E20 Transition Strategies

Transition Strategies for E2.0 Adoption Lee Bryant, Headshift, June 2009

international social software consulting & development group that applies emerging social tools and ideas to the real-world needs of modern organisations: consulting & engagement prototyping and experimentation development and integration

A recession is the perfect time to be adopting Enterprise 2.0

we can no longer afford the high-friction, high-cost model of process over people

What next after headcount reductions?

Improving business agility, innovation and productivity

What will the C21st company look like?

rapid feedback is the key to evolution

(cc) http://www.ﬂickr.com/photos/yuan2003/403643949/ social networks + weak ties = organisational immune system

network productivity, not just personal

CISCO Experience: What used to be "me" is now "we" The goal is to get more products to market faster ... Fifteen minutes and one week to get a [business] plan that used to take six months!"

Doing more with the knowledge ﬂows and information you produce

We are wasting too much brain power

make hidden data shared and use it to drive collective intelligence

Ambient presence sharing & updates

Social reading and writing

Social Search & Expertise location

Social networking for collaboration

process improvement and reducing co-ordination costs

an anti-bureaucratic (r)evolution

Focus on quick wins, but be strategic Add a social layer to existing tools Build quickly and iterate rapidly we have learned how to get started...

what about 2nd wave adoption?

We all face adoption challenges

But what does adoption mean in an Enterprise 2.0 context?

Tool use metrics?

Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose

... or are we talking about business outcomes? business transformation?

I think the goal is: adoption of new ways of working, not just adoption of new tools

A hotbed of revolutionary thought?

no ... but people are people and they want to make things better

so how can we get in touch with the motivations of 2nd wave adopters?

Find simple day-to-day use cases where users waste time getting things done and start there...

the importance of speciﬁc use cases

‘in the ﬂow’ cases = the ones that work

behavioural transition strategies

don’t mention wikis, blogs, social networking, etc.

just focus on tasks people know

#1 “Email you don’t need to ﬁle or delete”

#2 “The phonebook has been upgraded”

#3 “you can now edit the intranet”

#4 “we would like to hear your ideas”

#5 “Your customer wants to talk to you”

#6 “What guidelines should we adopt?”

“show us what you can do”

#8 “organise your own docs and info”

#9 “Let’s take this out of email” (nudge)

Thanks for listening! I am lee@headshift.com and live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/good_day/377814115/ http://www.flickr.com/photos/thedalogs/3184387156/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/86624586@N00/10190970/ sizes/l/ http://www.madonnalicious.com/images/extra/2009/ dailyexpress_130609.jpg http://www.flickr.com/photos/oddsock/282420343/sizes/o/ http://www.flickr.com/photos/edkohler/2863011654/sizes/o/ http://www.flickr.com/photos/timpatterson/476108035/ http://www.flickr.com/photos/ 32912172@N00/3432829188/sizes/l/ http://www.flickr.com/photos/violator3/93589371/ http://www.flickr.com/photos/emeryjl/506966918/

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E20 Transition Strategies

by Lee Bryant

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