SANFL Feb2011

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Presentation given to SANFL management and clubs about the power of social media

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SANFL Feb2011

  1. 1. advanced communication strategies and tools social media and the SANFLLee Hopkins21st February 2011
  2. 2. of what you think you knowabout social media is wrong
  3. 3. Facebook AustraliaOn Facebook Population
  4. 4. Bolster a company’s Reputation Address Correct unhappy inaccurateCustomers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  5. 5. RisksBenefitsCase studies
  6. 6. Brand hijackingThe ‘lunatic fringe’Negative commentsEmployee error (Vodafone, KC)Social media storm (and no way to respond)
  7. 7. What ifthey don’tlove me?
  8. 8. Brand hijackingThe ‘lunatic fringe’Negative commentsEmployee error (Vodafone, KC)Social media storm (and no way to respond)
  9. 9. BrandingGoodwillLead generationCustomer serviceEngagement with audiences
  10. 10. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  11. 11. "This afternoon an employeeposted an obscene messagefrom the official Vodafone UKTwitter profile.The employee has beensuspended immediately and wehave started an internalinvestigation. This was not ahack and we apologise for anyoffence the tweet may havecaused."
  12. 12. KissFind your loversStart smallTake a pulseRefine
  13. 13. !@#! Conclusions 3T&A • Truth, Trust, Transparency &communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
  14. 14. of what you think you knowabout social media is wrong
  15. 15. of all statistics inpresentations are made up

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