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Downtown Project - Tony Hsieh

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Downtown Las Vegas Project - Tony Hsieh

Downtown Las Vegas Project - Tony Hsieh

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    Downtown Project - Tony Hsieh Downtown Project - Tony Hsieh Presentation Transcript

    • Downtown Project Collisions Community Co-Learning
    • Slide 2 Zappos.com http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in- henderson-nv-photo-by.jpg
    • Slide 3 Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
    • Slide 4 Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
    • Slide 5 Google http://static.panoramio.com/photos/original/400729.jpg
    • Slide 6 Apple http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
    • Slide 7 Doggy Day Care http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
    • Slide 8 NYU Campus http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
    • Slide 9 Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
    • Slide 10 Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpg
    • Slide 11 Downtown Vegas - Fremont East
    • Slide 12 Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
    • Slide 13 DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate
    • Slide 14 DOWNTOWN PROJECT GOALS
    • Slide 15 DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance
    • Slide 16 DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World
    • Slide 17 DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World
    • Slide 18 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)…
    • Slide 19 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
    • Slide 20 ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
    • Slide 21 ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL
    • Slide 22 ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
    • Slide 23 THE BIG BET Accelerating Collisions, Community, and Co-Learning
    • Slide 24 THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity
    • Slide 25 DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate
    • Slide 26 $50M – Small Businesses
    • Slide 27 $50M – Small Businesses  Criteria
    • Slide 28 $50M – Small Businesses  Criteria  Owner Operated - Passionate
    • Slide 29 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community
    • Slide 30 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability
    • Slide 31 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable
    • Slide 32 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something
    • Slide 33 $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something  Story-worthy
    • Slide 34 Natalie
    • Slide 35 Natalie
    • Slide 36 Natalie
    • Slide 37 Natalie
    • Slide 38 Natalie
    • Slide 39 Natalie
    • Slide 40 Check Cashing http://www.vegaschatter.com/files/100501/checks_cashed..jpg
    • Slide 41 Check Cashing
    • Slide 42 Sarah
    • Slide 43 Sarah
    • Slide 44 Sarah
    • Slide 45 Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
    • Slide 46 Shipping Containers
    • Slide 47 Shipping Container Park
    • Slide 48 Shipping Container Park
    • Slide 49 Shipping Container Park
    • Slide 50 Shipping Container Park
    • Slide 51 Bike Sharing
    • Slide 52 $50M – Tech Startups http://img- s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
    • Slide 53 $50M – Tech Startups http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
    • Slide 54 The City as a Startup http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
    • Slide 55 $50M – Startups http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
    • Slide 56 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
    • Slide 57 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
    • Slide 58 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
    • Slide 59 $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
    • Slide 60 $50M – Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
    • Slide 61 $50M – Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpg
    • Slide 62 $50M – Education, Arts, Culture
    • Slide 63
    • Slide 64
    • Slide 65 $200M – Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
    • Slide 66 WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
    • Slide 67 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
    • Slide 68 HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
    • Slide 69 Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
    • Slide 70 DIFFERENT GROUPS COLLIDING 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
    • Slide 71 LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company
    • Slide 72 LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City
    • Slide 73 LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
    • Slide 74 Our Secret Weapon http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
    • Slide 75 LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
    • Slide 76 Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community
    • Slide 77 Fremont St. & Las Vegas Blvd.
    • Slide 78 Fremont St. & Las Vegas Blvd.
    • Slide 79 Fremont St. & Las Vegas Blvd.
    • Slide 80 Fremont St. & Las Vegas Blvd.
    • Slide 81 Fremont St. & Las Vegas Blvd.
    • Slide 82 Fremont St. & Las Vegas Blvd.
    • Slide 83 Fremont St. & Las Vegas Blvd.
    • Slide 84 Fremont St. & Las Vegas Blvd.
    • Slide 85 Fremont St. & Las Vegas Blvd.
    • Slide 86 Fremont St. & Las Vegas Blvd.
    • Slide 87 Downtown Vegas Monthly Cadence
    • Slide 88 Downtown Vegas Monthly Cadence Week 1 – First Friday Week
    • Slide 89 Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week
    • Slide 90 Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
    • Slide 91 Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
    • Slide 92 Fashion Incubator – Stitch Factory
    • Slide 93 Fashion Incubator – Stitch Factory
    • Slide 94 Return On Collisions (ROC) What is the value of a resident that is out and about in the community?
    • Slide 95 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day
    • Slide 96 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week
    • Slide 97 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year
    • Slide 98 Return On Collisions (ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
    • Slide 99 Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You- Will-Love-It-b.jpg
    • Slide 100 Jake – Flint and Tinder
    • Slide 101 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community?
    • Slide 102 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day
    • Slide 103 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
    • Slide 104 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
    • Slide 105 Return On Collisions (ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
    • Slide 106 Return On Collisions (ROC) “Subscribe” to Downtown Vegas
    • Slide 107 Return On Collisions (ROC) 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
    • Slide 108 Return On Collisions (ROC) 1. 100 residents per acre
    • Slide 109 Return On Collisions (ROC) 1. 100,000
    • Slide 110 Return On Collisions (ROC) 1. 100,000 “collisionable”
    • Slide 111 Return On Collisions (ROC) 1. 100,000 “collisionable” community
    • Slide 112 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours
    • Slide 113 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per
    • Slide 114 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre
    • Slide 115 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per
    • Slide 116 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year
    • Slide 117 Return On Collisions (ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year
    • Slide 118 OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
    • Slide 119
    • Slide 120 ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
    • Slide 121 50% of Humans Live in Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
    • Slide 122 75% Will Live In Cities in Our Lifetime http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
    • Slide 123 The 4-Minute Mile
    • Slide 124 The 4-Minute Mile http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
    • Slide 125 www.DowntownProject.com tony@zappos.com http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
    • Slide 126 A great brand is a story that never stops unfolding.
    • Slide 127 A great brand company is a story that never stops unfolding.
    • Slide 128 A great brand company city is a story that never stops unfolding.
    • Slide 129 A great brand company city community is a story that never stops unfolding.
    • Slide 130 Thank you! For a copy of this presentation: tony@zappos.com For more information: www.DowntownProject.com
    • Slide 131 http://www.youtube.com/watch?v=AF4f3l4a4_A