Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2...
Introductions
Intranets were once the‘internet inside’ ... butnow what are they for ?
Finding information?
People directory?
Communication?
Collaboration?
An expensive repositoryfor the canteen menu?
Common intranet problems                   •   One-way communication                   •   Burden on central admin        ...
Evolution of the intranet                Simple static information:                  org chart, canteen menu              ...
Network-centric models: the new world of work
From bureaucracy and business friction ...  structures that dampen network effects  to get worse the more people use them
... to network effects and Collective intelligence structures that harness network effects to get better the more people u...
Social Business Design: humanising the enterprise
Sharing as a by-product of work - ‘in the flow’          • In-the-flow: selfish route to collective benefit          • The...
Enabling business with both intimacy and scale                • Real-time information services                • Holistic p...
Whilst supporting workflow and systems of record                • Enterprise integration                • Process and work...
Making better use of our talent and brain power                 • Social reading, recommendations                 • Social...
In the flow: activity streams & talking machines                 • Every’thing’ has a voice                 • Subscribe to...
Better decision making based on ambient signals                • Glancing, ambient sharing, awareness                • GTD...
Finding smarter ways to motivate people                • How to tackle intrinsic motivation?                • Trust is che...
“Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud,big data and consumerisation are allabout m...
Social Business: more than just ‘collaboration’
Cloud: not just where to store but how to provision
Mobile: ubiquitous, personal and integrated
‘Big data’ and social analytics
Consumerisation: experience beats features
How to pursue a social Intranet?How to remain agile enough toadopt new technologies, withoutlosing control of the basics
Platform thinking, not vertical integration
Moving to apps and app stores, not one-size-fits-all
Target individual, not just organisational utilityIndividual factors:          Organisational factors: • usefulness       ...
Behaviour change through action, not commsSocial Influence:            Behavioural Triggers: • invites, not ‘roll-out’    ...
Consumer-grade experience has to be priority #1
Thanks for listening :)         Lee@headshift.com              http://www.headshift.com
I am lee@headshift.com and live athttp://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using C...
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Social Intranets in Social Business

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Keynote talk from the 2011 Interact Intranet Conference in London

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Social Intranets in Social Business

  1. 1. Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011
  2. 2. Introductions
  3. 3. Intranets were once the‘internet inside’ ... butnow what are they for ?
  4. 4. Finding information?
  5. 5. People directory?
  6. 6. Communication?
  7. 7. Collaboration?
  8. 8. An expensive repositoryfor the canteen menu?
  9. 9. Common intranet problems • One-way communication • Burden on central admin • No sense of ownership • Complex, tedious workflows • Difficult structure & navigation • Outdated information • Dead zones
  10. 10. Evolution of the intranet Simple static information: org chart, canteen menu Integration: self-service, active directory Portal: personalisation, context, widgets Social Intranet: participation and collaboration
  11. 11. Network-centric models: the new world of work
  12. 12. From bureaucracy and business friction ... structures that dampen network effects to get worse the more people use them
  13. 13. ... to network effects and Collective intelligence structures that harness network effects to get better the more people use them
  14. 14. Social Business Design: humanising the enterprise
  15. 15. Sharing as a by-product of work - ‘in the flow’ • In-the-flow: selfish route to collective benefit • The intranet should be where work gets done • Feeds and flow, not item-by-item publishing
  16. 16. Enabling business with both intimacy and scale • Real-time information services • Holistic personalisation (not just work) • Social networks inside and outside
  17. 17. Whilst supporting workflow and systems of record • Enterprise integration • Process and workflow support • Data capture for key business areas
  18. 18. Making better use of our talent and brain power • Social reading, recommendations • Social network signals, streams • Collective intelligence networking
  19. 19. In the flow: activity streams & talking machines • Every’thing’ has a voice • Subscribe to updates, streams • Activity streams as event bus
  20. 20. Better decision making based on ambient signals • Glancing, ambient sharing, awareness • GTD applied to social signals • Person tools for remixing data
  21. 21. Finding smarter ways to motivate people • How to tackle intrinsic motivation? • Trust is cheaper than control • Return on Attention (ROA)
  22. 22. “Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud,big data and consumerisation are allabout making technology more human,and will all impact user demand
  23. 23. Social Business: more than just ‘collaboration’
  24. 24. Cloud: not just where to store but how to provision
  25. 25. Mobile: ubiquitous, personal and integrated
  26. 26. ‘Big data’ and social analytics
  27. 27. Consumerisation: experience beats features
  28. 28. How to pursue a social Intranet?How to remain agile enough toadopt new technologies, withoutlosing control of the basics
  29. 29. Platform thinking, not vertical integration
  30. 30. Moving to apps and app stores, not one-size-fits-all
  31. 31. Target individual, not just organisational utilityIndividual factors: Organisational factors: • usefulness • leadership • usability • technological landscape • social influence • culture
  32. 32. Behaviour change through action, not commsSocial Influence: Behavioural Triggers: • invites, not ‘roll-out’ • focus on key use cases • expose more surfaces • utility is not enough • activity streams • game mechanics?
  33. 33. Consumer-grade experience has to be priority #1
  34. 34. Thanks for listening :) Lee@headshift.com http://www.headshift.com
  35. 35. I am lee@headshift.com and live athttp://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following photographers:http://www.flickr.com/photos/thayer18/2473764858/http://www.gameaddictionblog.com/images/smb.jpghttp://www.flickr.com/photos/peasap/655111542/http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/sneakerdog/315377551/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/eperales/89731541/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/victoriapeckham/261126130/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/soldiersmediacenter/4271795260http://www.flickr.com/photos/exey/3960710978http://www.flickr.com/photos/emdot/5651375/http://www.flickr.com/photos/arenamontanus/375127836/http://www.flickr.com/photos/dionh/5758308289http://www.flickr.com/photos/wheatfields/2071347416/http://www.flickr.com/photos/edkohler/2863011654/http://img386.imageshack.us/img386/1141/is5vb.jpghttp://icanhascheezburger.com/2008/01/24/funny-pictures-1-more-minit-wit-teh-menu-pls/http://www.flickr.com/photos/stignygaard/450640129/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/exfordy/123900378/http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design

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