Electric Avenue - Erin Flynn


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Lightning Round Presentation on Electric Avenue by Erin Flynn

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  • Creating Communication StrategyEA on charging station maps/resourcesEA website in the works – independently branded/identifies partners. Create central portal for all things EA (and beyond)EA Facebook page created September 2011
  • Highly successful launch on August 16th 2011200+ media stories
  • Electric Avenue - Erin Flynn

    1. 1. 11 Erin Flynn Associate Vice President Research & Strategic Partnerships Portland State University CEOs for Cities National Meeting Grand Rapids, Michigan September 29, 2013
    2. 2. 22  An urban showcase and test bed for electric vehicles and charging technologies  A three-year R&D project to examine charging patterns and behavior, system impacts  Located on PSU campus in downtown Portland, adjacent to a major mobility hub (light rail trains, street cars, buses, bicycle lanes and pedestrian boulevard)  Tens of thousands of daily visitors to PSU provide an ideal venue for new product launches, demo drives, and briefings The Concept
    3. 3. 33 The Design
    4. 4. 44 Principal Partners PSU: Project management, location improvements, sponsoring chargers’ electricity usage, marketing, operations and maintenance, and ongoing research Portland General Electric: Technical expertise, installation of electrical infrastructure and charging stations, supply of electricity to charging stations, and collection of energy usage information for joint research and development City of Portland: Technical assistance and implementation of changes to the right of way, signage, and lane striping
    5. 5. 55 PSU Electric Avenue
    6. 6. 66 Eaton Corp Level II Quick Charger Technology Partners Shorepower Technologies Level II Opconnect SPX Level II Level II General Electric Ecotality with Zipcar Level II Level II
    7. 7. Electric Avenue: Communication Domm Communication
    8. 8. Electric Avenue Press Coverage GREENTECH August 26, 2011 Portland Plans for Transit All Powered by Electricity AUTOPIA August 17, 2011 Portland Rocks Down To Electric Avenue 08/16/11 Electric Cars in Portland, Oregon Get Charging Stations On ‘Electric Avenue’ Top five media outlets: 1. The Huffington Post, 2. USA Today 3. OregonLive/The Oregonian 4. The Denver Post, 5. Wired Online Total ad value: $251,740.27
    9. 9. 99 Outcomes  Used as a new product launch site by Nissan, Ford, Mitsubishi, and GM  Generated scores of local, regional, and national news stories  Attracted visitors from across the U.S., China, Japan, Australia , New Zealand and much of Western Europe  Preferred charging site in Portland
    10. 10. 1010 Electric Avenue: The Launch Electric Avenue was launched on August 16, 2011 to a crowd of adoring fans!
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