Designing twenty-first century organisations with social tools
Upcoming SlideShare
Loading in...5
×
 

Designing twenty-first century organisations with social tools

on

  • 9,778 views

A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate ...

A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate structure

Statistics

Views

Total Views
9,778
Views on SlideShare
9,586
Embed Views
192

Actions

Likes
54
Downloads
606
Comments
2

18 Embeds 192

http://chieftech.com.au 111
http://www.marketinginnovatie.org 21
http://www.slideshare.net 12
http://proferotokyo.typepad.com 10
http://www.eighty20.aalizwel.com 8
http://nakedtokyo.typepad.com 7
http://192.168.6.52 5
http://michael-nall.blogspot.com 4
http://somesso.com 3
http://www.somesso.com 2
http://www.olafmolenaar.com 2
http://webcache.googleusercontent.com 1
http://old.somesso.com 1
http://larrysworld.cannell.org 1
http://www.linkedin.com 1
http://www.miggelbrink.com 1
http://localhost 1
https://desales.blackboard.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Designing twenty-first century organisations with social tools Designing twenty-first century organisations with social tools Presentation Transcript

  • Designing twenty-first century organisations with social tools Lee Bryant, May 2009
  • The Twentieth Century company is still with us
  • the post-industrial society of the C20th View slide
  • mass production, marketing, segmentation View slide
  • culture of the “modern” corporation
  • Weberian bureaucracy culture of the “modern” corporation
  • Weberian bureaucracy Industrial Revolution culture of the “modern” corporation
  • Weberian bureaucracy Industrial Revolution Taylorism culture of the “modern” corporation
  • welcome to the “IT” Department
  • CRM: we do not value you or your call
  • The Twentieth Century company does not trust its staff or its customers
  • It was not always like this
  • traditional trading networks
  • guilds, professions and networks
  • even banking used to be a profession
  • ...before it descended into plunder
  • the Twenty-First Century company will be more modern and more traditional
  • scale-free networks are old & reliable
  • lesson of social web : trust breeds trust
  • (cc) http://www.flickr.com/photos/yuan2003/403643949/ social networks + weak ties = organisational immune system
  • trust is cheaper than control
  • network-centric management is more robust than the org chart
  • we can no longer afford the high-friction, high-cost model of process over people
  • downturn is our impetus for change
  • time to move beyond ‘doing projects’ and turn this into the mainstream
  • time for social business design?
  • what do we need #1 : stop handing over all projects involving technology to the IT dept.
  • what do we need #2 : connected infrastructure
  • Public feeds & flows: data firehose
  • Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • Personal tools: organising your world of work Group collaboration: getting things done Blogs and networks: sharing & sense making Tweets, bookmarks & tags: signals of relevance Public feeds & flows: data firehose
  • what do we need #3 : mobilise your people
  • No point being open at the edges...
  • ... if you treat your staff like machines
  • what do we need #4 : evolutionary processes, not ‘best practice’
  • better ambient awareness
  • rapid feedback is the key to evolution
  • rapid feedback is the key to evolution
  • what do we need #5 : user experience is the key to the consumerisation of the enterprise
  • what do we need #6 : make hidden data shared and use it to drive collective intelligence
  • what do we need #7 : a network-centric view of the business
  • Thanks for listening! I am lee@headshift.com and live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/jadezz/100313191/ http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/ http://www.flickr.com/photos/erix/2657100921 http://www.carbodydesign.com/archive/2008/05/15-virtual-painting- at-ford/1914-Ford-Model-T-Painting-lg.jpg http://www.flickr.com/photos/jurvetson/52581560 http://www.flickr.com/photos/aturkus/139818702/sizes/l/ http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/cheesepicklescheese/419050330/ http://www.flickr.com/photos/cote/54408562/ http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg http://www.flickr.com/photos/wills/119744777/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/jurvetson/52581560/sizes/l/ http://www.flickr.com/photos/86624586@N00/10190970/ http://www.flickr.com/photos/victoriapeckham/164175205/