Hub Spot
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  • Dan And this is what HubSpot does- 3 areas of HubSpot value – getting found, convert more visitors and convert and optimizeLets ask our first poll question and give out a HubSpot pen Heidi – that’s the prize, a PEN? Ok, any chat questions or audio questions?

Hub Spot Presentation Transcript

  • 1. HubSpot Small Business
    Inbound Marketing System
  • 2. 800-555-1234
    Annoying
    Salesperson
    Outbound Marketing
  • 3. Inbound Marketing
  • 4. Inbound Marketing Creates Leverage
  • 5. HubSpotInboundMarketing System
    Get Found
    Get found by potential customers searching for the products or services you sell.
    Analyze
    Analyze your entire sales and marketing funnel to increase leads and customers.
    Analyze
    Analyze all of your marketing channels to optimize efficiency of your marketing mix.
    Convert
    Convert your website visitors to leads, and your leads to customers.
  • 6. Tools to Get Found: On-Page SEO
    Keyword Grader
    • Determine which keywords to optimize pages for based on relevance, search volume & difficulty of ranking on the first page of Google results
    • 7. Identify critical long tail words = high conversion, low competition
    • 8. Monitor competitive rank for each keyword/phrase
    • 9. Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvement
  • Tools to Get Found: Off-Page SEO
    Link Grader
    • Identify ways to generate more return from your existing links
    • 10. Monitor which inbound links producing the most value so you can nurture them
    • 11. Discover competitors’ inbound links to uncover new link-building opportunities
  • Tools to Get Found: Site-Wide SEO
    Page Grader
    Analyze each page to see which pages produce the most value
    Traffic
    Leads
    Ranked keywords
    Inbound links
    Leverage automated recommendations to help you further optimize all pages
  • 12. Tools to Get Found: Optimized Blogging
    Blog Platform & Analytics
    • Create & optimize a blog to get more frequent search engine crawls and improve authority
    • 13. Develop an audience of email & RSS subscribers
    • 14. Attract more inbound links to improve your site authority
    • 15. Assess & optimize blog posts for top search rankings & maximum social media distribution
  • Tools to Get Found: Blog SEO
    • Optimize blogs posts based on automatic reviews that suggest optimizations for your target keywords
  • Tools to Get Found: Social Media
    HubFeed
    • Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets
    Blogosphere
    LinkedIn
    Twitter
    Facebook
    Delicious, Digg, Reddit, Sphinn
    Yahoo Answers & Yahoo Buzz
    • Tap into alerts about your brand, industry or competition as they happen so you can:
    Listen
    Contribute
    Gain insights
  • 16. Tools to Get Found: Create Content
    Manage your website content without technical skills or reliance on IT
    Enjoy the flexibility and agility to update content as your market changes
    Maintain existing site branding with professional migration for $10/page*
    *Use of the HubSpot CMS is required to qualify for the Small Business offering. Migration from an existing site to the HubSpot CMS is provided at $10 per page.
  • 17. Tools to Convert: Pre-Identify Prospects
    Prospects Tool
    • Identify the companies & geographies your visitors represent
    • 18. Know of latent interest before you talk to or meet with prospects
    • 19. Proactively target interested companies with valuable content & offers
    • 20. Track the number of visitors, frequency of visits, pages visited & specific individuals visited
  • Tools to Convert: Lead Intelligence
    Leads Tool
    • Know which pages your leads have visited
    • 21. Understand your lead’s interests in advance
    • 22. number of visits
    • 23. time on site
    • 24. pages visited
    • 25. comments written on blog
    • 26. documents downloaded
    • 27. information submitted
    • 28. Increase close rate through improved lead quality
  • Tools to Convert: Landing Pages
    • Create & launch new landing pages in seconds with easy-to-use wizard
    • 29. Optimize conversion rates by creating unique landing pages &offers for different marketing campaigns
    • 30. Capture valuable analytics for closed loop marketing via pre-integration of Landing Pages and Website Management
  • Tools to Convert: Keep Leads Engaged
    Lead Nurturing
    • Don’t let warm leads go cold
    • 31. Create automated outreach emails to keep working leads that aren’t quite ready to buy
    • 32. Educate prospects in advance of sales calls
    • 33. Reduce manual nurturing efforts
    • 34. Customize lead nurturing campaigns to dovetail with prospects unique interests
  • Tools to Convert: Work the Funnel
    Lead Tracking
    • Review all recent leads including their conversion events, dates & campaigns in a simple dashboard
    • 35. Filter leads to rapidly identify & act upon the best leads
    • 36. Export/Import into any customer relationship management (CRM) system to enable closed loop marketing
  • Tools to Convert: Connect with Leads
    Lead Alerts
    • Act on email alerts within minutes of lead visiting your site
    • 37. Connect more easily with hard-to-reach prospects
    • 38. Gain intelligence about the interests & needs of your potential customers
  • Tools to Analyze: Competitive Tracking
    • Track progress against competitors in key search engine metrics
    • 39. Pinpoint opportunities to leapfrog industry leaders
  • Tools to Analyze: Closed-Loop Reporting
    HubSpot provides End to End View of Campaigns to Customers
    • Know how many leads became customers
    • 40. Discern which marketing programs are driving sales
    • 41. Keep doing what works … stop spending on low returns
  • Tools to Analyze: Closed Loop ROI Analysis
    • Review aggregate marketing ROI including Lead Conversion
    • 42. Drill down to assess the effectiveness on a campaign-by-campaign level
    • 43. Optimize resource allocation to maximize sales with actionable analytics
  • Get Started for Success: HubSpot Consulting
    HubSpot Onboarding*
    • 4 hours of Onboard Consulting kick start every customer with the software & help turn you into an Inbound Marketing Guru
    • 44. HubSpot’s methodology & experienced team support you in implementing tools & strategies customized to your goals
    *All new HubSpot customers are required to purchase the 4-hour onboarding service at $500 to get started.
    Optional HubSpot Premium Support
    • Meet with your dedicated Inbound Marking Consultant 30 minutes a week to gain valuable insights, hands-on help & advice on using the data to your best advantage.
    Premium Support is available for $250 per month with a minimum 6 month commitment.
  • 45. ROI of Using HubSpot?
    MIT study shows: active B2B users of HubSpot received 6x more leads after using HubSpot for 6 months
    HubSpot’s State of Inbound Marketing report shows: businesses that focus on inbound-marketing have a 61% lower cost per lead than those that don’t
  • 46. Ready to Start Today?
    Call me 
    Adam Rubin
    arubin@hubspot.com
    214-520-2171