The Opportunity of Windows Norwich Indie Dev

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Presentation given to Indie Game Developers in Norwich 27th June 2013

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The Opportunity of Windows Norwich Indie Dev

  1. 1. The Opportunity of Windows Lee Stott Technical Evangelist, Microsoft Developer & Platform Evangelism LeeStott@Microsoft.com @lee_Stott http://blogs.msdn.com/ukmsdn
  2. 2. HAVE AND USE TO INTERACT WITH COMPOSED OF RUNNING ON
  3. 3. 1bn+Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
  4. 4. 690mSource: IDC, March 2012
  5. 5. 100mSource: IDC, March 2012
  6. 6. All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions) Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast 90.036 102.639 109.396 123.464 137.722 150.776 97.567 112.503 127.188 141.951 158.794 180.905 0 100 200 300 400 2009 2010 2011 2012 2013 2014 Consumer Enterprise
  7. 7. Windows Phone Momentum “Windows Phone posted the largest year-over-year gain among the leading operating systems (131% YOY), more than doubling its size from a year ago.” (IDC WorldwideQuarterly Mobile PhoneTracker, 15 May 13) “IDC expects Windows Phone to be the fastest growing smartphone operating system through 2016, with a compound annual growth rate of 71.3% over the next four years.” (IDC, December 2012)
  8. 8. This is all great news, but what does it mean for indie games developers?
  9. 9. GameTrack | London | 18 June 2013 | Q1 2013 Results WHAT IS GAMETRACK? ONLINE PACKAGEDAPPS ACQUISITIONTIME SPENT VALUE FREE APPS PAID APPS PAID EXTRAS DISC/CART NEW PRE OWNED RENTAL SOCIAL FREE DOWNLOAD PAID DOWNLOAD PAID EXTRAS MULTIPLAYER BROWSER
  10. 10. GameTrack | London | 18 June 2013 | Q1 2013 Results 12 WHAT DEVICES ARE BEING USED TO GAME ON? Base: all 6+ population % Play devices... 37%Play any device COMPUTERS CONSOLES SMARTPHONE / iPODs PORTABLES TABLETS
  11. 11. GameTrack | London | 18 June 2013 | Q1 2013 Results 13 Base: all 11+ gamers SHARE OF TIME BY DEVICE COMPUTERS CONSOLES SMARTPHONE PORTABLES TABLETS % Share total gaming time Base: all 11+gamers Base: kids 6-10vs Q1 ‘12 vs Q1 ‘12
  12. 12. 14 GameTrack | London | 18 June 2013 | Q1 2013 Results HOW DIFFERENT IS GAMING BY AGE?
  13. 13. GameTrack | London | 18 June 2013 | Q1 2013 Results 15 0% 25% 50% 75% 100% 6 to 10 11 to 14 15 to 24 25 to 34 35 to 44 45+ % Q1 2013 % Q1 2012 % PLAY ANY PACKAGED GAMES % Play... PACKAGED Base: all 6+ UK population
  14. 14. GameTrack | London | 18 June 2013 | Q1 2013 Results 16 0% 25% 50% 75% 100% 6 to 10 11 to 14 15 to 24 25 to 34 35 to 44 45+ % Q1 2013 % Q1 2012 % PLAY ANY APP GAMES % Play... APPS Base: all 6+ UK population
  15. 15. GameTrack | London | 18 June 2013 | Q1 2013 Results 17 0% 25% 50% 75% 100% 6 to 10 11 to 14 15 to 24 25 to 34 35 to 44 45+ % Q1 2013 % Q1 2012 % PLAY ANY ONLINE GAMES % Play... ONLINE Base: all 6+ UK population
  16. 16. This is all great news, but what does it mean for indie games developers.. Developing for Windows 8?
  17. 17. 450,000+Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx Mudvark: Mortar Melon. More than 450,000 downloads... Windows Phone 8 version just released
  18. 18. No.1 App WW Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx Yippee Entertainment: Chimpact – #1 Paid App worldwide in Windows 8 store during the first half of March 2013. Available on Windows 8 and Windows Phone 8
  19. 19. 500,000+Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx Joy Bits: Doodle God Half a million downloads within 4 months of Windows 8 launch, Significant code re-use from Windows Phone to Windows 8.
  20. 20. Developers of all typescan take advantage of a rapidly growing platform…
  21. 21. with choice of monetisation models
  22. 22. WindowsStore:installedbydefaultoneveryPCandPhone
  23. 23. Startsat 70%for new apps Jumpsto 80% once your app makes $25,000 RevenueShare
  24. 24. Developing for Windows
  25. 25. Great experience across all hardware
  26. 26. Windows 8 Touch-first, full-screen UX Integrated store Existing dev skills, assets ARM + x86/64 support http://dev.windows.com http://design.windows.com
  27. 27. Windows Phone 8 Shared core with Windows 8 Common programming model Reusable code Native games http://dev.windowsphone.com
  28. 28. The Opportunity
  29. 29. What is Xbox SmartGlass ? v 3RD PARTY ENHANCEMENTS PLATFORM BUILT IN ENHANCEMENTS MEDIA CONTROL & DISCOVERY CORE SERVICES XBOX SMARTGLASS
  30. 30. Gaming • Secret Screen – Cards, Sports • Interactive Level Guide • Real-Time Map • New Input Methods Entertainment • Character Bios, Relationships • Backstory, Trivia • Fantasy Sports, Stats • Shopping, Sweepstakes 2nd Screen Experiences With SmartGlass
  31. 31. SmartGlass Experience • Gesture Navigation: Simple swipe and tap on your Windows Phone & Windows 8 device to navigate your Xbox 360 • Browser Control: Easily and elegantly control your Internet Explorer on Xbox 360 (available on console this holiday)—swipe, scroll, pinch and zoom. All from your Windows Phone & Windows 8 device • Text-input: Use the virtual keyboard you’re already familiar with on your device to set up an account, redeem a code, type a website into the browser url bar • Video Guide: The Xbox Video catalog comes ready with an Xbox SmartGlass experience called: Video Guide. Get information on the scene you’re watching, cast and crew, and other related films. • Music Guide: The Xbox Music catalog comes ready with an Xbox SmartGlass experience called: Music Guide. Get information on the track you’re listening to, move it seamlessly from your phone to your Xbox 360, and control the playback.
  32. 32. Devices Services PC, Tablet, Phone Server and Cloud
  33. 33. Gartner, Nov 2011 Cloud Services “By year-end 2013, consumer cloud services for accessing content will be integrated into 90% of all connected devices.”
  34. 34. I. Mobile Apps + Cloud
  35. 35. open
  36. 36. Developers: http://dev.windows.com http://dev.windowsphone.com Start Ups: BizSpark http://www.microsoft.com/bizspark/ Appcampus http://www.appcamus.fi Microsoft Cloud Services: http://www.windowsazure.com Cloud and apps workshop 1 July – http://bit.ly/11Q2DTN Look out for BUILD 26-28 June: http://www.buildwindows.com Windows 8.1 Preview http://preview.windows.com
  37. 37. • One-handed touch most common • Guaranteed hardware, such as camera & accelerometer • Avoid multiple columns of content • Scroll vertically for more content • Very limited room on the app bar • Hardware back button • No semantic zoom • One or two-handed touch, mouse • No guarantee of any specific hardware, must check at runtime • Rows & columns of content can work well • Scroll horizontally for more content • Significant room on the app bar • On-screen back button • Semantic zoom Design a UX that is native for each platform
  38. 38. Watch the videos from //build http://www.buildwindows.com
  39. 39. http://dev.windows.com
  40. 40. Windows 8 APIs Geo- location Proximity Direct3D Direct2D Direct Write PlayTo Contracts Bing Azure Mobile HTML5/CSS XAMLInput Controls Authentication Portable Sensors Playback Capture Printing SVGCanvas Local storage SMS Streams Background transfer Syndication Networking XML and JSON Skydrive Live tiles and toast Accessibility Data binding Application services Threading/timers Memory management Globalization Cryptography Xbox Live
  41. 41. Windows 8.1 updated APIs Geo- location Proximity Direct3D Direct2D Direct Write PlayTo Contracts Bing Azure Mobile HTML5/CSS XAMLInput Controls Authentication Portable Sensors Playback Capture Printing SVGCanvas Local storage SMS Streams Background transfer Syndication Networking XML and JSON Skydrive Live tiles and toast Accessibility Data binding Application services Threading/timers Memory management Globalization Cryptography Xbox Live
  42. 42. Windows 8.1 new APIs Geo- location Proximity Direct3D Direct2D Direct Write PlayTo Contracts Bing Azure Mobile HTML5/CSS XAMLInput Controls Authentication Bluetooth USB HID WiFi direct Point of service 3D printing Scanning WebGL HTTP Contacts Appoint- ments PDF Speech synthesis Diagnostics Portable Sensors Playback Capture Printing SVGCanvas Local storage SMS Streams Background transfer Syndication Networking XML and JSON Skydrive Live tiles and toast Accessibility Data binding Application services Threading/timers Memory management Globalization Cryptography Xbox Live
  43. 43. Build Your Portfolio
  44. 44. Use your DreamSpark account to apply for a free Windows 8 and Windows Phone Developer Registration Codes (normally over £100) Use the code to register on the Windows Store Windows Store Developer Account for FREE Create a DreamSpark account (free to students/academics using a .ac.uk email) and link it to a Microsoft email account (hotmail.com, live.com etc.)
  45. 45. Tools for Development Everything you’ll need for Windows Store apps in one package for FREE via DreamSpark.com
  46. 46. 1 The Windows Store A new opportunity for Windows developers App is available in the Store Catalog Customer purchases app Enjoy! App is associated to Microsoft Account & Device 2 3 4 5
  47. 47. Phases of an Application Development http://dev.windows.com) (http://dev.windowsphone.com)
  48. 48. Phases of Distribution
  49. 49. Submitting the App
  50. 50. Certification Microsoft’s approach to certification compared to other platforms Certification ensures that apps in the Windows Store are safe, both for the system and the users Microsoft’s approach to certification compared to other platforms
  51. 51. Published!
  52. 52. Analyzing Performance

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