MAD MEN
DALE CARNEGIE                MAD MEN
SOCIAL MEDIA                    OLD MODEL                                               NEW MODELNewspapers, Weeklies, Pre...
88%Source: 2010 Online Giving Report on Blackbaud.com
Social Media        provides     targeted    messagingfor many projects     and diverse    demographic         groups.
http://www.facebook.com/nonprofits2011 3rd Annual Nonprofit Social Network Benchmark Report
http://www.facebook.com/nonprofits2011 3rd Annual Nonprofit Social Network Benchmark Report
2011, 3rd Annual Nonprofit Social Network Benchmark Report
Giving   SOCIAL
Tweetsgiving.org
Nonprofit 2.0 (November 2008)
The Non Profit Social Media Decision Guide, 2010
FUNDRAISING   SOCIAL
blackbaud.com
Fundraisers have ALWAYS been Social
NOT a Conversation
14-25* minutes   on Facebook
DOING        BEING
Build Awareness through PARTICIPATION “Something you Buy”     “Something you Trust”   “Something you Want”                ...
SOCIAL MEDIA ENGAGEMENT
#1
#2
#3
#4
#5
#6
OBJECTIVES, then TacticsIMPACT         1   2   3    4       5   6   7   8                     MONTHS
2011 3rd Annual Nonprofit Social Network Benchmark Report
Social Media Usage Now Ubiquitous Among US Top Charities,  Ahead of All Other Sectors, Report by Nora Ganim Barnes
331,696 Likes on Facebook                                          American Red Cross417,651 followers on Twitter444,817 C...
American Heart Association6,875 likes on Facebook8,858 Twitter FollowersYouTube : 206, 133channel views, 545,191Total uplo...
Association for the Help of Retarded Children, NYC492 Facebook Likes388 Twitter FollowersYouTube: 445 channelviews, 2,284 ...
48, 149 Facebook Likes    Girl Scouts of USA7,771 Twitter Followers42, 257 channel views &271,124 Total uploadviews on You...
6,386 Facebook likes                                     Hofstra University4,713 Twitter Followers37,612 channel views,328...
Long Island Cares, Inc. The Harry Chapin Food Bank1,499 Facebook likesOnline Donationoptions using Networkfor Good website...
301,817 Facebook likes   The Nature Conservancy68,738 followers onYouTube24,939 members onFlickr71,639 channel views,871,4...
SUNY College at Old Westbury2,020 Facebook likes223 Twitter Followers3,122 channel views, 12,357Total upload views on YouT...
United Cerebral Palsy Association8,270 Facebook likes1,578 Twitter FollowersRSS FeedsOnline donations through“Network for ...
Biggest Energy Saver82 Facebook likes142 Twitter FollowersRSS FeedsBlogOnline community for discussionEnergy Saving App De...
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
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Why is Social Media Important? for Non Profits and Associations by Lee Bogner

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Why is Social Media Important? for Non Profits + Associations

A conversation with non-profits engaging with donors, members, and the social web!

Prepared by @LeeBogner, CIO | Chief Information Officer and Head of Social Media Marketing Business Unit
347-871-4533
LeeBogner@LeeBogner.com
www.LeeBogner.com

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Why is Social Media Important? for Non Profits and Associations by Lee Bogner

  1. 1. MAD MEN
  2. 2. DALE CARNEGIE MAD MEN
  3. 3. SOCIAL MEDIA OLD MODEL NEW MODELNewspapers, Weeklies, Press Releases, Business Press, Facebook Fan Page, Twitter, Blogs, RSS FEED, Linkedin Broadcast Media (INDIRECT COMMUNICATION) (DIRECT COMMUNICATION) Enchanted Makeovers Blog for Hope, Causes on Facebook, Twitter, Targeted videos on YouTube, Cancer Action Network, More Birthdays Campaign
  4. 4. 88%Source: 2010 Online Giving Report on Blackbaud.com
  5. 5. Social Media provides targeted messagingfor many projects and diverse demographic groups.
  6. 6. http://www.facebook.com/nonprofits2011 3rd Annual Nonprofit Social Network Benchmark Report
  7. 7. http://www.facebook.com/nonprofits2011 3rd Annual Nonprofit Social Network Benchmark Report
  8. 8. 2011, 3rd Annual Nonprofit Social Network Benchmark Report
  9. 9. Giving SOCIAL
  10. 10. Tweetsgiving.org
  11. 11. Nonprofit 2.0 (November 2008)
  12. 12. The Non Profit Social Media Decision Guide, 2010
  13. 13. FUNDRAISING SOCIAL
  14. 14. blackbaud.com
  15. 15. Fundraisers have ALWAYS been Social
  16. 16. NOT a Conversation
  17. 17. 14-25* minutes on Facebook
  18. 18. DOING BEING
  19. 19. Build Awareness through PARTICIPATION “Something you Buy” “Something you Trust” “Something you Want” ADD TRUSTED NP“Something you Prefer” “Something you Love” “Something you Participate In”
  20. 20. SOCIAL MEDIA ENGAGEMENT
  21. 21. #1
  22. 22. #2
  23. 23. #3
  24. 24. #4
  25. 25. #5
  26. 26. #6
  27. 27. OBJECTIVES, then TacticsIMPACT 1 2 3 4 5 6 7 8 MONTHS
  28. 28. 2011 3rd Annual Nonprofit Social Network Benchmark Report
  29. 29. Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors, Report by Nora Ganim Barnes
  30. 30. 331,696 Likes on Facebook American Red Cross417,651 followers on Twitter444,817 Channel views & 3,370,304upload views on YouTube,BlogDisaster NewsroomCorporate and Consumer Websitesand Email NewslettersFacebook Features:Disaster News, Blog updates, Twitterfeeds, Causes, Videos, Photos, Red CASE STUDYCross Store
  31. 31. American Heart Association6,875 likes on Facebook8,858 Twitter FollowersYouTube : 206, 133channel views, 545,191Total upload views, 1,203subscribersFacebook Features:Games, Causes, Recipes,Videos, Events, PollsCASE STUDY
  32. 32. Association for the Help of Retarded Children, NYC492 Facebook Likes388 Twitter FollowersYouTube: 445 channelviews, 2,284 Totalupload viewsWordpress BlogUtilizes Facebook,Twitter, YouTube, Blogs CASE STUDY
  33. 33. 48, 149 Facebook Likes Girl Scouts of USA7,771 Twitter Followers42, 257 channel views &271,124 Total uploadviews on YouTubeBlog, FlickrSocial Media usageincludes Facebook,Twitter, YouTube, Blog,FlickrCASE STUDY
  34. 34. 6,386 Facebook likes Hofstra University4,713 Twitter Followers37,612 channel views,328,003 Total uploadviews on YouTubePhoto sharing throughYouTubeDiverse social presencefor constituent units:http://www.hofstra.edu/home/News/UR/ur_social.htmlCASE STUDY
  35. 35. Long Island Cares, Inc. The Harry Chapin Food Bank1,499 Facebook likesOnline Donationoptions using Networkfor Good websiteLittle Social MediaOutside Of FB &Organizational websiteCASE STUDY
  36. 36. 301,817 Facebook likes The Nature Conservancy68,738 followers onYouTube24,939 members onFlickr71,639 channel views,871,422 Total uploadviews on YouTubeSizable following onFacebook, Twitter,YouTube, Flickr, Blogs CASE STUDYthrough RSS Feeds
  37. 37. SUNY College at Old Westbury2,020 Facebook likes223 Twitter Followers3,122 channel views, 12,357Total upload views on YouTubeSUNY College at Old Westburyencourages use of Facebookand other social media bystudents, faculty, staff,alumni, fiends as outlined intheir social media policy. CASE STUDY
  38. 38. United Cerebral Palsy Association8,270 Facebook likes1,578 Twitter FollowersRSS FeedsOnline donations through“Network for Good”YouTube Channel –http://www.youtube.com/user/rgerholdt13,465 Channel views & 161,961 Totalupload viewsSocial interaction throughassociation website, Twitter,FB, RSS Feeds CASE STUDY
  39. 39. Biggest Energy Saver82 Facebook likes142 Twitter FollowersRSS FeedsBlogOnline community for discussionEnergy Saving App DevelopmentContestshttp://biggestenergysaver.com/Dedicated website to encourageTexans to save energy using SmartMeters CASE STUDY
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