Affili@SYD 10 minute presentation

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A brief presentation as part of a Affili@SYD 2009 panel discussion on how social media can impact on affiliate marketing, from both the content producer and content promoter's viewpoints.

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Affili@SYD 10 minute presentation

  1. 1. Affiliates video marketing Lee Hopkins Affili@SYD, 13th May 2009
  2. 2. of what you think you know about video marketing is wrong
  3. 3. What’s the world’s favourite search engine?
  4. 4. What’s the second-favourite search engine?
  5. 5. Which site is the world’s largest video site?
  6. 6. “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day” Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/ “Facebook receives some 415,000 260,000 video uploads per day” Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/ So, Facebook has 460,000+ uploads per day with very little/no support tools for users. That is about to change; watch the numbers increase phenomenally when they do!
  7. 7. 2.0 It is... A blog Google YouTube Facebook
  8. 8. 3Ts + A= Social Media Ethos Truth Trust Transparency Accountability Plural of ‘ethos’: http://forum.wordreference.com/showthread.php?t=286920
  9. 9. http://www.arkgroupaustralia.com.au/report-socialmedia.htm
  10. 10. 3Ts + A= Social Media Ethos Truth Trust Transparency Accountability
  11. 11. http://www.youtube.com/watch?v=Wjc8bTxz9Tg
  12. 12. conclusions video 3T&A • Truth, Trust, Transparency communication & Accountability universe: • Get a blog Video is how to • Record a video future-proof your marketing • YouTube and Facebook it
  13. 13. of what you think you know about video marketing is wrong
  14. 14. of all statistics in presentations are made up
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