Presentaion for land bank april 2013 chap 3
- 2. Outline
Strategies for New-Product Introduction
New-Product Development Process
Cross-Functional Product Design
Quality Function Deployment
Value Analysis
Modular Design
McGraw-Hill/Irwin
© The McGraw-Hill Companies, Inc. 2004
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- 4. New Product Development Process
Concept Development
Product Design
Pilot Production/Testing
McGraw-Hill/Irwin
© The McGraw-Hill Companies, Inc. 2004
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