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Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
Separating enterprise social apps from platforms
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Separating enterprise social apps from platforms

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My talk from the E20 conference in Boston

My talk from the E20 conference in Boston

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  • Thanks :) You are spot on about the person being the primary key here - well put
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  • It is a class A preso, BTW. I almost forgot to tell that.
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  • Thats sounds data centric. The primary key for both transactional as social information is already there: The user. Anything that happens around him and his network is related. Bringing him relevant info will drive him to augment unsolicited information. Like we do here :-)
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  • Thanks for the comment Wilfried,

    I guess they don't have to go through the social systems, but one potential advantage from doing so would be that transactional signals can be surfaced to people in the firm who can make sense of them. It is the idea of community-reviewed data that I find exciting in this respect.
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  • I don't see why the transactional systems need to go thru the social systems.
    I would imagine that transactional systems and social systems create activity streams to the enterprise bus, hence parallel and not serial
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  • 1. E20 apps built on platforms Lee Bryant, June 2010, E20 Boston
  • 2. About Headshift • Social business consultancy, Dachis Group • 40+ people, UK, USA, ASPAC • Enterprise social tools pioneers since 2002 • Blend of tech, comms, business and social sciences skills in our consulting team • Strong portfolio in law, prof.services, corporate, government and third sector [welcome]
  • 3. Compare and contrast
  • 4. Enterprise apps
  • 5. Social web tools
  • 6. If your tools require training then you are doing it wrong
  • 7. The enterprise has been an evolutionary rock pool for too long
  • 8. Competition Co-evolution See Darwin’s Finches by Sam Ramji
  • 9. APIs are the sex organs of business evolution
  • 10. APIs are the sex organs of business evolution Thousands of people, who are not on your payroll, who are intimately part of each of these changing interest groups and niches, must be convinced to carry your product there for you in a way that adapts to the dynamic environment See Darwin’s Finches by Sam Ramji
  • 11. Data is the DNA !"#"$!"#$%&#'&(#)*"!'&""#+,-&. /01%#'&(#*"&2#+03&"#$%&#"&24!1&#%&'&( 5"&#$%&##")*$$,#6&&-#$%&#+&", See Darwin’s Finches by Sam Ramji
  • 12. Data is the DNA !"#"$!"#$%&#'&(#)*"!'&""#+,-&. /01%#'&(#*"&2#+03&"#$%&#"&24!1&#%&'&( 5"&#$%&##")*$$,#6&&-#$%&#+&", See Darwin’s Finches by Sam Ramji
  • 13. Moving from all-in-one to API-driven platforms
  • 14. What social business consultants really want...
  • 15. Build situated apps based on specific needs We observe and analyse... • ethnography (habits) • behavioural psychology (motivation) • organisational design (context) • business analysis (goals, productivity)
  • 16. Build situated apps based on specific needs We observe and analyse... • ethnography (habits) • behavioural psychology (motivation) • organisational design (context) • business analysis (goals, productivity) ...to create connective apps • situated software • context-aware • linked to key systems • address specific use cases
  • 17. So ... what sort of apps should we be creating?
  • 18. General social apps
  • 19. Ecosystem apps • better network navigation tools • better navigation scanning tools
  • 20. Our network navigation tools are very primitive
  • 21. Google lets me fly over continents...
  • 22. ... swoop down to a country...
  • 23. ... and zoom in to my front door
  • 24. Data can take me deeper still
  • 25. Why can’t I do the same with my social networks?
  • 26. Hivemind apps • sense making and organising tools • data analysis and visualisation tools
  • 27. The power of open data to change behaviour
  • 28. The power of open data to change behaviour
  • 29. The power of open data to change behaviour
  • 30. Signals apps • Updates manager and search agent • topic and project monitoring tools
  • 31. Why is my signals app little more than a CLI ?
  • 32. Some progress in UX, but still too manual
  • 33. Some progress in UX, but still too manual
  • 34. Proximity wormholes: people discovery at scale
  • 35. Metafilter apps • personal startpage and info organiser • action items - applying verbs
  • 36. Verbs, actions, productivity and measurement
  • 37. Opportunity: coping tools for signal overload
  • 38. Specific, situated apps
  • 39. Use case driven rapid development e.g. Law firms: • Current Awareness tools • Conflict checking • Bid development • Matter management • People finder • Clause manager • Document builder
  • 40. How do we achieve this?
  • 41. Start by separating apps from platforms Traditional Enterprise systems CMS DMS RDBs Mail Etc...
  • 42. Start by separating apps from platforms API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...
  • 43. Start by separating apps from platforms Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...
  • 44. Start by separating apps from platforms API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...
  • 45. Start by separating apps from platforms Social business apps Use Case Use Case Use Case Use Case API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...
  • 46. Start by separating apps from platforms Simple, light-weight situated apps built on capabilities of both social platforms and existing enterprise systems Social business apps Use Case Use Case Use Case Use Case INCREASING VELOCITY INCREASING WEIGHT API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...
  • 47. Some platforms already heading this way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
  • 48. Some platforms already heading this way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
  • 49. Scenario: joining together various existing social tools and platforms
  • 50. Headshift’s box framework UX in Rails Framework in .NET Data storage can be MSSQL or MySQL Base platforms: .NET, Java
  • 51. Overall technical architecture Frontend REST API Managers Consumer Consumer Provider Provider Social Social Application + Application + Remote API Remote API
  • 52. Frontend to Business Logic Frontend The frontend integrates with the REST API, so it can be developed using any framework, e.g. RoR The REST API provides external REST API apps access to the Box Framework Managers provide business logic, based on abstract objects that represent generic functionality. Managers They also connect to both internal applications like bookmarking, and external services such as search and the database. External Apps and services
  • 53. Remote API Managers MSSQL Database Bookmarks Search Engine Feeds & Clusters Search (e.g. Solr) Microblogs Navigation Navigation Templates Permissions Domains Activity Activity Service Modules Managers: generic implementations that can be linked to Module Consumers Module Consumers Module external applications Consumers
  • 54. Example Provider API Methods Retrieves latest activity from the app in the GetActivity() form of content items. The framework automatically removes duplicates and adds them to the database Returns the tags on a given content item from GetTags() the underlying application Adds a content item to the underlying AddContentItem() application. This allows the framework to push info into and between applications CreateGroup() Instructs the app to create new user group. Instructs the application to create add a AddUserToGroup() specific user to the given user group The framework uses roles to manage AddPermissionsTo permissions in the modules it creates. This method receives a set of permissions related Module() to a role, and sets them in the underlying app for the given group on the given module
  • 55. Conclusion
  • 56. What I hope we are moving towards: • Continued abstraction of specific business apps from underlying social platforms • More ways for people to organise and make sense of their enterprise social world • Opportunities for new forms of measurement • IT running platforms and data, with business units owning the apps • Social platforms becoming key experience integration points in the enterprise
  • 57. Thanks for listening Lee@headshift.com twitter.com/ leebryant http://www.headshift.com
  • 58. Thanks for listening! I am lee@headshift.com I live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/peasap/655111542/ http://www.flickr.com/photos/ulybug/154722108/ Other references: http://mashable.com/2010/06/15/gatorade-social-media-mission-control/ http://usersguidetotheuniverse.com/?p=96 http://stackoverflow.com/questions/238177?tab=votes&page=4#tab-top http://www.gameaddictionblog.com/images/smb.jpg http://schooloscope.com/primary/100832 http://www.socialtext.com/news/pressrelease_2010.06.16.php http://www.slideshare.net/gialyons/zingale-e20-slideshare http://www.slideshare.net/samramji/darwins-finches-20th-century-business-and-apis http://www.csuchico.edu/~curban/DarwinSP2002Phil108.htm

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