul><ul><li>Relatively high dev. time </li></ul><ul><li>Requires deep knowledge of RIM API’s and J2ME </li></ul><ul><li>No device or O/S change insulation </li></ul>
    10. 10. Recommendation Vertical mobile applications Mobile Platforms Build applications yourself Best suited for … A mobile strategy with a limited business case A multiple application roadmap. Businesses with the skill, time, and interest, to build, manage & maintain.
    11. 11. Tips & Lessons learned <ul><li>BlackBerry application fast tips </li></ul><ul><ul><li>Application design is critical </li></ul></ul><ul><ul><li>The benefits of store & forward </li></ul></ul><ul><ul><li>Use everything the BlackBerry has to offer, and make your apps stickier. </li></ul></ul><ul><li>Application deployment </li></ul><ul><li>Staying ahead of the RIM curve </li></ul><ul><li>Involve I.T. Their concerns are real. </li></ul>
    12. 12. Questions?
    13. 13. Thank-you Lee McArthur Product Manager Kryos T: 403-303-8542 E: [email_address] PIN: 249E5522 Twitter ID: leemcarthur

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