Anz Oct2007 Lee Hopkins Dot Com V2

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Presentation to ANZ Bank's Corporate Communications team, October 2007. Movies played during the presentation are not included in this presentation or downloadable pdf.

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Anz Oct2007 Lee Hopkins Dot Com V2

  1. 1. Advanced communication strategies and tools Lee Hopkins
  2. 2. Web2.0 What is ‘Social Media’?
  3. 3. Web2.0 What is ‘Social Media’? Wikipedia: the online technologies and practices that people share opinions, insights, use to experiences, and perspectives with each other
  4. 4. ! Social Media Vs Trad Media
  5. 5. ! Social Media Vs Trad Media interact
  6. 6. ! Social Media Ethos Truth Trust Transparency Accountability
  7. 7. ‘b’ is for Web2.0
  8. 8. Web2.0 State of the Live Web 71 million blogs… some of them have to be good. 120,000 new weblogs being created each day. New weblogs: 1.4 blogs/second. New posts: 17 posts/second.
  9. 9. Web2.0 Fin Serv blogs This blog is moderated by Tom Groenfeldt, editor of Windows in Financial Services magazine. Content is provided by Tom and senior members of Microsoft's U.S. Financial Services Group.
  10. 10. Web2.0 Fin Serv blogs
  11. 11. Web2.0 Fin Serv blogs Over a quarter of a million management consultancy readers browse and contribute to Top-Consultant.com each month. Now you can too! This blog is intended for practising consultants, aspiring consultants and consultants' clients.
  12. 12. Web2.0 Fin Serv blogs
  13. 13. Web2.0 Five golden rules for blogging Kiss 1. Find your lovers 2. Add the channel 3. Keep the conversation going 4. Manage your risk 5.
  14. 14. ? Risky behaviour How could you manage the risks? Hint: do you have a Code of Conduct?
  15. 15. ‘p’ is for Web2.0
  16. 16. Web2.0 Fin Serv podcasts
  17. 17. Web2.0 Fin Serv podcasts
  18. 18. Web2.0 Fin Serv podcasts
  19. 19. Web2.0 Fin Serv podcasts
  20. 20. Web2.0 Fin Serv podcasts
  21. 21. Web2.0 Fin Serv podcasts
  22. 22. Web2.0 Podcasts are for… Interviews 1. Speeches 2. Presentations 3. Team/product updates 4. Novelty! 5.
  23. 23. Web2.0 Five golden rules for podcasting Understand it 1. Script/template it 2. Polish it 3. Diary it 4. Publish/trumpet it 5.
  24. 24. ‘v’ is for Web2.0
  25. 25. Web2.0 Joyce Lewis, Uni of Southampton “No matter how good the writer, words on a page will never get close to conveying the sincerity and depth of emotion that one 10-minute video did”
  26. 26. Web2.0 Five golden rules for videos Kiss 1. Focus 2. Interview employees/key customers 3. Short specific guides 4. <10 minutes &YouTube it 5.
  27. 27. ‘wtf’ is for Web2.0
  28. 28. Web2.0 Get with the orange
  29. 29. ‘w’ is for Web2.0
  30. 30. ‘w’ is for Web2.0
  31. 31. ‘c’ is for Web2.0
  32. 32. Financial Services
  33. 33. People power
  34. 34. People power
  35. 35. online 3D virtual worlds Second Life: 8m residents / 12,000 th country 4 Average age = 30-34 60:40 m:f
  36. 36. !@#! Conclusions 3T&A communication universe:   Truth, Trust, Transparency & Accountability 3D virtual worlds are the future   bandwidth  Technology Are you ready? Only an audit will tell… 
  37. 37. !@#! Conclusions Black Swan moments:   September 11 the pc Harry Potter  The personal publishing revolution The Web2.0 fire will not go out! What are YOU going to do with it?
  38. 38. For help... “ !?! ” Lee Hopkins LeeHopkins.com LeeHopkins.net 0410 642 052 better communication > better result

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