SANFL Feb2011
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SANFL Feb2011

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Presentation given to SANFL management and clubs about the power of social media

Presentation given to SANFL management and clubs about the power of social media

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SANFL Feb2011 SANFL Feb2011 Presentation Transcript

  • advanced communication strategies and tools social media and the SANFLLee Hopkins21st February 2011
  • of what you think you knowabout social media is wrong
  • Facebook AustraliaOn Facebook Population
  • Bolster a company’s Reputation Address Correct unhappy inaccurateCustomers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  • RisksBenefitsCase studies
  • Brand hijackingThe ‘lunatic fringe’Negative commentsEmployee error (Vodafone, KC)Social media storm (and no way to respond)
  • What ifthey don’tlove me?
  • Brand hijackingThe ‘lunatic fringe’Negative commentsEmployee error (Vodafone, KC)Social media storm (and no way to respond)
  • BrandingGoodwillLead generationCustomer serviceEngagement with audiences
  • 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  • "This afternoon an employeeposted an obscene messagefrom the official Vodafone UKTwitter profile.The employee has beensuspended immediately and wehave started an internalinvestigation. This was not ahack and we apologise for anyoffence the tweet may havecaused."
  • KissFind your loversStart smallTake a pulseRefine
  • !@#! Conclusions 3T&A • Truth, Trust, Transparency &communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
  • of what you think you knowabout social media is wrong
  • of all statistics inpresentations are made up