Lee hok 20 year marketing plan

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  • 1. John Francis Lee Hok
    Oct 2010
    20 year Marketing Plan for TOPGUN Francis
  • 2. Flight Plan in becoming a TOPGUN
    A. Daily Pre-Flight check
    Vision/Mision
    Roles
    B. Take-off
    C. In-flight check list
    D. Performing My Mission
    E. Touchdown
  • 3. To navigate me…
    Personal Vision and Mission
    My purpose in life is to be a TOPGUN in order to help people help themselves by providing medical care, passion, and compassion so that they can find new meaning in life and continue to live their lives to the fullest (especially those who are terminally ill)
  • 4. Being a TOPGUN means doing 8 roles well daily
    1. Good Disciple to Christ
    2. Responsible Son
    3. Loving sweetheart
    4. Supportive brother
    5. Continuing Learner
    6. Country-loving Filipino
    7. Patient mentor
    8. Passionate doctor
  • 5. Good Disciple to Christ
  • 6. Responsible Son
  • 7. Loving sweetheart
  • 8. Supportive brother
  • 9. Continuing Learner
  • 10. Country-loving Filipino
  • 11. Patient mentor
  • 12. Passionate doctor
  • 13. A Hawk swoops down to find food
    HAWK
  • 14. Hawk finds an eel
    HAWK
  • 15. Francis shoots hawk to save eel
    Bang!
    HAWK
    St. FRANCIS
  • 16. Hawk wounded, sees doctor
    SAVES
    HAWK
    THE INCREDIBLE Dr. HOK
    Sees
    Gives new meaning to his life
  • 17. This is my brand today FRANCIS LEE HOK
    HAWK
    FRANCIS
    Sees
    THE INCREDIBLE Dr. HOK
  • 18. Flight checklist…
    Target List
    Daily Examen
    Career Mapping
    Journal
    Battle Plan
  • 19. The Art of WarSun Tzu
    1. Laying Plans – What is my Battle plan?
    Be a TOPGUN medical oncologist with expertise in
    stem cell therapy, Chinese medicine, and cancer research
    2. Waging War – lose a battle, but win the war
    Win the heart and mind of your patient  Quality of Life
    3. Attack by Stratagem- What is my Strategy?
    Exploration and Expansion
    Build Up my Economy
    Defensive to Offensive
    camp every after a march – rest after achieving each goal
  • 20. The Art of WarSun Tzu
    4. Positioning - Where do I place myself?
    Mentor under a good medical oncologist
    Study abroad
    5. Directing Energy – gathering momentum
    Establish a patient pool
    affiliate myself with different centers
    make myself available
    6. Strengths and Weaknesses – Build on Strength, hide your weakness
    My strengths: patient, decisive, analytical, persevering, tri-lingual
    Weaknesses: finances, networks
  • 21. The Art of WarSun Tzu
    7. Maneuvering – Do not meet your enemy head on, go to his flanks
    Getting on the balcony, seeing the bigger picture to find a weak spot
    Be in a position of influence
    8. Variation of Tactics- need for flexibility
    Proper time management (doctor, husband, son etc)
    Proper resource management ( time, money, effort)
    9. The Army on the March- Move, move, move, I will Explore new opportunities
    I will venture to new territories and niches
  • 22. The Art of WarSun Tzu
    10. Terrain – choose your battle field well
    I will engage on areas where I am strong
    MD-MBA, sciences, language, people skills
    11. Attack by Fire – choose the right weapon
    chemo drugs, stem cells, mushrooms, prayer
    12. Use of intelligence – verify your sources
    Before I act on a information, I will verify the authenticity of the source
    new cancer drug
    stocks
  • 23. My 20 year flight will be supersonic…
    Take-off
    24 years old
    Medical clerk
    Boyfriend
    Stock player
    TopGun wannabe
    Net value P200,000
    Touch Down
    44 years old and wiser
    Medical Oncologist
    Husband
    Stock investor/analyst
    TOPGUN
    Net value P20,000,000
  • 24. Touchdown
    As a TopGun, I succeed if I am able to land in one piece, that means, being alive, kicking, and not running on fumes. Reaching your destination is as important as the journey itself. There will be turbulence and emergencies but with a flight plan, constant navigation, and a little help from above I will reach my destination, to become a good doctor, husband, father, and citizen,
  • 25. “Though I Fly Through the Valley of Death ... I Shall Fear No Evil. For I am at 80,000 Feet and Climbing!”
    Psalm of the SR-71
  • 26. John Francis Lee Hok
    Oct 2010
    20 year Marketing Plan for TOPGUN Francis