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User-Driven Companies - start from the inside

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User-driven companies are likely to do well in the new economy, but they must start from the inside by engaging employees in the same way. …

User-driven companies are likely to do well in the new economy, but they must start from the inside by engaging employees in the same way.

This was a talk I gave at Next09 in Hamburg

Published in: Business, Technology

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  • 1. User-Driven? a contribution to Next09 and its discussion of ‘sharing’, May 2009 www.headshift.com Lee Bryant, May 2009
  • 2. ( if this talk was user-driven, I would be asking questions, not standing here showing off, pretending I know something )
  • 3. what do we mean by user-driven?
  • 4. User-centred product design
  • 5. User-driven innovation
  • 6. the open source movement as a model
  • 7. can we think beyond user “involvement” and ‘bake in’ a more participative approach to business?
  • 8. Is user-driven innovation meaningful or just a surface activity?
  • 9. Digg, Dell and Potato Crisps? Any more?
  • 10. Digg, Dell and Potato Crisps? Any more?
  • 11. Digg, Dell and Potato Crisps? Any more?
  • 12. is this enough?
  • 13. how do companies talk to customers?
  • 14. mass production, marketing, segmentation
  • 15. CRM: we do not value you or your call
  • 16. VRM: a user-driven alternative?
  • 17. but the times they are a’changin’
  • 18. Downturn exposes costly models
  • 19. Flat, responsive structures will win
  • 20. Shared business models look good
  • 21. what is the goal of a company?
  • 22. Sustainable income, status or plunder?
  • 23. taking the long view: pillage != social status
  • 24. Older models of trading networks
  • 25. (Hamburg and the Hanseatic League)
  • 26. Corporates with a social mission?
  • 27. Even banking used to be a profession
  • 28. ...before it descended into plunder
  • 29. To be user-driven, you must be people driven
  • 30. No point being open at the edges...
  • 31. ... if you treat your staff like machines
  • 32. user-driven starts with your own people - they must be ‘drivers’ too
  • 33. Harnessing people power inside and outside
  • 34. Allow your staff to be human too
  • 35. Let them engage with customers
  • 36. We need consistent people values throughout the business
  • 37. what will successful companies of the future look like?
  • 38. (cc) http://www.flickr.com/photos/yuan2003/403643949/ The ecosystem is everything...
  • 39. Create shared meaning & purpose
  • 40. Trust your network to support you
  • 41. lee@headshift.com http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/jadezz/100313191/ http://www.flickr.com/photos/notsogoodphotography/503637906/ http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/ http://www.flickr.com/photos/erix/2657100921 http://www.strategylab.dk/news/danish-programme-for-user-driven- innovation/ http://en.wikipedia.org/wiki/File:Extent_of_the_Hansa.jpg http://www.flickr.com/photos/49024304@N00/298075222/ http://www.flickr.com/photos/gentiane/2752064974/sizes/o/ http://lh5.ggpht.com/_T2nVQ-Ml0xY/SNOxKSzQhgI/AAAAAAAAEuw/ XQeFy-mPsvk/image-5.jpg http://www.enabledbydesign.org http://www.carbodydesign.com/archive/2008/05/15-virtual-painting- at-ford/1914-Ford-Model-T-Painting-lg.jpg http://www.flickr.com/photos/jurvetson/52581560 http://www.usdesignstudio.co.uk/freerange.html http://www.flickr.com/photos/schoschie/8821223/ (cc) http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/aturkus/139818702/sizes/l/ http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/cheesepicklescheese/419050330/ http://www.flickr.com/photos/dplanet/94442623/