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Designing twenty-first century organisations with social tools
 

Designing twenty-first century organisations with social tools

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A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate ...

A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate structure

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    Designing twenty-first century organisations with social tools Designing twenty-first century organisations with social tools Presentation Transcript

    • Designing twenty-first century organisations with social tools Lee Bryant, May 2009
    • The Twentieth Century company is still with us
    • the post-industrial society of the C20th
    • mass production, marketing, segmentation
    • culture of the “modern” corporation
    • Weberian bureaucracy culture of the “modern” corporation
    • Weberian bureaucracy Industrial Revolution culture of the “modern” corporation
    • Weberian bureaucracy Industrial Revolution Taylorism culture of the “modern” corporation
    • welcome to the “IT” Department
    • CRM: we do not value you or your call
    • The Twentieth Century company does not trust its staff or its customers
    • It was not always like this
    • traditional trading networks
    • guilds, professions and networks
    • even banking used to be a profession
    • ...before it descended into plunder
    • the Twenty-First Century company will be more modern and more traditional
    • scale-free networks are old & reliable
    • lesson of social web : trust breeds trust
    • (cc) http://www.flickr.com/photos/yuan2003/403643949/ social networks + weak ties = organisational immune system
    • trust is cheaper than control
    • network-centric management is more robust than the org chart
    • we can no longer afford the high-friction, high-cost model of process over people
    • downturn is our impetus for change
    • time to move beyond ‘doing projects’ and turn this into the mainstream
    • time for social business design?
    • what do we need #1 : stop handing over all projects involving technology to the IT dept.
    • what do we need #2 : connected infrastructure
    • Public feeds & flows: data firehose
    • Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
    • Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
    • Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
    • Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
    • Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
    • what do we need #3 : mobilise your people
    • No point being open at the edges...
    • ... if you treat your staff like machines
    • what do we need #4 : evolutionary processes, not ‘best practice’
    • better ambient awareness
    • rapid feedback is the key to evolution
    • rapid feedback is the key to evolution
    • what do we need #5 : user experience is the key to the consumerisation of the enterprise
    • what do we need #6 : make hidden data shared and use it to drive collective intelligence
    • what do we need #7 : a network-centric view of the business
    • Thanks for listening! I am lee@headshift.com and live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/jadezz/100313191/ http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/ http://www.flickr.com/photos/erix/2657100921 http://www.carbodydesign.com/archive/2008/05/15-virtual-painting- at-ford/1914-Ford-Model-T-Painting-lg.jpg http://www.flickr.com/photos/jurvetson/52581560 http://www.flickr.com/photos/aturkus/139818702/sizes/l/ http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/cheesepicklescheese/419050330/ http://www.flickr.com/photos/cote/54408562/ http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg http://www.flickr.com/photos/wills/119744777/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/jurvetson/52581560/sizes/l/ http://www.flickr.com/photos/86624586@N00/10190970/ http://www.flickr.com/photos/victoriapeckham/164175205/