Social Business in a World of Abundant Real-time Data


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Keynote from Online Info 2012 event, November 2012, London, about the role of data and social analytics in creating truly social businesses.

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Social Business in a World of Abundant Real-time Data

  1. Social Business in a World of Abundant Real-time Data Lee Bryant, Dachis Group, November 2012
  2. New world of data: POTUS hugging a data nerd
  3. New world of data: a failed $100m+ bet on ‘belief’
  4. New world of data: language & the quantified self
  5. New world of data: language & the quantified self What if we were able to take the quantified use of metadata, a computing-based narrative of humanity, and integrate it with centuries of human narrative and storytelling? Thanassis Rikakis, Carnegie Mellon University
  6. Soccer, F1, baseball were transformed by data
  7. Marketing transformed by data: social sentiment
  8. But who is really listening and acting on insights?
  9. Analytics without action is just a rear-view mirror
  10. Data + collaborative insight = actionCollaborative ReportingAssemble aNarrativeCreate a shared narrative byinstantly assembling 1 3observations into an interactivemicrosite. 2 1 Each thumbnail reveals the Observation’s content. 2 Graphs can be annotated to call out pertinent insights 3 See which Observations have received comments since your last visit.
  11. Algorithms alone are not enoughHow we track social performanceAlgorithms + analysis + crowdsourcing Memcached AWS S3 Cassandra Cassandra MySQL Farm Social Raw Signal Signal Metrics Business Storage Repository Store Graph Normalization Enrichment Analysis Analytics • AWS Server Farm for • NLP and Semantic • Machine Learning Insight API and Screen Analysis for • Hadoop based Insight • Cluster Analysis scraping Adaptors relationship Discovery Identification • Crowdsourcing Operation for Data QA and Sourcing
  12. Towards Data-driven Business:Turning internal and external data intosources of business improvement
  13. We used to operate exclusively in hierarchies
  14. Management had two main motivating tools
  15. Now, organisations are becoming service-oriented
  16. Some organisations are becoming ‘podular’
  17. Tight feedback loops used to manage performance
  18. Many firms now have social business platforms
  19. Moar data! Activity streams and talking machines
  20. It’s no longer about encouraging sharing ...
  21. ... It’s about working in the open by default
  22. ‘Big’ data is not the goal. Insight is the goal.
  23. ‘Small data’ enables intimacy wormholes
  24. Data-driven management:real-time data can drive positivebehaviour change and allowpeople more autonomy
  25. Reports are rear view mirrors, not motivators
  26. Instead of studying a microcosm...
  27. ... we can now immerse ourselves in reality
  28. A good example of open performance data
  29. Where does this leave our ‘professional’ manager?
  30. What motivates peoples’ actions at work?
  31. How do we ‘manage’ people?
  32. How do we ‘manage’ people? Just the simple act of “publicizing” those numbers — not in a cruel way, but a “where are we at as a group?” way — has kept the support process on-task and, I think, made it a bit more like a video game.
  33. Can ambient awareness improve performance?
  34. What tools and filters do we need?
  35. What does data-driven social business look like?• Open data by default• Social analytics applied internally as well as externally• Collaborative insights >> action• Greater self-management through access to real- time data• Better find, subscribe and filtering tools for individuals
  36. Thanks for listening @LeeBryant
  37. Image CreditsExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following image sources: