2009 - Electronic Publishing on the Internet

by Lee Hopkins on Mar 03, 2009

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Slides for Lecture 01 of 'Electronic Publishing on the Internet' for UniSA. In the slideshow I talk about why these final year undergraduates need to differentiate themselves from their colleagues/competitors, and how they can use social media to do so.

Audio for this slideshow is avail from http://media.libsyn.com/media/leehopkins/EPI001-LeeHopkins-final-edit.mp3

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2009 - Electronic Publishing on the Internet — Webinar Transcript

YOU Social Networking Lee Hopkins EPI 01 – 3rd March 2009

of what you think you know about social networking and social media is wrong

Your reputation is what Google says it is Allan Jenkins Communication Analyst

1 2 3 4 6 7 9

Brand YOU

Your Values ! What When Where With whom For how much

! Your Values What WOULDN’T you do?

! Social Media Ethos Truth Trust Transparency Accountability

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Case study 2.0

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of statistics in presentations are made up

2009 - Electronic Publishing on the Internet

by Lee Hopkins on Mar 03, 2009

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2009 - Electronic Publishing on the Internet — Webinar Transcript