2009-2ndDigitalSummit-NZ

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My keynote presentation at the 2nd Digital Media Summit in Auckland, New Zealand, 11th March 2009.

Note 1: The downloadable pdf has links off to the YouTube videos. Unfortunately Slideshare cannot at this moment have both embedded YouTube videos *and* audio soundtrack. One day, perhaps...

Note 2: intro music is from cult Sydney jazz trio 'The Necks'.

Published in: Business, Technology, Education
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2009-2ndDigitalSummit-NZ

  1. 1. Orstraylya Social Meedja Lee Hopkins 2nd Digital Media Summit – 11th March 2009
  2. 2. of what you think you know about social media is wrong
  3. 3. Grumpy Old Men
  4. 4. ¾ of Australian consumers use social technologies ¼ create their own content
  5. 5. 13, 191
  6. 6. ! Social Media Ethos Truth Trust Transparency Accountability
  7. 7. ! Online advertising Australians hate SocNet adverts
  8. 8. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  9. 9. Blog RSS RSS Twitter Podcast Facebook Video No RSS
  10. 10. Case study 2.0
  11. 11. Coos Bay 2.0
  12. 12. of what you think you know about social media is wrong
  13. 13. of all statistics in presentations are made up
  14. 14. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Thank you for paying attention
  15. 15. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least staying awake
  16. 16. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least not snoring...
  17. 17. Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Loudly

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