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Presentaion for land bank april 2013 chap 3

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    • 1. Product Design Chapter 3 Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc. 2004 1
    • 2. Outline Strategies for New-Product Introduction New-Product Development Process Cross-Functional Product Design Quality Function Deployment Value Analysis Modular Design McGraw-Hill/Irwin © The McGraw-Hill Companies, Inc. 2004 2
    • 3. Strategies for New-Product Introduction Market Pull (“We Make What We Can Sell”) Technology Push (“We Sell What We Can Make”) Interfunctional View McGraw-Hill/Irwin © The McGraw-Hill Companies, Inc. 2004 3
    • 4. New Product Development Process Concept Development Product Design Pilot Production/Testing McGraw-Hill/Irwin © The McGraw-Hill Companies, Inc. 2004 4