Lee StottMicrosoft@lee_stottLeeStott@microsoft.comhttp://www.microsoft.com/uk/faculty
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx                     ...
Source: IDC, March 2012                          690m
Source: IDC, March 2012                          60m
100m
The Global Picture                        Per Market Segment                                                          Casu...
The Global Picture                                            Per region                                                20...
Mobile Games Market                   tablet and smartphone games (global, 2012)$9bn +32% >500M >175MCONSUMER SPEND      A...
Why Games.... Demand    Most titles in the Windows     Phone apps store are     entertainment and utility apps    Custom...
Sensors including    New, top-level OSlight, gyroscope,    functionality makes gamesaccelerometer,       more social and l...
http://dev.windows.com
http://bit.ly/UJZ6Ss
You have your greatideas and excitinggame designs…
 Lack of time. Lack of belief. Lack of support. Lack of motivation.
The Windows StoreA new opportunity for Windows developers       1          2              3                4              ...
Design a UX that is native for each platform!One-handed touch most common         One or two-handed touch, mouseGuaranteed...
http://dev.windows.com                                                  http://dev.windowsphone.comWhat you get before you...
Tools for DevelopmentEverything you’ll need for Windows Store apps in one package
Phases of an Application Development
Phases of Distribution
Submitting the App
Certification Certification ensures that apps in the Windows Store       Microsoft’s approach to are safe, both for the sy...
Published!
70%for new apps80%once your appmakes $25,000
Analyzing Performance
•   The hierarchical pattern    enables you to put all of    your content in front of    users, delighting them and    mak...
True multi-tasking for tablets is finally here!Keep your app top of mind by snapping apps tothe sides of the screen. Your ...
•   Edge UI leaves the screen    clear of clutter, but keeps    needed functions close by•   Cool Scenarios     •   Pausin...
•   Users approach tablets    and touchscreens in a    variety of ways•   Windows 8    accommodates a    multitude of inte...
•   Semantic Zoom allows a    user to get a different view    of your data, making it    easier to understand and    navig...
•   Communicate to users    when the game is in a    paused state, either by    removing them from the    in-game experien...
•   Elements of your game’s    brand are introduced    without the clutter of    unnecessary UI•   Edge UI helps manage   ...
• Most people have more than one  Windows PC. Let your game provide a  consistent user experience across all their  Window...
Leaderboards are a crucialcomponent for gameenthusiasts.The competition factor keepsusers engaged in your gameand encourag...
Drive engagement beyondstandard gameplay withachievements.Utilize weight, color and sizeto distinguish between itemsthat a...
Game gets 5s to handle     Game is not notified                   suspend              before termination  UserLaunches Ga...
Deepen Engagement & increase repeat-use• At-a-glance information delivery in a natural, attractive  format• Draw the user ...
••
•   Windows Azure Mobile    Services makes it    incredibly easy to connect    a scalable cloud backend    to your client ...
•   Sensors in the tablet can    feel more than touch•   The accelerometer    measures movement and    provides an additio...
•   A simple implementation    of the accelerometer•   Another way to keep    secondary functions out of    the way, but r...
•   A simple implementation    of the accelerometer•   Another way to keep    secondary functions out of    the way, but r...
•   The Search Contract provides    users with a familiar and    natural way to search for items    across application on ...
The settings charm provides afamiliar and consistent way tomodify an apps settingsMore settings menus can beadded for acco...
Drive engagement with your gameby exposing content with App toApp picking. This allows your gameto share it’s content with...
Extend your experiencebeyond Windows 8 and pushyour content to devices onyour local network.The ‘PlayTo’ feature allowsrel...
Ad Supported•   Use our ad system•   Bring your own•   100% RevenueUse Your Existing Commerce•   Existing relationship•   ...
What is Xbox SmartGlass ?       3RD PARTY ENHANCEMENTS       PLATFORM       BUILT IN       ENHANCEMENTS       MEDIA CONTRO...
2nd Screen Experiences With SmartGlass  Entertainment                     Gaming  • Character Bios, Relationships   • Secr...
SmartGlass Experience• Gesture Navigation: Simple swipe and tap on your Windows Phone & Windows 8  device to navigate your...
Develop a great portfolio, publish apps to store :•   Register for a Windows 8 Developer Store account    DreamSpark membe...
Getting students to develop portfolio
1.Build & publish your original & unique app.2.Register yourself on the UK App Builder Reward Programme website which will...
http://www.appbuilder-rewards.co.uk/
1. Develop and publish your Windows Store and/or Windows Phone app.2. register and sign in to the UK App Builder Reward Pr...
 Lack of time. Lack of belief. Lack of support. Lack of motivation.
Have a go for FREE with..http://www.zipapp.co.uk
http://www.ubelly.com/gamingBuilding Windows 8 Gameshttp://www.windows-store.co.ukWindows 8 UK Camps and Training Eventsht...
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
Building Awesome Games for Windows Teesside Uni
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Building Awesome Games for Windows Teesside Uni

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Presentation on 6th March 2013 to Teesside Uni Gaming Students

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Transcript of "Building Awesome Games for Windows Teesside Uni"

  1. 1. Lee StottMicrosoft@lee_stottLeeStott@microsoft.comhttp://www.microsoft.com/uk/faculty
  2. 2. Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx 1bn
  3. 3. Source: IDC, March 2012 690m
  4. 4. Source: IDC, March 2012 60m
  5. 5. 100m
  6. 6. The Global Picture Per Market Segment Casual WebsitesPC/Mac Download $4.2bn$7.6bn -1% CAGR+2% CAGR Social Networks $3.9bn +5% CAGRPC/Mac Boxed Total$8.0bn Mobile $68bn Devices-11% CAGR +7% CAGR 9.0bn +32% CAGR Consoles $21.2 MMOs -2% CAGR $13.6bn Source: Newzoo 2012 Games Market Revenue Report +21% CAGR © 2013 Newzoo •Compound Annual Growth Rate (CAGR)
  7. 7. The Global Picture Per region 2012 298m Asia-Pacific gamers North America 169m $22.2bn $21.8bn gamers +13% CAGR +1% CAGR Total 47m Middle-East $68bn +7% CAGRgamers & Africa 880m $1.0bn gamers +21% CAGR Latin America 89m $3.8bn gamers 274m Europe +14% CAGR gamers $18.8bn +3% CAGR Source: Newzoo 2012 Games Market Revenue Report GAMES REPRESENT 25% OF THE GLOBAL SOFTWARE MARKET. THE GLOBAL GAMES INDUSTRY BOASTS HIGHER REVENUES THAN THE TOTAL MUSIC INDUSTRY AND 2X THAT OF THE MOVIES BOX OFFICE. © 2013 Newzoo •Compound Annual Growth Rate (CAGR)
  8. 8. Mobile Games Market tablet and smartphone games (global, 2012)$9bn +32% >500M >175MCONSUMER SPEND ANNUAL GROWTH MOBILE PLAYERS PAYING PLAYERS33% OF ALL* 66% OF ALL*DOWNLOADS MONEY $TO SMARTPHONES SPENT ON SMARTPHONESAND TABLETS WERE AND TABLETS WAS SPENT ON GAMES *BASED ON iOS APP STORE DATA IN 44 COUNTRIES & GAMES PLAYSTORE DATA OF 17 COUNTRIES © 2013 Distimo/Newzoo
  9. 9. Why Games.... Demand  Most titles in the Windows Phone apps store are entertainment and utility apps  Customers are downloading more games than any other type of app  Customers are willing to spend money for the privilege  There is an opportunity here to give customers what they want
  10. 10. Sensors including New, top-level OSlight, gyroscope, functionality makes gamesaccelerometer, more social and lets themand location. make use of nearby devices.Support for user The Windows Store makes itinteraction, easy to offer games underincluding touch, flexible business modelspen, keyboard, andmouse.
  11. 11. http://dev.windows.com
  12. 12. http://bit.ly/UJZ6Ss
  13. 13. You have your greatideas and excitinggame designs…
  14. 14.  Lack of time. Lack of belief. Lack of support. Lack of motivation.
  15. 15. The Windows StoreA new opportunity for Windows developers 1 2 3 4 5 App/Game is Customer available in the purchases Store Catalog App/Game Enjoy! App/Game is associated to Microsoft Account & Device
  16. 16. Design a UX that is native for each platform!One-handed touch most common One or two-handed touch, mouseGuaranteed hardware, such as No guarantee of any specificcamera and accelerometer hardware, must check at runtimeAvoid multiple columns of content Rows and columns of content canScroll vertically for more content work wellVery limited room on the app bar Scroll horizontally for more contentHardware back button Significant room on the app barNo semantic zoom On-screen back button Semantic zoom
  17. 17. http://dev.windows.com http://dev.windowsphone.comWhat you get before you What you get after yousubscribe subscribeFull suite of free Ability totools to deploy locally Ability todevelop your to your own 2 free online reserve appapp machine incidents namesAccess toforums,samples, anddocumentation
  18. 18. Tools for DevelopmentEverything you’ll need for Windows Store apps in one package
  19. 19. Phases of an Application Development
  20. 20. Phases of Distribution
  21. 21. Submitting the App
  22. 22. Certification Certification ensures that apps in the Windows Store Microsoft’s approach to are safe, both for the system certification compared to and the users other platformsMicrosoft’s approach to certification compared to other platforms
  23. 23. Published!
  24. 24. 70%for new apps80%once your appmakes $25,000
  25. 25. Analyzing Performance
  26. 26. • The hierarchical pattern enables you to put all of your content in front of users, delighting them and making their first experience a complete one.• The flat navigation model simplifies subcategories, levels, or dynamically populated fields• Global navigation elements such as the app bar are consistent and familiar for users
  27. 27. True multi-tasking for tablets is finally here!Keep your app top of mind by snapping apps tothe sides of the screen. Your app responds tothe available screen real estate to show contentin the optimal wayWindows 8 allows full gameplay if applicable insnap view
  28. 28. • Edge UI leaves the screen clear of clutter, but keeps needed functions close by• Cool Scenarios • Pausing • Messaging • Status Updates • Accessing Game Menus
  29. 29. • Users approach tablets and touchscreens in a variety of ways• Windows 8 accommodates a multitude of interaction variations
  30. 30. • Semantic Zoom allows a user to get a different view of your data, making it easier to understand and navigate. • Allow a user to quickly navigate between different levels • Quickly show unlocked content, recently released levels, or new achievements
  31. 31. • Communicate to users when the game is in a paused state, either by removing them from the in-game experience and putting them back in the central hub or by presenting a pause overlay or pause screen
  32. 32. • Elements of your game’s brand are introduced without the clutter of unnecessary UI• Edge UI helps manage multiple games while keeping the canvas available for important startup functions
  33. 33. • Most people have more than one Windows PC. Let your game provide a consistent user experience across all their Windows 8 PCs• Give users the experience they expect. Windows 8 makes it easy to roam information • Game settings and configuration • App licenses and in-app purchases from the Windows Store
  34. 34. Leaderboards are a crucialcomponent for gameenthusiasts.The competition factor keepsusers engaged in your gameand encourages other users intheir network to return andmaintain their rankings.Utilise location services toaccess local standings.
  35. 35. Drive engagement beyondstandard gameplay withachievements.Utilize weight, color and sizeto distinguish between itemsthat are close to beingcompleted.
  36. 36. Game gets 5s to handle Game is not notified suspend before termination UserLaunches Game Game notified when resumed Splash screen
  37. 37. Deepen Engagement & increase repeat-use• At-a-glance information delivery in a natural, attractive format• Draw the user back into the app with a single tap with fresh, tailored content via Live Tiles• Send tile updates even when your app isn’t running• Secondary tiles provide an entry point into a specific experience within your app• Represent your content best with a variety of tile templates
  38. 38. ••
  39. 39. • Windows Azure Mobile Services makes it incredibly easy to connect a scalable cloud backend to your client and mobile applications.• It allows you to easily store structured data in the cloud that can span both devices and users, integrate it with user authentication, as well as send out updates to clients via push notifications
  40. 40. • Sensors in the tablet can feel more than touch• The accelerometer measures movement and provides an additional element to games• It brings games off the screen and into the physical world
  41. 41. • A simple implementation of the accelerometer• Another way to keep secondary functions out of the way, but readily available
  42. 42. • A simple implementation of the accelerometer• Another way to keep secondary functions out of the way, but readily available
  43. 43. • The Search Contract provides users with a familiar and natural way to search for items across application on the machine.• Cool Scenario: • Searching for in app purchases or add on.
  44. 44. The settings charm provides afamiliar and consistent way tomodify an apps settingsMore settings menus can beadded for accountmanagement or game specificmenus.
  45. 45. Drive engagement with your gameby exposing content with App toApp picking. This allows your gameto share it’s content with otherapps seamlessly and consistently.• The file picker makes it easy to organize content• You can also access content from other apps
  46. 46. Extend your experiencebeyond Windows 8 and pushyour content to devices onyour local network.The ‘PlayTo’ feature allowsrelevant controls to beaccessed on the first devicewithout compromising thedisplay on the other.
  47. 47. Ad Supported• Use our ad system• Bring your own• 100% RevenueUse Your Existing Commerce• Existing relationship• SubscriptionsFlexible business models• Free, paid, in-app, trials• 3rd party in-app and advertising support
  48. 48. What is Xbox SmartGlass ? 3RD PARTY ENHANCEMENTS PLATFORM BUILT IN ENHANCEMENTS MEDIA CONTROL & DISCOVERY v CORE SERVICES XBOX SMARTGLASS
  49. 49. 2nd Screen Experiences With SmartGlass Entertainment Gaming • Character Bios, Relationships • Secret Screen – Cards, Sports • Backstory, Trivia • Interactive Level Guide • Fantasy Sports, Stats • Real-Time Map • Shopping, Sweepstakes • New Input Methods
  50. 50. SmartGlass Experience• Gesture Navigation: Simple swipe and tap on your Windows Phone & Windows 8 device to navigate your Xbox 360• Browser Control: Easily and elegantly control your Internet Explorer on Xbox 360 (available on console this holiday)—swipe, scroll, pinch and zoom. All from your Windows Phone & Windows 8 device• Text-input: Use the virtual keyboard you’re already familiar with on your device to set up an account, redeem a code, type a website into the browser url bar• Video Guide: The Xbox Video catalog comes ready with an Xbox SmartGlass experience called: Video Guide. Get information on the scene you’re watching, cast and crew, and other related films.• Music Guide: The Xbox Music catalog comes ready with an Xbox SmartGlass experience called: Music Guide. Get information on the track you’re listening to, move it seamlessly from your phone to your Xbox 360, and control the playback.
  51. 51. Develop a great portfolio, publish apps to store :• Register for a Windows 8 Developer Store account DreamSpark members have FREE Windows Store subscription! www.dreamspark.com• Attend a free training http://www.microsoft.com/uk/msdn/windows8/
  52. 52. Getting students to develop portfolio
  53. 53. 1.Build & publish your original & unique app.2.Register yourself on the UK App Builder Reward Programme website which will be coming verysoon.3.Claim points by telling us about the app you’ve published and we’ll award points to youaccordingly.4.Redeem your points for a range of fantastic prizes and gadgets.Build & publish an app between Monday 4th Feb 2013 and Tuesday30th Apr 2013 to be eligible for points you can redeem for rewards. http://www.appbuilder-rewards.co.uk/
  54. 54. http://www.appbuilder-rewards.co.uk/
  55. 55. 1. Develop and publish your Windows Store and/or Windows Phone app.2. register and sign in to the UK App Builder Reward Programme3. Submit your app in the ‘claim points’ section.Be sure to include the name, URL of your app. In order to claim bonus points, be sure to include your WindowsAzure details and/or existing Windows Phone or Windows Store app details if ported. http://www.appbuilder-rewards.co.uk/
  56. 56.  Lack of time. Lack of belief. Lack of support. Lack of motivation.
  57. 57. Have a go for FREE with..http://www.zipapp.co.uk
  58. 58. http://www.ubelly.com/gamingBuilding Windows 8 Gameshttp://www.windows-store.co.ukWindows 8 UK Camps and Training Eventshttp://dev.windows.comWindows 8 developer resourceshttp://dev.windowsphone.comWindows Phone 8 developer resources

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