Kim Leeder & Memo Cordova  Boise State University Digital Advocacy:  Tools for (Re)Asserting Library Value ACRL Conversati...
Let’s talk about you. <ul><li>What digital tools are you/your library actively using? </li></ul><ul><ul><li>Mobile website...
<ul><li>You are already a digital advocate! </li></ul>Results:
WHAT IS  DIGITAL ADVOCACY?
advocacy
advocacy demonstrating or articulating: value, impact, influence
<ul><li>digital </li></ul>advocacy demonstrating or articulating: value, impact, influence
<ul><li>digital </li></ul><ul><li>connecting, </li></ul><ul><li>& networking: </li></ul><ul><li>web-based, </li></ul><ul><...
It’s a new  way of  thinking about  what you  already do.
Reconsider your  web-based tools <ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Chat & SMS </li></ul><ul><li>S...
digital advocacy = power
Be visible
Be part  of the conversation
Build relationships 24/7
<ul><li>“ The key to digital advocacy in the current environment can be summed up in one word:  </li></ul><ul><li>interact...
TOOLS FOR DIGITAL ADVOCACY
Blogs & Microblogs
Social Networks
Chat/SMS
Media Sharing
Geolocation Apps
2-D Barcodes & Mobile Websites
<ul><li>Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010 </li></ul><ul><li>PC manufact...
By building and frequently  updating blogs and  dynamic web spaces... libraries can actively  reassert their value.
ONWARD!
Where do we go from here?
Q&A / DISCUSSION
How are you a digital advocate?
What have you tried that worked (or didn’t)?
Any favorite moments?
THANK YOU! Find us on Twitter Memo: m3mo Kim: kimll For more fun with advocacy, check out http://bit.ly/academicadvocacy
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Digital Advocacy: Tools for (Re)Asserting Library Value

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A presentation as part of the ACRL Conversation Series: Advocacy! and the Academic Library on March 22, 2011. For more, see our chapter in 'Advocacy, Outreach, and the Nation's Academic Libraries: A Call to Action' (2010).

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Digital Advocacy: Tools for (Re)Asserting Library Value

  1. 1. Kim Leeder & Memo Cordova Boise State University Digital Advocacy: Tools for (Re)Asserting Library Value ACRL Conversation Series: Advocacy! and the Academic Library March 22, 2011 #advocacy11
  2. 2. Let’s talk about you. <ul><li>What digital tools are you/your library actively using? </li></ul><ul><ul><li>Mobile website </li></ul></ul><ul><ul><li>2-D barcodes (QR codes, tags) </li></ul></ul><ul><ul><li>Blogs/microblogs </li></ul></ul><ul><ul><li>Chat/SMS contact points </li></ul></ul><ul><ul><li>Social networks (Facebook, Twitter, etc.) </li></ul></ul><ul><ul><li>Photo sharing (Flickr, Yfrog, Photobucket, etc.) </li></ul></ul><ul><ul><li>Video sharing (YouTube, Vimeo, etc.) </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Geolocation apps (Foursquare, Gowalla, etc.) </li></ul></ul><ul><ul><li>Virtual worlds/Games (Second Life, etc.) </li></ul></ul><ul><ul><li>Other (please list in chat box) </li></ul></ul>
  3. 3. <ul><li>You are already a digital advocate! </li></ul>Results:
  4. 4. WHAT IS DIGITAL ADVOCACY?
  5. 5. advocacy
  6. 6. advocacy demonstrating or articulating: value, impact, influence
  7. 7. <ul><li>digital </li></ul>advocacy demonstrating or articulating: value, impact, influence
  8. 8. <ul><li>digital </li></ul><ul><li>connecting, </li></ul><ul><li>& networking: </li></ul><ul><li>web-based, </li></ul><ul><li>virtual, </li></ul><ul><li>social </li></ul>advocacy demonstrating or articulating: value, impact, influence
  9. 9. It’s a new way of thinking about what you already do.
  10. 10. Reconsider your web-based tools <ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Chat & SMS </li></ul><ul><li>Social Networks </li></ul><ul><li>Media Sharing </li></ul><ul><li>QR Codes </li></ul><ul><li>Geolocation </li></ul><ul><li>& Etc. </li></ul>
  11. 11. digital advocacy = power
  12. 12. Be visible
  13. 13. Be part of the conversation
  14. 14. Build relationships 24/7
  15. 15. <ul><li>“ The key to digital advocacy in the current environment can be summed up in one word: </li></ul><ul><li>interactivity . </li></ul><ul><li>Whenever possible, librarians should be creating options for conversations about, feedback from, and personalization of any content they post.” </li></ul>
  16. 16. TOOLS FOR DIGITAL ADVOCACY
  17. 17. Blogs & Microblogs
  18. 18. Social Networks
  19. 19. Chat/SMS
  20. 20. Media Sharing
  21. 21. Geolocation Apps
  22. 22. 2-D Barcodes & Mobile Websites
  23. 23. <ul><li>Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010 </li></ul><ul><li>PC manufacturers shipped 92.1 million units. </li></ul><ul><li>Smartphones just outsold PCs for the first time ever. </li></ul>International Data Corporation IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
  24. 24. By building and frequently updating blogs and dynamic web spaces... libraries can actively reassert their value.
  25. 25. ONWARD!
  26. 26. Where do we go from here?
  27. 27. Q&A / DISCUSSION
  28. 28. How are you a digital advocate?
  29. 29. What have you tried that worked (or didn’t)?
  30. 30. Any favorite moments?
  31. 31. THANK YOU! Find us on Twitter Memo: m3mo Kim: kimll For more fun with advocacy, check out http://bit.ly/academicadvocacy

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