The Twentieth Century was Wrong
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The Twentieth Century was Wrong

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People in business and government often regard new social technology and networked culture as a dangerous 'new' thing and fall back on their experience of technology and organisational culture in the ...

People in business and government often regard new social technology and networked culture as a dangerous 'new' thing and fall back on their experience of technology and organisational culture in the late Twentieth Century.

In fact the reverse is true. The Twentieth century took the ideas of the industrial revolution and applied them to people. Mass production. Mass marketing. Mass slaughter.

Our new cultural ecosystem is more traditional, and continues age old traditions of trade, business and socialisation. The Twentieth Century was wrong. And I will prove it. Using wild exaggeration and over-simplification, plus probably some pictures from Flickr... ;-)

Next time somebody tells you they don't like this "new" stuff, which is riskier than "traditional" approaches, you will know what to do: tell them they have it the wrong way round. But don't blame me if you get fired.

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    The Twentieth Century was Wrong The Twentieth Century was Wrong Presentation Transcript

    • THE 20TH CENTURY WAS WRONG ... in one very important respect, namely the concept of people as mass
    • What really bugs me... Some people see social technology and networked culture as dangerous and “new” They prefer the “proven” technology and “safe” organisational culture of the Twentieth Century. I disagree
    • What did the C20th get Wrong? The Twentieth century took the ideas of the industrial revolution & applied them to people. Mass production. Mass marketing. Massacre. A century of extremes.
    • Progress, but inequality
    • Progress, but inequality
    • Progress, but inequality
    • The Age of Nations and ‘ISMs’ Number of States in the World 200 150 100 50 1900 0 2000 Source: http://www.ppionline.org/ppi_ci.cfm?knlgAreaID=108&subsecID=900003&contentID=252023
    • Nationalism
    • Communism
    • Fascism
    • Capitalism
    • = PEOPLE AS OBJECTS / MASS
    • Mass(acre) Abstract ideas and identities valued over human life Processing people as objects - the logic of the camps Two acts of genocide in the final 8 years of the century
    • 1900: Kroonstad
    • 1940: Auschwitz
    • 1992: Omarska
    • FROM TRENCHES TO CUBICLES
    • Mass Mobilisation
    • Mass Production
    • Mass Marketing
    • The Corporation
    • The ‘IT’ Department
    • IT WAS NOT ALWAYS LIKE THIS
    • Traditional Trading Networks
    • Guilds, Professions, Networks
    • Management vs Co-ordination Millennium Challenge ’02 - biggest combined US military exercise in the Gulf - took years to plan Retired Lieutenant General Paul Van Riper defeated the US military with a low-tech, traditional strategy
    • BACK TO THE FUTURE ?
    • LET’S PLAY IT SAFE
    • Trust is cheaper than control
    • Traditional Mode of Organisation?
    • Network-based models are proven Aggregation & links beat coercion Let’s stick to what works
    • Next time... Next time somebody tells you social networks or network-centric business are new and risky, tell them to read a history book “Those who cannot remember the past are condemned to repeat it” - George Santayana
    • Picture Credits • www.gapminder.org • http://www.flickr.com/photos/daquellamanera/1242771346/ • http://www.flickr.com/photos/rodrigogalindez/2993101142/sizes/l/ • http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg • http://www.flickr.com/photos/cirque-du-pablo/2991939174/ • http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg • http://www.flickr.com/photos/irene2005/2761697172/sizes/l/ • http://lh6.ggpht.com/_uYeCdeWUudM/RquSSy_X2oI/AAAAAAAAADU/OuYTkaNKa3w/flyover.jpg • http://www.flickr.com/photos/wills/119744777/sizes/l/ • http://www.flickr.com/photos/paul_irish/2379958609/sizes/l/ • http://www.flickr.com/photos/joeshlabotnik/305410323/sizes/l/ • http://www.flickr.com/photos/jamoker/349341149/ • http://www.flickr.com/photos/cote/54408562/sizes/l/ • http://www.flickr.com/photos/jurvetson/52581560/sizes/l/ • http://images.google.com/hosted/life/l?q=boer+camps&prev=/images%3Fq%3Dboer%2Bcamps%26imgsz %3Dxxlarge%26um%3D1%26hl%3Den%26client%3Dsafari%26rls%3Den-us%26sa %3DN&imgurl=1bd538634793cfa0