Designing twenty-ﬁrst century organisations with social tools

Designing twenty-ﬁrst century organisations with social tools Lee Bryant, May 2009

The Twentieth Century company is still with us

the post-industrial society of the C20th

mass production, marketing, segmentation

culture of the “modern” corporation

Weberian bureaucracy culture of the “modern” corporation

Weberian bureaucracy Industrial Revolution culture of the “modern” corporation

Weberian bureaucracy Industrial Revolution Taylorism culture of the “modern” corporation

welcome to the “IT” Department

CRM: we do not value you or your call

The Twentieth Century company does not trust its staff or its customers

It was not always like this

traditional trading networks

guilds, professions and networks

even banking used to be a profession

...before it descended into plunder

the Twenty-First Century company will be more modern and more traditional

scale-free networks are old & reliable

lesson of social web : trust breeds trust

(cc) http://www.ﬂickr.com/photos/yuan2003/403643949/ social networks + weak ties = organisational immune system

trust is cheaper than control

network-centric management is more robust than the org chart

we can no longer afford the high-friction, high-cost model of process over people

downturn is our impetus for change

time to move beyond ‘doing projects’ and turn this into the mainstream

time for social business design?

what do we need #1 : stop handing over all projects involving technology to the IT dept.

what do we need #2 : connected infrastructure

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose

Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose

Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose

Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose

what do we need #3 : mobilise your people

No point being open at the edges...

... if you treat your staff like machines

what do we need #4 : evolutionary processes, not ‘best practice’

better ambient awareness

rapid feedback is the key to evolution

what do we need #5 : user experience is the key to the consumerisation of the enterprise

what do we need #6 : make hidden data shared and use it to drive collective intelligence

what do we need #7 : a network-centric view of the business

Thanks for listening! I am lee@headshift.com and live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/jadezz/100313191/ http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/ http://www.flickr.com/photos/erix/2657100921 http://www.carbodydesign.com/archive/2008/05/15-virtual-painting- at-ford/1914-Ford-Model-T-Painting-lg.jpg http://www.flickr.com/photos/jurvetson/52581560 http://www.flickr.com/photos/aturkus/139818702/sizes/l/ http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/cheesepicklescheese/419050330/ http://www.flickr.com/photos/cote/54408562/ http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg http://www.flickr.com/photos/wills/119744777/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/jurvetson/52581560/sizes/l/ http://www.flickr.com/photos/86624586@N00/10190970/ http://www.flickr.com/photos/victoriapeckham/164175205/

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Designing twenty-ﬁrst century organisations with social tools

by Lee Bryant on Jun 05, 2009

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Designing twenty-ﬁrst century organisations with social tools — Webinar Transcript