Separating enterprise social apps from platforms

E20 apps built on platforms Lee Bryant, June 2010, E20 Boston

About Headshift • Social business consultancy, Dachis Group • 40+ people, UK, USA, ASPAC • Enterprise social tools pioneers since 2002 • Blend of tech, comms, business and social sciences skills in our consulting team • Strong portfolio in law, prof.services, corporate, government and third sector [welcome]

Compare and contrast

Enterprise apps

Social web tools

If your tools require training then you are doing it wrong

The enterprise has been an evolutionary rock pool for too long

Competition Co-evolution See Darwin’s Finches by Sam Ramji

APIs are the sex organs of business evolution

APIs are the sex organs of business evolution Thousands of people, who are not on your payroll, who are intimately part of each of these changing interest groups and niches, must be convinced to carry your product there for you in a way that adapts to the dynamic environment See Darwin’s Finches by Sam Ramji

Data is the DNA !"#"$!"#$%&#'&(#)*"!'&""#+,-&. /01%#'&(#*"&2#+03&"#$%&#"&24!1&#%&'&( 5"&#$%&##")*$$,#6&&-#$%&#+&", See Darwin’s Finches by Sam Ramji

Moving from all-in-one to API-driven platforms

What social business consultants really want...

Build situated apps based on specific needs We observe and analyse... • ethnography (habits) • behavioural psychology (motivation) • organisational design (context) • business analysis (goals, productivity)

Build situated apps based on specific needs We observe and analyse... • ethnography (habits) • behavioural psychology (motivation) • organisational design (context) • business analysis (goals, productivity) ...to create connective apps • situated software • context-aware • linked to key systems • address specific use cases

So ... what sort of apps should we be creating?

General social apps

Ecosystem apps • better network navigation tools • better navigation scanning tools

Our network navigation tools are very primitive

Google lets me fly over continents...

... swoop down to a country...

... and zoom in to my front door

Data can take me deeper still

Why can’t I do the same with my social networks?

Hivemind apps • sense making and organising tools • data analysis and visualisation tools

The power of open data to change behaviour

Signals apps • Updates manager and search agent • topic and project monitoring tools

Why is my signals app little more than a CLI ?

Some progress in UX, but still too manual

Proximity wormholes: people discovery at scale

Metafilter apps • personal startpage and info organiser • action items - applying verbs

Verbs, actions, productivity and measurement

Opportunity: coping tools for signal overload

Specific, situated apps

Use case driven rapid development e.g. Law firms: • Current Awareness tools • Conflict checking • Bid development • Matter management • People finder • Clause manager • Document builder

How do we achieve this?

Start by separating apps from platforms Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Start by separating apps from platforms API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Start by separating apps from platforms Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Start by separating apps from platforms API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Start by separating apps from platforms Social business apps Use Case Use Case Use Case Use Case API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Start by separating apps from platforms Simple, light-weight situated apps built on capabilities of both social platforms and existing enterprise systems Social business apps Use Case Use Case Use Case Use Case INCREASING VELOCITY INCREASING WEIGHT API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Some platforms already heading this way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

Scenario: joining together various existing social tools and platforms

Headshift’s box framework UX in Rails Framework in .NET Data storage can be MSSQL or MySQL Base platforms: .NET, Java

Overall technical architecture Frontend REST API Managers Consumer Consumer Provider Provider Social Social Application + Application + Remote API Remote API

Frontend to Business Logic Frontend The frontend integrates with the REST API, so it can be developed using any framework, e.g. RoR The REST API provides external REST API apps access to the Box Framework Managers provide business logic, based on abstract objects that represent generic functionality. Managers They also connect to both internal applications like bookmarking, and external services such as search and the database. External Apps and services

Remote API Managers MSSQL Database Bookmarks Search Engine Feeds & Clusters Search (e.g. Solr) Microblogs Navigation Navigation Templates Permissions Domains Activity Activity Service Modules Managers: generic implementations that can be linked to Module Consumers Module Consumers Module external applications Consumers

Example Provider API Methods Retrieves latest activity from the app in the GetActivity() form of content items. The framework automatically removes duplicates and adds them to the database Returns the tags on a given content item from GetTags() the underlying application Adds a content item to the underlying AddContentItem() application. This allows the framework to push info into and between applications CreateGroup() Instructs the app to create new user group. Instructs the application to create add a AddUserToGroup() specific user to the given user group The framework uses roles to manage AddPermissionsTo permissions in the modules it creates. This method receives a set of permissions related Module() to a role, and sets them in the underlying app for the given group on the given module

Conclusion

What I hope we are moving towards: • Continued abstraction of specific business apps from underlying social platforms • More ways for people to organise and make sense of their enterprise social world • Opportunities for new forms of measurement • IT running platforms and data, with business units owning the apps • Social platforms becoming key experience integration points in the enterprise

Thanks for listening Lee@headshift.com twitter.com/ leebryant http://www.headshift.com

Thanks for listening! I am lee@headshift.com I live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/peasap/655111542/ http://www.flickr.com/photos/ulybug/154722108/ Other references: http://mashable.com/2010/06/15/gatorade-social-media-mission-control/ http://usersguidetotheuniverse.com/?p=96 http://stackoverflow.com/questions/238177?tab=votes&page=4#tab-top http://www.gameaddictionblog.com/images/smb.jpg http://schooloscope.com/primary/100832 http://www.socialtext.com/news/pressrelease_2010.06.16.php http://www.slideshare.net/gialyons/zingale-e20-slideshare http://www.slideshare.net/samramji/darwins-finches-20th-century-business-and-apis http://www.csuchico.edu/~curban/DarwinSP2002Phil108.htm

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Separating enterprise social apps from platforms

by Lee Bryant on Jun 18, 2010

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Separating enterprise social apps from platforms — Presentation Transcript