Employee Comms & Social Media 2006
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Employee Comms & Social Media 2006

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Presentation to final year PR undergraduates at University of South Australia, Magill Campus, October 2006. ...

Presentation to final year PR undergraduates at University of South Australia, Magill Campus, October 2006.

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Employee Comms & Social Media 2006 Employee Comms & Social Media 2006 Presentation Transcript

  • WHY DOES EMPLOYEE COMMUNICATION MATTER? better communication>better better communication>better result result
  • better communication>better better communication>better result BetterCommunicationResults.com result
  • Why employee comms? Single most important public you will EVER engage with! © John Evans – www.thetippingpoint.co.uk better communication>better better communication>better result BetterCommunicationResults.com result
  • What employee comms is not © Zeafonso –www.afonsolima.com better communication>better better communication>better result BetterCommunicationResults.com result
  • better communication>better better communication>better result BetterCommunicationResults.com result
  • What employee comms is © Luis Alves better communication>better better communication>better result BetterCommunicationResults.com result
  • “employees can overcome the worst external communications and undermine the best” Shel Holtz better communication>better better communication>better result BetterCommunicationResults.com result
  • What it USED to be… Quarterly in-house newsletter Glossy or ‘Publisher’ The Dreaded Four B’s of Employee Communication: Brides Babies Birthdays Barbeques better communication>better better communication>better result BetterCommunicationResults.com result
  • What it is now Fortune 500 companies Employee Comms managers Strategic role – ‘C’ level Internal ‘Reputation & Trust’ Management better communication>better better communication>better result BetterCommunicationResults.com result
  • “helping people connect the dots between themselves and the organisation” Brad Bellaver Internal Comms, Wells Fargo better communication>better better communication>better result BetterCommunicationResults.com result
  • What are the risks of not getting it right? Confusion Sabotage Disharmony Turnover better communication>better better communication>better result BetterCommunicationResults.com result
  • What C’s used to think “We can control the message” better communication>better better communication>better result BetterCommunicationResults.com result
  • The reality… Social media better communication>better better communication>better result BetterCommunicationResults.com result
  • better communication>better better communication>better result BetterCommunicationResults.com result
  • What the… It’s all about disruption and the people taking back control of what they pay attention to better communication>better better communication>better result BetterCommunicationResults.com result
  • What are ‘social media’? Weblogs: cheap, simple, powerful publishing of opinion and information Wikis: group-edited sites for knowledge storage and management Podcasts: “Radio with a downloadable ‘radio’ that can be played, paused and rewound rewind button” IM/Skype: fast collaboration across space RSS: ”really simple syndication” allows people to subscribe to social media better communication>better better communication>better result BetterCommunicationResults.com result
  • What are ‘social media’ 2 Tools that facilitate: Communication Community Engagement Transparency Trust Tools that are: Complementary to existing channels Used by savvy ‘social’ organizations better communication>better better communication>better result BetterCommunicationResults.com result
  • Power to the people better communication>better better communication>better result BetterCommunicationResults.com result
  • Blog started blogging March 2005 600-700 readers around the world Small audience? better communication>better better communication>better result BetterCommunicationResults.com result
  • Podcast Me: started podcasting May 2005 Comms Café started May 2006 Among fastest growing podcasts on corporate communication 250-300 listeners around the world. Small audience? better communication>better better communication>better result BetterCommunicationResults.com result
  • Who’s podcasting? better communication>better better communication>better result BetterCommunicationResults.com result
  • YouTube Have you? 100m views per day Google $2.2bn better communication>better better communication>better result BetterCommunicationResults.com result
  • C’s think comms is this… Influencers Potential Employees Investors Employees MESSAGES Customers Competitors Prospects Partners Press/Analysts better communication>better better communication>better result BetterCommunicationResults.com result
  • Comms is really this… Influencers Potential Employees Investors Employees MESSAGES Customers Competitors Prospects Partners Press/Analysts better communication>better better communication>better result BetterCommunicationResults.com result
  • What does it all mean? “Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled” Allan Jenkins better communication>better better communication>better result BetterCommunicationResults.com result
  • Social media lets you listen and talk to the people you should be talking and listening to. Do you dare? better communication>better better communication>better result BetterCommunicationResults.com result
  • More info Contact me: Read these books: LeeHopkins.net Cluetrain Manifesto LeeHopkins.com An Army of Davids Tel: +61 410 642 052 Glenn Reynolds Lee@LeeHopkins.net Blogging for Business Holtz & Demopoulos Blog Marketing Jeremy Wright Blog: Understanding the Information Reformation that’s changing your world Hugh Hewitt better communication>better better communication>better result BetterCommunicationResults.com result