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signing great games
for Windows
1bn+
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
690m
Source: IDC, March 2012
Source: IDC, March 2012

100m
Why Games.... Demand


Customers are downloading
more games than any other type
of app



Customers are willing to spend...
Windows 8
Touch-first, full-screen UX
Integrated store

Existing dev skills, assets
ARM + x86/64 support
http://dev.window...
Windows Phone 8
Shared core with Windows 8
Common programming model
Reusable code
Native games
http://dev.windowsphone.com
Great experience across all hardware
Amazing Choices

Tablets

Hybrids

All in Ones
Amazing Entry Level Devices >£150

Nokia Lumia 520

Nokia Lumia 620

Nokia Lumia 720
Amazing High Spec Devices including 6inch devices

Nokia Lumia 1020

Nokia Lumia 1520

Nokia Lumia 925
This is all great news, but what does it
mean for indie developers..
Developing for Windows 8 and Windows Phone?
Mudvark: Mortar Melon. More than 450,000 downloads...
Windows Phone 8 version just released

750,000+
Source: http://blogs...
Yippee Entertainment: Chimpact – #1 Paid App worldwide in
Windows 8 store during the first half of March 2013. Available
o...
Joy Bits: Doodle God
Over 1 million downloads within 9 months of Windows 8 launch,
Significant code re-use from Windows Ph...
Rebellion: Dredd vs Zombie
Over 1 million downloads within 9 months of Windows 8 launch,
Significant code re-use from Wind...
FREE Windows 8 Developer Account
FREE Windows Phone Developer Account

FREE Xbox 360 Creator Account
FREE Software, tools ...
www.xbox.com/id
http://mem
false
_gKMJT7

http://www.imaginecup.com
Active Dates (GMT): Tue, 10 Sep 2013 00:00 - Thu, 31 Jul 2014 23:59
Jo...
1.Becoming
part of the
conversation

2. Building trust
and
long-term
relationships

3. Engendering
platform
adoption –
but...
What is the full breadth of our offering?

Microsoft Ventures
Made in Creative UK
Windows Store Spotlight
Made in Creative UK is a new campaign to increase recognition of the UK’s crea...
http://aka.ms/UKAccelerator

Microsoft Ventures
What makes us unique?
Access to global partner ecosystem
Zero equity
Well-funded, fully staffed
Strong curriculum
1:1 ment...
Microsoft Ventures
Microsoft Ventures
Lift Studio In-Residence Studio
• “In-Residence” Studio based at Microsoft Lift London Studio, Soho
• Advice/guidance/Ment...
AppCampus
• A three year project, based in
Aalto University: a fusion of engineering +
business + design
• Funded with 21M...
A Go-To-Market slingshot
A Unique Accelerator
• No Equity Dilution
• No Revenue Share required
• IPRs remain property of d...
Criteria
Differentiation: Brand New App, OR existing App with differentiated
features X WP.
Mass Market Appeal: potential ...
Key Features
Live Tiles & Secondary Tile
Push Notifications
Lock Screen (WP8)
Try and Buy
In App Purchase (WP8)
Speech (WP...
Developers:
http://www.dreamspark.com
Start Ups:
BizSpark http://www.microsoft.com/bizspark/
Appcampus http://www.appcamus...
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
GamesWest 2013 December
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GamesWest 2013 December

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GameWest Scotland Gaming Conference Presentation on the Opportunity of Windows

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Transcript of "GamesWest 2013 December "

  1. 1. signing great games for Windows
  2. 2. 1bn+ Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
  3. 3. 690m Source: IDC, March 2012
  4. 4. Source: IDC, March 2012 100m
  5. 5. Why Games.... Demand  Customers are downloading more games than any other type of app  Customers are willing to spend money for the privilege  There is an opportunity here to give customers what they want
  6. 6. Windows 8 Touch-first, full-screen UX Integrated store Existing dev skills, assets ARM + x86/64 support http://dev.windows.com http://design.windows.com
  7. 7. Windows Phone 8 Shared core with Windows 8 Common programming model Reusable code Native games http://dev.windowsphone.com
  8. 8. Great experience across all hardware
  9. 9. Amazing Choices Tablets Hybrids All in Ones
  10. 10. Amazing Entry Level Devices >£150 Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720
  11. 11. Amazing High Spec Devices including 6inch devices Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925
  12. 12. This is all great news, but what does it mean for indie developers.. Developing for Windows 8 and Windows Phone?
  13. 13. Mudvark: Mortar Melon. More than 450,000 downloads... Windows Phone 8 version just released 750,000+ Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
  14. 14. Yippee Entertainment: Chimpact – #1 Paid App worldwide in Windows 8 store during the first half of March 2013. Available on Windows 8 and Windows Phone 8 No.1 App WW Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
  15. 15. Joy Bits: Doodle God Over 1 million downloads within 9 months of Windows 8 launch, Significant code re-use from Windows Phone to Windows 8. 1,000,000+ Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
  16. 16. Rebellion: Dredd vs Zombie Over 1 million downloads within 9 months of Windows 8 launch, Significant code re-use from Windows Phone to Windows 8. 1,550,000+ Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
  17. 17. FREE Windows 8 Developer Account FREE Windows Phone Developer Account FREE Xbox 360 Creator Account FREE Software, tools and resources http://www.dreamspark.com
  18. 18. www.xbox.com/id
  19. 19. http://mem false _gKMJT7 http://www.imaginecup.com Active Dates (GMT): Tue, 10 Sep 2013 00:00 - Thu, 31 Jul 2014 23:59 Join the global game revolution. Today, great games come from anywhere and people play them everywhere. On their phones, on their computers, on their tablets, in their browser, with their friends, with anyone, with everyone. The Imagine Cup Games Competition is a global contest for the best new student games and the winning team will take home $50,000 (US). Create a desktop or tablet game using Windows, or a mobile game using Windows Phone, or a browser game using Windows Azure and you could win big at the Imagine Cup World Finals in Seattle 2014.
  20. 20. 1.Becoming part of the conversation 2. Building trust and long-term relationships 3. Engendering platform adoption – but only if we can do 1 & 2 first 4. Working with indie startups makes us a better company It is in our DNA. Microsoft’s mission is to enable people and business around the world to realise their full potential.
  21. 21. What is the full breadth of our offering? Microsoft Ventures
  22. 22. Made in Creative UK Windows Store Spotlight Made in Creative UK is a new campaign to increase recognition of the UK’s creative talent. The UK games industry is the largest in Europe and has developed some of the most respected video game franchises Made in Creative UK are inviting UK developers to display the Made in Creative UK logo in their games and to play their part in recognising the economic and cultural contribution of the UK games sector to the global games industry. https://www.facebook.com/WindowsUK https://www.facebook.com/windowsphoneuk
  23. 23. http://aka.ms/UKAccelerator Microsoft Ventures
  24. 24. What makes us unique? Access to global partner ecosystem Zero equity Well-funded, fully staffed Strong curriculum 1:1 mentoring Global Alumni Network Publishing access to Windows 8, Windows Phone & XboxOne • Continuation plans Microsoft Ventures • • • • • • •
  25. 25. Microsoft Ventures
  26. 26. Microsoft Ventures
  27. 27. Lift Studio In-Residence Studio • “In-Residence” Studio based at Microsoft Lift London Studio, Soho • Advice/guidance/Mentorship from industry experts • Investment • Access to Hardware and Technology • New “In-Residence” Team wanted Start Feb 2014 in Soho Office, London Contact liftres@microsoft.com 38
  28. 28. AppCampus • A three year project, based in Aalto University: a fusion of engineering + business + design • Funded with 21M€ by Microsoft, Nokia and Aalto University. • A new kind of seed accelerator for next generation of mobile experience offering €20k - €70k • http://www.appcampus.fi 41
  29. 29. A Go-To-Market slingshot A Unique Accelerator • No Equity Dilution • No Revenue Share required • IPRs remain property of developers Four key facets • Award Platform • AppCademy Coaching Program • Global Alumni Network • Go-To-Market -support Our only demand is 90 days exclusivity to Windows-platform 42
  30. 30. Criteria Differentiation: Brand New App, OR existing App with differentiated features X WP. Mass Market Appeal: potential to generage + 1/2 M Downloads/Year and/or 10Ks€ of Revenue/Year. Great Team: experienced in Apps/Services on key mobile platforms with proven design, technical & biz capabilities. Convincing overall proposal: App design, features/content, technical solution, business model. 43
  31. 31. Key Features Live Tiles & Secondary Tile Push Notifications Lock Screen (WP8) Try and Buy In App Purchase (WP8) Speech (WP8) Deals/Wallet (WP8) NFC (WP8) Nokia MixRadio (WP8, App to App Communication) Nokia Maps/LBS Lenses (WP8) 44
  32. 32. Developers: http://www.dreamspark.com Start Ups: BizSpark http://www.microsoft.com/bizspark/ Appcampus http://www.appcamus.fi Microsoft Accelerator http://aka.ms/UKAccelerator Microsoft Cloud Services: http://www.windowsazure.com
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