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Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
Social Intranets in Social Business
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Social Intranets in Social Business

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Keynote talk from the 2011 Interact Intranet Conference in London

Keynote talk from the 2011 Interact Intranet Conference in London

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  • 1. Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011
  • 2. Introductions
  • 3. Intranets were once the‘internet inside’ ... butnow what are they for ?
  • 4. Finding information?
  • 5. People directory?
  • 6. Communication?
  • 7. Collaboration?
  • 8. An expensive repositoryfor the canteen menu?
  • 9. Common intranet problems • One-way communication • Burden on central admin • No sense of ownership • Complex, tedious workflows • Difficult structure & navigation • Outdated information • Dead zones
  • 10. Evolution of the intranet Simple static information: org chart, canteen menu Integration: self-service, active directory Portal: personalisation, context, widgets Social Intranet: participation and collaboration
  • 11. Network-centric models: the new world of work
  • 12. From bureaucracy and business friction ... structures that dampen network effects to get worse the more people use them
  • 13. ... to network effects and Collective intelligence structures that harness network effects to get better the more people use them
  • 14. Social Business Design: humanising the enterprise
  • 15. Sharing as a by-product of work - ‘in the flow’ • In-the-flow: selfish route to collective benefit • The intranet should be where work gets done • Feeds and flow, not item-by-item publishing
  • 16. Enabling business with both intimacy and scale • Real-time information services • Holistic personalisation (not just work) • Social networks inside and outside
  • 17. Whilst supporting workflow and systems of record • Enterprise integration • Process and workflow support • Data capture for key business areas
  • 18. Making better use of our talent and brain power • Social reading, recommendations • Social network signals, streams • Collective intelligence networking
  • 19. In the flow: activity streams & talking machines • Every’thing’ has a voice • Subscribe to updates, streams • Activity streams as event bus
  • 20. Better decision making based on ambient signals • Glancing, ambient sharing, awareness • GTD applied to social signals • Person tools for remixing data
  • 21. Finding smarter ways to motivate people • How to tackle intrinsic motivation? • Trust is cheaper than control • Return on Attention (ROA)
  • 22. “Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud,big data and consumerisation are allabout making technology more human,and will all impact user demand
  • 23. Social Business: more than just ‘collaboration’
  • 24. Cloud: not just where to store but how to provision
  • 25. Mobile: ubiquitous, personal and integrated
  • 26. ‘Big data’ and social analytics
  • 27. Consumerisation: experience beats features
  • 28. How to pursue a social Intranet?How to remain agile enough toadopt new technologies, withoutlosing control of the basics
  • 29. Platform thinking, not vertical integration
  • 30. Moving to apps and app stores, not one-size-fits-all
  • 31. Target individual, not just organisational utilityIndividual factors: Organisational factors: • usefulness • leadership • usability • technological landscape • social influence • culture
  • 32. Behaviour change through action, not commsSocial Influence: Behavioural Triggers: • invites, not ‘roll-out’ • focus on key use cases • expose more surfaces • utility is not enough • activity streams • game mechanics?
  • 33. Consumer-grade experience has to be priority #1
  • 34. Thanks for listening :) Lee@headshift.com http://www.headshift.com
  • 35. I am lee@headshift.com and live athttp://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following photographers:http://www.flickr.com/photos/thayer18/2473764858/http://www.gameaddictionblog.com/images/smb.jpghttp://www.flickr.com/photos/peasap/655111542/http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/sneakerdog/315377551/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/eperales/89731541/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/victoriapeckham/261126130/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/soldiersmediacenter/4271795260http://www.flickr.com/photos/exey/3960710978http://www.flickr.com/photos/emdot/5651375/http://www.flickr.com/photos/arenamontanus/375127836/http://www.flickr.com/photos/dionh/5758308289http://www.flickr.com/photos/wheatfields/2071347416/http://www.flickr.com/photos/edkohler/2863011654/http://img386.imageshack.us/img386/1141/is5vb.jpghttp://icanhascheezburger.com/2008/01/24/funny-pictures-1-more-minit-wit-teh-menu-pls/http://www.flickr.com/photos/stignygaard/450640129/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/exfordy/123900378/http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design

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