Marketing and Social Media - August 2009

Marketing Social Meedja Lee Hopkins UniSA – 6th August 2009

http://www.youtube.com/watch?v=I6IQ_FOCE6I

of what you think you know about social media is wrong

I just got used to the World Wide Web and now you’re telling me that this thing is ‘evolving’ ?!?!?

Grumpy Old Men

¾ of Australian consumers use social technologies ¼ create their own content

http://www.youtube.com/watch?v=TLZ9JpvitUQ

13, 191

! Social Media Ethos Truth Trust Transparency Accountability

! Online advertising Australians hate SocNet adverts

Source: http://www.forrester.com/Groundswell/profile_tool.html

Your reputation is what Google says it is Allan Jenkins Communication Analyst

2.0 Coos Bay

of what you think you know about social media is wrong

of all statistics in presentations are made up

http://www.youtube.com/watch?v=FPqHt4LpyKY

Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Thank you for paying attention

Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least staying awake

Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least not snoring...

Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Loudly

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