Communicator a family of designs tailored for the street
 
Company Summary <ul><ul><li>Streetbroadcast Ltd, formed April 2001 </li></ul></ul><ul><ul><li>Apax, New Smith Capital, Con...
Company Summary <ul><ul><li>Installations across the UK in 80 towns and cities </li></ul></ul><ul><ul><li>192 contracts  <...
Advertising Market <ul><li>£9 billion UK advertising  </li></ul><ul><ul><li>POS represents 12% of outdoor </li></ul></ul><...
Back The service Easy, instant communication
<ul><li>The service </li></ul><ul><li>Fully managed by us </li></ul><ul><li>No cost </li></ul><ul><li>Generates income </l...
<ul><li>In an Emergency </li></ul><ul><li>Separate password  </li></ul><ul><li>Immediate overrule function for “High state...
Back Content management and scheduling simple & controlled
The content <ul><li>Advertising  </li></ul><ul><li>- 30 sec spots </li></ul><ul><li>- Sponsorship  </li></ul><ul><li>Progr...
<ul><li>Sound (optional) –  </li></ul><ul><li>Audio spotlighting technique </li></ul><ul><li>controlled directional </li><...
The content Advertising and Information A 60 minute cycle 12/18/24 hours a day 15 mins 10 mins
The content 15 mins 10 mins
15 mins 10 mins
The content 15 mins 10 mins
<ul><li>Login to Litecast </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Log in
<ul><li>Select campaign </li></ul><ul><li>or create new. </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Litelo...
<ul><li>You can search for sites using multiple criteria.  </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Lite...
STEP 4: Select sites <ul><li>Search results include screen status and format. </li></ul><ul><li>You can also see a  photo ...
<ul><li>Create controls for copy, timing , days, daypart, etc </li></ul>Content Creation Process 12/12/06 Lauri Monroy © L...
Community Level User Process Content Creation Internal  Approval Content and Campaign Add to Approved  Library Proof Trans...
Emergency Level User Process Amend Emergency Templates Internal  Approval Content and Campaign Add to Approved  Library Tr...
Launch network delivery <ul><ul><li>Town Centres including:- </li></ul></ul><ul><ul><li>-  Leeds City Centre   2 sites </l...
Launch network delivery <ul><ul><ul><li>Destination shopping including:- </li></ul></ul></ul><ul><ul><li>-  Metro Centre, ...
 
 
<ul><li>Static image  </li></ul><ul><li>To take Poster artwork </li></ul><ul><li>Roadside view </li></ul><ul><li>Full moti...
<ul><li>Church St central pedestrian area </li></ul><ul><li>£6million development for 2008  </li></ul><ul><li>De clutter a...
reason 35:   innovation Back
reason 10:   head and shoulders above the competition Back <ul><li>First Installation has begun </li></ul><ul><li>Planning...
<ul><li>Bid for 2014 games key to city’s aspirations </li></ul><ul><li>2007 lobby year </li></ul><ul><li>StreetTV deployed...
<ul><li>Connecting people and places </li></ul><ul><li>Inform and entertain in high dwell time locations </li></ul><ul><li...
Process and Offer How We Do It Income Benefits Back
<ul><li>Terms </li></ul><ul><li>High footfall traffic locations attractive to advertisers </li></ul><ul><li>Income paid  <...
Benefits CO2 Offset – positive contribution Additional income Small number of sites required to generate sizeable income F...
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Glasgow Feb 07

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Glasgow Feb 07

  1. 1. Communicator a family of designs tailored for the street
  2. 3. Company Summary <ul><ul><li>Streetbroadcast Ltd, formed April 2001 </li></ul></ul><ul><ul><li>Apax, New Smith Capital, Consensus </li></ul></ul><ul><ul><li>50 Staff </li></ul></ul><ul><ul><li>IS09001 accredited </li></ul></ul><ul><ul><li>Offices in </li></ul></ul><ul><ul><ul><li>Stockport ( Innovation Centre) </li></ul></ul></ul><ul><ul><ul><li>Coventry ( Management) </li></ul></ul></ul><ul><ul><ul><li>London (Sales) </li></ul></ul></ul><ul><ul><li>2006 £3.4 million turnover, 2007 £7.5million </li></ul></ul>
  3. 4. Company Summary <ul><ul><li>Installations across the UK in 80 towns and cities </li></ul></ul><ul><ul><li>192 contracts </li></ul></ul><ul><ul><li>22 Local Authorities including </li></ul></ul><ul><ul><ul><li>Glasgow, Liverpool, Leeds, Coventry, Redbridge, Dundee, Brent, Barking , Havering, Portsmouth, Newport, Kent </li></ul></ul></ul><ul><ul><li>170 Shopping parks and centres </li></ul></ul><ul><ul><ul><li>Prudential, Land Securities, Hammersons, Standard Life, Axa, Capital Shopping Centres </li></ul></ul></ul><ul><ul><li>2007 </li></ul></ul><ul><ul><ul><li>Expect 28 Local Authorities and 270 parks </li></ul></ul></ul>
  4. 5. Advertising Market <ul><li>£9 billion UK advertising </li></ul><ul><ul><li>POS represents 12% of outdoor </li></ul></ul><ul><ul><li>9% share of shopping panels </li></ul></ul><ul><ul><li>39% share of shopping locations </li></ul></ul>
  5. 6. Back The service Easy, instant communication
  6. 7. <ul><li>The service </li></ul><ul><li>Fully managed by us </li></ul><ul><li>No cost </li></ul><ul><li>Generates income </li></ul><ul><li>Save on marketing costs </li></ul><ul><li>Community messaging system – </li></ul><ul><li>Emergency messaging system – Evacuation plan, CCTV </li></ul><ul><li>Direct access to the system via an internet portal </li></ul><ul><li>Training on scheduling and content creation </li></ul><ul><li>Scheduling software has inbuilt approval process </li></ul><ul><li>Messages can be changed in minutes </li></ul><ul><li>Slotted exactly </li></ul><ul><ul><li>Just Fridays </li></ul></ul><ul><ul><li>Only drive time </li></ul></ul><ul><ul><li>All sites or individually </li></ul></ul>Back
  7. 8. <ul><li>In an Emergency </li></ul><ul><li>Separate password </li></ul><ul><li>Immediate overrule function for “High state” emergency messages </li></ul><ul><li>Templates can be set up for fast reaction </li></ul><ul><li>From call to display in 5 minutes </li></ul><ul><li>Mass coverage instantly </li></ul><ul><li>Select specific incident locations (All sites mapped and available via Google Earth or Multimap) </li></ul>Back
  8. 9. Back Content management and scheduling simple & controlled
  9. 10. The content <ul><li>Advertising </li></ul><ul><li>- 30 sec spots </li></ul><ul><li>- Sponsorship </li></ul><ul><li>Programming </li></ul><ul><li>- local/national/news/lifestyle/sport </li></ul><ul><li>weather/time/travel </li></ul><ul><li>Community </li></ul><ul><li>- Safety/Security – monitoring, cctv, announcements – service information </li></ul><ul><li>Interactivity & Sound </li></ul>
  10. 11. <ul><li>Sound (optional) – </li></ul><ul><li>Audio spotlighting technique </li></ul><ul><li>controlled directional </li></ul><ul><li>Installed in high dwell locations </li></ul><ul><li>Removes potential annoyance </li></ul><ul><li>Linked to CCTV monitoring </li></ul><ul><li>Interactive– </li></ul><ul><li>Bluetooth – upfront premium or pay per download </li></ul><ul><li>SMS – Coupons, offers </li></ul><ul><li>MMS – youth orientated messages </li></ul><ul><li>WAP Push – Downloads, ringtones </li></ul><ul><li>Detailed reporting and prospect database capture </li></ul>The content
  11. 12. The content Advertising and Information A 60 minute cycle 12/18/24 hours a day 15 mins 10 mins
  12. 13. The content 15 mins 10 mins
  13. 14. 15 mins 10 mins
  14. 15. The content 15 mins 10 mins
  15. 16. <ul><li>Login to Litecast </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Log in
  16. 17. <ul><li>Select campaign </li></ul><ul><li>or create new. </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Create a Campaign
  17. 18. <ul><li>You can search for sites using multiple criteria. </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Select sites
  18. 19. STEP 4: Select sites <ul><li>Search results include screen status and format. </li></ul><ul><li>You can also see a photo of the site and access a webcam </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Select Sites
  19. 20. <ul><li>Create controls for copy, timing , days, daypart, etc </li></ul>Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 5: Define booking
  20. 21. Community Level User Process Content Creation Internal Approval Content and Campaign Add to Approved Library Proof Transmission Schedule <ul><li>Content approval process is totally automated via multi-level authorisation email system </li></ul><ul><li>StreetTV authoring and scheduling software supplied by Sony called Ziris </li></ul><ul><li>Streetbroadcast perform separate check, acting as final editor, before content goes live </li></ul>Broadcast Certification
  21. 22. Emergency Level User Process Amend Emergency Templates Internal Approval Content and Campaign Add to Approved Library Transmission Schedule <ul><li>Separate access level for Emergency Messaging </li></ul><ul><li>Council are the final editor for Emergency Messaging so stricter internal </li></ul><ul><li>approval required if Council choose to use this service level </li></ul>Broadcast Certification
  22. 23. Launch network delivery <ul><ul><li>Town Centres including:- </li></ul></ul><ul><ul><li>- Leeds City Centre 2 sites </li></ul></ul><ul><ul><li>- Liverpool City Centre 7 sites </li></ul></ul><ul><ul><li>Glasgow City Centre 10 sites </li></ul></ul><ul><ul><li>Coventry City Centre </li></ul></ul><ul><ul><li>Newport Town Centre </li></ul></ul><ul><ul><li>Sunderland City Centre </li></ul></ul><ul><ul><li>Ilford High Road, London </li></ul></ul>
  23. 24. Launch network delivery <ul><ul><ul><li>Destination shopping including:- </li></ul></ul></ul><ul><ul><li>- Metro Centre, Gateshead 3 sites </li></ul></ul><ul><ul><li> 442,000 footfall per week </li></ul></ul><ul><ul><li>- Fosse Park, Leicester 1 site </li></ul></ul><ul><ul><li> 270,000 footfall per week </li></ul></ul><ul><ul><li>- Arena - largest Tesco </li></ul></ul><ul><ul><li> in the UK 3 sites </li></ul></ul><ul><ul><li> 400,000 footfall per week </li></ul></ul><ul><ul><li>Further 30 major destination shopping centres </li></ul></ul>
  24. 27. <ul><li>Static image </li></ul><ul><li>To take Poster artwork </li></ul><ul><li>Roadside view </li></ul><ul><li>Full motion image </li></ul><ul><li>To take film or animation </li></ul><ul><li>Pedestrian view </li></ul><ul><li>Landscape or portrait copy </li></ul>True digital communication
  25. 28. <ul><li>Church St central pedestrian area </li></ul><ul><li>£6million development for 2008 </li></ul><ul><li>De clutter and modernisation programme </li></ul><ul><li>Removal of 30 banner sites </li></ul><ul><li>Replacement with 7 Communicator sites </li></ul>Back Example Deployment: Liverpool Capital of Culture 2008
  26. 29. reason 35: innovation Back
  27. 30. reason 10: head and shoulders above the competition Back <ul><li>First Installation has begun </li></ul><ul><li>Planning applications in August </li></ul><ul><li>Installation of 7 units coinciding with development works from November to January </li></ul>
  28. 31. <ul><li>Bid for 2014 games key to city’s aspirations </li></ul><ul><li>2007 lobby year </li></ul><ul><li>StreetTV deployed around city centre and arterial routes </li></ul><ul><li>Communicate love of games and local interest and awareness </li></ul>Back Deployment: Glasgow
  29. 32. <ul><li>Connecting people and places </li></ul><ul><li>Inform and entertain in high dwell time locations </li></ul><ul><li>Location branding </li></ul><ul><li>Site identification </li></ul><ul><li>Wayfinding </li></ul>Back Communication
  30. 33. Process and Offer How We Do It Income Benefits Back
  31. 34. <ul><li>Terms </li></ul><ul><li>High footfall traffic locations attractive to advertisers </li></ul><ul><li>Income paid </li></ul><ul><li>Councils and Property Owners receive free message service </li></ul><ul><li>We take care of everything </li></ul><ul><ul><li>Survey </li></ul></ul><ul><ul><li>Permissions </li></ul></ul><ul><ul><li>New column </li></ul></ul><ul><ul><li>Display </li></ul></ul><ul><ul><li>Installation </li></ul></ul><ul><ul><li>Reconnection </li></ul></ul><ul><ul><li>Ongoing maintenance </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Training </li></ul></ul>Back How we do it
  32. 35. Benefits CO2 Offset – positive contribution Additional income Small number of sites required to generate sizeable income Fully managed service Interesting and exciting communication with the public in high dwell time locations Bespoke furniture Sizeable cash saving on existing marketing spend by redirection Speedy emergency messaging system/evacuation plan Back
  33. 36. Back

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