1. advanced communication strategies and tools Company XYZ social mediaLee Hopkins Adelaide, 11th Feb 2011
3. RisksBenefitsCase studies
4. Brand hijackingThe ‘lunatic fringe’Negative commentsCrisis: no way to respondEmployee error (Vodafone, KC)
5. BrandingGoodwillLead generationCustomer serviceEngagement with audiences
6. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
7. What ifthey don’tlove me?
9. "This afternoon an employee posted anobscene message from the official VodafoneUK Twitter profile.The employee has been suspendedimmediately and we have started an internalinvestigation. This was not a hack and weapologise for any offence the tweet may havecaused."
11. KissFind your loversStart smallTake a pulseRefine
12. !@#! Conclusions 3T&A • Truth, Trust, Transparency &communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
13. When it comes to asocial media strategy,like most companieswe’re building thebicycle while we ride it @3MJane