Indian Crafts And Cell Phones


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The handicraft sector is the largest decentralised and unorganised sector of the Indian economy, and is amongst India’s largest foreign exchange earners.

Since I work with craftsmen in rural India, the applicability of mobile innovation, and the changes it could bring in my field about seem almost limitless.

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Indian Crafts And Cell Phones

  1. 1. Indian Crafts and Cell Phones Concept - Anurag Rana Leela Design
  2. 2. This is Jessore - a remote village, in West Bengal, also known as village of Kumbhakars (Potters) http:// /photos/ raahulsingh/ 1004216757/
  3. 3. Mina Kumbhakar, one of the potters, he makes beautiful terrcotta pots. He works only for 3 months in a year. “We make these products on order basis. Mostly orders are erratic and the city buyers unreliable.” meanestindian/361371568/ judepics/2369961720/
  4. 4. “My family is part of my production team Visits to Delhi and Calcutta help me get some new orders while also enabling me to buy new things.” http:// photos/ mckaysavage/ 342091584/in/ set-7215760382 2434767/
  5. 5. “I had taken loan from the money lender to complete a large order 2 years ago. I am still trying to repay it as we had 50% rejection.” http:// photos/ mckaysavage/ 342091584/in/ set-7215760382 2434767/
  6. 6. “This is my existing system of selling my products…” 1 2 3 I sell in the local market & I design my own supply to a few stores in Participate in Dilli Haat & products Kolkata & Delhi Surajkund mela annually
  7. 7. What if… Mina Kumbhakar had better opportunities to sell ? He could earn more during the year? He could be better trained?
  8. 8. What are we talking about ?
  9. 9. DESIGN + TRAINING Design development + training inputs MARKETING New marketing activities will help Mina to HELPING increase his sales and profits. Mina PRODUCTION His production increases and so does his regular flow of income. SUPPORT NETWORK Newer alliances, better technology to sustain his business.
  10. 10. Framework The Power of Mobile Information Mina Wants Information • in his language + ability to make decisions • about different SHGʼs (self help groups) • about grameen banks and schemes. • about their craft and the related materials • about other artisans in their vicinity
  11. 11. Framework The Power of Mobile Information Mobile database Available on SMS • Database of • Database of Skills • Quality Standards Artisans • Training • Ordering, Software • Financing needs Undertaken
  12. 12. Design skill development Information on training institutes and government initiatives Type of Training How can you attend Date / Fee if any Available on SMS
  13. 13. Production product development Developing market driven products. Type of Material available Cost of Material Supply Time Top selling products Available on SMS
  14. 14. Capacity building Currently Mina works for 3 months in a year October + November + December = Total Pots 1000
  15. 15. Capacity building We can gradually increase the total number months by another 3 months and so on Oct, Nov, Total Period Jul, Aug, Sept + Dec +6 months = Total Pots 2000
  16. 16. Capacity building Mina Kumbhakar Can we also make him a resource ? when he is not making pots he is teaching his craft Mina updates his availability and skill level regularly on his cell phone, so that he can get relevant work when he is free.
  17. 17. Marketing Linkages - India and overseas Stores - requirements Fairs - dates and participation info Exhibitions - dates and participation info Available on SMS
  18. 18. The handicraft sector SUPPORT requires sustained support to strengthen it’s needs and enable it to deliver. NETWORK A need based approach is the key to integrated development where the artisan is involved in each stage of intervention. A ground level mechanism needs to be created to provide single point approach in providing solutions and support