Digital Advocacy: Tools for (Re)Asserting Library Value

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A presentation as part of the ACRL Conversation Series: Advocacy! and the Academic Library on March 22, 2011. For more, see our chapter in 'Advocacy, Outreach, and the Nation's Academic Libraries: A …

A presentation as part of the ACRL Conversation Series: Advocacy! and the Academic Library on March 22, 2011. For more, see our chapter in 'Advocacy, Outreach, and the Nation's Academic Libraries: A Call to Action' (2010).

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  • 1. Kim Leeder & Memo Cordova Boise State University Digital Advocacy: Tools for (Re)Asserting Library Value ACRL Conversation Series: Advocacy! and the Academic Library March 22, 2011 #advocacy11
  • 2. Let’s talk about you.
    • What digital tools are you/your library actively using?
      • Mobile website
      • 2-D barcodes (QR codes, tags)
      • Blogs/microblogs
      • Chat/SMS contact points
      • Social networks (Facebook, Twitter, etc.)
      • Photo sharing (Flickr, Yfrog, Photobucket, etc.)
      • Video sharing (YouTube, Vimeo, etc.)
      • Podcasts
      • Geolocation apps (Foursquare, Gowalla, etc.)
      • Virtual worlds/Games (Second Life, etc.)
      • Other (please list in chat box)
  • 3.
    • You are already a digital advocate!
    Results:
  • 4. WHAT IS DIGITAL ADVOCACY?
  • 5. advocacy
  • 6. advocacy demonstrating or articulating: value, impact, influence
  • 7.
    • digital
    advocacy demonstrating or articulating: value, impact, influence
  • 8.
    • digital
    • connecting,
    • & networking:
    • web-based,
    • virtual,
    • social
    advocacy demonstrating or articulating: value, impact, influence
  • 9. It’s a new way of thinking about what you already do.
  • 10. Reconsider your web-based tools
    • Websites
    • Blogs
    • Chat & SMS
    • Social Networks
    • Media Sharing
    • QR Codes
    • Geolocation
    • & Etc.
  • 11. digital advocacy = power
  • 12. Be visible
  • 13. Be part of the conversation
  • 14. Build relationships 24/7
  • 15.
    • “ The key to digital advocacy in the current environment can be summed up in one word:
    • interactivity .
    • Whenever possible, librarians should be creating options for conversations about, feedback from, and personalization of any content they post.”
  • 16. TOOLS FOR DIGITAL ADVOCACY
  • 17. Blogs & Microblogs
  • 18. Social Networks
  • 19. Chat/SMS
  • 20. Media Sharing
  • 21. Geolocation Apps
  • 22. 2-D Barcodes & Mobile Websites
  • 23.
    • Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010
    • PC manufacturers shipped 92.1 million units.
    • Smartphones just outsold PCs for the first time ever.
    International Data Corporation IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
  • 24. By building and frequently updating blogs and dynamic web spaces... libraries can actively reassert their value.
  • 25. ONWARD!
  • 26. Where do we go from here?
  • 27. Q&A / DISCUSSION
  • 28. How are you a digital advocate?
  • 29. What have you tried that worked (or didn’t)?
  • 30. Any favorite moments?
  • 31. THANK YOU! Find us on Twitter Memo: m3mo Kim: kimll For more fun with advocacy, check out http://bit.ly/academicadvocacy