Unit 4, 5 62 Leeanne HibbertBriefThere are different styles and structures of briefs they are not all the same.Considering I will be developing my own brief soon I am looking at all of thedifferent types of briefs and finding out all of their definitions and styles.ContractualA contractual brief is the type of brief that is discussed between the two sets ofpeople, so both the client and the company. The layout of a contractual brief isvery easy and clear to read meaning it allows the client to complete theirdetails without confusion. The client would be asked to include personalinformation and certain formalities that are acceptable and necessary to allowthem to complete what they need to. The advantages of this type of brief arethat it is easy for the client to complete with extra information, meaning it alsoallows them to have control over the process. The disadvantages is that thecompany will be making the contract meaning there may be disagreementsbetween what the company and client both would like to be on the contractualbrief.CommissionA commission brief is wrote to production companies and you have to makesure that you state in your brief the main things about your certain product sothe target audience, purpose and messaging. You also need to include both thebudget and deadline of the product. It’s kind of like the client is telling thecompany there ideas of the product and wanting them to partner up and help.In commission type briefs you should go into detail about the feelings of yourproduct and all the different points. Also areas are needed to be compromisedon like for instance if the certain product needs to be produced within abudget.
Unit 4, 5 62 Leeanne HibbertNegotiatedNegotiated briefs arenear enough the same type of briefs as formal briefs, butthis type of brief can have input from both sides of this certain creation,meaning both the client and company do have their own say in this discussion.The negotiated type of brief is usually created over the phone, so from oneperson to the other on the telephone.Example of negotiated brief: An example of a negotiated brief is theprogramme ‘an idiot abroad’ the client has to go to different countries and docertain tasks, before he reaches the definition he always gets a phone call ofhis agent telling him what he needs to do and where he will be staying. This tome is a negotiated brief as they are talking by phone and working things outplus discussing certain tasks which are needed to be done. Talking on the phone to agentThis image above is the man from ‘An idiot abroad’ he is the client and he is inthis image speaking to his agent receiving his next task and location.
Unit 4, 5 62 Leeanne HibbertFormalA formal brief is the type of brief that may change during the process of it. Thisis usually due to other requirements, although it does sometimes changethough it is still usually more one of the relaxed type of briefs for clients. Thelayout of a formal brief is usually very calm and easy to read than most. Plus itwill always allow the client to understand more and this means that the clientwill be able to create the product with no fuss and in less time.InformalInformal briefs are quite openand basically done face to face so through ameeting. The best advantage of doing an informal brief is that it makes peoplefeel a lot more relaxed in the particular environment that people are in.Because again it is a relaxed type of brief this means that the product couldthen be done a lot quicker than usual. Although informal briefs do have adisadvantage and this is that they are usually seen as unprofessional andunclear briefs.Example of informal brief:This image above is an example of what an informalbrief will look like, although sometimes it may just be two people or it couldsometimes be more than two. But it is more relaxed and they can discuss a lotmore face to face.
Unit 4, 5 62 Leeanne HibbertCommissionA commission brief iswrote to production companies and you have to makesure that you state in your brief the main things about your certain product sothe target audience, purpose and messaging. You also need to include both thebudget and deadline of the product. It’s kind of like the client is telling thecompany there ideas of the product and wanting them to partner up and help.In commission type briefs you should go into detail about the feelings of yourproduct and all the different points. Also areas are needed to be compromisedon like for instance if the certain product needs to be produced within abudget.TenderA tender brief is the type of brief that you would receive if you are the newcompany and where you would develop your own ideas amongst others andfrom there company would decide if you should be the client for this particularproject. The advantages of a tender brief is that they are again very relaxedand seem quite easy, however the disadvantages of this kind of brief is thatyou may not be chosen as the final client if the other company do not thinkyou are the right person for it.
Unit 4, 5 62 Leeanne HibbertThis screenshot aboveis an example which is showing preparation of a tenderbrief. It is basically saying that I am in charge of all of this information withinthe organisation.CompetitionA competition brief is basically what a company or business will do to advertisecertain things whether it’s a new product or a new deal that they are planningon starting. The brief will explain all about the certain competition and whatyou could receive if you do enter and end up winning this, it will also talk aboutthe company and what they are aiming to do. The brief will then also give you some information of the certain instructionsthat you will need to follow in order to enter this particular competition, pluswhat you will have to produce in order to take part in the competition.Example of competition brief:An example of the competition type brief iswhat the ‘Nikon’ company which are a brand of cameras; they are doing rightnow on their website. They have put on a competitionand what you have toenter to be part of this is at least 4-5 of your best digital images that you havetaken yourself, so there for the competition is basically all about the certaincompany.
Unit 4, 5 62 Leeanne HibbertThis screen shot above is the brief which is on the official Nikon website. Thebrief doesn’t seem too hard to follow its not confusing so there for it is relaxingtowards the audience making it easier for people to participate.Cooperative briefA cooperative brief is where you are working with someone else, therefor ifyou are working with somebody else and not just yourself then you are co-operating. When you are working a long side somebody else then this is whenyou will both discuss the brief together having your own thoughts and opinionsand then delivering them to each other in order to put them in to the brief.