Your SlideShare is downloading. ×
0
HubSpot Small Business<br />Inbound Marketing System<br />
800-555-1234<br />Annoying<br />Salesperson<br />Outbound Marketing<br />
Inbound Marketing<br />
Inbound Marketing Creates Leverage<br />
HubSpotInboundMarketing System<br />Get Found<br />Get found by potential customers searching for the products or services...
Tools to Get Found: On-Page SEO<br />Keyword Grader<br /><ul><li>Determine which keywords to optimize pages for based on r...
Identify critical long tail words = high conversion, low competition
Monitor competitive rank for each keyword/phrase
Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvement</li></li></ul><li...
Monitor which inbound links producing the most value so you can nurture them
Discover competitors’ inbound links to uncover new link-building opportunities</li></li></ul><li>Tools to Get Found: Site-...
Tools to Get Found: Optimized Blogging<br />Blog Platform & Analytics<br /><ul><li>Create & optimize a blog to get more fr...
Develop an audience of email & RSS subscribers
Attract more inbound links to improve your site authority
Assess & optimize blog posts for top search rankings & maximum social media distribution</li></li></ul><li>Tools to Get Fo...
Tools to Get Found: Create Content<br />Manage your website content without technical skills or reliance on IT<br />Enjoy ...
Tools to Convert: Pre-Identify Prospects<br />Prospects Tool<br /><ul><li>Identify the companies & geographies your visito...
Know of latent interest before you talk to or meet with prospects
Proactively target  interested companies with valuable content & offers
Track the number of visitors, frequency of visits, pages visited & specific individuals visited</li></li></ul><li>Tools to...
Understand your lead’s interests in advance
number of visits
time on site
pages visited
Upcoming SlideShare
Loading in...5
×

Hub Spot

1,702

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,702
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Dan And this is what HubSpot does- 3 areas of HubSpot value – getting found, convert more visitors and convert and optimizeLets ask our first poll question and give out a HubSpot pen Heidi – that’s the prize, a PEN? Ok, any chat questions or audio questions?
  • Transcript of "Hub Spot"

    1. 1. HubSpot Small Business<br />Inbound Marketing System<br />
    2. 2. 800-555-1234<br />Annoying<br />Salesperson<br />Outbound Marketing<br />
    3. 3. Inbound Marketing<br />
    4. 4. Inbound Marketing Creates Leverage<br />
    5. 5. HubSpotInboundMarketing System<br />Get Found<br />Get found by potential customers searching for the products or services you sell. <br />Analyze<br />Analyze your entire sales and marketing funnel to increase leads and customers.<br />Analyze<br />Analyze all of your marketing channels to optimize efficiency of your marketing mix.<br />Convert<br />Convert your website visitors to leads, and your leads to customers.<br />
    6. 6. Tools to Get Found: On-Page SEO<br />Keyword Grader<br /><ul><li>Determine which keywords to optimize pages for based on relevance, search volume & difficulty of ranking on the first page of Google results
    7. 7. Identify critical long tail words = high conversion, low competition
    8. 8. Monitor competitive rank for each keyword/phrase
    9. 9. Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvement</li></li></ul><li>Tools to Get Found: Off-Page SEO<br />Link Grader<br /><ul><li>Identify ways to generate more return from your existing links
    10. 10. Monitor which inbound links producing the most value so you can nurture them
    11. 11. Discover competitors’ inbound links to uncover new link-building opportunities</li></li></ul><li>Tools to Get Found: Site-Wide SEO<br />Page Grader<br />Analyze each page to see which pages produce the most value <br />Traffic<br />Leads<br />Ranked keywords<br />Inbound links<br />Leverage automated recommendations to help you further optimize all pages<br />
    12. 12. Tools to Get Found: Optimized Blogging<br />Blog Platform & Analytics<br /><ul><li>Create & optimize a blog to get more frequent search engine crawls and improve authority
    13. 13. Develop an audience of email & RSS subscribers
    14. 14. Attract more inbound links to improve your site authority
    15. 15. Assess & optimize blog posts for top search rankings & maximum social media distribution</li></li></ul><li>Tools to Get Found: Blog SEO<br /><ul><li>Optimize blogs posts based on automatic reviews that suggest optimizations for your target keywords</li></li></ul><li>Tools to Get Found: Social Media<br />HubFeed<br /><ul><li>Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets</li></ul>Blogosphere<br />LinkedIn <br />Twitter<br />Facebook<br />Delicious, Digg, Reddit, Sphinn <br />Yahoo Answers & Yahoo Buzz <br /><ul><li>Tap into alerts about your brand, industry or competition as they happen so you can: </li></ul>Listen<br />Contribute<br />Gain insights<br />
    16. 16. Tools to Get Found: Create Content<br />Manage your website content without technical skills or reliance on IT<br />Enjoy the flexibility and agility to update content as your market changes<br />Maintain existing site branding with professional migration for $10/page*<br />*Use of the HubSpot CMS is required to qualify for the Small Business offering. Migration from an existing site to the HubSpot CMS is provided at $10 per page.<br />
    17. 17. Tools to Convert: Pre-Identify Prospects<br />Prospects Tool<br /><ul><li>Identify the companies & geographies your visitors represent
    18. 18. Know of latent interest before you talk to or meet with prospects
    19. 19. Proactively target interested companies with valuable content & offers
    20. 20. Track the number of visitors, frequency of visits, pages visited & specific individuals visited</li></li></ul><li>Tools to Convert: Lead Intelligence<br />Leads Tool<br /><ul><li>Know which pages your leads have visited
    21. 21. Understand your lead’s interests in advance
    22. 22. number of visits
    23. 23. time on site
    24. 24. pages visited
    25. 25. comments written on blog
    26. 26. documents downloaded
    27. 27. information submitted
    28. 28. Increase close rate through improved lead quality</li></li></ul><li>Tools to Convert: Landing Pages<br /><ul><li>Create & launch new landing pages in seconds with easy-to-use wizard
    29. 29. Optimize conversion rates by creating unique landing pages &offers for different marketing campaigns
    30. 30. Capture valuable analytics for closed loop marketing via pre-integration of Landing Pages and Website Management</li></li></ul><li>Tools to Convert: Keep Leads Engaged<br />Lead Nurturing<br /><ul><li>Don’t let warm leads go cold
    31. 31. Create automated outreach emails to keep working leads that aren’t quite ready to buy
    32. 32. Educate prospects in advance of sales calls
    33. 33. Reduce manual nurturing efforts
    34. 34. Customize lead nurturing campaigns to dovetail with prospects unique interests</li></li></ul><li>Tools to Convert: Work the Funnel<br />Lead Tracking<br /><ul><li>Review all recent leads including their conversion events, dates & campaigns in a simple dashboard
    35. 35. Filter leads to rapidly identify & act upon the best leads
    36. 36. Export/Import into any customer relationship management (CRM) system to enable closed loop marketing</li></li></ul><li>Tools to Convert: Connect with Leads<br />Lead Alerts<br /><ul><li>Act on email alerts within minutes of lead visiting your site
    37. 37. Connect more easily with hard-to-reach prospects
    38. 38. Gain intelligence about the interests & needs of your potential customers</li></li></ul><li>Tools to Analyze: Competitive Tracking<br /><ul><li>Track progress against competitors in key search engine metrics
    39. 39. Pinpoint opportunities to leapfrog industry leaders</li></li></ul><li>Tools to Analyze: Closed-Loop Reporting<br />HubSpot provides End to End View of Campaigns to Customers <br /><ul><li>Know how many leads became customers
    40. 40. Discern which marketing programs are driving sales
    41. 41. Keep doing what works … stop spending on low returns</li></li></ul><li>Tools to Analyze: Closed Loop ROI Analysis<br /><ul><li>Review aggregate marketing ROI including Lead Conversion
    42. 42. Drill down to assess the effectiveness on a campaign-by-campaign level
    43. 43. Optimize resource allocation to maximize sales with actionable analytics</li></li></ul><li>Get Started for Success: HubSpot Consulting<br />HubSpot Onboarding*<br /><ul><li>4 hours of Onboard Consulting kick start every customer with the software & help turn you into an Inbound Marketing Guru
    44. 44. HubSpot’s methodology & experienced team support you in implementing tools & strategies customized to your goals</li></ul> *All new HubSpot customers are required to purchase the 4-hour onboarding service at $500 to get started.<br />Optional HubSpot Premium Support<br /><ul><li>Meet with your dedicated Inbound Marking Consultant 30 minutes a week to gain valuable insights, hands-on help & advice on using the data to your best advantage. </li></ul>Premium Support is available for $250 per month with a minimum 6 month commitment.<br />
    45. 45. ROI of Using HubSpot?<br />MIT study shows: active B2B users of HubSpot received 6x more leads after using HubSpot for 6 months<br />HubSpot’s State of Inbound Marketing report shows: businesses that focus on inbound-marketing have a 61% lower cost per lead than those that don’t<br />
    46. 46. Ready to Start Today?<br />Call me <br />Adam Rubin<br />arubin@hubspot.com<br />214-520-2171<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×