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Game Republic 24th April 2014  - Maximising your app revenue
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Game Republic 24th April 2014 - Maximising your app revenue

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Maximising your app revenue insight into Windows Phone, Xbox One and Windows 8 game development

Maximising your app revenue insight into Windows Phone, Xbox One and Windows 8 game development

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Game Republic 24th April 2014  - Maximising your app revenue Game Republic 24th April 2014 - Maximising your app revenue Presentation Transcript

  • Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx Maximizing app revenue in the Windows Store http://aka.ms/ukdev
  • 400m number taken from Nokia Q3, 2013 financial report and Gartner PC Tracker 3Q13. 10% share number taken from Kantar World Panel. App Store numbers taken from “Microsoft by the Numbers” website.
  • Tablets Hybrids All in Ones Amazing Choices
  • Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720 Amazing Entry Level Devices <£150
  • Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925 Amazing High Spec Devices including 6inch devices
  • 134% YoY growth 94% YoY growth Projected. Source: IDC* 250% YoY growth 197% YoY growth 98% QoQ growth £
  • http://services.windowsstore.com
  • MoliPlayer Pro Moli Time Tech. Corp. Drawboard PDF Drawboard Dark Lands Mingle Games s.r.o. AE 3D Motor AE Mobile PC Remote PC Remote BubbleBreaker TouchFirst LLC World at Arms Gameloft My Talking Tom Out Fit 7 Limited My Country Game Insight Global Ltd
  •        
  • Bejeweled Live Electronic Arts Chimpact Yippee Entertainment
  • • One option • Managed by the OS• Durables or consumables • Recurring revenue from existing customer • Show right offer at right time • Multiple price points • App controls the UI • App shown in the ‘free’ category
  • 70% Windows Phone paid apps
  • Apps for Phone, Tablet and PC*
  • • Get paid for showing ads • The more time a user spends in an app, the more ads that can be shown
  • App Promotion Windows Phone Windows Ad rotation http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new- pubcenter-reports-to-help-you-optimize-ad-revenue.aspx Ad SDKs: http://services.windowsstore.com/
  • Don’t compromise user experience Integrate app into design and flow of the app Use same API for Windows & Windows Phone
  •      http://msdn.microsoft.com/en-us/library/advertising- mobile-windows-phone-download-install(v=msads.20).aspx
  • Test WP App 1 WP App 1 W8 App 1 WP App 2 W8 App 2 WP App 5WP App 4W8 App 3WP App 3 WP App 6 WP App 1 W8 App 1 WP App 2 WP App 4W8 App 3WP App 3 WP App 6 Integrated reporting Promote my app Single Sign-on Ad Unit quick views Alerts Dashboard
  •   
  • Think about Emerging Markets 5 with Game Ratings* Test prices in different markets * See Dev Center for details
  •      
  • Cross promotion Live tile Ask for ratings (carefully) Player recruitment
  • More app details Personalised recommendations and collections Universal Windows apps indicator: App available on Phone, Tablet and PC
  • New Apps Installed. Notification reminds users and helps find new apps Store icon in Task Bar. Improves discoverability in Desktop Mode Windows 8.1 Update: Store discoverability Desktop taskbar. Shows desktop and Modern apps
  • Low initial cost: $10 - $100 Pre defined templates Fund with Credit Card
  • @Lee_Stott Student Developers: http://www.dreamspark.com Start Ups: BizSpark http://www.microsoft.com/bizspark/ Appcampus http://www.appcampus.fi Microsoft Accelerator http://aka.ms/UKAccelerator Unity Porting Camp Manchester 17th May http://www.unityportinguk.com Competitions Microsoft Beautiful Game – http://www.beautifulgamecomp.com