Social Intranets in Social Business
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Social Intranets in Social Business

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Keynote talk from the 2011 Interact Intranet Conference in London

Keynote talk from the 2011 Interact Intranet Conference in London

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  • Full Name Full Name Comment goes here.
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  • cooperation, collaboration, coordination, #cooplit
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  • Thanks Stuart. We are definitely seeing a lot more interest in this area right now
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  • Lee, Great presentation! I'm seeing a lot of revived interest in investing in the Intranet because of the need to provide a social platform - I think its going to be a big trend in 2012
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  • Thanks kit!
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  • Brilliant presentation.You captured in images why I'm involved in Social intranet. I'd like to hear your story in person some time.
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Social Intranets in Social Business Social Intranets in Social Business Presentation Transcript

  • Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011
  • Introductions
  • Intranets were once the‘internet inside’ ... butnow what are they for ?
  • Finding information?
  • People directory?
  • Communication?
  • Collaboration?
  • An expensive repositoryfor the canteen menu?
  • Common intranet problems • One-way communication • Burden on central admin • No sense of ownership • Complex, tedious workflows • Difficult structure & navigation • Outdated information • Dead zones
  • Evolution of the intranet Simple static information: org chart, canteen menu Integration: self-service, active directory Portal: personalisation, context, widgets Social Intranet: participation and collaboration
  • Network-centric models: the new world of work
  • From bureaucracy and business friction ... structures that dampen network effects to get worse the more people use them
  • ... to network effects and Collective intelligence structures that harness network effects to get better the more people use them
  • Social Business Design: humanising the enterprise
  • Sharing as a by-product of work - ‘in the flow’ • In-the-flow: selfish route to collective benefit • The intranet should be where work gets done • Feeds and flow, not item-by-item publishing
  • Enabling business with both intimacy and scale • Real-time information services • Holistic personalisation (not just work) • Social networks inside and outside
  • Whilst supporting workflow and systems of record • Enterprise integration • Process and workflow support • Data capture for key business areas
  • Making better use of our talent and brain power • Social reading, recommendations • Social network signals, streams • Collective intelligence networking
  • In the flow: activity streams & talking machines • Every’thing’ has a voice • Subscribe to updates, streams • Activity streams as event bus
  • Better decision making based on ambient signals • Glancing, ambient sharing, awareness • GTD applied to social signals • Person tools for remixing data
  • Finding smarter ways to motivate people • How to tackle intrinsic motivation? • Trust is cheaper than control • Return on Attention (ROA)
  • “Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud,big data and consumerisation are allabout making technology more human,and will all impact user demand
  • Social Business: more than just ‘collaboration’
  • Cloud: not just where to store but how to provision
  • Mobile: ubiquitous, personal and integrated
  • ‘Big data’ and social analytics
  • Consumerisation: experience beats features
  • How to pursue a social Intranet?How to remain agile enough toadopt new technologies, withoutlosing control of the basics
  • Platform thinking, not vertical integration
  • Moving to apps and app stores, not one-size-fits-all
  • Target individual, not just organisational utilityIndividual factors: Organisational factors: • usefulness • leadership • usability • technological landscape • social influence • culture
  • Behaviour change through action, not commsSocial Influence: Behavioural Triggers: • invites, not ‘roll-out’ • focus on key use cases • expose more surfaces • utility is not enough • activity streams • game mechanics?
  • Consumer-grade experience has to be priority #1
  • Thanks for listening :) Lee@headshift.com http://www.headshift.com
  • I am lee@headshift.com and live athttp://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following photographers:http://www.flickr.com/photos/thayer18/2473764858/http://www.gameaddictionblog.com/images/smb.jpghttp://www.flickr.com/photos/peasap/655111542/http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/sneakerdog/315377551/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/eperales/89731541/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/victoriapeckham/261126130/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/soldiersmediacenter/4271795260http://www.flickr.com/photos/exey/3960710978http://www.flickr.com/photos/emdot/5651375/http://www.flickr.com/photos/arenamontanus/375127836/http://www.flickr.com/photos/dionh/5758308289http://www.flickr.com/photos/wheatfields/2071347416/http://www.flickr.com/photos/edkohler/2863011654/http://img386.imageshack.us/img386/1141/is5vb.jpghttp://icanhascheezburger.com/2008/01/24/funny-pictures-1-more-minit-wit-teh-menu-pls/http://www.flickr.com/photos/stignygaard/450640129/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/exfordy/123900378/http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design