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Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
Hub Spot
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Hub Spot
Hub Spot
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Hub Spot

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  • Dan And this is what HubSpot does- 3 areas of HubSpot value – getting found, convert more visitors and convert and optimizeLets ask our first poll question and give out a HubSpot pen Heidi – that’s the prize, a PEN? Ok, any chat questions or audio questions?
  • Transcript

    • 1. HubSpot Small Business<br />Inbound Marketing System<br />
    • 2. 800-555-1234<br />Annoying<br />Salesperson<br />Outbound Marketing<br />
    • 3. Inbound Marketing<br />
    • 4. Inbound Marketing Creates Leverage<br />
    • 5. HubSpotInboundMarketing System<br />Get Found<br />Get found by potential customers searching for the products or services you sell. <br />Analyze<br />Analyze your entire sales and marketing funnel to increase leads and customers.<br />Analyze<br />Analyze all of your marketing channels to optimize efficiency of your marketing mix.<br />Convert<br />Convert your website visitors to leads, and your leads to customers.<br />
    • 6. Tools to Get Found: On-Page SEO<br />Keyword Grader<br /><ul><li>Determine which keywords to optimize pages for based on relevance, search volume & difficulty of ranking on the first page of Google results
    • 7. Identify critical long tail words = high conversion, low competition
    • 8. Monitor competitive rank for each keyword/phrase
    • 9. Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvement</li></li></ul><li>Tools to Get Found: Off-Page SEO<br />Link Grader<br /><ul><li>Identify ways to generate more return from your existing links
    • 10. Monitor which inbound links producing the most value so you can nurture them
    • 11. Discover competitors’ inbound links to uncover new link-building opportunities</li></li></ul><li>Tools to Get Found: Site-Wide SEO<br />Page Grader<br />Analyze each page to see which pages produce the most value <br />Traffic<br />Leads<br />Ranked keywords<br />Inbound links<br />Leverage automated recommendations to help you further optimize all pages<br />
    • 12. Tools to Get Found: Optimized Blogging<br />Blog Platform & Analytics<br /><ul><li>Create & optimize a blog to get more frequent search engine crawls and improve authority
    • 13. Develop an audience of email & RSS subscribers
    • 14. Attract more inbound links to improve your site authority
    • 15. Assess & optimize blog posts for top search rankings & maximum social media distribution</li></li></ul><li>Tools to Get Found: Blog SEO<br /><ul><li>Optimize blogs posts based on automatic reviews that suggest optimizations for your target keywords</li></li></ul><li>Tools to Get Found: Social Media<br />HubFeed<br /><ul><li>Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets</li></ul>Blogosphere<br />LinkedIn <br />Twitter<br />Facebook<br />Delicious, Digg, Reddit, Sphinn <br />Yahoo Answers & Yahoo Buzz <br /><ul><li>Tap into alerts about your brand, industry or competition as they happen so you can: </li></ul>Listen<br />Contribute<br />Gain insights<br />
    • 16. Tools to Get Found: Create Content<br />Manage your website content without technical skills or reliance on IT<br />Enjoy the flexibility and agility to update content as your market changes<br />Maintain existing site branding with professional migration for $10/page*<br />*Use of the HubSpot CMS is required to qualify for the Small Business offering. Migration from an existing site to the HubSpot CMS is provided at $10 per page.<br />
    • 17. Tools to Convert: Pre-Identify Prospects<br />Prospects Tool<br /><ul><li>Identify the companies & geographies your visitors represent
    • 18. Know of latent interest before you talk to or meet with prospects
    • 19. Proactively target interested companies with valuable content & offers
    • 20. Track the number of visitors, frequency of visits, pages visited & specific individuals visited</li></li></ul><li>Tools to Convert: Lead Intelligence<br />Leads Tool<br /><ul><li>Know which pages your leads have visited
    • 21. Understand your lead’s interests in advance
    • 22. number of visits
    • 23. time on site
    • 24. pages visited
    • 25. comments written on blog
    • 26. documents downloaded
    • 27. information submitted
    • 28. Increase close rate through improved lead quality</li></li></ul><li>Tools to Convert: Landing Pages<br /><ul><li>Create & launch new landing pages in seconds with easy-to-use wizard
    • 29. Optimize conversion rates by creating unique landing pages &offers for different marketing campaigns
    • 30. Capture valuable analytics for closed loop marketing via pre-integration of Landing Pages and Website Management</li></li></ul><li>Tools to Convert: Keep Leads Engaged<br />Lead Nurturing<br /><ul><li>Don’t let warm leads go cold
    • 31. Create automated outreach emails to keep working leads that aren’t quite ready to buy
    • 32. Educate prospects in advance of sales calls
    • 33. Reduce manual nurturing efforts
    • 34. Customize lead nurturing campaigns to dovetail with prospects unique interests</li></li></ul><li>Tools to Convert: Work the Funnel<br />Lead Tracking<br /><ul><li>Review all recent leads including their conversion events, dates & campaigns in a simple dashboard
    • 35. Filter leads to rapidly identify & act upon the best leads
    • 36. Export/Import into any customer relationship management (CRM) system to enable closed loop marketing</li></li></ul><li>Tools to Convert: Connect with Leads<br />Lead Alerts<br /><ul><li>Act on email alerts within minutes of lead visiting your site
    • 37. Connect more easily with hard-to-reach prospects
    • 38. Gain intelligence about the interests & needs of your potential customers</li></li></ul><li>Tools to Analyze: Competitive Tracking<br /><ul><li>Track progress against competitors in key search engine metrics
    • 39. Pinpoint opportunities to leapfrog industry leaders</li></li></ul><li>Tools to Analyze: Closed-Loop Reporting<br />HubSpot provides End to End View of Campaigns to Customers <br /><ul><li>Know how many leads became customers
    • 40. Discern which marketing programs are driving sales
    • 41. Keep doing what works … stop spending on low returns</li></li></ul><li>Tools to Analyze: Closed Loop ROI Analysis<br /><ul><li>Review aggregate marketing ROI including Lead Conversion
    • 42. Drill down to assess the effectiveness on a campaign-by-campaign level
    • 43. Optimize resource allocation to maximize sales with actionable analytics</li></li></ul><li>Get Started for Success: HubSpot Consulting<br />HubSpot Onboarding*<br /><ul><li>4 hours of Onboard Consulting kick start every customer with the software & help turn you into an Inbound Marketing Guru
    • 44. HubSpot’s methodology & experienced team support you in implementing tools & strategies customized to your goals</li></ul> *All new HubSpot customers are required to purchase the 4-hour onboarding service at $500 to get started.<br />Optional HubSpot Premium Support<br /><ul><li>Meet with your dedicated Inbound Marking Consultant 30 minutes a week to gain valuable insights, hands-on help & advice on using the data to your best advantage. </li></ul>Premium Support is available for $250 per month with a minimum 6 month commitment.<br />
    • 45. ROI of Using HubSpot?<br />MIT study shows: active B2B users of HubSpot received 6x more leads after using HubSpot for 6 months<br />HubSpot’s State of Inbound Marketing report shows: businesses that focus on inbound-marketing have a 61% lower cost per lead than those that don’t<br />
    • 46. Ready to Start Today?<br />Call me <br />Adam Rubin<br />arubin@hubspot.com<br />214-520-2171<br />

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