Designing twenty-first century organisations with social tools
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A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate ...

A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate structure

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Designing twenty-first century organisations with social tools Presentation Transcript

  • 1. Designing twenty-first century organisations with social tools Lee Bryant, May 2009
  • 2. The Twentieth Century company is still with us
  • 3. the post-industrial society of the C20th
  • 4. mass production, marketing, segmentation
  • 5. culture of the “modern” corporation
  • 6. Weberian bureaucracy culture of the “modern” corporation
  • 7. Weberian bureaucracy Industrial Revolution culture of the “modern” corporation
  • 8. Weberian bureaucracy Industrial Revolution Taylorism culture of the “modern” corporation
  • 9. welcome to the “IT” Department
  • 10. CRM: we do not value you or your call
  • 11. The Twentieth Century company does not trust its staff or its customers
  • 12. It was not always like this
  • 13. traditional trading networks
  • 14. guilds, professions and networks
  • 15. even banking used to be a profession
  • 16. ...before it descended into plunder
  • 17. the Twenty-First Century company will be more modern and more traditional
  • 18. scale-free networks are old & reliable
  • 19. lesson of social web : trust breeds trust
  • 20. (cc) http://www.flickr.com/photos/yuan2003/403643949/ social networks + weak ties = organisational immune system
  • 21. trust is cheaper than control
  • 22. network-centric management is more robust than the org chart
  • 23. we can no longer afford the high-friction, high-cost model of process over people
  • 24. downturn is our impetus for change
  • 25. time to move beyond ‘doing projects’ and turn this into the mainstream
  • 26. time for social business design?
  • 27. what do we need #1 : stop handing over all projects involving technology to the IT dept.
  • 28. what do we need #2 : connected infrastructure
  • 29. Public feeds & flows: data firehose
  • 30. Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • 31. Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • 32. Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • 33. Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • 34. Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • 35. what do we need #3 : mobilise your people
  • 36. No point being open at the edges...
  • 37. ... if you treat your staff like machines
  • 38. what do we need #4 : evolutionary processes, not ‘best practice’
  • 39. better ambient awareness
  • 40. rapid feedback is the key to evolution
  • 41. rapid feedback is the key to evolution
  • 42. what do we need #5 : user experience is the key to the consumerisation of the enterprise
  • 43. what do we need #6 : make hidden data shared and use it to drive collective intelligence
  • 44. what do we need #7 : a network-centric view of the business
  • 45. Thanks for listening! I am lee@headshift.com and live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/jadezz/100313191/ http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/ http://www.flickr.com/photos/erix/2657100921 http://www.carbodydesign.com/archive/2008/05/15-virtual-painting- at-ford/1914-Ford-Model-T-Painting-lg.jpg http://www.flickr.com/photos/jurvetson/52581560 http://www.flickr.com/photos/aturkus/139818702/sizes/l/ http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/cheesepicklescheese/419050330/ http://www.flickr.com/photos/cote/54408562/ http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg http://www.flickr.com/photos/wills/119744777/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/jurvetson/52581560/sizes/l/ http://www.flickr.com/photos/86624586@N00/10190970/ http://www.flickr.com/photos/victoriapeckham/164175205/