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Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
Digital Advocacy: Tools for (Re)Asserting Library Value
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Digital Advocacy: Tools for (Re)Asserting Library Value

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A presentation as part of the ACRL Conversation Series: Advocacy! and the Academic Library on March 22, 2011. For more, see our chapter in 'Advocacy, Outreach, and the Nation's Academic Libraries: A …

A presentation as part of the ACRL Conversation Series: Advocacy! and the Academic Library on March 22, 2011. For more, see our chapter in 'Advocacy, Outreach, and the Nation's Academic Libraries: A Call to Action' (2010).

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  • 1. Kim Leeder & Memo Cordova Boise State University Digital Advocacy: Tools for (Re)Asserting Library Value ACRL Conversation Series: Advocacy! and the Academic Library March 22, 2011 #advocacy11
  • 2. Let’s talk about you. <ul><li>What digital tools are you/your library actively using? </li></ul><ul><ul><li>Mobile website </li></ul></ul><ul><ul><li>2-D barcodes (QR codes, tags) </li></ul></ul><ul><ul><li>Blogs/microblogs </li></ul></ul><ul><ul><li>Chat/SMS contact points </li></ul></ul><ul><ul><li>Social networks (Facebook, Twitter, etc.) </li></ul></ul><ul><ul><li>Photo sharing (Flickr, Yfrog, Photobucket, etc.) </li></ul></ul><ul><ul><li>Video sharing (YouTube, Vimeo, etc.) </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Geolocation apps (Foursquare, Gowalla, etc.) </li></ul></ul><ul><ul><li>Virtual worlds/Games (Second Life, etc.) </li></ul></ul><ul><ul><li>Other (please list in chat box) </li></ul></ul>
  • 3. <ul><li>You are already a digital advocate! </li></ul>Results:
  • 4. WHAT IS DIGITAL ADVOCACY?
  • 5. advocacy
  • 6. advocacy demonstrating or articulating: value, impact, influence
  • 7. <ul><li>digital </li></ul>advocacy demonstrating or articulating: value, impact, influence
  • 8. <ul><li>digital </li></ul><ul><li>connecting, </li></ul><ul><li>&amp; networking: </li></ul><ul><li>web-based, </li></ul><ul><li>virtual, </li></ul><ul><li>social </li></ul>advocacy demonstrating or articulating: value, impact, influence
  • 9. It’s a new way of thinking about what you already do.
  • 10. Reconsider your web-based tools <ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Chat &amp; SMS </li></ul><ul><li>Social Networks </li></ul><ul><li>Media Sharing </li></ul><ul><li>QR Codes </li></ul><ul><li>Geolocation </li></ul><ul><li>&amp; Etc. </li></ul>
  • 11. digital advocacy = power
  • 12. Be visible
  • 13. Be part of the conversation
  • 14. Build relationships 24/7
  • 15. <ul><li>“ The key to digital advocacy in the current environment can be summed up in one word: </li></ul><ul><li>interactivity . </li></ul><ul><li>Whenever possible, librarians should be creating options for conversations about, feedback from, and personalization of any content they post.” </li></ul>
  • 16. TOOLS FOR DIGITAL ADVOCACY
  • 17. Blogs &amp; Microblogs
  • 18. Social Networks
  • 19. Chat/SMS
  • 20. Media Sharing
  • 21. Geolocation Apps
  • 22. 2-D Barcodes &amp; Mobile Websites
  • 23. <ul><li>Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010 </li></ul><ul><li>PC manufacturers shipped 92.1 million units. </li></ul><ul><li>Smartphones just outsold PCs for the first time ever. </li></ul>International Data Corporation IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
  • 24. By building and frequently updating blogs and dynamic web spaces... libraries can actively reassert their value.
  • 25. ONWARD!
  • 26. Where do we go from here?
  • 27. Q&amp;A / DISCUSSION
  • 28. How are you a digital advocate?
  • 29. What have you tried that worked (or didn’t)?
  • 30. Any favorite moments?
  • 31. THANK YOU! Find us on Twitter Memo: m3mo Kim: kimll For more fun with advocacy, check out http://bit.ly/academicadvocacy

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