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City of Charles Sturt and social media

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A presentation given to councillors and executives from the City of Charles Sturt, explaining what social media is in general terms, plus some ideas of where it is heading and what they can do to stay …

A presentation given to councillors and executives from the City of Charles Sturt, explaining what social media is in general terms, plus some ideas of where it is heading and what they can do to stay relevant in this new communication landscape.

Published in: Business, Technology

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Transcript

  • 1. advanced communication strategies and tools theCity of Charles Sturt and social mediaLee Hopkins13th September 2011
  • 2. Facebook AustraliaOn Facebook Population
  • 3. Unique Australian Visitors – April 2011 12 12 10 10Millions UAV 8 6 4.5 4 2.4 2 2 0
  • 4. Bolster a company’s Reputation Address Correct unhappy inaccurateCustomers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  • 5. Your reputation iswhat Google says it isAllan JenkinsCommunication Analyst
  • 6. 1234679
  • 7. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  • 8. 2.0 It is...A 5,000piecepuzzle?
  • 9. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  • 10. 1 blogging
  • 11. 1 blogging Thought leadership Your turf Google juice
  • 12. blog wordpress and blogger
  • 13. 1. Kiss2. Find your lovers3. Add the channel4. Keep the conversation going5. Manage your risk
  • 14. 2 Twitter
  • 15. ? WTF Twitter?
  • 16. ? WTF Twitter? Ed Brill, Director, Messaging and Collaboration, IBM
  • 17. Twitter in use
  • 18. Twitter in use
  • 19. Twitter in use
  • 20. 3 Social networking
  • 21. City of Salisbury
  • 22. Brisbane City Council
  • 23. 4 Podcasting
  • 24. podcast listen anywhere
  • 25. podcast listen anywhere auditory kinesthetic visual
  • 26. podcasts here’s some...
  • 27. podcasts here’s some...
  • 28. 1. Interviews2. Speeches3. Presentations4. Team/product updates5. Novelty!
  • 29. video
  • 30. video City of Salisbury
  • 31. video City of Charles Sturt
  • 32.  Ed Brill, Director, Messaging and Collaboration, IBM
  • 33. Need to add more videos Branded Clear & clean Healthy number of views
  • 34.  Branded  Clear  Healthy number of Tweets per dayNeed to follow more people
  • 35.  Branded  ClearNeed to generate more ‘Likes’
  • 36.  Branded Clear
  • 37. Run a business networking evening about socialmediaEncourage and support staff to socially mediariseCreate some ‘how to’ and ‘what is’ literature(facebook, twitter, youtube…) for senior citizens andbusiness ownersRun ‘introductory’ lessons on facebook, much as thelibrary would do with the internet
  • 38. There’s more…I lied about thereonly being 5 things
  • 39.  80% of Twitter traffic is via smartphone/tablet Over 425,000 apps in Apple’s App Store
  • 40.  In the first week of operation, Dominos Pizzas dedicated mobile site took more than $1 million in orders
  • 41.  This presentation is available for viewing at Slideshare.net/LeeHopkins Tel: +61 8 8120 0606 :: 0410 642 052 Email: Lee@LeeHopkins.com Twitter: @LeeHopkins Facebook: facebook.com/HopkinsCommunication LinkedIn: au.linkedin.com/in/leehopkins