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The Twentieth Century was Wrong

by Consultant at Postshift on Feb 27, 2009

  • 9,387 views

People in business and government often regard new social technology and networked culture as a dangerous 'new' thing and fall back on their experience of technology and organisational culture in the ...

People in business and government often regard new social technology and networked culture as a dangerous 'new' thing and fall back on their experience of technology and organisational culture in the late Twentieth Century.

In fact the reverse is true. The Twentieth century took the ideas of the industrial revolution and applied them to people. Mass production. Mass marketing. Mass slaughter.

Our new cultural ecosystem is more traditional, and continues age old traditions of trade, business and socialisation. The Twentieth Century was wrong. And I will prove it. Using wild exaggeration and over-simplification, plus probably some pictures from Flickr... ;-)

Next time somebody tells you they don't like this "new" stuff, which is riskier than "traditional" approaches, you will know what to do: tell them they have it the wrong way round. But don't blame me if you get fired.

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