Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
Maximizing app reven...
400m number taken from Nokia Q3, 2013 financial report and Gartner PC Tracker 3Q13.
10% share number taken from Kantar Wor...
Tablets Hybrids All in Ones
Amazing Choices
Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720
Amazing Entry Level Devices <£150
Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925
Amazing High Spec Devices including 6inch devices
134% YoY growth 94% YoY growth Projected. Source: IDC*
250% YoY growth 197% YoY growth 98% QoQ growth
£
http://services.windowsstore.com
MoliPlayer Pro
Moli Time Tech. Corp.
Drawboard PDF
Drawboard
Dark Lands
Mingle Games s.r.o.
AE 3D Motor
AE Mobile
PC Remot...








Bejeweled Live
Electronic Arts
Chimpact
Yippee Entertainment
• One option
• Managed by the OS• Durables or consumables
• Recurring revenue from existing customer
• Show right offer at...
70% Windows Phone paid apps
Apps for Phone, Tablet and PC*
• Get paid for showing ads
• The more time a user spends in an app, the more ads that can be shown
App Promotion
Windows Phone Windows
Ad rotation
http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-
pub...
Don’t compromise user experience
Integrate app into design and flow of the app
Use same API for Windows & Windows Phone





http://msdn.microsoft.com/en-us/library/advertising-
mobile-windows-phone-download-install(v=msads.20).aspx
Test
WP App 1
WP App 1 W8 App 1 WP App 2 W8 App 2
WP App 5WP App 4W8 App 3WP App 3
WP App 6
WP App 1 W8 App 1 WP App 2
WP ...



Think about
Emerging Markets
5 with Game
Ratings*
Test prices in
different
markets
* See Dev Center for details






Cross promotion Live tile
Ask for ratings (carefully)
Player recruitment
More app
details
Personalised
recommendations and
collections
Universal Windows apps
indicator: App available
on Phone, Ta...
New Apps Installed.
Notification reminds users
and helps find new apps
Store icon in Task Bar.
Improves discoverability in...
Low initial cost:
$10 - $100
Pre defined
templates
Fund with
Credit Card
@Lee_Stott
Student Developers:
http://www.dreamspark.com
Start Ups:
BizSpark http://www.microsoft.com/bizspark/
Appcampus ...
Game Republic 24th April 2014  - Maximising your app revenue
Game Republic 24th April 2014  - Maximising your app revenue
Game Republic 24th April 2014  - Maximising your app revenue
Game Republic 24th April 2014  - Maximising your app revenue
Game Republic 24th April 2014  - Maximising your app revenue
Game Republic 24th April 2014  - Maximising your app revenue
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Game Republic 24th April 2014 - Maximising your app revenue

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Maximising your app revenue insight into Windows Phone, Xbox One and Windows 8 game development

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Transcript of "Game Republic 24th April 2014 - Maximising your app revenue"

  1. 1. Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx Maximizing app revenue in the Windows Store http://aka.ms/ukdev
  2. 2. 400m number taken from Nokia Q3, 2013 financial report and Gartner PC Tracker 3Q13. 10% share number taken from Kantar World Panel. App Store numbers taken from “Microsoft by the Numbers” website.
  3. 3. Tablets Hybrids All in Ones Amazing Choices
  4. 4. Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720 Amazing Entry Level Devices <£150
  5. 5. Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925 Amazing High Spec Devices including 6inch devices
  6. 6. 134% YoY growth 94% YoY growth Projected. Source: IDC* 250% YoY growth 197% YoY growth 98% QoQ growth £
  7. 7. http://services.windowsstore.com
  8. 8. MoliPlayer Pro Moli Time Tech. Corp. Drawboard PDF Drawboard Dark Lands Mingle Games s.r.o. AE 3D Motor AE Mobile PC Remote PC Remote BubbleBreaker TouchFirst LLC World at Arms Gameloft My Talking Tom Out Fit 7 Limited My Country Game Insight Global Ltd
  9. 9.        
  10. 10. Bejeweled Live Electronic Arts Chimpact Yippee Entertainment
  11. 11. • One option • Managed by the OS• Durables or consumables • Recurring revenue from existing customer • Show right offer at right time • Multiple price points • App controls the UI • App shown in the ‘free’ category
  12. 12. 70% Windows Phone paid apps
  13. 13. Apps for Phone, Tablet and PC*
  14. 14. • Get paid for showing ads • The more time a user spends in an app, the more ads that can be shown
  15. 15. App Promotion Windows Phone Windows Ad rotation http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new- pubcenter-reports-to-help-you-optimize-ad-revenue.aspx Ad SDKs: http://services.windowsstore.com/
  16. 16. Don’t compromise user experience Integrate app into design and flow of the app Use same API for Windows & Windows Phone
  17. 17.      http://msdn.microsoft.com/en-us/library/advertising- mobile-windows-phone-download-install(v=msads.20).aspx
  18. 18. Test WP App 1 WP App 1 W8 App 1 WP App 2 W8 App 2 WP App 5WP App 4W8 App 3WP App 3 WP App 6 WP App 1 W8 App 1 WP App 2 WP App 4W8 App 3WP App 3 WP App 6 Integrated reporting Promote my app Single Sign-on Ad Unit quick views Alerts Dashboard
  19. 19.   
  20. 20. Think about Emerging Markets 5 with Game Ratings* Test prices in different markets * See Dev Center for details
  21. 21.      
  22. 22. Cross promotion Live tile Ask for ratings (carefully) Player recruitment
  23. 23. More app details Personalised recommendations and collections Universal Windows apps indicator: App available on Phone, Tablet and PC
  24. 24. New Apps Installed. Notification reminds users and helps find new apps Store icon in Task Bar. Improves discoverability in Desktop Mode Windows 8.1 Update: Store discoverability Desktop taskbar. Shows desktop and Modern apps
  25. 25. Low initial cost: $10 - $100 Pre defined templates Fund with Credit Card
  26. 26. @Lee_Stott Student Developers: http://www.dreamspark.com Start Ups: BizSpark http://www.microsoft.com/bizspark/ Appcampus http://www.appcampus.fi Microsoft Accelerator http://aka.ms/UKAccelerator Unity Porting Camp Manchester 17th May http://www.unityportinguk.com Competitions Microsoft Beautiful Game – http://www.beautifulgamecomp.com

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