2009 - Electronic Publishing on the Internet

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Slides for Lecture 01 of 'Electronic Publishing on the Internet' for UniSA. In the slideshow I talk about why these final year undergraduates need to differentiate themselves from their colleagues/competitors, and how they can use social media to do so.

Audio for this slideshow is avail from http://media.libsyn.com/media/leehopkins/EPI001-LeeHopkins-final-edit.mp3

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2009 - Electronic Publishing on the Internet

  1. 1. YOU Social Networking Lee Hopkins EPI 01 – 3rd March 2009
  2. 2. of what you think you know about social networking and social media is wrong
  3. 3. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  4. 4. 1 2 3 4 6 7 9
  5. 5. Brand YOU
  6. 6. !
  7. 7. Your Values ! What When Where With whom For how much
  8. 8. ! Your Values What WOULDN’T you do?
  9. 9. ! Social Media Ethos Truth Trust Transparency Accountability
  10. 10. http://www.metacafe.com/watch/757014/priceless_drunk_singer_rapper_cam/
  11. 11. Case study 2.0
  12. 12. Case study 2.0
  13. 13. of what you think you know about social networking and social media is wrong
  14. 14. of statistics in presentations are made up

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