Advanced communication strategies and tools
Lee Hopkins

Web2.0 What is ‘Social Media’?

Web2.0 What is ‘Social Media’?
Wikipedia:
the online technologies and practices that people
share opinions, insights,
use to
experiences, and perspectives with
each other

! Social Media Vs Trad Media

! Social Media Vs Trad Media
interact

! Social Media Ethos
Truth
Trust
Transparency
Accountability

‘b’ is for
Web2.0

Web2.0 State of the Live Web
71 million blogs…
some of them
have to be good.
120,000 new
weblogs being
created each day.
That's about
1.4 blogs/second.

Web2.0 State of the Live Web
1.4 million posts
per day.
That's about
17 posts/second.

Web2.0 State of the Live Web
Q3 2006:
12 blogs in
Top 100.
Q4 2006:
22 blogs in
Top 100.

Web2.0 Fin Serv blogs
This blog is moderated by Tom Groenfeldt, editor of
Windows in Financial Services magazine.
Content is provided by Tom and senior members of
Microsoft's U.S. Financial Services Group.

Web2.0 Fin Serv blogs

Web2.0 Fin Serv blogs
Over a quarter of a million management consultancy
readers browse and contribute to Top-Consultant.com
each month. Now you can too!
This blog is intended for practising consultants, aspiring
consultants and consultants' clients.

Web2.0 Fin Serv blogs

Web2.0 Five golden rules for blogging
Kiss
1.
Find your lovers
2.
Add the channel
3.
Keep the conversation going
4.
Manage your risk
5.

? Risky behaviour
How could you
manage the risks?
Hint: do you have a Code of Conduct at your place?

‘p’ is for
Web2.0

Web2.0 Fin Serv podcasts

Web2.0 Fin Serv podcasts

Web2.0 Fin Serv podcasts

Web2.0 Fin Serv podcasts

Web2.0 Fin Serv podcasts

Web2.0 Fin Serv podcasts

Web2.0 Podcasts are for…
Interviews
1.
Speeches
2.
Presentations
3.
Team/product updates
4.
Novelty!
5.

Web2.0 Five golden rules for podcasting
Understand it
1.
Script/template it
2.
Polish it
3.
Diary it
4.
Publish/trumpet it
5.

‘v’ is for
Web2.0

Web2.0 Five golden rules for videos
Kiss
1.
Focus
2.
Interview employees/key customers
3.
Short specific guides
4.
<10 minutes &YouTube it
5.

Web2.0 Joyce Lewis, Uni of Southampton
“No matter how good the writer,
words on a page will never get
close to conveying the sincerity
and depth of emotion that one
10-minute video did”

‘c’ is for
Web2.0

Financial Services

“!” PR in the online world
Online,
no one
likes
‘PR’

online 3D virtual worlds
Second Life:
4m residents / 15,000
Average age = 30-34
52 : 12

3 tiers
SL
SOHO entrepreneur

 Sell digital products/services
 $$$
Corporate

 Branding and cust.
relations
SME

?

!@#! Conclusions
Web1.0 and Web2.0 – lines are blurring

Authenticity is key

 ‘no spin’ pr
 no astroturfing
3D virtual worlds are the future

 bandwidth
 technology

!@#! Conclusions
Black Swan moments:

 September 11
 The computer
 The Asian tsunami
 Harry Potter
 The personal publishing revolution
The Web2.0 fire will not go out!

For help...
“ !?! ”
Lee Hopkins
LeeHopkins.com
LeeHopkins.net
0410 642 052
better communication > better result