Social Intranets in Social Business

Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011

Introductions

Intranets were once the‘internet inside’ ... butnow what are they for ?

Finding information?

People directory?

Communication?

Collaboration?

An expensive repositoryfor the canteen menu?

Common intranet problems • One-way communication • Burden on central admin • No sense of ownership • Complex, tedious workflows • Difficult structure & navigation • Outdated information • Dead zones

Evolution of the intranet Simple static information: org chart, canteen menu Integration: self-service, active directory Portal: personalisation, context, widgets Social Intranet: participation and collaboration

Network-centric models: the new world of work

From bureaucracy and business friction ... structures that dampen network effects to get worse the more people use them

... to network effects and Collective intelligence structures that harness network effects to get better the more people use them

Social Business Design: humanising the enterprise

Sharing as a by-product of work - ‘in the flow’ • In-the-flow: selfish route to collective benefit • The intranet should be where work gets done • Feeds and flow, not item-by-item publishing

Enabling business with both intimacy and scale • Real-time information services • Holistic personalisation (not just work) • Social networks inside and outside

Whilst supporting workflow and systems of record • Enterprise integration • Process and workflow support • Data capture for key business areas

Making better use of our talent and brain power • Social reading, recommendations • Social network signals, streams • Collective intelligence networking

In the flow: activity streams & talking machines • Every’thing’ has a voice • Subscribe to updates, streams • Activity streams as event bus

Better decision making based on ambient signals • Glancing, ambient sharing, awareness • GTD applied to social signals • Person tools for remixing data

Finding smarter ways to motivate people • How to tackle intrinsic motivation? • Trust is cheaper than control • Return on Attention (ROA)

“Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud,big data and consumerisation are allabout making technology more human,and will all impact user demand

Social Business: more than just ‘collaboration’

Cloud: not just where to store but how to provision

Mobile: ubiquitous, personal and integrated

‘Big data’ and social analytics

Consumerisation: experience beats features

How to pursue a social Intranet?How to remain agile enough toadopt new technologies, withoutlosing control of the basics

Platform thinking, not vertical integration

Moving to apps and app stores, not one-size-fits-all

Target individual, not just organisational utilityIndividual factors: Organisational factors: • usefulness • leadership • usability • technological landscape • social influence • culture

Behaviour change through action, not commsSocial Influence: Behavioural Triggers: • invites, not ‘roll-out’ • focus on key use cases • expose more surfaces • utility is not enough • activity streams • game mechanics?

Consumer-grade experience has to be priority #1

Thanks for listening :) Lee@headshift.com http://www.headshift.com

I am lee@headshift.com and live athttp://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following photographers:http://www.flickr.com/photos/thayer18/2473764858/http://www.gameaddictionblog.com/images/smb.jpghttp://www.flickr.com/photos/peasap/655111542/http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/sneakerdog/315377551/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/eperales/89731541/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/victoriapeckham/261126130/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/soldiersmediacenter/4271795260http://www.flickr.com/photos/exey/3960710978http://www.flickr.com/photos/emdot/5651375/http://www.flickr.com/photos/arenamontanus/375127836/http://www.flickr.com/photos/dionh/5758308289http://www.flickr.com/photos/wheatfields/2071347416/http://www.flickr.com/photos/edkohler/2863011654/http://img386.imageshack.us/img386/1141/is5vb.jpghttp://icanhascheezburger.com/2008/01/24/funny-pictures-1-more-minit-wit-teh-menu-pls/http://www.flickr.com/photos/stignygaard/450640129/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/exfordy/123900378/http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design

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Social Intranets in Social Business

by Lee Bryant on Oct 18, 2011

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Social Intranets in Social Business — Presentation Transcript