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  • Who are we? We did the Social Media Marketing for THIS Phoenix 1st Dream Conference!Registrations were TRIPLED!Tremendous Results in a short time!
  • You must create a PLATFORM! 40 years ago, who were the top 3 retailers in the United States?
  • Woolco was #1 – can you believe that? Target was #2, and Kmart was #3.
  • During that time, a guy named Sam lost his lease on his Ben Franklin store in Arkansas.
  • Losing that lease resulted in the creation of a store you may have heard of: WALMART – the biggest retailer in the world.  $418 Billion in sales in 2011.
  • Why are we talking about some of these business cases? Because it doesn’t matter whether you are a business or a church or a non-profit. You must be aware of the MEGA shifts that are happening, and ADAPT to them! In 1993, Bill Gates, one of the world’s richest men said something pretty funny. “The Internet? We are NOT interested in it.”
  • Just two years later… wow … he noticed a MEGA shift in his industry. This happened in the company meeting at the Kingdome in Seattle: “I am reorganizing the ENTIRE company to go after the biggest shift in our business in it’s history – the INTERNET.” 1995 There’s that phrase – the BIGGEST SHIFT!
  • Social Media Marketing is a shift on the same scale as the Internet in 1995!
  • Let me ask you something: How did a church advertise 30 years ago? Yeah – the Yellow pages. You took out a quarter page or half page ad, right? Service times, your phone number, your web address, maybe a picture of the pastor. Now…
  • The Yellow Pages has been replaced by all these guys. Facebook – Twitter – Google – Bing – Social Meda
  • Look at this quote by Tony Robbins – he is highly respected in the business world, and is one of the most sought-after guru’s for coaching Fortune 500 companies:’ He said this less than 90 days ago: “Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing. Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from SOCIAL MARKETING methods.” Tony Robbins said that back in November of last year, 2012.
  • There are key three phrases in that quote: PowerfulInexpensiveTremendous results
  • Cyber Monday in 2012, the online shopping day equivalent to Black Friday According to Adobe Digital Index: This year, there was a huge jump in sales 309% increase!Sales were more in one day that the annual profit of Coca-Cola, CBS, Southwest Airlines, Xerox, Radioshoack, Petsmart and JC Penney COMBINED!
  • Mobile phones – SMART phones - are HUGE in this new shift in technology! In fact, laptops are now being referred to by the younger demographic – twenty-something’s - as, “Grandpa boxes” Look at this statistic: Two-third of all Mobile sales on Cyber Monday were from an iPhone or an iPad. Wow! Has Apple captured the market or what?
  • Social Media Marketing is the key Ashley Hill of B2C said just a month ago: “For Businesses, it seems the coming year will be heavily focused on mobile sales efforts. Nevertheless, the value of Social Media Marketing cannot and should not be ignored. Although it is difficult to track at the moment, the word of mouth advertising that occurs socially is invaluable for businesses.”
  • Now some of you might be thinking, “Well, we ALREADY have a Facebook page!”  What we are talking about is way more than having a page with a few hundred followers!We’re talking about what we at iWatchSocial call… your CREED! CLARIFY your “brand” – make it a consistent message to people inside and outside your church! REACH out to the unsaved and un-churched in your local area! ENGAGE your “community” of attenders – you want to have a dialogue with them! ENLIST a compassion effort for the poor and the hurting on your block, and also around the world DEFINE your spiritual beliefs and “platform”
  • If you don’t clarify your church’s brand, somebody else will! Before visiting your church, people want to know: What are your key BELIEFS? What do you have for my KIDS? Is it GOOD? What will I EXPERIENCE if I show up? Where do you stand on SOCIAL ISSUES? (LGBT)
  • Now – a question that might be in your mind already is, “Why go with us?”  Why would you want to pick us over other companies that are out there for Social Media Marketing? Let me give you some reasons why I think we are the best solution for you! We can provide CONSULTIONG for your church! We have PROVEN experts in church structure and GROWTH as well as SPIRITUAL maturity and systems.  We can FOCUS your efforts – we can help you get UNSTUCK! We can help you LEVERAGE your church CULTURE! There are things about your church’s culture that can either DEFEAT you, or help you MOVE AHEAD! We can lead your staff to develop a VISION MAP – a roadmap to your dreams and vision for the future! We are the CONSULTANTS here at Phoenix 1st, as well as other Mega Churches around the country.
  • And if you haven’t already heard of this area – you definitely need to take note! Reputation Management It used to be that the “media” was television and the printed media – the papers. Now, the “media” is anybody who has an Internet connection and can type. The Internet itself is just a tool – but it can be used to help you – but it can also hurt you! It can hurt the reputation of your church! It can hurt YOUR reputation! 73% of attenders have stated that they will skip over a church if there is one bad review. Disgruntled attenders might even launch a SMEAR campaign against you! Let’s say you had eight reviews – if just TWO are bad – that’s a HUGE problem! Sites like YELP and KUDZU must be monitored! A recent example of a church in greater Phoenix:  An offering dispute arose Church refunded the offering to settle the dispute quietly The giver went on YELP and trashed the church anyway The giver went so far as to state that the pastor was a FRAUD! Your Social Media and Reviews MUST be managed!
  • You could spend a $1 Million on paper flyers – DIRECT MAILERS – with less impact! We did a case study – see that huge stack of flyers – that isn’t even all of them! This was over a 10 year period – a church mailed these out They spent over $1.1 Million to advertise their church to just 50,000 homes They mailed these flyers once every four months We have a SOLUTION that is MUCH more cost effective, and a better tool! SOCIAL MEDIA MARKETING!
  • The question is: Are you using the capabilities of ALL Social Media tools?  Do you have…. Custom-designed FACEBOOK fan page? Integrated TWITTER that maximizes followers? VIMEO/YouTUBE that showcases your church? WEBSITE that integrates with Social sites? SEARCH Engine Optimization (SEO)?
  • Look how important this is to churches! That little church in HOUSTON – Lakewood – Joel Osteen’s church Look at what Andrea Davis said, she’s the Sr. Director of Media Relations and Social Media: “Social networking is an effective means for reaching large numbers of people and for allowing those people to share Pastor Joel’s important message with even more people within their respective networks.” She goes on to say: “Social media is a great WITNESSING TOOL!”
  • (need to decide which of these slides to keep, where to put Lakewood?)Joel Osteen’s Facebook Fan Page (need to add words here) Country Outfitters Dolce Spa Peaches and Brown Sugar Designs
  • Best Buy is closing hundreds of stores in the US. Do you know why? Well – their OUTGOING CEO tells us the problem: “There is an URGENT need for Best Buy to reinvigorate growth by RECONNECTING with today’s customers and building PATHWAYS to the next generation of consumers.” - Richard Schulze, Best Buy CEO June 7, 2012, upon his resignation What’s their problem? No Social Media marketing! No Online presence! THIS ISN’T OPTIONAL anymore!
  • Your Church MUST use Social Media to reach people Many pastors are seeing… In order to REACH OUT… your church MUST be on the social network grid! Why?
  • The bottom line answer to that question?  People will select a CHURCH just like they SHOP? 93% of adult US Internet users are on FACEBOOK! Social Networks are used THREE times more than Google! Look at this! 2013 Social Commerce expected to exceed $15 Billion! THEY WILL FIND YOUR CHURCH THE SAME WAY THEY SHOP! 
  • So. What are you maybe thinking right now? “I know I need to do this, but I have no idea how!” Or maybe… “Our Facebook page only has a few hundred fans, so why bother? “I don’t have the time to devote to this!” STOP – WE CAN HELP!
  • The number one objection is usually what? MONEY!!! Where do I get the money? Well, let’s do the math? IS this a good RETURN ON YOUR INVESTMENT? Everything costs MONEY! But the real question is… does it have a payback? What if Social Media Marketing was able to attract 100 new families THIS year? 100 New families started attending your church Let’s say, conservatively, that just 20% of them became givers What if their average ANNUAL income was just $50,000 a year? Your church COULD see offerings increase by $100,000! Isn’t it worth it to spend $10K to see a $100,000 INCREASE! YES!!!
  • This can help you with SO MANY areas of MINISTRY: Your next BUILDING project Your CAPITAL CAMPAIGN or FUNDRAISER Your next SPIRITUAL GROWTH or PRAYER emphasis EASTER – it’s March 31st – just around the corner! Your next BIG EVENT Your next COMMUNITY OUTREACH
  • Packages – (this slide needs to be developed and scripted)  THREE PACKAGES $2,000 $5,000 $10,000
  • Packages – (this slide needs to be developed and scripted)  THREE PACKAGES $2,000 $5,000 $10,000
  • Packages – (this slide needs to be developed and scripted)  THREE PACKAGES $2,000 $5,000 $10,000
  • Packages – (this slide needs to be developed and scripted)  THREE PACKAGES $2,000 $5,000 $10,000
  • Why go with iWatchSocial? (the graphics for this slide need to be changed) Professional design and brand Exquisite customer service Top of the line development with ease Choose solutions perfect for your business Complete and consistent social media management Cutting edge mobile technology INCREASE YOUR ATTENDANCE! DEEPER SPIRITUAL GROWTH!
  • MOBILE is a must! Just having a PRESENCE on the WEB isn’t enough anymore! You MUST be able to be viewed on MOBILE – with SOCIAL MEDIA apps! iWatchSocial offers a mobile Facebook fan page feature!
  • Case Study (this slide needs to be updated – write script) Phoenix Dream Conference
  •   Ding Doctor example
  • Here’s our promise to you We promise to TAKE TIME to learn your CHURCH to identify the best social platforms you should be on We promise to “hold your hand” the entire time to help you understand We promise an “Integrated” solution We promise to WOW you – your church – your attendees WE PROMISE RESULTS!
  • You can get the jump on EASTER! Most churches do a FLYER Get a jump on MARCH for Easter! Get us working on it NOW!
  • Act today – and we’ll give you the FARM!
  • We want to be your GPS – your Navigation System – to guide you to a successful Social Media Marketing strategy!

Dream conference final-presentation Dream conference final-presentation Presentation Transcript

  • Presented by Jesse DiMartino
  • Who are we? We did the Social Media Marketing for THIS Phoenix First Dream Conference! Registrations were TRIPLED! Tremendous Results in a short time!
  • You must create a PLATFORM! 40 years ago, who were the top 3 retailers in the United States?
  • #1
  • Sam lost his lease!
  • Walmart 2011 Annual Sales: $418 Billion
  • “The Internet?... We are NOT Interested in it.” Bill Gates - 1993
  • “I am reorganizing the ENTIRE company to Go After the BIGGEST SHIFT in our business in it’s history – the Internet.” Bill Gates - 1995
  • Social Media Marketing in 2013 is a shift on the same scale as the Internet in 1995!
  • How are CHURCHES still trying to advertise?
  • The Yellow Pages have been replaced by… Search Engines or… Social Media!
  • “Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing. Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from social marketing methods.” - Tony Robbins - business.tonyrobbins.com 11/12/12
  •  Powerful  Inexpensive  Tremendous Results THREE Key Phrases:
  • 2005 2012 $484 Million $1.98 Billion Up 309%! 2012 sales in one day were more than the annual profit of Coca- Cola, CBS, Southwest Airlines, Xerox, Radioshac k, Petsmart and JC Penny COMBINED! Source: Adobe Digital Index Cyber Monday in Perspective
  • Mobile Sales Just on Cyber Monday totaled $436 Million! Up 70% from 2011! Two-thirds of all Mobile sales on Cyber Monday were from an iPad or iPhone Mobile Growth was HUGE!
  • “For businesses, it seems the coming year will be heavily focused on mobile sales efforts. Nevertheless, the value of SOCIAL MEDIA MARKETING cannot and should not be ignored. Although it is difficult to track at the moment, the word of mouth advertising that occurs socially is invaluable for businesses.” - Ashley Hill, B2C, Dec 4, 2012 Social Media Marketing and Mobile Apps are KEY!
  •  Clarify your “brand” – make it consistent  Reach out to the unsaved in the local area  Engage your “community” of attenders…  Enlist a compassion effort for poor/hurting  Define your spiritual beliefs and “platform” More than “We already have a Facebook page” Develop your C.R.E.E.D.
  • Before visiting your church, people want to know:  What are your key BELIEFS?  What do you have for my KIDS? Is it good?  What will I EXPERIENCE if I come?  Where do you stand on SOCIAL ISSUES? (LGBT) If you don‟t clarify your church‟s brand, somebody else will!
  • We can provide CONSULTING for your church: Focus your efforts - GET UNSTUCK! Leverage your Church CULTURE! Lead your staff to develop a VISION MAP! We do the CONSULTING here at Phoenix First! Why use US over the others?
  •  73% of attenders will pass you by over a bad review!  Disgusted attenders might launch a smear campaign  Eight reviews – what if just TWO were negative? It’s huge!  Sites like YELP and KUDZU must be monitored  Recent example: Offering dispute leads to “fraud” claim  YOUR Social Media and Reviews must be MANAGED! Here is why… Reputation Management
  • Case Study: A Mega-Church  Over a 10 year time period  Spent $1.1 Million Direct Mail flyers  Reached ONLY 50,000 homes! You could spend $1 Million on paper ads or mailers with less impact!
  •  A custom-designed Facebook fan page?  An integrated Twitter that maximizes followers?  Vimeo/YouTube that showcases your church?  A Website that integrates with Social sites?  Search Engine Optimization (SEO)? Are you utilizing the capabilities of ALL Social Media tools?
  • “Social networking is an effective means for reaching large numbers of people and for allowing those people to share Pastor Joel’s important message with even more people within their respective networks.” “Social media is a great witnessing tool.” Andrea Davis, Sr. Director Media Relations/Social Media Lakewood Church/Joel Osteen Ministries How IMPORTANT Is Social Media to CHURCHES?
  • www.choiceonesocial.c om
  • Engage Your Prospects! Connect With Your Community! Tap into the Power of Social Media!
  • "There is an urgent need for Best Buy to reinvigorate growth by reconnecting with today's customers and building pathways to the next generation of consumers.” Richard Schulze, Best Buy CEO, June 7, 2012, upon his resignation. Best Buy in trouble!... Why? “No online presence, compared to Fry’s Electronics.” - WSJ
  • Many pastors are seeing... In order to “REACH OUT”… your church MUST be on the social network grid. But why? Your CHURCH Must Use SOCIAL MEDIA To REACH PEOPLE!
  •  93% of adult US Internet users are on Facebook  Social Networks are used THREE times more than Google  2008 Social Commerce = $1 billion dollars  2012 Social Commerce = $9 billion dollars  2013 Social Commerce expected to exceed $15 billion!  THEY WILL FIND YOUR CHURCH THE SAME WAY THEY SHOP! Here is why… People will select a church just like they shop!
  • STOP! We can help! “I know I need to do this but have no idea how." "Our Facebook page only has a few hundred fans, so why bother?” “I don’t have the time to devote to this” Is this what you are thinking RIGHT NOW?
  • Let‟s do the MATH for what this COSTS:  What if Social Media attracted 100 new families?  What if just 20 of them became consistent givers?  What if their avg. income was just $50K annually?  Your church would see offerings increase by $100,000!  Isn‟t it worth it to spend $10K to see a $100,000 increase? The #1 Objection is… Where do I find the MONEY?
  •  Your next BUILDING project  Your CAPITAL CAMPAIGN or Fundraiser  Your next SPIRITUAL GROWTH or PRAYER EMPHASIS  EASTER  Your next big EVENT  Your next COMMUNITY OUTREACH This can help so many areas of… MINISTRY
  •  Marketing Assessment  Account Set Up on Social Net Works: Facebook, Twitter, YouTube, Vimeo, Instagram, Pinterist  Custom Designed Banner (2 Social Networks)  Like FB Reveal Page Three great packages to meet your NEEDS! BASIC
  • Three great packages to meet your NEEDS!  Customized Profile Image/ Banner (FB, Twitter, Vimeo, Instagram)  Create 1 video promotion (graphics & voice over) that will promote on FB, YouTube, Vimeo, Website  Integrated Custom Opt In Form, collecting name and email 1 Contest Application-which includes contest Landing Pages  1 Special Event AD campaign that we will promote on primary Social Networks PREMIUM BASIC +
  • Three great packages to meet your NEEDS!  Laser Targeted AD Campaign for either 30 consecutive days or  2 special events within 60 days of purchase  60 day Social Media Management  Vanity URL  Special Training on “How To” increase your following on your Social Networks  Blog TRAINING. Effective Content Creation  Mobile QR Code PLATINUM PREMIUM +
  • BASIC 1997.00 PREMIUM $4797.00 PLATINUM $9797.00 VALUE PROPOSITION
  •  Professional design and brand  Exquisite customer service  Top of the line development with ease  Choose solutions perfect for your business  Complete and consistent social media management  Cutting edge mobile technology  INCREASE YOUR ATTENDANCE!  DEEPER SPIRITUAL GROWTH! Why Go Social with iWatch Social?
  •  57% of attenders will not recommend a business with a poorly designed mobile site.  40% of attenders will go to a another church‟s site after a bad mobile experience.  Over half of the Facebook users access the site on their mobile devices. NEW Mobile Fan Pages! iWatch Social now offers a mobile Facebook fan page feature Get It Now! Mobile Is A MUST!
  • Phoenix First Dream Conference Goal: Increase website traffic and Facebook page activity for Conference iWatch Social: - Facebook Landing page - Custom timeline and header Results: Response is TRIPLE what occurred last year! Case Study: Phoenix First Assembly Dream Conference
  •  We promise to take time to learn your CHURCH to identify the best social platforms you should be on.  We promise to „hold your hand‟ the entire time to help you understand.  We promise an „integrated‟ solution  We promise to WOW you, your church attendees and prospective attenders.  We promise RESULTS! Our PROMISES To YOU…
  • When do most churches do a Direct Mail campaign? March! Get us WORKING on it NOW! SOCIAL MEDIA MARKETING! GET A JUMP ON EASTER TODAY! You can get the jump on EASTER!
  • ACT TODAY!... And we‟ll give you „the farm‟! iWatch Social will customize a program to fit your budget!
  • 480.999.5459 or 888.978.5424 Jesse@iwatchsocial.com www.iwatchsocial.com We want to be your “G.P.S.” to guide you to a successful Social Media Marketing strategy! We can‟t wait to work with YOU!