Bindi KariaMicrosoft Emerging Business TeamVC / Emerging Business Lead, Microsoft UK
Entrepreneurial Ecosystem(Local Software Economy) Incubators Investors Students Technology Entrepreneurs
Challenges For Startups• Extending runway • Licensing provisions• Cash crunch • Installation/Configuration• Technology lock in • Business model• Market exposure • Professional support• Funding • Technical guidance• Customer credibility • Architectural guidance
Software Costs Total Business Costs DataCenter Costs Software R&D General/Admin Hardware (G&A) Software Other Staffing Training Sales & Marketing Software licenses represent a small percentage, less than 10%*, of overall hosting costs*Source: IDC, 2007, Three Year Server TCO Study and estimated by hosters, OpSource and GoGrid, October 2008. 4
Microsoft BizSparkMicrosoft BizSpark is a program designed to provide software startups all the resources they need to buildsuccessful companies and connect them with a community of experts. Over 37k startups have joined BizSpark since Nov’ 08. BizSpark is available in 112 countries, 9 languages In the UK, there are now over 2300 companies in the programme. Software • Full featured development tools and production for 3 years. Software • Free Windows Azure computing time for 16 months. Support Visibility • Professional technical support from Microsoft: Email support, Managed newsgroups, invitation to BizSpark Camps. Support • 2 Free MSDN Support incidents. Visibility • Profile on BizSpark Connect. • Promotion on BizSpark.com. • Offers and Events on BizSpark Connect.
Engaging WorldwideMicrosoft R&D Development centers and research labsEmerging Business Teams Start-up Evangelists – current Start-up Evangelists – plannedBizSpark Country Champs Start-up Evangelists – currentInnovation Centers Existing and planned
How BizSpark Works University incubators, government Investors Entrepreneur and agencies industry associations Hosters Network Partners sponsor Startups Startups join BizSpark™
Three Years And Beyond BizSpark Graduation Offer Keep the software you have & optionally purchase subscriptions to keep it Get software, updated support, and visibility when they are Tools and platform technologies most valuable • Startups keep the perpetual licenses for the and least • development and design tools affordable. After 3 years • Startups have the opportunity to renew the MSDN subscription to review updates Production licenses • Upon exit transition to appropriate commercial license offer • Once in production, software licenses typically represent a small Get all the percentage, less than 10%*, of the overall hosting costs. program • Scalability and manageability will be the major cost drivers components for three years. Partner programs • Startups can join one of our partner programs, e.g. Microsoft Partner Program*Source: IDC, 2007, Three Year Server TCO Study and estimated by hosters, OpSource and GoGrid, October 2008.
BizSpark ConnectBizSpark Connect offersStartups the opportunityto achieve global visibly toan audience of potentialinvestors, clients andpartners by profiling theircompany and postingoffers and events in theBizSpark virtualnetworking hub.
Supporting Innovation Innovation Centers Government agencies Industry associations Research Centers Students Startups Partners Investors Universities Technical associationsProgram Startup zone DreamSpark/ MSDN Microsoft Empower MSDNAA BizSpark CommunityResources Microsoft Action Packs Innovation Academy Cloud Essentials Imagine Cup BizSpark One Search for “Faculty Connection UK” and Search for “BizSpark UK” “Microsoft UK Students” on LinkedIn on Facebook
BizSpark Camps – 4 in the UK past yearBizSpark Camps are designed to enable the accelerated success of early stage Startups byproviding a hands-on experience for Startups, driving engagement with technology and provideproving prototyping opportunities to accelerate solution development and deployment. It alsoallows Startups to engage with other Startups in their network to raise awareness around theirsoftware solutions.
On-Line Training Channel• On-line content for startups• 45 business related sessions• Multiple technical sessions• Content updated every quarter www.bizspark.com www.msdev.com/bizspark
Summary• Visit www.bizspark.com to learn more• BizSpark UK Linked In Site