Coos Bay
Social Media
Lee Hopkins & Allan Jenkins
4th June 2009

of what you think you know
about social media is wrong

What’s the
world’s favourite
search engine?

What’s the
second-favourite
search engine?

Which site is the
world’s largest
video site?

“YouTube leads video sites at nearly
144 million videos. Users upload
over 65,000 videos per day”
“Facebook receives some
415,000 260,000
video uploads per day”

2.0 It is...
A blog
Google
YouTube
Facebook

3Ts + A= Social Media Ethos
Truth
Trust
Transparency
Accountability

Facebook

facebook

Facebook

Facebook

Caminito
As far as our ROI on social media efforts, of course it’s
always hard to determine that. But, what I do know is
that since we turned our focus to social media, attracting
inbound links, more internet marketing/less print
advertising, etc., we have seen an approximate 30
percent boost in sales (year to date) in a time where a lot
of restaurants are down 10-20 percent. Not all of that can
be attributed to our online presence but I’m sure a good
portion of it can. The blog and social media outposts help
us reach and interact with our community as well as show
our expertise in our space. I have done some research and
can’t find anyone in our area (or in general) that’s doing
what we’re doing as a restaurant.” Justin Levy

http://www.themartellexperience.com/

http://www.themartellexperience.com/

http://www.georgiamountaininn.com/

http://www.georgiamountaininn.com/

http://www.georgiamountaininn.com/

web2.0 conclusions
3T&A
• Truth, Trust, Transparency
communication
universe: & Accountability
Social media is • Consider a Facebook Page
how to future-
proof your
• Add some valuable content
business • Promote it!

of what you think you know
about social media is wrong

of all statistics in
presentations are made up