BT Financial July2007

502 views
467 views

Published on

Presentation to the communications team at BT Financial Services (part of Westpac) about this new-fangled web2.0 thing.

Movies played in the original presentation are not included in this one, nor in the download pdf.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
502
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

BT Financial July2007

  1. 1. Advanced communication strategies and tools Lee Hopkins
  2. 2. Web2.0 What is ‘Social Media’?
  3. 3. Web2.0 What is ‘Social Media’? Wikipedia: the online technologies and practices that people share opinions, insights, use to experiences, and perspectives with each other
  4. 4. ! Social Media Vs Trad Media
  5. 5. ! Social Media Vs Trad Media interact
  6. 6. ! Social Media Ethos Truth Trust Transparency Accountability
  7. 7. ‘b’ is for Web2.0
  8. 8. Web2.0 State of the Live Web 71 million blogs… some of them have to be good. 120,000 new weblogs being created each day. That's about 1.4 blogs/second.
  9. 9. Web2.0 State of the Live Web 1.4 million posts per day. That's about 17 posts/second.
  10. 10. Web2.0 State of the Live Web Q3 2006: 12 blogs in Top 100. Q4 2006: 22 blogs in Top 100.
  11. 11. Web2.0 Fin Serv blogs This blog is moderated by Tom Groenfeldt, editor of Windows in Financial Services magazine. Content is provided by Tom and senior members of Microsoft's U.S. Financial Services Group.
  12. 12. Web2.0 Fin Serv blogs
  13. 13. Web2.0 Fin Serv blogs Over a quarter of a million management consultancy readers browse and contribute to Top-Consultant.com each month. Now you can too! This blog is intended for practising consultants, aspiring consultants and consultants' clients.
  14. 14. Web2.0 Fin Serv blogs
  15. 15. Web2.0 Five golden rules for blogging Kiss 1. Find your lovers 2. Add the channel 3. Keep the conversation going 4. Manage your risk 5.
  16. 16. ? Risky behaviour How could you manage the risks? Hint: do you have a Code of Conduct at your place?
  17. 17. ‘p’ is for Web2.0
  18. 18. Web2.0 Fin Serv podcasts
  19. 19. Web2.0 Fin Serv podcasts
  20. 20. Web2.0 Fin Serv podcasts
  21. 21. Web2.0 Fin Serv podcasts
  22. 22. Web2.0 Fin Serv podcasts
  23. 23. Web2.0 Fin Serv podcasts
  24. 24. Web2.0 Podcasts are for… Interviews 1. Speeches 2. Presentations 3. Team/product updates 4. Novelty! 5.
  25. 25. Web2.0 Five golden rules for podcasting Understand it 1. Script/template it 2. Polish it 3. Diary it 4. Publish/trumpet it 5.
  26. 26. ‘v’ is for Web2.0
  27. 27. Web2.0 Five golden rules for videos Kiss 1. Focus 2. Interview employees/key customers 3. Short specific guides 4. <10 minutes &YouTube it 5.
  28. 28. Web2.0 Joyce Lewis, Uni of Southampton “No matter how good the writer, words on a page will never get close to conveying the sincerity and depth of emotion that one 10-minute video did”
  29. 29. ‘c’ is for Web2.0
  30. 30. Financial Services
  31. 31. “!” PR in the online world Online, no one likes ‘PR’
  32. 32. online 3D virtual worlds Second Life: 4m residents / 15,000 Average age = 30-34 52 : 12
  33. 33. 3 tiers SL SOHO entrepreneur   Sell digital products/services  $$$ Corporate   Branding and cust. relations SME  ?
  34. 34. !@#! Conclusions Web1.0 and Web2.0 – lines are blurring  Authenticity is key   ‘no spin’ pr  no astroturfing 3D virtual worlds are the future   bandwidth  technology
  35. 35. !@#! Conclusions Black Swan moments:   September 11  The computer  The Asian tsunami  Harry Potter  The personal publishing revolution The Web2.0 fire will not go out!
  36. 36. For help... “ !?! ” Lee Hopkins LeeHopkins.com LeeHopkins.net 0410 642 052 better communication > better result

×