Your SlideShare is downloading. ×
Lga Streetlive Presentation June 2007
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Lga Streetlive Presentation June 2007

244
views

Published on

Published in: Education, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
244
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Communicator a family of designs tailored for the street
  • 2. Company Summary
      • Streetbroadcast Ltd, formed April 2001
      • Apax, New Smith Capital, Consensus
      • IS09001 accredited
      • Offices in
        • Stockport ( Innovation Centre)
        • Coventry ( Management)
        • London (Sales)
  • 3.  
  • 4. Company Summary
      • Installations across the UK in 80 towns and cities
      • 220 contracts
      • 23 Local Authorities including
        • Glasgow, Liverpool, Leeds, Coventry, Redbridge, Dundee, Brent, Barking , Havering, Portsmouth, Newport, Kent, Swansea
      • 197 Shopping parks and centres
        • Prudential, Land Securities, Hammersons, Standard Life, Axa, Capital Shopping Centres, British Land, Morley Fund Management
  • 5. Back The service Easy, instant communication
  • 6. Liverpool video A 60 minute cycle 12/18/24 hours a day 15 mins 10 mins
  • 7.
    • The service
    • Fully managed by us
    • No cost
    • Generates income
    • Save on marketing costs
    • Community messaging system –
    • Emergency messaging system – Evacuation plan, CCTV
    • Direct access to the system via an internet portal
    • Training on scheduling and content creation
    • Scheduling software has inbuilt approval process
    • Messages can be changed in minutes
    • Slotted exactly
      • Just Fridays
      • Only drive time
      • All sites or individually
    Back
  • 8.
    • Connecting people and places
    • Inform and entertain in high dwell time locations
    • Location branding
    • Site identification
    • Way finding
    Back Communication
  • 9.
    • In an Emergency
    • Separate password
    • Immediate overrule function for “High state” emergency messages
    • Templates can be set up for fast reaction
    • From call to display in 5 minutes
    • Mass coverage instantly
    • Select specific incident locations (All sites mapped and available via Google Earth or Multimap)
    Back
  • 10. Back Content management and scheduling simple & controlled
  • 11.
    • Sound (optional) –
    • Audio spotlighting technique
    • controlled directional
    • Installed in high dwell locations
    • Removes potential annoyance
    • Linked to CCTV monitoring
    • Interactive–
    • Bluetooth – upfront premium or pay per download
    • SMS – Coupons, offers
    • MMS – youth orientated messages
    • WAP Push – Downloads, ringtones
    • Detailed reporting and prospect database capture
    The content
  • 12. The content
  • 13. The content 15 mins 10 mins
  • 14. 15 mins 10 mins
  • 15. Community Level User Process Content Creation Internal Approval Content and Campaign Add to Approved Library Proof Transmission Schedule
    • Content approval process is totally automated via multi-level authorisation email system
    • StreetLive authoring and scheduling software supplied by Sony called Ziris
    • Streetbroadcast perform separate check, acting as final editor, before content goes live
    Broadcast Certification
  • 16. Emergency Level User Process Amend Emergency Templates Internal Approval Content and Campaign Add to Approved Library Transmission Schedule
    • Separate access level for Emergency Messaging
    • Council are the final editor for Emergency Messaging so stricter internal
    • approval required if Council choose to use this service level
    Broadcast Certification
  • 17. Easy to use
  • 18. Camera linked direct from each site in scheduling system
  • 19. Easy site selection And search
  • 20. Simple, intuitive campaign management
  • 21. Visible content library For quick campaign checking
  • 22. Playlist view screen by site or campaign
  • 23. Communicator a family of designs tailored for the street
  • 24. Communicator family
  • 25. Communicator family
  • 26. Communicator family: Orbs in Glasgow
  • 27. City Infrastructure: Orb Wayfinders in Coventry
  • 28. Communicator family: Improving existing street assets
  • 29. Communicator family: Rethinking design
  • 30. Communicator family
  • 31. Communicator family: News Stand
  • 32. Communicator family: News Stand
  • 33. Process and Offer How We Do It Income Benefits Back
  • 34.
    • Terms
    • High footfall traffic locations attractive to advertisers
    • Income paid
    • Councils and Property Owners receive free message service
    • We take care of everything
      • Survey
      • Permissions
      • New column
      • Display
      • Installation
      • Reconnection
      • Ongoing maintenance
      • Insurance
      • Training
    Back How we do it
  • 35.
    • Forecast for Westminster
    • 20 % of income (50% of profits)
    • £7,000 per site minimum rental payment
    • £14,000 per site forecast rental share payment
    • Example 1 20 sites
    • £140K minimum to £280K forecast
    • Example 2 50 sites
    • £350K minimum to £700K forecast
    Back Income
  • 36. Benefits Additional income Small number of sites required to generate sizeable income Fully managed service Interesting and exciting communication with the public in high dwell time locations Bespoke furniture Sizeable cash saving on existing marketing spend by redirection Speedy emergency messaging system/evacuation plan Back