Challenges and Opportunities for Mainstream Enterprise Social Computing

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  • + guest0de3bd guest0de3bd 2 years ago
    fdhnfgmli.l
  • + leebryant Lee Bryant 2 years ago
    Sorry Jane - it seems to be working for me but it is a big file, so you might have to wait for it to be fully downloaded
  • + jane555 jane555 2 years ago
    Lee, file is ’damaged and cannot be repaired’ when I go to download. Want to read on train. Will not reuse without requesting your permission first. Can you email me pls. jwest555@aol.com. best, jw
  • + dan.keldsen Dan Keldsen 2 years ago
    Nice work - didn’t see the note about no audio until 1:00 in... thought my speakers blew out! :)
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Challenges and Opportunities for Mainstream Enterprise Social Computing - Presentation Transcript

  1. Letting some Light in: Challenges and Opportunities for Mainstream Enterprise Social Computing (cc) Lee Bryant, Headshift, March 2008
  2. www.headshift.com headshift is a social software consulting and development group who apply emerging tools and ideas to the real-world needs of organisations: consulting & engagement prototyping and experimentation development and integration
  3. Social computing in the IT mainstream:
  4. “an architecture of participation”
  5. An introduction to the social ‘stack’ Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
  6. An introduction to the social ‘stack’ Bookmarks and tags: people store, share, tag, vote or comment on useful links and news Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
  7. An introduction to the social ‘stack’ Blogs and networks: some items or topics are shared within networks and discussed in blogs Bookmarks and tags: people store, share, tag, vote or comment on useful links and news Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
  8. An introduction to the social ‘stack’ Group collaboration: intimate groups/teams organise knowledge in wikis and group systems Blogs and networks: some items or topics are shared within networks and discussed in blogs Bookmarks and tags: people store, share, tag, vote or comment on useful links and news Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
  9. An introduction to the social ‘stack’ Personal tools: organise your ‘stuff’ by tags; arrange in a portal; manage networks and feeds Group collaboration: intimate groups/teams organise knowledge in wikis and group systems Blogs and networks: some items or topics are shared within networks and discussed in blogs Bookmarks and tags: people store, share, tag, vote or comment on useful links and news Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
  10. Simpler, smarter, cheaper enterprise computing • Enterprise IT is often over-engineered and too clunky for people to use - many internal systems, e.g. Intranets, are better served by lightweight, informal social tools
  11. Better personal productivity • Less email, more feeds and flows • Our social network as an information filter • Better findability of things we use
  12. Network productivity and presence sharing : ‘flow’ • Time is a shared space: presence, signals and feeds • “Network productivity trumps personal productivity” http://www.stoweboyd.com/message/2007/06/flow_a_new_cons.html
  13. Better informal collaboration and sharing • Better awareness and peripheral vision • Collaboration should be easy to do • Create your own support networks
  14. Collaboration and networking • project co-ordination with multiple partners • research/feedback from wider stakeholder groups • network building among external users
  15. Collaboration and networking • project co-ordination with multiple partners • research/feedback from wider stakeholder groups • network building among external users
  16. Collaboration and networking • project co-ordination with multiple partners • research/feedback from wider stakeholder groups • network building among external users
  17. Open innovation using social networks • Using social networks to surface good ideas • Social filtering and iteration of selected ideas • “wisdom of crowds” applied to internal markets
  18. Internal communications • more interactive engagement with internal users • combination of blog, wiki, podcast, videos, etc • two-way communication, not just broadcast
  19. Recruiting and retaining emerging talent • Young people come into the workplace expecting to participate, not just ‘consume’ • They are no less serious, capable or ambitious than us, but they can be more self-reliant
  20. In-context, continual informal learning • Training and conventional e-learning are good for teaching repetitive tasks, but social tools are better for reflection and on the job learning
  21. In-context, continual informal learning • Training and conventional e-learning are good for teaching repetitive tasks, but social tools are better for reflection and on the job learning
  22. Embracing business online social networking • finding expertise, people and networks • social networks as content filters • engaging with new forms of online communication
  23. Embracing business online social networking • finding expertise, people and networks • social networks as content filters • engaging with new forms of online communication
  24. Getting started...
  25. Start with simple self-powered pilots • Small, intimate groups, not open to all • Low investment, low IT overhead • Grow via invitation - demand-driven
  26. Create conditions for shared meaning • Sharing bookmarks and tags or ‘social objects’ like photos or links is ultra simple but often very useful
  27. Some challenges for traditional IT
  28. Enterprise IT needs to change ... fast • Social tools represent the biggest phase change in IT adoption since e-mail • Problem: IT are still centralising, whilst the internet is about intelligence at the edges
  29. IT Strategy and Policy • Try to put IT in the hands of business users • Support speed, diversity and innovation • Moving from policing to supporting users
  30. Moving from .doc + email to the wiki way: • one space per client or project for collaboration • total audit history for every page with rollback • open, closed or anywhere in between
  31. Iterative approach, agile development • 3 month cycles, not 12-24 • Release early and often • Driven by user feedback
  32. Enterprise Information Architecture • Personal tagging drives folksonomy • Individual action >> collective benefit • ‘Ambient Findability’, not heavy search
  33. Make the most of Information Professionals • They become key nodes in social networks • Knowledge guides, not water carriers • Managing feeds and flows, not objects
  34. Make the most of Information Professionals • They become key nodes in social networks • Knowledge guides, not water carriers • Managing feeds and flows, not objects
  35. Encouraging pioneers... • Let them share the risks and rewards • Relax rules about ‘IT standards’ • Allow low-risk pilot projects
  36. ... whilst supporting 2nd wave adopters • Use cases based on real needs • Support lurking and light participation • Create intimacy, not all-in debates
  37. Using the Web as your innovation lab • Exploiting external services and data • Encouraging users to explore • Building connected apps not ghettos
  38. 3 myths about social computing
  39. Social Networking is a waste of time? • Recognise that people’s online life is distributed; don’t make them cut it off when they walk through the door • Go to where they congregate to have a conversation
  40. http://www.flickr.com/photos/kk/23390123 Social media poses new security risks? • Majority of security risks are still human • Bad IT leads to workarounds and more risks • Security needs to evolve as tools evolve
  41. http://dilbert.com/comics/dilbert/archive/dilbert-20071116.html Sharing is dangerous? • We cannot stem the tide of sharing - it is what the internet is ‘for’ • Teaching responsibility is more effective than trying to block access and ‘police’ usage
  42. The importance of real-world use cases
  43. The importance of real-world use cases Information & knowledge sharing External communication Ad hoc conversations and Q&As Issue management Competitive intelligence Participation via extranet / website Employee to employee communication Recruitment Sharing knowledge within groups Thought leadership Storing and finding information Working with contractors or partners Internal communications Internal issue management Team collaboration Intranet development/replacement Creating and editing documents Leadership communication Documenting and organising work Training and personal development Project collaboration Marketing and PR Innovation and R&D Campaign management Innovation networks Engaging with customers and media Prediction markets Monitoring brands and markets Rapid prototyping Promoting a product or service Social newsreading and bookmarking Social networking
  44. Thanks! lee@headshift.com http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/dplanet/94442623/ http://www.flickr.com/photos/jurvetson/105123875/ http://www.flickr.com/photos/kacey/252912749/ http://www.flickr.com/photos/victoriapeckham/164175205/ http://www.flickr.com/photos/sgt_spanky/35811144/ http://www.flickr.com/photos/violator3/93589371/ http://www.flickr.com/photos/brianboulos/36957265/ http://www.flickr.com/photos/kk/23390123/ http://www.flickr.com/photos/cogdog/19490596/ http://www.flickr.com/photos/86624586@N00/10190970/ http://www.flickr.com/photos/hiddenloop/429289122/ http://www.flickr.com/photos/glutnix/82935786/ http://www.flickr.com/photos/ottonassar/1149873101/ http://www.flickr.com/photos/gi/2127819/ http://www.flickr.com/photos/wandering_angel/1702213953/ http://www.flickr.com/photos/loopzilla/1640551643/ http://www.flickr.com/photos/oneeighteen/2073499871/

+ Lee BryantLee Bryant, 2 years ago

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