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95 theses from cluetrain manifesto


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  • 1. Cluetrain ManifestoCluetrain ManifestoCluetrain ManifestoCluetrain Manifesto De La Salle Creative Commons Attribution 1 1 95 Theses95 Theses95 Theses95 Theses FromFromFromFrom Cluetrain ManifestoCluetrain ManifestoCluetrain ManifestoCluetrain Manifesto Amit Kumar De La Salle – College of Saint Benilde This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Philippines License.Philippines License.
  • 2. 2 2 1. Markets are conversations. - This statement tells that whatever happens in the market is the result from different conversations around it. Without conversations the market will not work as it supposed to be. People interact to know different suggestions, reactions, and comments to know what is happening in the market and to know the trend of products and services being offered. By knowing the simplest of things in the market, it can make a big change to a person and to his/her company. Also, the conversation has to be precise and not dull looking, because people tend to ignore these kinds of conversations because it means nothing to them. Also the person in the market has to be prepared to talk to the consumers so he can ask depending on the needs of the consumer. The conversations will have slight twist depending on the person you are talking to, if it would be a child, you will have to speak gently and know the child’s suggestions and comments so that the child will not run away. If the person you are talking to is an adult, then you will have to talk maturely so that the other person will not think of the conversation as a trick or a scam. Making conversations really matters depending on the person you are talking to, depending on the occasion, and the situation. By bringing the exact or the closest topic the consumer want, they will tend to listen and give more feedback and you can improve the services of products you are offering by studying the feedback of the consumers. 2. Markets consist of human beings, not demographic sectors. - This statement tells that the markets are composed of people, not some kind of study or research where you will base your products or services through it. People need to interact so that they can know what is really going on and to know the trend. The research might be accurate and appealing, but residing only on study will help less. If people act up and do their own kind of marketing, it is going to be much better than the study because the study phases out, and if a new trend comes, people will research again about it and make lots of documents which will phase out in no time. Markets will grow if human beings are there to serve and to fulfill the needs and wants of consumers, no study can track each and every need and want of each individual and it will be dependent on the employees who will be there in the market. Also, dividing the research work and compiling it at the end will surely work, but actual surveys given to fill up by consumers will help in bigger scale, since by surveys, the companies can know the feedback in real time and know the trend. Relying on study will not make the company future proof if a new trend comes. If other company released a product depending on the trend faster than your company, it will be a big fall for your company because you relied on the research which becomes obsolete.
  • 3. 3 3 3. Conversations among human beings sound human. They are conducted in a human voice. - This statement tells that if conversations among human are given much priority than any survey or research, it will be accurate and the company will receive more feedback. Conversations are meant to be in person for the maximum effect, if surveys are given out and people will just fill in the blanks, it won’t do much, since people will write anything they want, and care less about the products, especially if it’s a new product. If the consumers were to talk with, they will usually tell the truth because conversations are effective in a way that other person will feel comfortable in any situation. If the employee talks to a consumer, the consumer will feel that he/she is being prioritized and will give more details in return. Also, if continuous reaction between employees and consumers occur, the effect will be great; those people will come back to your store and can even recommend to their friends and family. Also, they will become your loyal customers and eventually buy most of your products thus increasing the trust between the company and the consumers. Also, to maintain the kind of trust between consumers and company, the company should release products or offer services depending on the consumers’ needs and wants, the consumers won’t buy products which have no use to them. Feedback is a must to maintain the relationship between company and consumers, by having a feedback, company will be updated of what most of their loyal customers and not so loyal customers want. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. - This statement means that the human voice is the key to communicate efficiently. When we express or show our knowledge, we tend to say things freely rather than making things up. This statement also means that the reactions towards different kinds of scenarios is also part of the human behavior, since humans have emotions from which they express their feelings, if in any conversation a weird or different kind of reaction would come up, it is justifiable. We need to think before saying anything to other person so that the other person will not be shocked or feel embarrassed thus making a troublesome scenario for both of the parties involved. Having conversation means like opening up what you feel or think about the certain product or anything. You have the freedom to say anything you want but you have to keep in mind the feelings of the other person because he/she might feel ignored or not important. If saying a lie or cover up story in a conversation might occur, you have to go with the flow because the other person might know that he/she is being fooled and might ignore you. In the scenario of employee and customer in a store, the employee can actually know if the customer is saying truth or lie because of the expression and the tone of his/her voice. People tend to say lie in different scenarios just to get over with the situation, but these kinds of actions actually brings more problems than benefits.
  • 4. 4 4 5. People recognize each other as such from the sound of this voice. - This statement means that in communication, we express our thoughts freely and in good way. The voices mean that each and every person is unique; they have different sound and can express their thoughts and feeling in different manners. Every day we hear different kinds of voices and sounds, we tend to think if those voices are the real one coming from the person himself or just pretending. In market, we need to express the real thoughts instead fooling other person into buying the said product, which can result in conflict. In doing business, we need to say the real thing, we have to act up and say what is really going on just to stabilize the business and make it last longer than anyone else’ business. If we hear the voice of other person and we think that voice is the true tone coming out, we tend to listen and think about it again and again, it’s like making an impact. We need voice in business so everyone can know what is going on and what will happen in near future, we cannot just command and give orders to anyone without voice; it will be like talking to no one since we cannot express ourselves freely. The voice is unique in every individual, the voice also makes difference when talking to bunch of people, because if you speak loud and clear, people will listen and give feedback because they will think that you are confident and saying the truth, thus increasing the value and reputation of the company. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. - This statement means that the internet has helped us in a big scale. Through internet, we can now talk to someone who is on the other side of the world. Also, the communication is very fast and reliable. We can call anyone through internet without paying anything. The world now has adopted internet as one of the “needs” of everyone and cannot live without it. If internet would be gone from our lives, our state as human beings will return to its old self where internet was not known. Through internet, the businesses and small companies have gotten lot of benefits, and even the common people who have internet at home from where they can access any website they want and can chat or call anyone they want. We, human beings, have already made internet and technology part of our lives and cannot live without it. The internet has helped us students in role of research; we can now search for anything at home, instead going to library or other places. The internet is also the library for e-books, thousands of books can be fitted in just a 3.5” metal disk instead of putting a library for thousands of books where lot of space will be consumed thus decreasing the convenience. The internet has become global, we can now express ourselves freely and talk to anyone with no danger, our communication and social skills have gotten better because of the internet. The internet has given us the opportunity to express our thoughts freely to the world without having to go outside.
  • 5. 5 5 7. Hyperlinks subvert hierarchy. - This statement means that the hyperlinks bypass the institution’s control. But not always, since the hyperlinks are used in webpages, it directs you to other page and opens a new content. It is just basically another people homepage we are visiting, other people controls the website and change the content whenever they want for other people to see. These links are like connections in real world, one link directs us to another, and the another link directs us to more links, it is like connections in real world in terms of group of people, when we get into a group, we are in a different place, like in the websites, then we tend to know more about the group and they can link us to other people if there is something we think might be interesting. In websites, these links or pages must be managed from time to time, because the trend changes in internet so fast, we need to compete with trend and or be ahead of it so we can gain advantages instead or loss. But these links sometimes brings the users to unwanted websites, websites which are basically for scam or have malicious program which can spread into your machine, these websites are like some people in reality, there are lots of scammers in real world by which they persuade other people in return for a greater value. There are also hackers in real world which are basically the thieves, in the internet, those are the information stealers from which they can sell to other people or use it for own personal reasons. 8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way. - This statement means that the new era of communication has begun. People now have more understand of different things than the past. People now tend to find different ways of communication for convenience. Since internet is of huge scale, it will be much difficult to find a person, that’s why the intranet is there to compile those who are in a same company or group for them to communicate and share different ideas easily, and of course, it will be private into that group. In market, we use internet so that we can know the prices and different information about the products, and we use intranet for specific groups of people to interact. Intranet is there for specific people in a company to share info rather than the information to leak because of internet which might make issues to the specific company. We need to be connect to other groups of people so that we will be updated to the happenings in the world, since the trend is changing rapidly, we need to step up just to be in the level of other so that we can have feedback from them and bring success to our company. When we interact with other people, we do not watch to get distracted or interfered, that’s why there are different types of applications and ways on how to follow this technique. If the company uses intranet within their facility, it will be much better for them because the data transfer will be fast and secure.
  • 6. 6 6 9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. - This statement means that the more network conversations are being used, the more forms of type of social organizations are formed, because people always find a way to make different kinds of topics and such for them and other to do something in past time or for their own personal work. These new forms are there to aware other people also that we should not limit ourselves to the things being offered to us, we should always think different ways and do different things from which we can gain benefits and help others as well. Also, we need to exchange ideas with each other so that we can give information to others and also receive information from others in that way, the bond will be there and from that you can help each other. By doing these kinds of acts, it can save time and money; also you can gain more friends and trust. If we were to find different ways to talk to other people and gain information, we can also utilize the same aspect in our business so that whole bunch of people will also benefit and can benefit also the company in return. By using different kinds of techniques in conversations, we also gain knowledge on how to deal with different people, like if the person you are talking to is serious, and then you have to be serious and talk like professionally rather than amateur. By doing these simple things, we can actually gain more respect and knowledge that we never thought of. 10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally. - This statement means that the markets these days are fast, the traditional ways of marketing is losing and the new trend of marketing is taking place. The markets these days are always aware of what might happen if they update or bring new products, or even service, they use research and tools by which they can know the future of the business if the same thing goes on and on. Back then, internet was not available to everyone, that’s why people were having trouble flowing with the trend and the new products and services offered, now the internet has spread all over, people are aware and being informed about the latest happenings all over the place and world. Markets are organized in a way that they form groups or sectors in each and every section of company just to make the process easier and continuous. Markets have become smarter in a way that they are finding different ways just to release their products to consumers and for the consumers to actually believe the products power. Also, participating in the market also helps the consumers, because they can be aware of the new released products of the specific company and can know the best deals immediately. Marketing should be straight to the point and must be appropriate for every audience, because everyone will be there to criticize the product and to know the difference of the products to other products. It is best to say the truth in marketing rather than fooling the customers just to get their money instead of trust and loyalty.
  • 7. 7 7 11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products. - This statement means that by using the technology, people are always up to date, employees are getting benefits, and also the consumers get benefits. Because everyone is putting information on the internet, it is much easier to find details and prices of products than going to a store. Also, by using internet, people can send feedback to the companies or the sellers much faster and can communicate with no problem. By using the internet, people are comfortable because the transaction is faster, secure and reliable. Also, by using the internet, people gets experience on how to deal with online market and they can use some of the tricks of their own just to meet their standards. We just can’t rely solely on the vendors, because sometimes they trick the consumers just to sell their products, but by using internet, we can share our knowledge and experiences so that we can know what is really going on and what to do in such scenarios. By using the technologies we have, we can be aware of the happenings around us and we can react fast even on any situation. Customers want cheap products, also the reliability and trust for the company, that’s why they research and ask their friends and family members about the products they will be buying. By using internet, we will be aware of the recent prices and trends, because of the vast information in the internet, customers have different varieties of choices and prices from which they can choose. 12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. - This statement means that the use of internet is almost like a need for a better understanding of products and its prices. Sometimes the vendors and advertisements by the companies tell lies, but by the use of internet, we can know the advantages and disadvantages of the products, because we can share knowledge and thoughts of the said products to the other users on the internet. Networked markets usually bring offers like discounts and other special promos for the users to take advantage. By having these promos, the consumers are somewhat forced to buy those products, forced by their own will. Sometimes companies don’t know that their products are having negative effects on people, and those people who are having those negative effects tell usually to their friends first than the companies, this is where the downfall of company usually begins, and they forget to get feedback for the consumers. Those companies think that they have research about their product and can sell directly to the consumers without having to test it. By using the internet technology, information can be shared easily, blogs are written to share thoughts and experiences, forums are there for users to interact on any topic they like, sometimes, people start their own website just to inform about anything they like. If companies start to focus more on feedback and customer satisfaction, they have to monitor those customers and products from time to time because they are the key for the big and small businesses to grow.
  • 8. 8 8 13. What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two. - This statement means that the behavior and skills shown in the market is almost same as the skills of employees. Also, whatever is happening to the state of the market, whether gain or lose, the employees are affected, since they are the front men of the companies to reach the outside world. The company in this statement means the organization as a whole, employees work in companies to gain something in return, also, the companies need employees to reach the outside world or the markets, for them to work together, they have to know the good and bad effects of each other and need to learn how to bypass those effects. There must be a way on how companies treat their employees, the conversations must be smooth and open for everyone to be aware about the situation. If the companies treat their workers or employees in a good way, they employees will treat other people in market the same way, they are taught to act professionally. And if the companies don’t treat the employees in a good way, the employees will take revenge by bringing loss to the company by drawing the customers far from the company. Also, employees are human beings, if they are not treated equally, they will not work well because they know that they are not important. Sometimes companies also control the employees in a brute fashion, they tend to hold the freedom of employees and turn them into robots that will follow their leaders at any time. 14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman. - This statement means that the style of corporations is very old. They tend to ignore the comments and suggestions from their customers. Their work is old fashioned. They don’t understand the power and the convenience they can have if they use the technology and give focus to their customers. The companies always think of the money and the benefits they will have in return, they always forget the customers who are the main objective of the business, greed is always in front row for the businesses, by letting greed take control, they forget the essence of doing business and making their customers the top priority. The companies always target the specific amount of people instead of all, example of this would be the expensive clothes, the companies will sell clothes in expensive amount for rich people, but the poor people will be left behind, the companies don’t think outside the box, they always have definite amount of knowledge about their business and it stays that way until the end. Their way of thinking doesn’t change. Feedback from online audience is reliable and easier, since there are many systems to record the feedback and make a data out of it, the companies don’t go the easier way. Sometimes, the feedback from companies is almost vague. If companies would build business in internet, they will have to act and transact normally and let the customers feel that they are being focus and heard. In that way, the customers will give more feedback about the products and even suggest making the products better.
  • 9. 9 9 15. In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court. - This statement means that if the companies’ way of work will still remain the same, they will have no place for business in future. Because the old way of work and the new trend is far from each other, the new trend means using technologies, internet, and unique way of delivering the information to customers, but the old way is placing some ads, and going to the store just to buy. If companies will do that same trick these years, they will be out from competition in no time, since they don’t follow the trend and be updated on what’s going on. This is the age of technology, the age of internet, customers are waiting for the companies to release their products online and give more information about it, but companies are sticking to their old lousy ways of advertising it. Companies don’t care about the customers want, all they need is money. They always think of profit, I admit that profit is every business’ goal, but thinking about profit and just ignoring the people wants and needs is just absurd. Customers should be the priority of all companies because if the customers are satisfied, the money will come automatically. By using internet as the voice of companies, thousands or millions of people will see your products and eventually buy if it suits them. Companies just need to change the way they deal with their customers and the market for them to gain trust and loyalty of their customers. 16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone. - This statement means that the companies are somewhat ignoring the people’s comments and feedback, or maybe they just can’t relate to the people’s thinking or their needs. The companies which consists of employees, high official members, machines, etc… they maybe are having difficult time reaching to their audience because the companies are being left behind in terms of communication skills, they think that old ways of reaching their customers are enough already to satisfy the company and the customers. But there are great companies who focus on their customers, they needs and wants of their customers, they show to their customers that they are being heard. Companies now use internet to reach their customers, making twitter accounts, facebook, and other social networking sites. By using these kinds of sites, customers can freely suggest or comment on the company’s services and products, and those companies can immediately be informed and can do something about it immediately for them to gain more profit and decrease the loss. Companies use these sites also for advertisements so that their products will be online and for millions of people to see and comment. Companies need to change their style of selling products from time to time; they need to follow the technology or trend that is being used now. Sometimes, the advertisements are somewhat wrong in terms of the features or the advantages of the said product, maybe the companies are fooling the people. In order for the companies to reach their customers, they need to make a move immediately before they are being dominated by the competing companies.
  • 10. 10 10 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. - This statement means that the companies who thought the ads found in the real life and the ads in internet are the same are not aware of the online community. The ads found on the television, billboards, newspaper, etc. are somewhat vague, to extent that no backup is given to those kinds of ads, there is no proof that those products really work. The online community is smart these days, there are forums all over the internet where you can join and start asking questions, those people who know about the said product can join your conversation and comment about it, by these kinds of interaction online, there is backup and evidence about the product given, also the interaction online is so great that you can almost ask anything and receive many answers, great answers. Those ads we found on television, newspaper, billboards, radio, etc. don’t show the backup or proof about the said features, they just show the product and tell what it does, nothing is said more about the product. Making ads on television makes things complicated, since the ads on televisions are fast, the consumers don’t have time to think about it, they are like hypnotized by the goodness of the product and can’t think about the disadvantages at all. If the companies fail to notice the difference of the online ads and the ads found outside the internet, they will have hard time following the trend and might ruin their own reputation. This can be the beginning of the end of companies.
  • 11. 11 11 18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. - This statement means that the companies who think that their customers are dumb and just following whatever ads are thrown into them are fools. The consumers are much intelligent now, they are much aware of the things going around in their community and can react based on the situation. Companies don’t think that their customers are the one who will bring the company to the top, they always think about profit. If companies realize the online community is smart and not going to be fooled, they will change their advertising style and change how their employees work. The companies need also to focus on their employees because those employees know what their customers want since those employees are the one facing different people outside, so if the comments and suggestions of employees are heard, the company will benefit in a huge amount since those comments and suggestions are coming from the experience, recent experience. Also, the companies should listen to the people or customers as well, since they will buy the product, customers wants and needs are a must, companies should focus their product based on the needs and wants of the people so that many people will buy and bring more profit to the company. People are getting smart online because there are lot of resource available to comment on the product, there are lot of website which gives great information about products. People will always visit those kinds of website because they know if they read those statements said on the sites, they will benefit and even pay less to buy the products.
  • 12. 12 12 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. - This statement means that by using the right technology at the right time, companies will have a great time communicating with the right people, since the people know what they want, they will be forced to buy at your company and even become loyal customers. Consumers prefer those companies who give them respect and focus in return, if those people knew that the company is giving much effort to satisfy the people, they will come back again to buy your product, by doing this, the companies can have great time selling products to the right people and those who are just new to buying their products. Communication between people and the companies are a must, since by communicating, both parties will know about each other’s information and what they want, by having a great communication, both parties will have advantages. Companies need to spread information about their products so that the people all over the place will know about it, also, the information about the product should be correct, because if the person found out it was a lie, he will not buy your products anymore and eventually your company will fall. Companies should always prioritize their customers because they are the one who is the key for the business to be a success, if the people doesn’t buy, then who will buy, companies should win the trust and loyalty of their customers so that they will come again to your shop to buy, and also, they can refer your company to their friends. 20. Companies need to realize their markets are often laughing. At them. - This statement means that the people are aware of the company’s position; the people know what the company’s reputation is and what kind of products they are selling. If the companies start to fool their customers, the customers will be aware immediately, since the use of technology is common, the word about fooling will spread instantly, and in those moments, the company will have no choice but to look at their own disaster. But for the company to survive these kinds of events they have to be honest about their products and services, since saying anything about your product will turn against the company, why not tell the truth at all. Companies think that they will outsmart the people or their customers by saying good words, they are wrong, people are informed immediately these days, any event or happening anywhere around the place is spread instantly, people are always there to criticize anything new that may come up, it’s up to the company how they will defend themselves and their company. Sometimes the companies start to change for good, but they fail, because their number one priority is money/ profit, they always thought that profit is the key to success, but they are always wrong. For them, the customers are just necessities for the company to run, they don’t think about the hidden gold the customers can give to the company if the company starts to be honest. People sometimes outsmart the companies by abusing the products or services given by the company, in these times, companies need to think of ways on how to defend themselves.
  • 13. 13 13 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. - This statement means that the companies are taking their jobs too seriously that they forget about being human. They act like they would not hurt feelings of others on the way of getting in to the top. They tend to ignore those who get slammed by their actions and do nothing about it. The companies should rest in a while to think about the past, for what just happened, think about the present, what they can do now, and about future, what they need to do in future so that they will grow strong and not slam other companies or people in the process. They need to socialize more with the people around them, and their customers, so that the two way communication can be done, by doing this the companies will have the knowledge what the other people want, and what their customers want. In return, the people will know more about the company, their processes, and their way of work. The companies should not force their employees too much because they are also human, companies should have knowledge about being human in work industry so that they will have control over in every aspect of the game. They need to be normal, they should act like they are not seniors in position but they are human, human who communicate with other people so flow of knowledge will be great. Companies need to have sense of humor so that in any conversation, they can relate easily and can comment freely. 22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. - This statement means that being “professional” is the key to success in the work industry. One should not just fool around and make weird actions. To be successful in a business, people should act, talk, and move like professionals because they are the front in the row of the company’s profile, they are the one presenting the company to outside world. Having big values help a lot, since talking to different kinds of people, from different countries, from different races, having humility helps person to talk in a way that it suits everyone possible. Also, people need to say the truth, because the industry cannot run solely on lies, saying the truth always results in a great opportunity; other people will understand your situation and eventually help, since they also have gone through that experience. Straight talk is also a great topic to begin with, talking straight and direct to the point conquers any fears or misunderstanding within the person, if the employees or higher officials of company would talk direct to the point, they will win the trust of other people because other people will think that you are honest. And in talking with customers, the employees should have sense of humor and respect for the customer so that the customer will be satisfied by the morals of the employee and will buy the product without any hesitation. If the company is always talking about the money, profit, business that will lead to nothing, because business doesn’t run on business aspects only.
  • 14. 14 14 23. Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about. - This statement means that the companies need to relate their topics, services or products on which the market really need or want. The companies should focus their goal on the people and their everyday needs so that the company should be able to help those people and those people will help the company in return by buying their products. If the companies will just ignore the needs and wants of the people, their work will be just a waste, because no one will get benefits from it. The companies should position themselves based on what their company background is or what they are offering; they cannot just run into another category immediately without any knowledge. Position in this topic means that to step up and get into the market where they belong. People are there to spend money so fast, but the company’s strategy of selling is making the people refuse to spend their money. If the companies actually think of their target market, they will step up and do everything just to get into that position and win the trust and loyalty of different people. But always thinking about ourselves doesn’t make sense at all, since the top priority in business is the profit and the people, if the company doesn’t really care about the people at all, the company will be destroyed. Companies need also to bring the people or customers to that position and level them up to the position of the company so that there will be understanding between the two. 24. Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position. - This statement means that the companies who think that they are the best are fools. Companies often tend to tell to public that their company is best is because those companies want to win the trust of the people by saying lies. Sometimes they put lies in ads and in products so that the people will be amazed or trust immediately the product given to them. Companies should not boast about their reputation or their products just for the people to buy more and more of it, the people are there to spend more and more money on products, it’s just that the companies are preventing the people to spend their money because the companies are just hyped when it comes to advertising and product releasing. People tend to ignore these kinds of techniques of the company is pushing themselves over just for the people to buy those products. Saying the “best” word in public is really hard to back up or cover up, since the technology is fast, the people will just spread the word about it and thousands or millions of people will see it, if the company doesn’t have something to back up they will be doomed, companies should have the trust of people for them to say that they are the best, because those people will be the company’s back up when anything happens to the company’s reputation. The company should always listen, prove to people and make believe the people that they are being prioritized.
  • 15. 15 15 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. - This statement means that the companies should not expect from people to just buy their products and come again and again to their stores. People now are matured and intelligent, by the use of technology the people are now aware of what is going on, what to buy, where to buy, and what are the advantages and disadvantages of the said products. Companies cannot just fool people these days; people often get information from different resources, from friends, family members, colleagues, etc. For the companies to know what is really going on in the market, they have to become normal person again, they should not think about being superior than others, they have to share same traits for them to realize the truth on the market. Higher officials of the companies should communicate efficiently and professionally to their customers so that the two way communication will be formed and the talk between two parties will be clear and straight to the point. The people should also talk professionally to the higher officials of the companies, they should suggest in a way that the officials of the company will administer the suggestion and make use of it, thus benefiting the people and the company at the same time. The relationship between the companies and people should remain strong for them to communicate easily and clearly. If the communication will weaken, the feedback from customers to the company will be less and the company will have no way to provide great services and products to their customers. 26. Public Relations does not relate to the public. Companies are deeply afraid of their markets. - This statement means that the companies are not reaching out to the public for better communication. They think that it will be just waste of time for the public to get into their business. What they don’t know is that the public is what makes the company strong. The people talking about the said company is like advertising, people talk about great companies because those companies have great services and products with them, if the other companies don’t engage with public, it will be a big loss for them and the company might lose in the market. If the companies don’t get the help from public, they will fail because of communication matters in which the business makes a lot. Having a great communication between the company and people brings great benefits to the people and the company, because the company can know the trends and the needs and wants of their customers, and the people will know that they are being heard and prioritized. In this way, two-way communication is formed thus giving both parties advantages and knowledge of what might happen. If the company actually gives notice to the public, it will bring more benefits in return in terms of profit, because people will buy more products from your company and help your company gain respect and popularity. Sometimes, companies spend lot of money on useless projects or products in which no one is benefited, if they actually think about the needs and wants of people, they will get more benefits than before.
  • 16. 16 16 27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. - This statement means that having a poor communication with people makes a wall between people and the company. If the employees of the company talk rude to the people or consumers, they consumers will ignore those employees thus not buying the product at all; sometimes they even ignore all the products of a company because of poor communication or rude talk. Employees should have lessons on how to deal with different kinds of people in the market; different kinds of people have a different trait, that’s why one trait might not be good to the other person, so employees will have hard time making up with the said person. If the employees are given lessons, they can act fast and depending on any person, they can change their communication styles and emotions to blend with the customer, if that communication turns out to be a success, more customers will buy your products and eventually, your company will be a huge empire. If the communication skills didn’t change, the customers will become less from time to time thus decreasing the profits of the company. The companies should blend with different kinds of people; they need to understand those people. If a person might encounter a rude employee, it will be a big disrespect to him, that person’s thoughts and experiences will be spread to the internet, by that single incident, the company’s reputation will be gone in instant. That’s why companies should be ready to deal with different kinds of people with different kinds of traits. 28. Most marketing programs are based on the fear that the market might see what's really going on inside the company. - This statement means that the companies have fears that when a program is launched, the people or the program itself will target the company. Companies tend to block these kinds of happenings by showing their good side and good behavior to the public for the public to be fooled. If the marketing side of the company will have no trust to the public, it will bring no benefits to them, and eventually ruin the company’s reputation. The companies are afraid because they think if they give too much information to the public; it will strike them back, revealing secrets. But hiding the secrets and failures of the company will not help anyone at all, if the company really need to cover their secrets, they need to fix them or find solution to the secrets and have no worries at all. Those secrets bring fear to the company because legal issues can be placed on them, what they don’t know that if those secrets are kept for long time, it will bring more disadvantage than revealing it early. The companies are scared because if the public get to know about the weaknesses of the company, they will not buy their products, the companies are pressuring themselves so much that they forget to think about simple solutions to their problems. Also, the employees should be trusted because if anything is revealed or leaked, the employees should try to cover it up as long as they can so that it will not damage the company in long run.
  • 17. 17 17 29. Elvis said it best: "We can't go on together with suspicious minds." - This statement means that to have a great relationship, both parties must be clear on everything, everything should be shared so that in the future, if anything might come up, the other party will be shocked of what just happened. This is applied to business and the customers, if the companies don’t trust their customers at all, both parties will have hard time understanding each other, both will have doubts in their minds that something is wrong or the other party is hiding something from him. This is just like a basic principle in a great relationship, if both parties will share knowledge about each other in early stages, they will have no problem in the future. If the companies don’t get to earn the trust of people, it will be a hard time for companies because their customers will be less and people will always have doubts in their minds about different things. The companies should know how to win and capture the markets, because by capturing it, the people will automatically jump in your company to buy products and win the trust. Sometimes companies monitor about each and every move they make very closely, they always have doubts that something is not clear, something might get leaked, or the customers will get to know which should not be known to them. The companies should always be honest to people and employees, because they are the one who gets advantage, benefits, and more benefits from different organizations in the market. 30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed. - This statement means that brand loyalty with customers doesn’t always remain strong, because of the strong competition these days; there are lot of companies who are willing to satisfy their customers in unique way. Having loyalty to a brand or company simply means that you trust their products and services more than any other companies, but the trust doesn’t last for long. By using the technology, internet has opened vast variety of products and offers where the people will have no choice but to go with the new products. Sometimes if two same products of different companies are brought upon, the customers usually tend to look the product with more features and the cheaper one, because of the convenience it gives to them. Companies should look how tough the competition can get and work as fast as they can to be able to beat other companies. In the internet, criticisms about different products are always on the go, since on the internet you have freedom of speech, you can just type anything you like and let other people read it. Sometimes people abuse the freedom of speech on the internet, they will post lies about a product so that the other product will gain more customers and profit. If the company have great marketing strategies, they can withstand the brand loyalty issue in no time, since marketing strategies have gone digital, people will use the same technology, like the internet, to get feedbacks and comments about the said product.
  • 18. 18 18 31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?" - This statement means that everything that happens in the company is fast and not shown to public. Also, this statement means that the networked markets have changed now; the markets have the knowledge on who to follow and what to produce for the people to benefit. The products released by the companies are not always reliable and have great benefits; sometimes they don’t have any benefits at all. Companies are sometimes abusing their powers; they fool people to buy their products even though the said features are lie. This statement also tells us that the rapid transactions and processes have taken the lead; companies can change decisions and suppliers overnight, without the knowledge of other employees or the public. Because the technology is conquering each and every aspect of our jobs, we need to lighten the use of it stop abusing so much power which may result into disaster for the person and the company. The workers tend to change jobs because of the lack of satisfaction they get from the current company and small amount of salary they get. Workers always change jobs for higher salaries so that they can support themselves and their families. It is the company’s fault why their employees and even loyal employees are leaving the company, because they are being abused and just ignored. The employees feel that their salaries should be high because of the work they receive; hence companies don’t do a thing about it. Companies need to look after their employees or else they will suffer. 32. Smart markets will find suppliers who speak their own language. - This statement means that the people will always find suppliers who share interest and share thoughts. Companies always speak lightly to the suppliers for them to reach an agreement, even telling lies. If the both parties speak the same language, they both will understand each other, if they both understand each other; they can understand the agreement and can reach the stage where both parties will respect each other. People always are in hurry to find a good supplier so that they will have someone to trust in the field of the products, they also want to find the good suppliers so that they won’t be scammer, they are aware of what is going on and are cautious. Many companies are having difficulties with their target market because of their suppliers, the public think that the suppliers of the said company are scammers and produce low class materials, that are why people tend to flee from those kinds of situations. Companies are always in hurry to serve their target markets, but they don’t succeed, because they can’t relate to the public, they don’t get the needs and wants of people. Sometimes also companies produce products randomly. They produce any product they think of and start spreading it, without any knowledge of location, target market, and the market status of the product. Companies are always making simple mistakes that are why they shut down really fast. Companies need to open up and find suppliers who also want success; both parties need to team up so that in case of problem, one can help other immediately.
  • 19. 19 19 33. Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference. - This statement means that talking with other people and targeted market is not an easy task, speaking with different kinds of people requires great skill, which is great communication. If the employees of the company don’t know how to deal with different type of people, they will lose customers; employees need to be trained so that they will be prepared if faced by different kinds of people, like from different countries or different religions. Companies need to lecture the employees the communication skill so that the employees will gain benefit, also the company will have benefit. If the employee showed great communication skills to different people, the other people will think that this is a great company with great employees, and great products, they will buy without hesitating. Sometimes, companies are too technical when it comes to dealing with public, they think that those words they are saying are being understood by the other party, and they need to lower their talking skills to match with the public. By talking with natural skills, public will know that the employees of the said company have great sense of humor. Companies need to adopt what is being talked in the public, they need to follow the trend, they have to match their skills with the public so that the other party can understand the company and have two way communication. Companies don’t have to use the technology always; they should come out and talk with their customers so that the customers will give feedback. 34. To speak with a human voice, companies must share the concerns of their communities. - This statement means that the companies need to know what is going on outside in the public, they need to follow the trend; they have to communicate personally with other people for them to gain knowledge. But the technology is available, companies can use internet for them to gain knowledge, they can get into social networking sites and ask customers for suggestions and comments, and even feedback. The companies should also open forums for their products so that the company’s customers can talk freely in that forums and those people can talk with each other for recommendations. The companies should not rely solely on the charts, research or studies on their products, they should always need to find different ways on how to communicate and reach their audience. They should help their customers in whatever problems they are having. By doing these kinds of acts, people will think that the company is giving them priority, thus inviting more customers and great profit. Companies need to trust their customers and employees, if the companies trust their employees and give them the lectures on how to deal with different people; those employees can actually satisfy many customers. But companies tend to ignore the requests or suggestions of their customers; they are ignoring one of the basic rules of business. They always think about profit thus ignoring their customers in every way. If the companies actually listen to their customers, they can be a great company with different kinds of customers giving feedbacks.
  • 20. 20 20 35. But first, they must belong to a community. - This statement means that the companies must be in the community for them to experience what their customers or market is experiencing. They need to understand the needs and wants of their customers. By getting into community, the companies will have knowledge on how to deal with their customers by actually focusing on their needs and wants, the companies will produce goods which their customers want. Companies must do some events or charity work or any other community help for their company to be popular and experience what other people are experiencing. Companies should not ignore the public at all, because if the company actually gets into the public, their company name will be there, and the people will know about it and eventually come to your store. Companies should not be scared of the loss they can have by getting into community, they should plan ahead of what’s going to happen on the event day, they should have full knowledge and back up plans in case anything unsuspected happens. By doing these simple things, the markets will actually know the name of company and the products they are offering, people should be aware of what is happening around them, they should join different events organized by companies for them to know more about the company. Also, by doing this, the companies will gain trust of many people, and by those people, more and more people will know about the company and products. Companies just need to get outside of their palace and take notice of the public. 36. Companies must ask themselves where their corporate cultures end. - This statement means that the companies should know their limits. They should know where and when to stop. Abuse of power doesn’t always bring great results, they have to know what is going on outside, they have to know the needs and wants of people; they need to get into the market for them to have knowledge about the trend. Companies should always prioritize their audience, they have to look after them, focus the production on the needs of the people, they should not release products which are just for showoff and doesn’t capture the customers, and they have to know the occasion and what people desire from time to time. Companies should have different meetings with officials and even ask the people what they want, the companies should not always invest, because investing Companies need to get into the public for them to know the suggestions and comments of the people, by doing this, the companies will have a clear goal and they will know when to stop and where to stop. People should also do their part, they have to give feedbacks to company from time to time so that their products will be good and they company will also benefit because if they produce great products, more customers will buy their products and their profit will increase. Also, if companies start doing their jobs well, they will have no problems reaching their goal, because their work will be efficient and the products will captures more and more customers.
  • 21. 21 21 37. If their cultures end before the community begins, they will have no market. - This statement means that the companies need to have long term goals. If their way of work is lousy, their company will not stand for long. Companies should acknowledge what is happening outside their territories. Companies need to know when and where to start the establishment and when to change the way they work. Companies need to listen to people who are involved; these people can be employees and customers, employees because they are the one interacting with their customers and with different people. By capturing your employees, companies can gain enough information on when to use such strategies. Customers because they are the one who make the companies stand still, they are the focus of different markets. Companies always target different customers so that they can spread the word of the offerings in the company. Companies should lower their standards so that the employees and customers can feel relaxed, customers will know that the company is focusing on them and giving much attention to make those customers happy and give satisfaction. Companies can train employees so they can know what the customers want, what are the trends on specific occasions. Companies need to make their culture great, so that the people involved will not feel any kind of tension. The companies should ask their customers for suggestions and comments on what to improve in their business, they have to approach different people and know different suggestions for the company to improve and give the most to their customers. 38. Human communities are based on discourse—on human speech about human concerns. - This statement means that the human communities are serious on whatever they are doing. Like on the internet, forums are everywhere for different people to talk about anything they like, of course, those are serious conversations. Just like in the companies, people are serious in their business; they are determined to do whatever it takes to bring their company to the top. That’s why the higher officials of the companies always think of different ways on how to get the top spot; they hire different consultants for different suggestions, advantages and disadvantages. People these days are so serious that they even don’t care about their health, they over work and put their bodies to stress that they are forced to do whatever they want. They just ignore the pain just to get or achieve something. Communications between different people is a must; different people must communicate in a different way so that the type of communication suits them. Communication must be taken seriously, people need to talk to other people so that the flow of ideas will not stop, the knowledge we get from other people will not stop also, people need to talk for them to know the deep understanding of any situation and can find a solution to any problem as soon as possible. Companies should care about their customers, they should focus the goal onto them, and customers are one of the cores to the business companies, without customers, the companies will not last in any competition.
  • 22. 22 22 39. The community of discourse is the market. - This statement means that the communication is headed towards the market. Without communication, the market is nothing. People are required to talk to other people to have better understanding of something they think is interesting. People communicate for them to relieve stress and burn some time. In market, people communicate so that they will have better understanding of whatever they are asking. Same goes to companies, companies need to communicate well with the customers and the market. If the companies communicate well with the customers, they can have loyal customers in no time, and those customers can even recommend your store or company to other friends, by having this long chain, the company’s reputation is secured and going towards the goal. The customers are waiting for the companies to reach to them; they are waiting for new products to be released. If the companies don’t make a move, then they will be left behind while their competitors will be one step ahead of them. Companies need to produce the right products for the right customers, they need to know what their customers want, and they have to know why their customers have come to the store. With the use of internet, companies can do these things easily, they will just have to use different advertisements on different sites, and let those ads do they work, they can also engage in social networking sites so that more and more people will know about their company, the products offered and the motive of the company. 40. Companies that do not belong to a community of discourse will die. - This statement means that the companies who lack information and communication will not stand for long or just be ignored by others. Companies need to understand how the community works and how the interactions happen in online community. Companies should make aware the people that their company exists and the products offered are real as well. Companies should make a move for people to get to know them and to let their products in public. Companies should not be low profile, they have to engage with different people and organizations for them to gain and attract customers. Companies that don’t know how to communicate and exchange information will be left behind instantly, because they lack communication and the information they are receiving is not enough to sustain the company, they will likely to be left behind and will taste defeat. Companies need other organizations and companies to stand tough, some companies merge or make partnerships for additional help, if companies continue doing it, it will reduce a big risk of losing the competition. Companies should help each other so stand firm on the ground or else they will be blown away with just few hits by their competitors. For the companies to gain trust and knowledge from the people, they have to lower their standards and let those guards down for a while for the information to get in. The companies should also consult from different strategists and consultants for a better advice, they should make plans on how to follow those advices and put it to the test.
  • 23. 23 23 41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce. - This statement means that companies are over protective. They secure those things which are less important and don’t give focus to those things which are important to them and also the other people. Companies make a fuss over everything they own, they start to sue other people/companies/organizations instantly when they see any damage done even it is a small one. The companies need to focus to their market, they need to know what to offer and what not to offer, because by offering the things which are important to the people, the companies will gain a lot, because many people will buy instantly, also those things should be affordable, recession has taken over the world, people and the companies are in deep trouble, that’s why the companies need to lower the prices of their products and act like human. Human in this statement means that to know the problems and act to help of other people, companies need also to focus on other people’s problem so that the company’s name will be popular and will gain from other things. Companies should organize events for poor to middle class people for them to be helped and for them to know about your company, also they can give feedback regarding your services and products, by this kind of process, both parties will gain something from each other. Companies should focus on the security of their business, they have to block all those unwanted needs and people and act even if there is something suspicious going on.
  • 24. 24 24 42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines. - This statement means that the communication within the company isn’t always about business, casual talks, peer talks, etc. is always present, by having these kinds of conversations, and people feel relaxed and can concentrate more on their work. By having not so important talks within the company also helps other people to communicate well, they can have more friends and can know other people too in the process. By knowing other people in the company, the people can have someone to talk to when there is a problem or an occasion. The higher officials of the companies are always busy on thinking about the benefits the company, how the company can gain more profit, but they don’t always think about the company’s reputation, they also talk casual; they also talk the common people talk within the organization. People need not always to talk formal, they have to just communicate well, and they need to know the other person’s personality. By having these simple communication skills, higher officials, employees, and customers will and can communicate easily. By having non formal communications, customers can feel relaxed and feel prioritized by the employees, they can give feedbacks and suggestions openly; they can communicate well to whom they think have great sense of humor. People in the companies should talk the way they really talk in their homes and outside, by that, the other people will get to know them easily and they can relate. Having great communication within the companies will grant access to freedom to both employees and customers.
  • 25. 25 25 43. Such conversations are taking place today on corporate intranets. But only when the conditions are right. - This statement means that different kinds of conversations are happening in the intranets or within the organization. The employees talk about anything they like within the company. The higher officials are also the same, they talks about anything they like. But these kinds of conversations have limits and the people who are responsible of these kinds of conversation should know the occasion, should know the place and should know who are beside them. If two employees are talking about something about their personal life, they should talk when there is free time, if those are business hours, employees should refrain to bring up those topics, because if their employers found out or even heard of it, they can be fired or can have penalty. Leisure talks should be prioritized when there is free time. This goes to the higher officials as well, for example there is a meeting, the officials should refrain from talking about anything that is not related to the business, because the other officials will think of them as not matured or not focusing on the current topic. Different kinds of conversations should be handled by the speaker itself, the speaker should know when to start these conversations and end it, how to handle these conversations if someone get to know about it and they should also need to learn how to cover those conversations if they are about to be caught. People need to learn on how conversations work, they need to learn different kinds of techniques about this topic and put it on good use. 44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore. - This statement means that the companies are trying their best to set up rules which are being ignored by their employees. The companies sometimes enforce strict rules on their employees which may make the employees not comfortable at all, and they tend to ignore these rules, or even try to bypass those for the sake of themselves and sometimes others. Companies need to loosen up their control over employees; the employees work best when they feel comfortable and feel at home, employees should not be pressured for them to work at their best. If the companies will enforce strict rules and want to put pressure to their employees, at least they should put some activities which may put them to test and conquer the pressure on any work given. Companies should also not let their employees know about the policies which may downgrade the skill of their employees because of pressure. The employees will feel like they are being chained and restricted to move away from the work, by enforcing these kinds of policies and laws, the employees tend to run away from it, they try to find different ways to bypass it, sometimes if they can’t handle it anymore, they just quit their job at the current company. If the companies continue to pursue this kind of tactics, they will have hard time to find great employees which can bring greater good to the company. By having great employees, the customers will also follow, because the customer satisfaction is great.
  • 26. 26 26 45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranet worked corporate conversation. - This statement means that sometimes when people talk too much with their office mates, they get bored; they need a difference or something new. Companies put up a great scheme of intranet from which all the employees will feel relaxed and can enjoy countering boredom. Employees also make some effort for them to enjoy their work in the workplace, they find different ways to counter the boredom and at the same time, to do their work efficiently. If the higher officials approve this kind of tactics, the employees can enjoy openly. The employees don’t need to cover their activities, because the higher officials already approve it. The employees can think up of new activities or new kind of thing to counter the boredom, since they are already in the workplace, they can think up quickly since they have knowledge about it. The higher officials should not force the employees to work hard and always over time, they officials should encourage them to work more so that they can have more benefits and can give the company a great chance of getting more customers. Companies should always think about customers, because the customers are the key for the business to stand for a long time. Customers help grow the business, the more the customers, the more chance of business to actually grow bigger from time to time. Employees should be trained so that when they are being approached by different people, they can actually bring up a great answer and help them in any kind of problem. 46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union. - This states that having a connection to outside world without many limits brings a relief to the workers because they can feel that they are being heard and given much attention so they can work and generate great results. The effects of the privileges given to each and every worker concludes in different scenarios. But the solution is not the limit for every worker, but the connections each and everyone have inside the company to be united and work as one. If the workers are given their demands, they can do well in their job and be efficient in every way. Intranet also gives convenience to every person involved, in cases like one person have to call the other worker, he can just use the intranet instead going to his area or other building. Also, by having intranet, the higher officials can just call the workers to do their tasks. By doing these simple things, the company and its workers can save a lot of time and be productive. Also, by being efficient, the workers will attain more knowledge on being productive and the company will benefit because the workers are in condition. But having these kinds of technologies also comes with disadvantages, like the workers can get addicted chatting with other people through intranet and ignore the task given to them, resulting a great loss to their part and to the company. The combination of intranet and other technologies have proven to be a huge success that many companies are adopting this style so they can also benefit.
  • 27. 27 27 47. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to "improve" or control these networked conversations. - This states that every update or improvement doesn’t always succeed. Sometimes, what we think might be good for us or the company actually is the downfall for us. By installing intranet and maintaining it in a company is not an easy job. The installation alone takes lot of money and consumes lot of time. And maintenance is the hardest part, because after installation, whatever happens to the hardware is the concern of the maintenance team which will bother them until the end. Companies always have “in return” or “what’s in it for them” associated in every move they make, basically, they ask what’s in it for them. Well, if they can actually read some facts about the so called intranet, they won’t be having this questions or thought at all. But this topic brings into the dark side of intranet, people in companies use intranet to talk to different people about their work. But not everyone in the company is approachable, so in order to communicate with them, the workers use intranet so reach them. Companies should let loose the grip. Also, the companies should not grab the workers so they can watch what they are doing, they should leave them so that they will show their true potentials and the workers will feel relaxed and produce great results. Also, by letting the workers or employees free, the company will have their trust, motivation, new ideas, and loyalty which will be useful for the company in the long term.
  • 28. 28 28 48. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace. - This statement tells about the strict rules inside the company enforced by the higher officials. These officials enforce such rules which distracts or make the workers feel that they are always being monitored, resulting in the low performance of the employee. These higher officials sometimes abuse their power by monitoring the private conversations between the employees. Also, their rules are so strict that the employees cannot even talk anything other than the work related topics. By having these kinds of scenarios, the employees are always alert on what they are saying so that their boss will not conclude on the spot about the conversation. This kind of method results into the employees not using the company intranet at all, because they know it will not benefit them but keep them in danger at all times. This kind of act concludes into the loss of use of the intranet in company and its power to contribute in different works. But if the opposite might happen, the employees can chat or converse freely through intranet thus resulting in a free communication generating a great result. If the employees can talk freely, the officials can monitor easily without any interruption and check the feedbacks from different personnel, because the company workers are also part of the market, in which the feedback from others can be managed and monitored for better use. To conclude this, we should not control the freedom of others so we can know the results faster, we should let them be themselves and have the conclusion right in front which is the creativity and production pace.
  • 29. 29 29 49. Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high. - This statement tells about the tasks which are given to other people in the company. Organizational charts are there to guide or assist the people on who to approach during meetings or questions. These charts are also like the work flows where the people are divided into divisions and given different tasks depending on their skill and the division. These charts also act as order in the company, the people responsible for huge deals or processes in the company are listed in the organizational chart. Organizational charts summarizes on who are the higher officials and who are the lower, of course the higher officials gives order to the lower officials and those lower officials divide the task to his team members. The upper management decides, plans, and cooperates with other higher officials to form a united process within the company. The lower positioned personnel are deploying the said plans. By having organizational chart, we can now see the flow of the higher ups to lower officials easily and we can now determine on who to command and whose orders to follow. By following the organizational chart, the higher officials can get the reports from the lower officials by looking at the chart and minimizing the time spent, also the company will not stand alone by the organizational chart, the higher ups and the lower should work together to make the business run without much errors and confusions. But the higher ups should not solely rely on the output of the workers in the lower positions, they also have to know the needs and wants of the lower positioned personnel so those people can enjoy what they are doing thus helping the company in a way.
  • 30. 30 30 50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority. - This statement means that the organizations are moving towards the technology, they are using the connections which will make the company great and efficient. The organizations are adopting the nature of internet; the internet is a great way to summarize the work of different people. The internet helps employees and customers in every aspect possible. By using the internet, people can search for any product they want and order it, also they can know the details about it, and they can even customize it online and the order will come to their house in few days depending on the location. The company gets benefit from internet because they can attract more customers online, since the start of social networks, the people are addicted to it, and they people can check different ads while checking the important topics they think of. The customers are attracted if the ads seen in the internet are pleasing, somewhat cheap or affordable and promising, people tend to buy affordable products so they can save some money to buy used on other products. If the companies market themselves in a great way, they can actually be on the top in just few years. Companies need to know the wants and needs of the people, the companies should know what people want and what might be useful to them, companies should also learn to adopt the culture of their target market for them to understand their customers deeply. Employees of the companies should also learn to communicate well with their customers. 51. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia. - This statement means that the abuse of power in an organization doesn’t always give benefits to the companies and the people inside of it. The officials need to understand what their employees need for them to work efficiently. Controlling the employees won’t do any good; instead, it will just ignite more. People need to stop controlling other people just to make them know what they need to do. Restricting their movements will do no good as well; it will just force them to focus on having revenge or being free from the ties. Employees are also human, they need to be free and let them do whatever they want, inside the workplace, they know what to do, they know what is right and wrong in the workplace, if the higher officials restrict their movement, they will just be forced to loosen up the control. If the customers are given priority, the employees and the company will gain benefits. Instead of controlling the employees, companies should think about new strategies and new techniques to attract customers, they should improve their advertisements for new people to gain trust to the company. Employees should be given some guides and tutorials on how to capture more customers, if employees learned the technique on how to take control of the customer, without any force, they can actually bring more and more customers in company by which the company’s name will be popular. The management should not invest more on the power based techniques in the company; they should learn to adopt the culture of the workplace.
  • 31. 31 31 52. Paranoia kills conversation. That's its point. But lack of open conversation kills companies. - This means that for the conversation to succeed, one must be open to accept ideas and suggestions from others. These ideas can be anything, work related, personal or any other form of ideas. Thinking ahead before the conversation that there is a misuse or misinterpretation will result to disaster, since you are not clear on what to expect or what to say, this will lead to misunderstanding and eventually turn off the conversation. And in terms of companies, one must have to talk freely to the higher officials so that they can know and understand the situation and can find a solution as soon as possible, thus saving the company. Lack of communication in company will result in employees getting confused; the employees will have trouble doing the tasks because the higher officials can’t decide immediately. Understanding the said words in a conversation is very effective and important, because those words are the proof and the very first step to further improve the relations and future conversations. If the communication becomes a big problem in the company, the members or the personnel in that company will also work inefficiently because they are not aware of what is happening around them. Also, one have to talk freely about ideas, advantages and disadvantages, the benefits, etc. so that the other person can think wisely on what might become of their business in future. Also, every company should be determined and motivated to their goals and objective, because if the companies lack these two aspects, the company won’t stand for long.
  • 32. 32 32 53. There are two conversations going on. One inside the company. One with the market. - This means that different types of conversations are going on in different places. Since the company and market are related because they share few features that are alike. Companies are there to make market, since production comes from the higher ups, which is the company. Company decides what the market will become, it can succeed and fail. Conversations in the market and the company is not always work related, sometimes it involves, personal or family conversations, we cannot help ourselves to not change the subject because we have different sets of likes and dislikes. Market is based on company because company controls the market; company decides what kind of market it will enter to. The company has to support the market because the market is the frontline of the company. Whatever happens to market affects the company in instant. In the market, communication should be easy going with customers so that they will buy more and come again to buy your products. The conversations in the market are not much technical unlike in the company, because the planning happens in the company and it deploys the planning in the market. The conversations inside the company and the conversations inside the market cannot be in one instance, because the company thinks on the overall project or the business, while the market will focus on the marketing part of the project or the business. If there is instance where these two conversations are brought in, these two have to know the limits in conversation.
  • 33. 33 33 54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control. - This statement means that it’s not always the conversation is causing the problems. Problems within the company and customers can be because of other factors, like cultures of different people, and the other people’s understanding of different things in the company. The stronghold of company can be a cause of the problems, if the company is grabbing their employees strongly, leaving them no freedom, the employees will have no choice but to quit their job. Companies need to learn on how to control or command their employees well, because if they are not commanded in a serious manner or in a friendly way, the employees will just feel that they are not respected, they can rally or file a complaint against the one who abused the power. Employees should know the limit of the commands by higher officials. Higher officials cannot just command every time their employees, they need to know about the employees and learn their culture, so that when they command, they will know how to speak to them and how to act in front of them. Learning the traits of the employees can benefit everyone, because if you know what kind of a employee that person is, you can immediately know what to do in every situation involving that person. Companies should not force their employees to over work, because by over work, the employees will easily feel tired and will not have the will anymore to work and be commanded by their supervisors which may abuse their power. 55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets. - This statement means that using the power of force in the workplace means forcing others to quit working in your own company. Employees don’t want to be controlled, when employees know that they are being abused and not helped, they tend to let the company go into the pits freely. If the employees don’t meet the standards they are expecting, they will quit their jobs. The organizations don’t need to force their employees to work and work and work all the time, there must be leisure time for everyone in the workplace so that everyone can get out of the work mind and do whatever else they want to do which may make they relax. The companies need to loose the grab over the employees so that the employees can work easily and without any hesitation, if the employees think that they are being watched, they will not work efficiently, they will always think about the eye on top of them which is always watching. In the network of the company, there must be someone to be managing those talks, but that person should not always have to be on watch to someone he thinks might be interesting. Customers should be given priority, instead of wasting money on the control, companies should give focus to customers, and they should attract more customers by the use of advertising and new products. Different kinds of advertisements should be placed on different platforms, in internet, in the public, in the televisions, radios, etc.
  • 34. 34 34 56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices. - This statement means that the two conversations it is referring to is the conversation between the company and the customers. If the company wants to retain the number of customers in its company, the company should always prioritize their customers, especially their loyal customers. Company needs to give their best to satisfy the needs of their customers by giving them what they want, getting their feedback will return good information to the company, by knowing the feedback from customers, the company can actually product the products which the customers want, by producing those products, the company will gain more revenue and can attract more customers. The company should also need to advertise in different kinds of media, like internet and TV. By putting up ads on different media, the company’s name and the products offered will actually attract different people from different parts of the country. Customers too need to give feedback to the companies so that the companies can produce the product which can be suitable for most of the customers and let them be the judges for the new products. By having new product from time to time, the company can actually be on top stop in small time. The conversations need to be clear so the other party can actually hear and understand what the person is telling. Having a meaningful conversation will result to a better understanding of the situation and will help the people involved in it. Communicating in different scenarios can help people do their task in right time. 57. Smart companies will get out of the way and help the inevitable to happen sooner. - This statement means that the companies who know how to execute their plan well will have higher chances to stay on the competition for the long time. If the companies don’t plan their strategies well, and something happens in the production phase of their plan, it can result to big disaster for them. Those companies who already have experience in the business will likely to throw away the new companies immediately, because they already know how to move in the workplace, they already know what to do in different scenarios and how to protect the company from the disaster. Smart companies will actually think ahead of the disaster, they already have a backup plan to be executed immediately when something wrong happens. The new companies in the competition should research well on how to stay in the competition for a long period of time, they should also take notice of the competitor’s move from time to time to know their strategies. Companies should also be partners or be connected to other companies so that in cases of problems, one can help the other. Also, by having great connections with other companies, you can join together to make something creative and new to beat the competitor. Companies need to focus their market on different type of people. By having different kinds of markets, the company can actually choose at the end on from whom to choose in those different markets. By having more choices in the markets, the company will have bright future because of lot of choices.
  • 35. 35 35 58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up. - This statement means that smart moves don’t always have to be a success for a company in terms of profit. By making smart moves means that the company should be ready when anything good or bad happens. The company should be aware of the surroundings, should be aware of what is happening in the global market, and should be aware of what is happening within the company. Company leaders always make decisions, whether they are bad or good decisions, it always shows after the event have happened. Company leaders should act up maturely and do not be blinded by greed or power, they should act wisely for them and the company to withstand any disaster might occur. Customers should be given priority, the company leaders should include the customers in the plan they are making, because by including the customers, the company could save the customers in the disaster. The companies don’t have to actually fight whatever comes in their way. They can just flee from it, one side step and the problem is gone, there is no need to fight it, there is no need to plan for it, there is no need to invest on it. Company leaders should know that whatever they are planning is affecting the company in big scale. The employees should be taught on how to effectively be prepared when something wrong happens, because the employees are the one who can manage the customers in case of an event. There should be a notice for everyone on what to do in different occasions. 59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting. - This statement means that millions of people are not into internet yet. They think that the companies online are just fiction and more of a scam. Millions of people still think that the online transactions, banking, and other stuff is still a scam because of fear, they don’t engage in online conversations. Because of the recent scams happened, people are just ignoring the online marketing and opportunities. Companies need to encourage the people that it is safe and secure already, if the people will transact online, they should be aware of what is happening. People need to understand that the age of technology is already conquering the old ways; technology is so rapid now that in five years, an application will be extinct or of no use, because of new ways on improve the lives and much easier ways are found. Just like SSD’s trend now, HDD’s are of no use in front of the SSD’s since the HDD is old technology, and the SSD are new. Just like what is happening in the statement, people still think the old ways are much better but they haven’t even started to go online. People need to see and experience how easy it is to go online, and do whatever they want to do, but we cannot force everyone to use internet, it is their own personal preference. By forcing people to use a technology, it gives them no interest, they will always think of just not using it since they don’t like it.
  • 36. 36 36 60. This is suicidal. Markets want to talk to companies. - This statement means that the people want to talk to companies about the recent happenings. Whatever is happening in the company should be informed to the public. If the public wants to know about the happenings in the company, then it is required for them to help them, even though they are not required to release each and every detail. If markets are interested in knowing what is in the company, then the company should grant it, because by doing it, the people will know more about the company and can react fast if something happens. Also, if people get to know the company, they can have updates in new products or details about the company. Customers need to be given priority so that they can know that they are special for the company. Companies should learn to adopt different cultures of the different people in the facility and outside. By teaching the customers what is happening inside the company, the customers will have clear idea and can somewhat know the goal of the company, but by putting the customers in doubts, that will help no one. It will be a big mistake for the company because it can result to decrease of the customers because of not clear vision of the company. Companies should always give updates to their customers so that they can know what product will come at what day, by keeping them updated, the company will also gain more customers because the new customers will get curious about the new products. 61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is. - This statement means that the company is telling lies to other people; they want to cover up what is really happening in their company. They think that by covering their black plans up they can actually get away with it. By telling lies to the public, it makes the public more curious about what is happening in the company and they will usually tend to find ways on how to know what is going on the company. By letting the customers know what is happening in the company, the customers can help the company in different ways, if there will be a case thrown at the company, the loyal customers can defend their company well and it will be a big win for the company. Telling lies to everyone don’t bring any good, it just increases the range of fire, inviting more errors and problems to self. If the company starts telling the truth, the customers can understand about what is happening in the company. Companies need to act fast if anything goes wrong, they have to be alert and aware of everything going in and out of the company, if any sensitive information got leaked, it will be a disaster for the company and the employees will suffer as well. Companies need to think many times of every decision they make so that in the future, they will have no regrets and their business will go the right way. By doing good deeds in a company, it will help the company in a way that everyone will appreciate your work.
  • 37. 37 37 62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall. - This statement means that the people are aware of the good and bad in the companies. They don’t want to participate in the talks of unknown people, they want straight to go in the corporate position. If the company leaders starts talking to the people themselves, then it won’t be a problem at all, the leaders must inform the public about what is going on and what are the processes done so that the public will calm down. Customers should be the priority of the companies, customers need to know what is going on in the company they are going to, and customers should also give feedback to the company regarding the shopping experience, the suggestions and comments. People have to trust the companies, because if they don’t trust the companies it all, then they will have trouble buying products in it, they will always have doubts in their minds about what might be the real price of this product or what are the items mixed in it. The conversations between the people and the company should always flow clearly, because if there is misunderstanding or a mistake, then it will result to a disaster to one of the sides or both of the sides. Companies need to take their customers seriously because they are the reason why the company is still standing and they help gain the popularity of the company by buying the products and recommending it to other people. By communicating, both sides can have greater advantages and can help each other. 63. De-cloaking, getting personal: We are those markets. We want to talk to you. - This statement means that the markets want to talk to the companies regarding whatever issues came up. By having meaningful conversations, both parties can have agreement or just simple talk regarding any topic. Companies should not hide, they should not be scared from the public, because if they hide, the customers will have no one to tell the feedback, and without the feedback the company will lost the competition at early phase. Companies need to focus their goal to their customers so that they customers will buy again and again in your company by which your company will gain more. Also, by using the customers as advertisers, the company can actually increase their popularity. When a customer goes to a friend’s house, and his friends will see the bag from your company, those people will actually come to your store for products. By these simple kinds of advertising, the company will gain a lot in long term. The customers should be informed of what is happening in the company. If the leaders of the company will tell the customers about the events in the company, those customers will feel satisfied and spread the news, by spreading the news, your company name will get famous. By having these kinds of communications, companies will gain more without even having to pay. Companies should take advantage of simplest of things around them and turn them into opportunities, but companies are not like that, they want the hard way. Companies should not be ashamed of any misfortune happened.
  • 38. 38 38 64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance. - This statement means that the public needs relevant information regarding the company. Companies are hesitating to give any of those because it might be sensitive information which h should not be in public. Markets should also know that every detail in the company could not get out, there are some restrictions. Not everyone wants to fail in their business, that’s why the information revealed by the companies are always somewhat the same and not important. Companies should limit themselves to interact with different people so that the security will not be penetrated. Companies need to organize everything happening in the company so that when some event happens, the company will just pull out some folder and reveal the plan, they should have backup plans for them to not fail in their projects. Companies should listen to their customers as well so that they won’t feel rejected and unsecure. Customers should be the top priority of the organizations, if they will not be the top then who or what will be, corporations need to have a clear goal and on how to pursue it. Customers should also limit themselves over abusing their power, because sometimes the customers abuse their powers given by the company rules. Some customers tend to follow every policy so that they will have benefit at the end. Companies should not let their customers down so that when anything bad happens to the company, their reputation will be saved by the loyal customers and customers from different organizations.
  • 39. 39 39 65. We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script. - This statement means that the employees need to talk to the customers directly so that both parties will understand each other. Text written in the paper won’t do much impact than the talking. People need to communicate so that better understanding of any situation will come up. Employees need to talk to the customers so that the feedback from the customers will go straight to the employees and the response from the employees to the customers will be straight back. Two-way communication is a must in a great conversation. People need to understand different ways on how to communicate well so that the other party will understand clearly and will not be embarrassed. By communicating well, both parties are in mutual understanding, both can relate to the topic much faster than the simple talk. Customers should be given a chance to respond to the new products and features, customers are the one who will use it so if they make a comment or suggestion, it will be for good. Companies should not ignore those comments, because customers are like expert in the products, since they always buy new products, if the companies actually use the customers as for new product ideas, it won’t harm the companies. People should also give correct feedback so that the company will begin the process right away and can produce much better product for everyone. If the feedback is wrong or a lie, then it will cost the company. Customers need to be responsible for other people to respect them. 66. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other? - This statement means that the studies are not just, those are just numbers which are estimates. People need to interact so that new people will be introduced. Employees and customers should interact personally so that they will know what the other want, customers should speak in a great manner so that the employee will know what the customer want, by speaking in a poor voice, it will state that you are not serious about it and just fooling the other person. Research studies can be accurate, but why invest so much money on that research if cheaper studies can be produced nearby. Companies think so much in technicalities that they forget the simple and basic techniques; they think that using the complicated ideas will bring much better results. Customers should be the priority so that the company can act faster and accurately by the data given by the customers, customers in their part should help the company as well so that both parties can work together and produce great results. Employees too should communicate well with the customers so that the customers will feel appreciated and will not regret of their decision. Companies should teach their employees on how to gather data using the not so complicated method so that it can be learned by every individual and can conduct a study on his own. People should learn to understand why these studies are made; they need to know what the difference of studies to the actual tests is.
  • 40. 40 40 67. As markets, as workers, we wonder why you're not listening. You seem to be speaking a different language. - This statement means that the companies are ignoring the employees and customers. They are already blinded by the greed, deaf by the sound of money. Companies don’t care anymore about the people when they get to reach to the top, they forget everything they have gone through, and they forget the people who helped them in the early days of the company. Companies forget these people because they are not important to them anymore; they have already found richer people than those. As employees and customers, they want to be in the company more, but the company is restricting them because they are ignoring such people. This case happens to most companies, when they get to reach the top; they always forget the people under them before. The companies need to reach to their customers so that their feedbacks and suggestions will be heard, which is the companies don’t do anymore. Employees should be given priority because without them the company is nothing, but the companies are doing their best to ignore both the employees and customers. As long as they are earning, the companies won’t look back at who helped them back then and what they can do in future. Companies should do a research about this so that they can know what to do in different scenarios if starts encountering. Companies should prioritize also their customers so that they can help the company in different problems, since those customers are the one who helped the company back then. 68. The inflated self-important jargon you sling around—in the press, at your conferences—what's that got to do with us? - This statement means that unnecessary things are just for showoff. Like in the statement, it mentioned conference, if someone brings something unnecessary, then it becomes of no value in that location. Companies need to maintain the spending. If they spend too much on not so needed things, they will end up being bankrupt, since this is what is happening in real world. People need to help each other in different problems so that the sharing of thoughts and knowledge will be great. Company leaders should not focus everything on themselves when they get to the top, they should help the old under them so that those people will have a brighter future. But no, this isn’t happening; this is just a myth that has been foretold for many of generations. Customers in a company should also communicate well with other people because by having a great conversation, it brings clear goal or talk. Customers should be prioritized in a company so that more profit will be gained by the company. But the company leaders are wasting those hard earned profit by buying useless things. Company leaders should have consultants for spending too much because these people are high spenders when they get enough money, they don’t seem to care any other people or the future anymore, and they are being used by the money and power. People need to take control of themselves and be human every time, spending too much won’t bring any good. Employees should also talk to the customers about different scenarios.
  • 41. 41 41 69. Maybe you're impressing your investors. Maybe you're impressing Wall Street. You're not impressing us. - This statement means that everything that the company is doing doesn’t mean it is right. Making different transactions and spending millions on different things is just not practical. People need to get a grip on their spending. Company leaders are investing so much that they think that money will return safe. Company leaders are not focusing the people around them, the events, and the happenings around them. They just do whatever they like, thinking that will bring greater good to the company and to themselves. Customers and employees are why the companies are still standing. People work to get paid and to buy the stuff they want to buy, but over spending on the stuff which is just a “want” is not practical. In terms of marketing, company leaders are spending lot of money on online advertising and such, but their money won’t return because of the wrong target market, they think that putting up an advertisement will do everything. They lack the knowledge to distinguish the right and wrong, they need consultants for every decision they make, they can’t even decide on their own and they are starting to invest more shares. This bring up more problems in the company because the leaders are having troubles dealing with their own personal problems, thus this problem is reaching to the employees and customers. Those leaders need to think about what they have done and need to go back just correct those mistakes, they can even do good in future if they already have a clear plan. 70. If you don't impress us, your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way. - This statement means that the investors are a big factor in the business, those are the people funding the business and helping the business grow. But if the leader of the company is not talented and motivated, it won’t do any good to the company. The company might lose in the competition and lose shares. The leader should be taught and be consulted so that he knows what he is doing. Customers need to be prioritized so that the profit will come, and it will help backup this statement. By having more profit it will help the company as well because more customers will buy and spread the name of the company, free advertising for the company. The employees are such a big part in this statement, because those are the own confronting the employees, they grant the needs and wants of the employees, if there are no employees then the profit will come fast because the employees are the one managing the people and handling the company. If the investors chose a wrong company, it will be a big damage to them because they are on standby just to spend money on different organizations, but if the company just gave up, and then it will be the end of the money of the investor. The leader should have an assistant for him to be helped in these kinds of situations. Situations like these can be irritating and very confusing, the leader should know where he is approaching to and should know what to expect.
  • 42. 42 42 71. Your tired notions of "the market" make our eyes glaze over. We don't recognize ourselves in your projections—perhaps because we know we're already elsewhere. - This statement means that the old style of working in the markets is fading, the people already know that the new style or era has already started. People are into online business now, they know what the advantages are and disadvantages of it, people are quickly turning to the technology and using it for their own good. The company leaders should think of new ways on how to capture more markets in few times so that their products will sell fast. But the leaders are busy counting their money that’s why they can’t focus on their goal. They need to have assistants for them to work efficiently and on time. Companies should capture more customers so that the income will increase, by having more customers, the company’s reputation will increase also because if someone buys a product at your store, that person can tell to his/her friends about your company and they will also come to buy at your store. By revealing new ideas, companies can achieve at top even if they are at the bottom for now. Customers should be given priority so that those customers will become loyal customers and can spread the word about your company, they can also formulate strategies and help the company bypass some problems. Companies need to have back up plans so that whenever something bad happens, the company can immediately use that backup plan. And by using back up plans, they are great causes like it can help save your company by getting into disaster and such. 72. We like this new marketplace much better. In fact, we are creating it. - This statement means that the use of online technology is fast getting popular. People are getting into the online technology so that millions of people can see their products and the company. By using the internet, people can have more chance of creating a great business than doing nothing at all. People are getting creative on internet, releasing different ideas some for price and some for free. People are actively sharing ideas on the internet that it is the trend now and this trend is so great that this will be great for even big companies. By using online technology, customers are from different sectors, that’s why making a company or business online should be fit for all kinds of audience, the business should be unique so that many people will actually notice it. People should learn to use different ways on how to transact on internet so that they will have bright future ahead and can even expand their business to make it in local stores. People should make teams or groups online so they can talk about their products and websites so that the feedback will bring more suggestions and comments. Capturing customers in internet is not hard, all you got to do is put insane ads in popular sites and make a unique site, with products that are eye catching, people should be amazed by the products you are selling so that they will not have any doubts. By starting an online business, people can start from zero and can reach at top in instant.
  • 43. 43 43 73. You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel! - This statement means that if you are going to another territory, you have to follow their rules and policies. Different places have different rules, which are why it may be common for foreigners to feel awkward. People from different places have different cultures and different set of thinking. In speaking of business, people will actually think great of others’ product because of they are new in the place. People respect other people’s work and that’s why it may be the start of business. Businesses need to capture more customers so that their business will not get lost in the competition. They need to have consultants and assistant for them to have some knowledge on what to do and what to be done in near future. Customers should be given priority because they are the one running the company from the money they spend on different products. The company leaders should respect the policies in the foreign land and should not act like they are in their own country. Same goes in the business, if you are in the other company, you have to follow their rules and act accordingly. By breaking those rules, you are showing that either you don’t care about those rules or you just can’t adopt those kinds of rules. People need to respect each other for them to be trusted. If you don’t show respect to other people, they will not show respect to you too. by this flow, there will be no communication at all which may lead to a better business deal. 74. We are immune to advertising. Just forget it. - This statement means that the people or customers have seen enough of the advertisements all over the places they have gone into. They already have experience on what advertisements are great and what are just for prints only. Customers know a lot about these advertisements, because the ads are made for them, they know the secret and the meaning behind each and every advertisement. If they are to be fooled by products, it will be the company’s lost since the company failed to attract more customers. Companies need to give focus to the customers so that the customers will buy new products in their company and the money will generate more income, by having this cycle, the company will gain a lot if their products seem to attract the customers. Companies need to release new products from time to time so that the customers will not go to other company; they will be your loyal customers and will buy your every new product released. Employees are also a big help to companies in this case. If employees are to persuade the customers to buy the product, then it’s a success, because that’s one more customer added to your store. People should have idea on what to buy and what to ignore, sometimes people buy things which are not practical, they also buy things which are useless and are just for show off. People need to spend wisely so that they can pick up great discount and great deals in near future.
  • 44. 44 44 75. If you want us to talk to you, tell us something. Make it something interesting for a change. - This statement means that if the customers want something from the company, then the customers need to tell to the employees or the leaders the suggestions and comments about their service and or products. If the customers didn’t participate in this kind of communication then nothing will happen, nothing will be changed. For the communication to be successful both parties must talk and give feedback depending on the topic, they should both be focused on the topic they have agreed to. Customers should always give feedbacks and suggestions to the companies so that the companies can revise or take a look at their product or services, because by doing this, the company can improve their product or service immediately and great products will be produced next time. Companies also need to fulfill their duties, if they are bound to improve their products by getting feedback from customers, then they should do it. They should not just compile loads of feedbacks and do nothing about it. Sometimes companies just ignore the feedback from the customers, putting the whole company to the risk of failing because they cannot capture customers, they cannot capture customers because they cannot product great products. By using the feedback feature, both companies and customers will benefit, because the customers can have great products at great price, and the company can produce great products and attract more customers thus increasing the profit. All companies should have feedback so that they can update their products from time to time and depending on the occasion.
  • 45. 45 45 76. We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute? - This statement means that the companies are being ignorant. People got money to spend on different products; it’s just that the companies are restricting those people to spend money, because these companies don’t understand the value of customer. Customers should be given priority, in the business, customers act up like judges, and they are judging your products in return for better feedback. If the companies don’t like to be judged, then they cannot compete in with the other companies. Company leaders need to understand that the people around the company are as important as those people inside of the company. By letting the customer satisfaction take control, the companies will know on what aspects to improve. By having different customers test the product, the companies will and can improve by learning from mistakes and improving their products to be fit with every audience. But the companies are not doing it, they just ignore the requests of the people, companies think that they have consultants already and thus they don’t need evaluations from the people. Companies need to listen to the requests of the people so that the companies can improve on the aspects they are weak in, if the customers are suggesting or giving feedback to the company, the company should accept it and learn to improve those weaknesses. Employees too should help the customers by letting the feedback of customers be brought to the core of the company. By giving feedbacks, the companies can block different attacks by their competitor immediately. 77. You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe. - This statement means that the companies are just ignoring the people. Companies think that the people should buy their products and leave immediately, but that’s not how the markets work. Companies think the people will just buy and leave and will not care about the feedback or some other stuff. Companies are missing the opportunity here, they think that ignoring the feedbacks and requests of the customers is safe and will not affect the company at all, they are wrong. Companies always have misconception that the customers are there just to buy their products, that’s it. They don’t know that the customers are smart now, by using the technology, the company’s reputation can be in trouble, they don’t know the power that the customers have. Companies need to give focus to their customers so that a great feedback will be in process. Two way communication can take place if they want to but the companies just ignore their customers. Companies should setup a customer support section so that all the feedbacks from customers will be sent there and the customer support can send that information to the higher officials, by having this process, the company will save time and effort by blocking random invites of people just to hear their feedbacks. Customers need to be on one of the top priorities, companies should not ignore their customers because the customers can help the company too. When there a problem within the company, the customers can try to resolve the problem on their own.
  • 46. 46 46 78. You want us to pay? We want you to pay attention. - This statement means that money is not the only thing that the businesses need to run. Companies need to pay attention to their customers and employees as well. Employees need to be informed about what is happening in their company for them to be updated and for them to help different customers immediately when someone asks help from them. Customers should be given focus because their feedbacks make the companies aware of what should be happening and what might happen if they continue their work on the same pace. Companies should really listen to the people suggestions and advice so that they companies will and can make decisions to counter any upcoming disaster. Companies should go online so that the data given by the people will be organized and easy to follow. Internet is a great way to interact to the customers, by using the internet, multiple customers can be given notice at the same time and it is more convenient by talking in person. Companies should use the technology given to them so that they will not left behind by other people or companies. They need to know what their customers want so that the customers will feel that the company is helping them in a way. By having two way communication, the company and customers can both give advantages and disadvantages on more products and services, the information will be relevant and useful to both parties. Companies need to change the way they work, they need to know what their customers want. 79. We want you to drop your trip, come out of your neurotic self-involvement, join the party. - This statement means that the company leaders should hang out sometimes, for them to be relaxed and communicate with their employees and customers. Working too much is also not good for health; people should take a break once in a while and be involved in different activities. By communicating with customers, the leaders will have an idea of what they can improve in their products and services; they can also know what their customers want. By having these kinds of conversations, people will get to know each other and will get benefits in terms of information given and received. Employees too should rest once in a while, they should suggest to their boss that the company needs leisure time for the workers to feel at home and do whatever they want, the workers need to have peace of mind in work also so that they brains will be refreshed. Customers need to talk to the leaders of the companies for them to suggest great ideas and innovation, by suggesting, the customers will have great products from now and then, the customers will gain benefits from it, the leaders will be happy because more and more customers are being satisfied, and of course, the company will gain more profit by listening to the customers. Humans should participate in different activities so that they can know each other’s traits and behavior in different kinds of situations, by having different activities, people can actually relate to other people easily and can make new friends in the process.
  • 47. 47 47 80. Don't worry, you can still make money. That is, as long as it's not the only thing on your mind. - This statement means that thinking about money always is not the only option for the company to gain control in the market. Money is one of the aspects why the business runs and need to be invested carefully, but it is not the only option left to make more money. Thinking always about the money will make the person so serious that he will forget other qualities of the company. Sometimes the leaders make some stupid project proposals in which they think they will gain profit, but instead, they are losing the money because of unprepared plan. Leaders always think that whatever they say or propose is always right, they tend not to consult anyone about the decisions they make in the company. They need to let everyone be their friends and help each other. Selling products and services is not the only option to left for the companies to gain profit. By using the available technology, the companies can spend nothing and still gain millions. Internet has changed the way the businesses are running, the internet changed the way people communicate. By having business online, the companies could spend nothing to gain everything. Companies should think about different ways on how to make their business be known in the country and the people. They should plan ahead so that the new competitors will be out of the league when they start. Companies should think and act wisely and should not ram someone in their business goals because it may bring trouble for the companies. 81. Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about? - This statement means that the money have gone through ages and still is in this world now, people talk too much about money that they forget the meaning of life, life’s topic doesn’t have to be money all the time, people need to find the fulfillment in different activities, people need to understand that money can’t buy you everything. People should stop talking about the money all the time because that topic is being embedded in their minds, and it won’t get out easily. Company leaders always have minds like these, they think about the money all the time that they forget being a human, people should not be carried away by the money itself, people need to learn about different activities by which they will enjoy and still get money. Sometimes people push themselves too hard in their work that they forget the essence of freedom, they tend to work all the time so they can have money, they cannot value freedom in this way. People should do activities which are surprisingly fun and will not hurt their wallets. Company leaders should get out of their workplace once in a while so they will feel human again, because in the workplace, you don’t feel human, something is there that drives you to work most of the time. People need to get the idea of work all the time from their minds. By doing some other activities, people will feel that they do belong to this open world community.
  • 48. 48 48 82. Your product broke. Why? We'd like to ask the guy who made it. Your corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in? - This statement means that every time there is a product failure, the customers always go straight to the company leaders. By having a mindset of this, it is hard to flee from it because sometimes, the customers can get annoying and they won’t just leave the topic, they will fight till the end because they have paid for the product. The employees of the company should learn on how to deal situations like these, if the customers are getting out of control, the employees should stay calm and need to evaluate what is happening, because the employees are on the front row in dealing with customers, they need to be taught about different scenarios in dealing with the customers. Companies need to do their part also, they need to help or teach their employees to act safe in different situations, the company’s higher officials should conduct a survey on their products and services offered so that the customers can give feedback immediately. Customers need to be the priority of the company, because they know how the product is, what the product can do to them and help them in any way possible. Companies should not restrict their customers in just same products every time; they need to know what their customers want and what the trend is these days. By following the trend, the customers will have easy choice to make because they can relate easily. They know what the public also want. By producing goods which are meeting the requirements of the people, it will be a fortune for the company.
  • 49. 49 49 83. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal. - This statement means that the companies should thing of every individual equally and not underestimate of what other people can do. By focusing on just a popular person, the companies are making a big mistake; he alone won’t be buying all your goods. Companies need to capture more customers, not just popular person only. Companies often make mistakes about their choice of customers and target markets, they chose the customers to be rich and from high position, but they don’t know they likes and dislikes of those people, and those people won’t be giving feedback regarding your company’s products and services. Companies need to think wisely and act like they are a real corporation. They need target their market based on the society they are living in. Customers can be targeted easily when their demands are met within the company. Companies need to formulate different strategies to capture more and more customers, they need to think like one of the customers buying those products, and the leaders should evaluate their products from time to time for them to know about their sales. Customers should be given priority so that the companies will have a backup plan if their “high rating people” get to dump them. Customers will be the backbone of all companies because they are the one like funding the company because they buy products and give feedback regarding those products. Companies should loosen up their ties over employees so that the employees will work better and work efficiently.
  • 50. 50 50 84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play? - This statement means that the employees of companies oftentimes have good behavior online, because the behavior can change in internet for more customers to be attracted to the products and the company. People tend to hide their real behavior online so that more people will appreciate those employees, if employees are behaving nicely in the internet, they should behave nicely in the real world too. There have been complaints about the employees being rude to the customers because of it, those are fired and the reputation of the company is pulled. Companies should teach their employees on how to behave nicely to the people if anything happens, if there is a problem with the employee and customer, the employee should stay calm and evaluate the situation, by doing this kind of act, the problem can be solved easily and the customer will have great time talking to the employee. By not involving in a fight and controlling the situation nicely, the customers will appreciate those scenarios because the employee and the customer will both have hard time if the fighting continues. Employees should act friendly when they are confronted with customers, they should know what they are talking about. Employees should learn to manage their anger and they should learn to help their customers in times of needs. Customers will appreciate the help of employees if those employees are friendly and gives notice to the people. Customers need to be given priority so that they can choose from lot of things in the company. 85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to. - This statement means that the people are friendly if other people are friendly to them. Employees are the people who are visited by the customers, and they should act friendly in front of customers so that the communication will be nice. Being friendly comes with other benefits as well, if you happen to meet someone friendly, he will help you in your problems, and he can be like your guide in some scenarios. If employees act well to their customers, the customers will give high ratings to the employees and the leaders of the company can actually give those employees bonuses. Customers need to be given priorities so that the customers will help the company in different ways. They can give suggestions on how to improve their products and services, also they can suggest about the prices on products so that more and more people will buy. Those customers can give comments about the products they are offering. In the side of company, if they get enough feedback from customers. They can actually offer great products to their customers and even give them discounts. By having a great communication between two parties, both will gain something from each other, if both parties are into business, then they can help each other in their businesses so that both will get into the top spot in no time. People need to develop the skill of communicating with other people so that those people will be the one helping others in times of need.
  • 51. 51 51 86. When we're not busy being your "target market," many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job. - This statement means that the companies often tend to target different people in different locations, some of them not really appreciate it, because their culture might be other, they are not into the products the company is offering. People need to be understood so that the companies will have great time communicating with them. Companies need to loosen up so that when any suggestion or feedback comes in the company, they can actually reply back in good manner. Customers should not be grabbed tightly, they need to move and wander around the company and the products it is offering. Companies need to learn on how to deal with their customers effectively, by targeting random people, it won’t do any good, and they need to make a plan or research about their target markets. Customers should not be bombarded with different advertisements or different look alike products, companies need to offer products which people may use in everyday life or which might help them in their work. Companies should advertise their products and company in minimal and effective way, by using this method, less money will be spent and more people will know more about the company and the products it is offering. Customers should be wise enough to know more about the company before buying the products of it. Companies might fool the people by spreading lies about their products, and the customer might have difficult time using those products. If people would get to know more about the company before buying, it would benefit both sides.
  • 52. 52 52 87. We'd like it if you got what's going on here. That'd be real nice. But it would be a big mistake to think we're holding our breath. - This statement means that the customers feel that the companies are just fooling them into buying their products. Companies try to capture even more customers but they fail to get, because those new customers are already aware of what is happening inside the company. If the companies continue to fool their customers, it would be the end of it. The companies will just shut down without any notice and the public will not be amazed because they know what kind of company that was. If the people doesn’t get to see any new products or services. They will just find another company, which is the way markets work. Companies should let their customers updated of what is going on and what are the new products which will be released soon. If the customers get tired of waiting for the company for any new thing to come up, they will switch their goal to other company and start to support that new company. Companies should let their customers be in front so that whatever is happening in the company, the customers will know. Customers should not be taken lightly, companies are fooling themselves that they think they can fool their customers. The people know their limitations, they know when to get into a company and when to leave when there is nothing left. People tend to grab a new company if the products offered by that company seems interesting and will be a great use to the customers and the employees. 88. We have better things to do than worry about whether you'll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom? - This statement means that the companies think that without them the customers will be left hanging. Instead, it is the other way around, without the customers, the company will be left hanging. Company should know what to offer and how to offer those products, if people don’t get to see those changes; they will get bored and will tend to find another great company. Employees of the company should also do some effort to keep the customers in their company; they should show different products and promos available and should promise that new products will come soon. Customers don’t want to wait till the end; the market is changing fast, the people’s demand changes immediately when they get to see something new. If the company doesn’t get to show something new to their customers, their customers will just run away. Businesses need the other people’s help to gain something, if talented people get to work in their company, their company will have something to show off and to help work with new products. Company leaders should not always give hard decisions to their low positioned employees; they should also work well and need to think on how to bring the business to the top. Customers should be given priority so that they will feel that they belong to this company, by letting the customers focus on different things in the business, the company will have great time dealing with them because the customers know what is right to offer in different times.
  • 53. 53 53 89. We have real power and we know it. If you don't quite see the light, some other outfit will come along that's more attentive, more interesting, more fun to play with. - This statement means that the people know they are the power behind the company’s fortune. If people will just leave the company, the company will be nothing. Employees should also communicate within the company so that the flow of information will be great and continuous. Employees need to learn on how to communicate with their customers and fellow workers, because by having great communication skills, the employees can be respect by many people and the reputation of the company will be secured. Customers should be welcomed with great communication in the company from the employees so that the customers will feel enlightened and will feel relaxed while talking to the employee. Employees should learn on how to control their anger if something might happen. They need to learn on how to calm down and let the customers know that they might be wrong in a peaceful matter. People will feel embarrassed when the employee doesn’t respect him, by having those kinds of conversations, people will tend not to come back again in the company. And the employee’s actions might not be monitored thus more and more customers will be in the same situation and will just ignore the company. Companies need to let the people decide about the products offering so that the demand will be great and the production will be cost efficient. Employees should learn on how to communicate well so that the customers will feel welcomed and can give suggestions and feedback right away. By having those suggestions, companies can work on those to improve their business as well.
  • 54. 54 54 90. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we've been seeing. - This statement means that new topic brings more possibilities of great conversations. The companies are starting to get into what the customers want, the companies are starting to realize that the markets are intelligent and getting smart, they have to step up and take the lead. By giving the customers more value and focus, companies are getting more great reviews by which they can improve further their skills on how to bring more customers. The companies are also learning that the money itself won’t bring the company to the top, they have to learn all the basic and complicated principles of the business, they have to give their customers a chance to change what needs to be change in the company. Online markets have become more mature and intelligent, they can immediately get opinions from other people regarding a service or a product and they can judge easily. By getting into internet, the companies give more choices to the consumers. People are getting more and more mature in buying different products, they can just get reviews from different websites of any product. Companies should get into conversation with different people or maybe different organizations for both parties to get benefits and comment on the new feature or service they can offer. Having a great conversation means that the customers will buy the product immediately and not hesitate to turn back or even go to other company to look for same product, with great conversations, the employees and the companies will have success by luring more and more customers.
  • 55. 55 55 91. Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future. - This statement means that we respect everyone who are connect to us. We are there to help them and they are there to help us. Companies that don’t bring anything good in this world have no future in the business. They solely think about themselves, they don’t care about anyone, they are like nuisance. The companies need to give focus and trust to the markets they are into, they have to know the difference of good and bad in those situations and should not just do anything they like. They have to know the limits. They should not run into anything in which they think is right for them, even though it is affecting other people. Our friends, families, sparring partners are the one who tell us what is wrong and right. By bringing this group together, we can share information about anything and help each other to reach any goal we like; we need to focus on the right things and the things which will bring good. Companies need to focus on their customers, especially the loyal ones, because they are the one who will criticize in a good way for the company to stand for a long time. Those loyal customers are the source of the information the companies are lacking. The business will not stand for long if there is no trust in between two parties, same as what this statement wants to tell us. If we don’t care about other people, they will also ignore us, and do nothing to help us.
  • 56. 56 56 92. Companies are spending billions of dollars on Y2K. Why can't they hear this market timebomb ticking? The stakes are even higher. - This statement means that the companies are into those businesses that no one even cares about. Companies spend money on useless things. They just can’t understand that the people are the one what makes the company stand. People should be the priority for them, not those useless things like advertising everywhere and such. The markets are helping the company stand, but these companies don’t understand the basic principles of business, they are blinded by the greed which they have seen for first time. They don’t care about anyone after receiving so much money from their business. Time bomb in this statement means that the customers, especially the angry customers are associated to it; companies don’t focus on their customers’ needs and wants. The customer support of the companies suck big time, they don’t even care what’s happening in their company and their customers. Companies use different techniques on how to pull customers, but they lack the knowledge and the skills to do it. If the companies start to offer valuable products and capture the right customers, they can be a huge empire if they start to learn what’s going on around them. The companies need to act fast to grab the opportunity, if they don’t instead of getting nothing, they will lose shares in huge scale, they will have difficulty standing up and do something about their current problem. Companies need to understand on how to handle money and use it on good purpose, people are there waiting for new products, but the companies are the one restricting themselves.
  • 57. 57 57 93. We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down. - This statement means that we are also part of the companies, we buy their products for our needs and wants, and they sell products for customers to satisfy their needs and wants and for profit. The communication between people and the companies is blocked, if we need to talk to companies, we have to take it from inside and outside just to make them listen to the people. The companies think they can fool the people and their customers by placing great advertisements, by releasing great products where some of those actually are bad for health. Companies think that the money they get from customers is the biggest goal of it, but they don’t know if they give priority to the customers, they will have more benefits and profit than before, by giving focus to the customers, companies will gain more. But they are using the old ways, they don’t know where the market have gone into, this is the age of internet, companies need to take online community seriously and jump into it, they need to broaden their advertising campaigns for them to gain more customers and loyalty from their customers. People always go into companies where the products are great, customers are the priority, and they give focus to each and every need of the customers. By using these simple techniques, the companies can get into top spot in instant. People and companies need to loosen up for both parties to gain trust of each other, having doubts will bring no one anywhere.
  • 58. 58 58 94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down. - This statement means that the old ways of communicating with the employees and customers are somewhat being kicked out of the scene these days. Networked conversations are fast and reliable; the people involved in it are getting convenience than the old style of communicating. To the old folks, these networked conversations are confusing since they are used to the old style, if they try the new style, they will know that their choice is not wasted. The corporations need to develop new trends and follow what their customers are getting into for them to experience and know what their customers want. By using the technology, the people involved will receive more information than they used to get back then, they will feel the easy part of using the technology right away. If the traditional corporations doesn’t change the way they communicate, they will be overthrown by their competitors in instant. Companies need also to think about the convenience of their customers, if the customers are into online community, the business should also get in it, for them to expand their advertisements and bring more customers. Also, the companies need to have idea and knowledge on how to reach their customers online, because only getting into internet will confuse them; they need to have understanding on how the internet works, and how to deal with people online for them to appreciate the company’s offers. These old companies need adopt the technology and use it for their advantage, they need to step up and take control of the technology.
  • 59. 59 59 95. We are waking up and linking to each other. We are watching. But we are not waiting. - This statement means that we are already learning how to deal with other people and treat them fairly. We already understood the meaning of linking with other people and helping them out and they are helping us. We are not waiting for this, we do the work immediately when we want to, and we know what might happen and the consequences of everything done. In terms of internet, people often go to different websites and forums just to know more information about the products, by doing this; people are becoming aware of the technology and are getting more and more information regarding the product. Also, by using the internet, we can know the real price and the real effects of the internet because people have blogs for everything, they share knowledge, experiences and thoughts about the products, if the consumers will actually read those blog, and they will get more information and will know the truth about those products. People or consumers are always watching the new trends and the new products offered in markets, they often compare one product to other so that they will know the difference and can buy the product which suits them most. Consumers have tricks of their own too, they often go to different stores just to see the price and details of the products and buy the one which is great for them. Since the companies know that the people will buy their products, those companies will sometimes fool their customers with lies.