1. Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011
3. Intranets were once the‘internet inside’ ... butnow what are they for ?
4. Finding information?
5. People directory?
8. An expensive repositoryfor the canteen menu?
9. Common intranet problems • One-way communication • Burden on central admin • No sense of ownership • Complex, tedious workflows • Difficult structure & navigation • Outdated information • Dead zones
10. Evolution of the intranet Simple static information: org chart, canteen menu Integration: self-service, active directory Portal: personalisation, context, widgets Social Intranet: participation and collaboration
11. Network-centric models: the new world of work
12. From bureaucracy and business friction ... structures that dampen network effects to get worse the more people use them
13. ... to network effects and Collective intelligence structures that harness network effects to get better the more people use them
14. Social Business Design: humanising the enterprise
15. Sharing as a by-product of work - ‘in the flow’ • In-the-flow: selfish route to collective benefit • The intranet should be where work gets done • Feeds and flow, not item-by-item publishing
16. Enabling business with both intimacy and scale • Real-time information services • Holistic personalisation (not just work) • Social networks inside and outside
17. Whilst supporting workflow and systems of record • Enterprise integration • Process and workflow support • Data capture for key business areas
18. Making better use of our talent and brain power • Social reading, recommendations • Social network signals, streams • Collective intelligence networking
19. In the flow: activity streams & talking machines • Every’thing’ has a voice • Subscribe to updates, streams • Activity streams as event bus
20. Better decision making based on ambient signals • Glancing, ambient sharing, awareness • GTD applied to social signals • Person tools for remixing data
21. Finding smarter ways to motivate people • How to tackle intrinsic motivation? • Trust is cheaper than control • Return on Attention (ROA)
22. “Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud,big data and consumerisation are allabout making technology more human,and will all impact user demand
23. Social Business: more than just ‘collaboration’
24. Cloud: not just where to store but how to provision
25. Mobile: ubiquitous, personal and integrated
26. ‘Big data’ and social analytics
27. Consumerisation: experience beats features
28. How to pursue a social Intranet?How to remain agile enough toadopt new technologies, withoutlosing control of the basics
29. Platform thinking, not vertical integration
30. Moving to apps and app stores, not one-size-fits-all
31. Target individual, not just organisational utilityIndividual factors: Organisational factors: • usefulness • leadership • usability • technological landscape • social influence • culture
32. Behaviour change through action, not commsSocial Influence: Behavioural Triggers: • invites, not ‘roll-out’ • focus on key use cases • expose more surfaces • utility is not enough • activity streams • game mechanics?
33. Consumer-grade experience has to be priority #1
34. Thanks for listening :) Lee@headshift.com http://www.headshift.com