The PitchLeeanne Hibbert Heather Lomas Lewis Bradley Of Our Promotional Video For Creative Media
The Promotional Video: Creative media courseLeeanne Hibbert Heather Lomas Lewis Bradley We are hoping to create an interesting promotional video for the creative media course in our own college which is the Cheadle campus of the Cheadle and Marple sixth form college. We already have an idea of what we want the video to be like and this idea is detailed more in the proposal but just as a brief summery we will be filming around the college ICT rooms, plus filming a part of a creative media lesson (so that the viewers get a taste of what the lesson is actually like). Then there will be a short interview with a present creative media student who will be speaking about the course itself and how they feel about it. Then there will be images shown of the college grounds such as the refectory and library etc.
Project ScheduleLeeanne Hibbert, Heather Lomas, Lewis BradleyThe project schedule is important as you need to know exactly what order you should do everything in. Below you can see the order in which we are creating our video.• Planning – By planning everything we will know exactly what we are meant to be doing.• Storyboards – These allow us to see what is going to happen in each scene.• Proposal – The proposal will tell you as our client what our idea is.• Filming – Creating the video.• Editing – Changing and Editing each scene.• Evaluate – Discussing everything we did, what worked and what didn’t.
Leeanne Hibbert Heather Lomas Lewis Bradley The Target AudienceWe have made the target audience of our promotional video to be for both present or future college students, future students being year elevens who are at the stage of searching for a college that is right for them plus a course. Present college students may also not be enjoying there course and college that they are at so maybe watching this video will interest them. Plus it can be aimed at any student who is really interested in the creative media course or thinking of trying it out but watching our promotional video will either make them think “yes this is the course for me as it looks interesting and I feel I could learn a lot from it”, or the complete opposite where they just know straight away it isnt right for them and the particular career path that they want to follow.
BudgetLeeanne Hibbert, Heather Lomas, Lewis Bradley• The budget we have been given is £4,000. With this amount of money we should easily make the video work.• Hiring Equipment to film the video – When it comes to hiring equipment there is only a certain amount of equipment that we necessarily need such as:‐ A Computer‐ Camera‐ Tripod • There is no reason why we should go over budget – The reason for this is that as we are making this video ourselves we don’t need paying and there is the only cost of the equipment.
Personnel requirements cast and crew• When looking at the personal requirements for the cast and crew we realised how important there job role in making the premonition video. As a group we will be we will be directing the making of the video, as there are three of us in the group we will all be taking different job roles in making the video. The different job roles that we will taking , setting the scene, filming, editing and putting the video together. • In the group we are going to be doing all the job roles together so that we get a go at each different part in making the video. Leeanne Hibbert Heather Lomas Lewis Bradley
Our TeamWe have been working in a group of three since we started planning the video, as a group we have completed a range of task for the planning of the video, which ranged from looking at other promotional videos so that we could make sure that our video was interesting and eye catching, then we looked at different types of briefs so that we know what type of promotional material we needed to use. We then created the project schedule so that you could see what stages of making the video we were at different dates and it will also help us to stay on target. we also needed to complete some risk assessments which showed back up plans and health and safety issues and to ensure the project is completed on time. Deciding where we are going to be filming the video was important because we needed to make sure that it was suitable for all parts of the video whether it was in or out doors. The last stages of the planning was to do the sketches, script and mood board so that you could see what fonts and colures we were using. Leeanne Hibbert Heather Lomas Lewis Bradley
Storyboard 1Leeanne Hibbert Heather Lomas Lewis BradleyThroughout the video we will be having different transitions added to each different page, we will change the transitions around as we dont want the exact same one on every page. We will also be having music running throughout the background. We dont quite know yet what we want to include in the video when it comes to music but we will be thinking in great detail towards this as we want to have a productive upbeat backing track.
Storyboard 2Leeanne Hibbert Heather Lomas Lewis BradleyMusic will be playing throughout the video. We will also ensure that the college address will be added preferably on the last scene.2nd slide will be sped up