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Digital Advocacy: Tools for (Re)Asserting Library Value
 

Digital Advocacy: Tools for (Re)Asserting Library Value

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A presentation as part of the ACRL Conversation Series: Advocacy! and the Academic Library on March 22, 2011. For more, see our chapter in 'Advocacy, Outreach, and the Nation's Academic Libraries: A ...

A presentation as part of the ACRL Conversation Series: Advocacy! and the Academic Library on March 22, 2011. For more, see our chapter in 'Advocacy, Outreach, and the Nation's Academic Libraries: A Call to Action' (2010).

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    Digital Advocacy: Tools for (Re)Asserting Library Value Digital Advocacy: Tools for (Re)Asserting Library Value Presentation Transcript

    • Kim Leeder & Memo Cordova Boise State University Digital Advocacy: Tools for (Re)Asserting Library Value ACRL Conversation Series: Advocacy! and the Academic Library March 22, 2011 #advocacy11
    • Let’s talk about you.
      • What digital tools are you/your library actively using?
        • Mobile website
        • 2-D barcodes (QR codes, tags)
        • Blogs/microblogs
        • Chat/SMS contact points
        • Social networks (Facebook, Twitter, etc.)
        • Photo sharing (Flickr, Yfrog, Photobucket, etc.)
        • Video sharing (YouTube, Vimeo, etc.)
        • Podcasts
        • Geolocation apps (Foursquare, Gowalla, etc.)
        • Virtual worlds/Games (Second Life, etc.)
        • Other (please list in chat box)
      • You are already a digital advocate!
      Results:
    • WHAT IS DIGITAL ADVOCACY?
    • advocacy
    • advocacy demonstrating or articulating: value, impact, influence
      • digital
      advocacy demonstrating or articulating: value, impact, influence
      • digital
      • connecting,
      • & networking:
      • web-based,
      • virtual,
      • social
      advocacy demonstrating or articulating: value, impact, influence
    • It’s a new way of thinking about what you already do.
    • Reconsider your web-based tools
      • Websites
      • Blogs
      • Chat & SMS
      • Social Networks
      • Media Sharing
      • QR Codes
      • Geolocation
      • & Etc.
    • digital advocacy = power
    • Be visible
    • Be part of the conversation
    • Build relationships 24/7
      • “ The key to digital advocacy in the current environment can be summed up in one word:
      • interactivity .
      • Whenever possible, librarians should be creating options for conversations about, feedback from, and personalization of any content they post.”
    • TOOLS FOR DIGITAL ADVOCACY
    • Blogs & Microblogs
    • Social Networks
    • Chat/SMS
    • Media Sharing
    • Geolocation Apps
    • 2-D Barcodes & Mobile Websites
      • Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010
      • PC manufacturers shipped 92.1 million units.
      • Smartphones just outsold PCs for the first time ever.
      International Data Corporation IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
    • By building and frequently updating blogs and dynamic web spaces... libraries can actively reassert their value.
    • ONWARD!
    • Where do we go from here?
    • Q&A / DISCUSSION
    • How are you a digital advocate?
    • What have you tried that worked (or didn’t)?
    • Any favorite moments?
    • THANK YOU! Find us on Twitter Memo: m3mo Kim: kimll For more fun with advocacy, check out http://bit.ly/academicadvocacy